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Upturn AI SWOT - About
BATRA 
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA)
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Upturn Advisory Summary
09/12/2025: BATRA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 4.02% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.97B USD | Price to earnings Ratio - | 1Y Target Price 59 |
Price to earnings Ratio - | 1Y Target Price 59 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 |
52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.18% | Operating Margin (TTM) -94.16% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -4.32% |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 |
Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 53.13 | Shares Outstanding 10318200 | Shares Floating 55582627 |
Shares Outstanding 10318200 | Shares Floating 55582627 | ||
Percent Insiders 5.41 | Percent Institutions 77.27 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series A Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA) represents ownership in the entity that owns the Atlanta Braves Major League Baseball team and related assets. It was created as part of a broader reorganization by Liberty Media Corporation. The Braves franchise has a long history dating back to 1871.
Core Business Areas
- Major League Baseball: Ownership and operation of the Atlanta Braves MLB team, including player salaries, stadium operations, and marketing.
- The Battery Atlanta: Operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park, generating revenue from retail, dining, and entertainment tenants.
- Minor League Baseball: Ownership and operation of minor league baseball teams affiliated with the Atlanta Braves.
Leadership and Structure
The company is led by a management team focused on maximizing the value of the Braves franchise and The Battery Atlanta. It operates under the Liberty Media Corporation umbrella, but with its own designated stock.
Top Products and Market Share
Key Offerings
- Atlanta Braves Games: Live attendance at MLB games at Truist Park. Market share is related to MLB attendance figures, competing with all other MLB teams. Revenue is primarily from ticket sales, concessions, and merchandise. Competitors: Other MLB teams (Dodgers, Yankees, etc.).
- The Battery Atlanta: Mixed-use development revenue from retail leases, restaurants, entertainment venues, and corporate partnerships. Competitors: Other mixed-use developments in the Atlanta area (e.g., Atlantic Station).
- Media Rights: Revenue from broadcast rights deals with television and radio networks. Competitors: Other MLB teams that enter into media rights agreements.
Market Dynamics
Industry Overview
The sports and entertainment industry is driven by consumer demand for live events, media consumption, and related merchandise. The baseball industry is highly competitive, with 30 MLB teams vying for fan attention and revenue.
Positioning
Atlanta Braves Holdings, Inc. Series A Common Stock holds a strong position in the Southeast US market, with a loyal fan base and a popular mixed-use development adjacent to its ballpark. Its success depends on on-field performance, marketing effectiveness, and maintaining a positive fan experience.
Total Addressable Market (TAM)
The TAM for MLB teams includes revenue from ticket sales, media rights, sponsorships, and merchandise, estimated to be in the tens of billions of dollars annually. BATRA is positioned to capture a portion of this TAM through its Braves franchise and related assets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and fan base
- High attendance figures
- Successful mixed-use development (The Battery Atlanta)
- Long-term media rights deals
Weaknesses
- Dependence on on-field performance
- Exposure to economic downturns
- Seasonality of revenue
- High player salaries
Opportunities
- Expansion of The Battery Atlanta
- Increased digital engagement with fans
- Growing international fan base
- New revenue streams (e.g., sports betting)
Threats
- Player injuries
- Labor disputes
- Changing consumer preferences
- Competition from other entertainment options
Competitors and Market Share
Key Competitors
- MSG (MSGE)
- BSX (None)
- FWONA (FWONA)
Competitive Landscape
Atlanta Braves Holdings, Inc. Series A Common Stock benefits from a strong regional brand and the unique draw of The Battery Atlanta. Competitors, especially MSGE and FWONA, have other revenue streams (basketball, racing), and BATRA is solely focused on the Braves baseball club.
Major Acquisitions
None
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: None
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased attendance, revenue from The Battery Atlanta, and rising media rights fees.
Future Projections: Future growth depends on continued on-field success, expansion of The Battery Atlanta, and favorable media rights negotiations. Analyst estimates vary.
Recent Initiatives: Recent initiatives include investments in player development, stadium upgrades, and marketing campaigns.
Summary
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA) shows potential, leveraging the strength of its brand and The Battery Atlanta development. While dependent on team performance, the company is actively exploring avenues for growth, including new initiatives and fan engagement. Careful monitoring of financial health and market dynamics remains essential for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- News articles
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series A Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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