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Banco Bradesco S/A ADR (BBDO)



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Upturn Advisory Summary
08/28/2025: BBDO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 23.58% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.35B USD | Price to earnings Ratio 8.43 | 1Y Target Price - |
Price to earnings Ratio 8.43 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.4 | 52 Weeks Range 1.64 - 2.73 | Updated Date 06/29/2025 |
52 Weeks Range 1.64 - 2.73 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 5.97% | Basic EPS (TTM) 0.3 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 22.41% | Operating Margin (TTM) 32.08% |
Management Effectiveness
Return on Assets (TTM) 0.95% | Return on Equity (TTM) 11.27% |
Valuation
Trailing PE 8.43 | Forward PE 6.28 | Enterprise Value 520206385152 | Price to Sales(TTM) 0.35 |
Enterprise Value 520206385152 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 3.72 | Enterprise Value to EBITDA - | Shares Outstanding 5296370176 | Shares Floating 7558861646 |
Shares Outstanding 5296370176 | Shares Floating 7558861646 | ||
Percent Insiders - | Percent Institutions 0.23 |
Upturn AI SWOT
Banco Bradesco S/A ADR

Company Overview
History and Background
Banco Bradesco was founded in 1943 in Maru00edlia, Su00e3o Paulo, Brazil. Initially focused on serving small businesses and farmers, it expanded significantly through acquisitions and organic growth to become one of Brazil's largest private banks.
Core Business Areas
- Banking Services: Offers a wide range of banking products and services to individuals, small businesses, and corporations, including deposit accounts, loans, credit cards, and investment products.
- Insurance: Provides insurance products such as life, health, auto, and property insurance.
- Asset Management: Manages investment portfolios for individuals and institutional clients.
- Pension Plans: Offers private pension plans.
Leadership and Structure
Octavio de Lazari Junior is the CEO. The organizational structure is typical of a large financial institution, with various departments and subsidiaries reporting to a central executive team and board of directors.
Top Products and Market Share
Key Offerings
- Loans: Personal and corporate loans. Market share is significant within Brazil. Competitors include Itau Unibanco (ITUB), Banco do Brasil (BDORY), and Santander Brasil (BSBR).
- Credit Cards: A variety of credit card products. Market share is substantial within Brazil. Competitors include Itau Unibanco (ITUB), Nu Holdings (NU), and Santander Brasil (BSBR).
- Insurance Products: Life, health, and auto insurance. The company also has a significant market share. Competitors include Porto Seguro and SulAmu00e9rica.
Market Dynamics
Industry Overview
The Brazilian banking industry is characterized by a high degree of concentration, with a few large players dominating the market. Fintech disruption is increasing competition.
Positioning
Banco Bradesco is a leading private bank in Brazil, known for its extensive branch network and diversified product offerings. They are a strong competitor, working to keep market share over Itau, Banco do Brasil, and Santander.
Total Addressable Market (TAM)
The TAM for financial services in Brazil is estimated to be in the hundreds of billions of dollars annually. Bradesco is well-positioned to capture a significant portion, focusing on digital transformation and customer experience improvements.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive branch network
- Diversified product offerings
- Strong financial performance
Weaknesses
- Bureaucratic structure
- Slower digital transformation compared to fintechs
- Exposure to Brazilian economic volatility
Opportunities
- Expanding digital banking services
- Increasing penetration in underserved markets
- Acquiring smaller fintech companies
- Capitalizing on Brazil's growing middle class
Threats
- Increased competition from fintech companies
- Economic instability in Brazil
- Regulatory changes
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- ITUB
- BBAS3.SA
- SANB11.SA
Competitive Landscape
Bradesco's advantages include its extensive branch network and brand recognition. Disadvantages include a bureaucratic structure and slower digital transformation compared to fintechs.
Major Acquisitions
HSBC Bank Brasil
- Year: 2015
- Acquisition Price (USD millions): 5200
- Strategic Rationale: Expanded Bradesco's presence in the high-income segment.
Growth Trajectory and Initiatives
Historical Growth: Bradesco has historically grown through acquisitions and organic expansion, focusing on increasing its market share in key segments.
Future Projections: Analysts project continued growth, driven by digital transformation and expansion into new markets. These projections should be sourced from financial news providers.
Recent Initiatives: Recent initiatives include investments in digital banking platforms, partnerships with fintech companies, and expansion of its insurance business.
Summary
Banco Bradesco is a major player in the Brazilian financial market, leveraging a strong branch network and diversified offerings. While it faces increasing competition from fintechs and economic volatility, its ongoing digital transformation and strategic initiatives position it for future growth. The bank must modernize its internal structure and digital operations to compete efficiently. They must also keep abreast of compliance issues to keep their reputation strong.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Investor Relations
- Financial News Providers
- Industry Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance may change. Financial data should be verified independently.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Banco Bradesco S/A ADR
Exchange NYSE | Headquaters Osasco, SP, Brazil | ||
IPO Launch date 2012-03-13 | CEO & Member of Executive Board Mr. Marcelo de Araujo Noronha | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 71953 | Website https://banco.bradesco |
Full time employees 71953 | Website https://banco.bradesco |
Banco Bradesco S.A., together with its subsidiaries, provides various banking products and services to individuals, corporates, and businesses in Brazil and internationally. The company operates through two segments, Banking and Insurance. It provides current, savings, click, and salary accounts; real estate credit, vehicle financing, payroll loans, mortgage loans, microcredit, leasing, and personal and installment credit; overdraft and agribusiness loans; debit and business cards; financial and security services; consortium products; car, personal accident, dental, travel, and life insurance; investment products; pension products; foreign currency exchange services; capitalization bonds; and internet banking services. The company was founded in 1943 and is headquartered in Osasco, Brazil.

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