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Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA)



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Upturn Advisory Summary
06/30/2025: BATRA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $59
1 Year Target Price $59
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.59% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.97B USD | Price to earnings Ratio - | 1Y Target Price 59 |
Price to earnings Ratio - | 1Y Target Price 59 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 |
52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.18% | Operating Margin (TTM) -94.16% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -4.32% |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 |
Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 53.13 | Shares Outstanding 10318200 | Shares Floating 55582627 |
Shares Outstanding 10318200 | Shares Floating 55582627 | ||
Percent Insiders 5.41 | Percent Institutions 77.27 |
Analyst Ratings
Rating - | Target Price 59 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series A Common Stock

Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series A Common Stock was formed as part of a split-off from Liberty Media Corporation. The Braves have a long history as a major league baseball franchise and are now part of a separate publicly traded entity that also includes real estate development around Truist Park.
Core Business Areas
- Braves: Operation of the Atlanta Braves Major League Baseball team, including ticket sales, sponsorships, broadcasting rights, and merchandise sales.
- The Battery Atlanta: Development and operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park, consisting of retail, dining, residential, and office space.
Leadership and Structure
Derek Schiller serves as the President and CEO of Atlanta Braves Holdings, Inc. The company is structured as a publicly traded entity with a board of directors and various executive management positions overseeing different aspects of the business.
Top Products and Market Share
Key Offerings
- Braves Tickets: Revenue from ticket sales to Atlanta Braves games. Market share is difficult to quantify precisely, but MLB attendance data provides context. Competitors include all other MLB teams, as well as other entertainment options in the Atlanta area.
- The Battery Atlanta Real Estate: Revenue from leases and operations within The Battery Atlanta. Competitors include other mixed-use developments in the Atlanta metropolitan area.
- Braves Merchandise & Broadcasting: Revenue from official Braves merchandise sales and broadcasting rights agreements. Competitors include other MLB teams for merchandise, and other sports and entertainment broadcasters.
Market Dynamics
Industry Overview
The sports industry is driven by fan engagement, media rights, and sponsorship opportunities. Mixed-use real estate development is influenced by economic conditions and consumer demand.
Positioning
Atlanta Braves Holdings, Inc. benefits from a strong brand, a successful baseball team, and a valuable real estate asset in The Battery Atlanta. The company's integrated approach provides multiple revenue streams.
Total Addressable Market (TAM)
The TAM for MLB is estimated in the billions of dollars annually. The Battery Atlanta contributes to the total revenue, and TAM is large for similar mixed use developments and related retail/restaurant spending. Atlanta Braves Holdings, Inc. captures a small share of the national MLB revenue and is well positioned in the local Atlanta market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition of the Atlanta Braves
- Prime location of The Battery Atlanta adjacent to Truist Park
- Diversified revenue streams from baseball and real estate
- Experienced management team
Weaknesses
- Reliance on baseball team performance
- Seasonality of baseball revenue
- Potential for economic downturn to impact real estate revenue
- High operating expenses associated with sports and entertainment
Opportunities
- Expansion of The Battery Atlanta development
- Increased broadcasting revenue through new media deals
- Enhanced fan engagement through digital platforms
- Potential for strategic partnerships and acquisitions
Threats
- Decline in baseball attendance
- Increased competition in the sports and entertainment industry
- Economic recession impacting consumer spending
- Labor disputes within Major League Baseball
Competitors and Market Share
Key Competitors
- Madison Square Garden Entertainment Corp. (MSGE)
- Live Nation Entertainment, Inc. (LYV)
- Comcast Corporation (CMCSA)
Competitive Landscape
Atlanta Braves Holdings, Inc. competes in both the sports and entertainment sectors. The Braves' brand and The Battery Atlanta provide a unique competitive advantage.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would be included with actual financial data.
Future Projections: Future projections based on analyst estimates is not available.
Recent Initiatives: Recent strategic initiatives include enhancing the fan experience at Truist Park and expanding The Battery Atlanta's offerings.
Summary
Atlanta Braves Holdings, Inc. benefits from a strong brand and diversified revenue streams. The performance of the Braves baseball team is critical to its success. Expanding The Battery Atlanta and managing costs will be key for future growth. External economic conditions and competition in the sports and entertainment industry pose potential challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- MLB statistics
- Atlanta Braves Website
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate. Financial data is not possible to retrieve.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series A Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com |
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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