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Upturn AI SWOT - About
BATRA 
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA)
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Upturn Advisory Summary
08/28/2025: BATRA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 4.02% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.97B USD | Price to earnings Ratio - | 1Y Target Price 59 |
Price to earnings Ratio - | 1Y Target Price 59 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 |
52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.18% | Operating Margin (TTM) -94.16% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -4.32% |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 |
Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 53.13 | Shares Outstanding 10318200 | Shares Floating 55582627 |
Shares Outstanding 10318200 | Shares Floating 55582627 | ||
Percent Insiders 5.41 | Percent Institutions 77.27 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series A Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series A Common Stock was created following a split-off from Liberty Media Corporation in July 2023. It primarily encompasses the Atlanta Braves Major League Baseball team and related assets.
Core Business Areas
- Team Operations: Revenue from ticket sales, concessions, merchandise, and media rights associated with the Atlanta Braves baseball team.
- Real Estate Development: Development and operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park.
- Concerts and Events: Hosting and managing concerts and other events at Truist Park and The Battery Atlanta.
Leadership and Structure
Derek Schiller serves as President and CEO. The organizational structure includes departments for baseball operations, business operations, finance, and real estate development. It operates under Liberty Media's ultimate control post split-off.
Top Products and Market Share
Key Offerings
- Atlanta Braves Baseball Games: Professional baseball games. Market share is best considered in terms of MLB franchise valuation and revenue generation within MLB. Competitors include other MLB teams, particularly those in large markets like New York (Yankees, Mets), Los Angeles (Dodgers, Angels), and Boston (Red Sox).
- The Battery Atlanta: Mixed-use development providing retail, dining, residential, and entertainment options. Revenue generated from rent, leases, and event hosting. Competitors are other mixed-use developments in the Atlanta metropolitan area.
- Truist Park Concerts & Events: Revenue generated from hosting events like concerts and private gatherings. Competitors include other local and regional venues that host events.
Market Dynamics
Industry Overview
The professional sports industry is highly competitive, driven by media rights, fan engagement, and sponsorship opportunities. Real estate development around sports venues is an increasingly common trend.
Positioning
The Atlanta Braves are a well-established MLB franchise with a strong regional fanbase. The Battery Atlanta provides a unique revenue stream and enhances the overall fan experience.
Total Addressable Market (TAM)
The TAM includes the global sports market, estimated at hundreds of billions of dollars. The Braves are positioned to capture revenue from ticket sales, media rights, merchandise, and real estate within the Atlanta market and beyond.
Upturn SWOT Analysis
Strengths
- Strong brand recognition of the Atlanta Braves
- Unique revenue stream from The Battery Atlanta
- Loyal fanbase
- Modern stadium (Truist Park)
Weaknesses
- Reliance on team performance for revenue
- Seasonality of baseball season
- High player salaries
- Vulnerability to economic downturns
Opportunities
- Expansion of The Battery Atlanta
- Increased media rights revenue
- Growth in international fanbase
- Partnerships with local businesses
Threats
- Competition from other sports and entertainment options
- Player injuries
- Labor disputes
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- Madison Square Garden Entertainment Corp (MSGE)
- Manchester United (MANU)
- Dolphins Stadium (Unknown Public Symbol)
Competitive Landscape
BATRA benefits from the unique revenue stream of its associated real estate project. Competitors in the entertainment and sports market vary broadly based on region and venue type. Sports clubs have large, local marketshare.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to the previous performance under Liberty Media, not as a standalone entity.
Future Projections: Future growth is expected to be driven by increased revenue from media rights, ticket sales, and continued development of The Battery Atlanta.
Recent Initiatives: Focus on maximizing revenue opportunities at Truist Park and The Battery Atlanta.
Summary
Atlanta Braves Holdings is a recently formed company with a valuable MLB franchise and a unique real estate asset. Its success depends on the on-field performance of the team, the continued development of The Battery Atlanta, and effective management of its business operations. While it faces competition and inherent risks in the sports industry, its diversified revenue streams provide a solid foundation for future growth. Investors should monitor financial performance closely in the coming years to assess its long-term potential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- MLB Official Website
- Market Analysis Reports
Disclaimers:
Data is based on publicly available information and analyst estimates. This is not financial advice; conduct your own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series A Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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