Brookdale Senior Living Inc logo

Brookdale Senior Living Inc(BKD)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
3-STAR RATING
PASS
LAST CLOSE
$9.98
10/28/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for BKD

10/28/2026: BKD (3-star) is currently NOT-A-BUY. Pass it for now.

Brookdale Senior Living is a major national operator of senior living communities, including assisted living and memory care. The company's primary strength is its extensive footprint, which benefits from the long-term tailwind of an aging U.S. population. Its main growth opportunity lies in increasing occupancy rates and improving pricing power as demand strengthens. However, it faces significant risks, including high debt levels, ongoing labor cost pressures, and intense industry competition. The stock may suit investors focused on a turnaround recovery, though its lack of a dividend and high operational volatility make it less suitable for low-risk or income-oriented portfolios.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company offers potential for growth based on demographic tailwinds, though operational risks limit predictability.
Momentum investorStrong fit while signal remains positiveMomentum investors may favor the stock during periods of sustained occupancy recovery and positive pricing trends.
Value investorMixed fitWhile the stock may look attractively priced relative to asset value, significant debt levels require careful valuation analysis.
Dividend investorWeak fitBrookdale does not currently pay a dividend, making it unsuitable for income-focused portfolios.
Low-risk investorWeak fitThe high debt load and operational volatility of the senior living business are not suitable for conservative investors.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is subject to sharp movements based on occupancy reports and broader macroeconomic interest rate shifts.
Valuation riskMedium / highValuations are highly sensitive to debt leverage levels and the ability to maintain cash flow.
Competition risk (Senior housing operators)MediumIntense competition for both residents and high-quality staff limits pricing power.
Business qualityMediumThe company relies on complex, labor-intensive operations that require constant capital maintenance.
Dividend incomeLow / noneThere is no current dividend, providing no direct income to shareholders.
Execution riskHighSuccessful management of hundreds of facilities requires effective local execution and labor management.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 126.63%
Avg. Invested days 49
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/28/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
BKD receives a 3-star rating, supported by solid analyst coverage. The rating is constrained by weak unit economics, and weak price momentum.

Company Fundamentals

★★★★★
BKD has moderate overall fundamentals (3 stars), with moderate financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, growth and ownership metrics are mixed: negative earnings growth (-30.1%), soft cash generation (FCF margin 0.5%), moderate revenue growth (+4.8%).

Financial Health Rating

★★★★★
BKD's financial health is supported by moderate cash strength, including free-cash-flow generation (0.5% of revenue). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Free-cash-flow growth is BKD's strongest growth driver at +147.9% FY2025 versus FY2024 (strong, 5 stars). By comparison, while revenue growth (+4.8%, moderate) and earnings growth (-30.1%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 118.7% and approximately 98.5% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 1.95% provides only moderate management-shareholder alignment.

Top 5 Institutional Investors

BlackRock Inc 9.90%
WCM Investment Management 6.05%
Deerfield Management Co 4.87%
Antipodes Partners Limited 4.64%
Vanguard Portfolio Management, LLC 4.53%

Unit Economics (Per $1K Revenue)

★★★★★
BKD generates approximately $206 of gross profit, $5 of operating income, and $5 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Weak margins explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: 0.74%

Quantitative Style Profile

★★★★★
BKD has a liquid, relatively low-volatility profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedLow VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.28B USD
Price to earnings Ratio -
1Y Target Price 19.08
Price to earnings Ratio -
1Y Target Price 19.08
Volume (30-day avg) 5.4M shares
Beta 0.53
52 Weeks Range 8.02 - 17.09
Updated Date 10/28/2026
52 Weeks Range 8.02 - 17.09
Updated Date 10/28/2026
Dividends yield (FY) -
Basic EPS (TTM) -0.58

How Company Makes Money

Business areaWhat it includesRetail investor read
Resident FeesMonthly rents and service fees from assisted living, independent living, and memory care residents.The vast majority of the company's revenue comes from recurring monthly payments from seniors living in their communities.
Ancillary ServicesFees from home health, hospice, and outpatient therapy services.This provides an additional, though smaller, revenue stream derived from the healthcare needs of residents.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Valuation

Trailing PE -
Forward PE 39.84
Enterprise Value 7.43B
Price to Sales(TTM) 0.78
Enterprise Value 7.43B
Price to Sales(TTM) 0.78
Enterprise Value to Revenue 2.44
Enterprise Value to EBITDA 17.28
Shares Outstanding 238.82M
Shares Floating 235.30M
Shares Outstanding 238.82M
Shares Floating 235.30M
Percent Insiders 1.95
Percent Institutions 118.72

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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