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Upturn AI SWOT - About
BATRA 
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA)
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Upturn Advisory Summary
10/17/2025: BATRA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 4.02% | Avg. Invested days 49 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.97B USD | Price to earnings Ratio - | 1Y Target Price 59 |
Price to earnings Ratio - | 1Y Target Price 59 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 |
52 Weeks Range 38.67 - 49.94 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.18% | Operating Margin (TTM) -94.16% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -4.32% |
Valuation
Trailing PE - | Forward PE 333.33 | Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 |
Enterprise Value 3532547371 | Price to Sales(TTM) 4.42 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 53.13 | Shares Outstanding 10318200 | Shares Floating 55582627 |
Shares Outstanding 10318200 | Shares Floating 55582627 | ||
Percent Insiders 5.41 | Percent Institutions 77.27 |
Upturn AI SWOT
Atlanta Braves Holdings, Inc. Series A Common Stock
Company Overview
History and Background
Atlanta Braves Holdings, Inc. Series A Common Stock (BATRA) was created in 2023 as part of a split-off from Liberty Media Corporation. It primarily holds assets related to the Atlanta Braves Major League Baseball team and associated real estate development, The Battery Atlanta.
Core Business Areas
- Professional Baseball: Ownership and operation of the Atlanta Braves Major League Baseball team, including ticket sales, media rights, merchandise, and sponsorships.
- Real Estate Development: Development and operation of The Battery Atlanta, a mixed-use development adjacent to Truist Park, including retail, dining, entertainment, and residential properties.
- Food and Beverage: Owns and operates food and beverage businesses at the Stadium.
Leadership and Structure
The company's leadership includes executives from Liberty Media and the Atlanta Braves organization. Organizational structure reflects the separate management of the baseball team and The Battery Atlanta development.
Top Products and Market Share
Key Offerings
- Atlanta Braves Tickets: Revenue generated from ticket sales to Atlanta Braves baseball games. Market share is specific to MLB attendance; however, overall attendance is a key driver of revenue. Competitors include all other MLB teams.
- Media Rights: Revenue derived from broadcasting and streaming agreements with various media outlets. MLB has an overall league market share for media rights, with individual teams negotiating regional deals. Competitors include other MLB teams, major sports leagues, and entertainment content providers.
- The Battery Atlanta Real Estate: Revenue generated from leasing and operating retail, dining, and entertainment spaces within The Battery Atlanta. Competitors include other mixed-use developments in the Atlanta metropolitan area.
- Braves Merchandise: Revenue generated from the sale of goods with Braves logos and trademarks. Competitors include all MLB teams.
Market Dynamics
Industry Overview
The sports and entertainment industry is large and competitive, with significant revenue streams from media rights, ticket sales, sponsorships, and merchandise. Real estate development around sports venues is a growing trend.
Positioning
Atlanta Braves Holdings, Inc. is positioned as a unique asset combining a major league baseball team with a substantial real estate development. This provides diversified revenue streams and growth opportunities.
Total Addressable Market (TAM)
The global sports market is estimated at hundreds of billions of dollars annually. BATRA is positioned to capture a portion of this TAM through its baseball operations and real estate development, primarily within the Atlanta metropolitan area and the broader MLB ecosystem.
Upturn SWOT Analysis
Strengths
- Strong brand recognition of the Atlanta Braves
- Diversified revenue streams from baseball and real estate
- Strategic location of The Battery Atlanta
- Long-term media rights agreements
Weaknesses
- Reliance on baseball team performance
- Seasonality of baseball revenue
- Potential for economic downturns impacting real estate occupancy
- Relatively new public company with limited historical data
Opportunities
- Expansion of The Battery Atlanta development
- Increased fan engagement through digital platforms
- New sponsorship and advertising opportunities
- Potential for future acquisitions of related businesses
Threats
- On-field performance issues affecting attendance and revenue
- Competition from other sports and entertainment options
- Economic downturn impacting consumer spending
- Changes in media consumption habits
Competitors and Market Share
Key Competitors
- MSG (MSGE)
- FWONA
Competitive Landscape
BATRA possesses a combined asset of a MLB team and an adjacent real estate venue, setting it apart from strictly sports teams or real estate companies. MSGE owns the NY Knicks and NY Rangers and owns Madison Square Garden. FWONA owns Formula 1 racing. BATRA must compete with these firms for viewer attention, so that the TV licensing deals can be renegotiated favorably and fans can be attracted to their respective venue(s).
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the recent split-off. Analyze growth trends based on the initial years of operation.
Future Projections: Future growth is projected to be driven by expansion of The Battery Atlanta, increased fan engagement, and potential acquisitions. Analyst estimates will be available from investment banks.
Recent Initiatives: Recent initiatives include continued development of The Battery Atlanta and investments in the baseball team's roster and facilities.
Summary
Atlanta Braves Holdings is a unique company that combines a valuable MLB franchise with a thriving real estate development. The company's strengths lie in its brand, diversified revenue streams, and strategic location. Key challenges include reliance on baseball performance and economic conditions. Future growth will depend on successful expansion of The Battery Atlanta and continued fan engagement.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings, MLB official website, MarketWatch, Yahoo Finance, Reuters
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share percentages are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlanta Braves Holdings, Inc. Series A Common Stock
Exchange NASDAQ | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2016-04-18 | Chairman, President & CEO Mr. Terence Foster McGuirk | ||
Sector Communication Services | Industry Entertainment | Full time employees 1450 | Website https://www.bravesholdings.com |
Full time employees 1450 | Website https://www.bravesholdings.com | ||
Atlanta Braves Holdings, Inc., through its subsidiary, Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball Club in the United States. It operates through Baseball and Mixed-Use Development segments. The company also operates the Braves' ballpark, Truist Park or the stadium located in Cobb County, a suburb of Atlanta. In addition, it is involved in the mixed-use development business, such as retail, office, hotel, and entertainment operations primarily within The Battery Atlanta. The company was incorporated in 2022 and is headquartered in Atlanta, Georgia.
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