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Blackline Inc (BL)



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Upturn Advisory Summary
07/03/2025: BL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $57
1 Year Target Price $57
4 | Strong Buy |
2 | Buy |
6 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.99% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.60B USD | Price to earnings Ratio 41.89 | 1Y Target Price 57 |
Price to earnings Ratio 41.89 | 1Y Target Price 57 | ||
Volume (30-day avg) 14 | Beta 0.94 | 52 Weeks Range 40.82 - 66.25 | Updated Date 07/4/2025 |
52 Weeks Range 40.82 - 66.25 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.6% | Operating Margin (TTM) 5.32% |
Management Effectiveness
Return on Assets (TTM) 0.87% | Return on Equity (TTM) 41.25% |
Valuation
Trailing PE 41.89 | Forward PE 48.54 | Enterprise Value 3605366336 | Price to Sales(TTM) 5.44 |
Enterprise Value 3605366336 | Price to Sales(TTM) 5.44 | ||
Enterprise Value to Revenue 5.44 | Enterprise Value to EBITDA 20.25 | Shares Outstanding 62320100 | Shares Floating 51731942 |
Shares Outstanding 62320100 | Shares Floating 51731942 | ||
Percent Insiders 8.34 | Percent Institutions 105.4 |
Upturn AI SWOT
Blackline Inc

Company Overview
History and Background
BlackLine, Inc. was founded in 2001 by Therese Tucker. Initially bootstrapped, it addressed the need for automated accounting processes, particularly reconciliation. BlackLine went public in 2016 (Nasdaq: BL). It has grown through organic expansion and strategic acquisitions to offer a comprehensive cloud platform for accounting automation.
Core Business Areas
- Accounting Automation: Offers solutions that automate and streamline accounting processes, including reconciliations, journal entries, task management, and close management.
- Financial Close Management: Provides a platform for managing the entire financial close process, improving accuracy, efficiency, and control.
- Intercompany Accounting: Facilitates the automation of intercompany accounting processes, improving reconciliation and reducing errors.
- Tax Automation: Automates tax provisioning, compliance, and reporting tasks.
Leadership and Structure
BlackLine is led by CEO Owen Ryan. The company has a typical corporate structure with departments such as sales, marketing, product development, and finance, organized under senior leadership.
Top Products and Market Share
Key Offerings
- Account Reconciliations: Automates and standardizes the reconciliation process, reducing errors and improving efficiency. BlackLine estimates the TAM for reconciliation automation to be substantial. Key competitors include FloQast and Adra.
- Task Management: Centralizes and automates accounting tasks, improving visibility and control. Competitors include FloQast, Adra and manually managed systems such as excel.
- Variance Analysis: Analyzes financial data to identify variances and trends, enabling faster decision-making. Competitors include Oracle's FCCS and OneStream.
- Journal Entry: Automates journal entry and reduces manual entries. Competitors include FloQast, Adra.
Market Dynamics
Industry Overview
The accounting automation software market is growing rapidly, driven by increasing complexity and the need for improved efficiency, compliance, and controls in financial processes. Cloud-based solutions are gaining prominence.
Positioning
BlackLine is a leading provider of cloud-based accounting automation software, positioned as a comprehensive solution for large and mid-sized companies seeking to improve their financial close processes. They have a strong brand recognition and customer base, as well as growing relationships with implementation partners such as Deloitte, PwC, KPMG, and Ernst & Young.
Total Addressable Market (TAM)
The TAM for accounting automation software is estimated to be in the billions of dollars and growing. BlackLine is well-positioned to capture a significant share of this market due to its comprehensive product suite, strong brand, and established customer base.
Upturn SWOT Analysis
Strengths
- Comprehensive product suite
- Strong brand recognition
- Large and established customer base
- Cloud-based platform
- Scalable architecture
Weaknesses
- Relatively high price point
- Implementation complexity can be a barrier for smaller clients
- Dependence on larger enterprises for revenue
Opportunities
- Expand into new geographic markets
- Develop new products and services
- Acquire complementary technologies
- Increase penetration in mid-market
- Integration with AI and Machine Learning
Threats
- Increasing competition from established players
- Potential for economic slowdown
- Data security and privacy concerns
- Changing regulations
Competitors and Market Share
Key Competitors
- ADRA.PA
- FLQ
- ONESTREAM SOFTWARE
- WORKIVA INC (WK)
Competitive Landscape
BlackLine holds a strong position in the accounting automation market, but faces competition from established players and newer entrants. BlackLine's advantages include its comprehensive product suite, strong brand, and large customer base. Disadvantages include high price point and implementation complexity.
Major Acquisitions
Rimrock Corporation
- Year: 2021
- Acquisition Price (USD millions): 45
- Strategic Rationale: Enhanced BlackLine's intercompany hub capabilities to automate intercompany accounting processes.
Growth Trajectory and Initiatives
Historical Growth: BlackLine has experienced significant growth in recent years, driven by increasing demand for accounting automation software.
Future Projections: Future growth projections depend on analyst estimates, which are subject to change.
Recent Initiatives: BlackLine's recent initiatives have included expanding its product suite, entering new markets, and acquiring complementary technologies.
Summary
BlackLine is a leader in accounting automation, benefiting from the increasing need for efficient financial close processes. While its comprehensive platform and strong brand are advantages, its higher price point and implementation complexities are potential drawbacks. The company should focus on expanding its market reach and leveraging emerging technologies like AI to maintain its competitive edge. Facing competition, effective management of operational costs and strategic acquisitions are important for future success. The current economy also has an influence on if they continue to grow at their historical rate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- BlackLine Investor Relations
- Industry Reports
- Analyst Estimates
- Company Filings (10K, 10Q)
- Third-Party Financial Data Providers
Disclaimers:
This analysis is based on available information and is subject to change. Market share data are estimates. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Blackline Inc
Exchange NASDAQ | Headquaters Woodland Hills, CA, United States | ||
IPO Launch date 2016-10-28 | Co-CEO & Chairman of the Board Mr. Owen M. Ryan CPA | ||
Sector Technology | Industry Software - Application | Full time employees 1830 | Website https://www.blackline.com |
Full time employees 1830 | Website https://www.blackline.com |
BlackLine, Inc. provides cloud-based solutions to automate and streamline accounting and finance operations in the United States and internationally. It offers financial close and consolidation solutions, such as account reconciliations that provides a centralized workspace for users to collaborate on account reconciliations; transaction matching, which analyzes and reconciles individual transactions; task management to create and manage processes and task lists; and financial reporting analytics that enables analysis and validation of financial data. The company also provides journal entry, which allows users to generate, review, and post manual journal entries; variance analysis that offers anomalous fluctuations in balance sheet and income statement account balances; compliance, an integrated solution that facilitates compliance-related initiatives, consolidates project management, and provides visibility over control self-assessments and testing; and smart close for SAP solution. In addition, it offers credit and risk, collection, dispute and deduction, and team and task management, as well as AR intelligence, electronic invoicing and payment, and cash application solutions. Further, the company provides intercompany create functionality that stores permissions and business logic exceptions by entity, service, and transaction type; intercompany balance and resolve, which records an organization's intercompany transactions; and netting and settlement that enables open intercompany transactions, which integrate with treasury systems. Additionally, it offers implementation, optimization, live and web-based training, and support services. The company sells its solutions primarily through direct sales force to multinational corporations, large domestic enterprises, and mid-market companies across various industries. BlackLine, Inc. was incorporated in 2001 and is headquartered in Woodland Hills, California.
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