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BMBL 
Bumble Inc (BMBL)
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Upturn Advisory Summary
01/02/2026: BMBL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $4.73
1 Year Target Price $4.73
| 0 | Strong Buy |
| 2 | Buy |
| 13 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.39% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/02/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 575.39M USD | Price to earnings Ratio - | 1Y Target Price 4.73 |
Price to earnings Ratio - | 1Y Target Price 4.73 | ||
Volume (30-day avg) 17 | Beta 1.97 | 52 Weeks Range 3.18 - 8.82 | Updated Date 01/4/2026 |
52 Weeks Range 3.18 - 8.82 | Updated Date 01/4/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.82% | Operating Margin (TTM) 26.89% |
Management Effectiveness
Return on Assets (TTM) 6.17% | Return on Equity (TTM) -23.81% |
Valuation
Trailing PE - | Forward PE 5.63 | Enterprise Value 700308089 | Price to Sales(TTM) 0.57 |
Enterprise Value 700308089 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 5.72 | Shares Outstanding 112738975 | Shares Floating 74290475 |
Shares Outstanding 112738975 | Shares Floating 74290475 | ||
Percent Insiders 3.75 | Percent Institutions 97.55 |
Upturn AI SWOT
Bumble Inc
Company Overview
History and Background
Bumble Inc. was founded in 2014 by Whitney Wolfe Herd. The company launched its dating app, Bumble, in December 2014, with a focus on empowering women to make the first move. In 2016, Bumble expanded its offerings to include Bumble BFF for platonic friendships and Bumble Bizz for professional networking. In 2017, Bumble partnered with dating service Badoo. Bumble went public on February 11, 2021.
Core Business Areas
- Bumble App: The flagship product, a dating app where women initiate contact. It also offers features for platonic friendships (Bumble BFF) and professional networking (Bumble Bizz).
- Badoo: A dating app owned by Bumble Inc., known for its large international user base and focus on casual dating. Badoo was acquired by MagicLab, which Bumble later acquired.
- Other Apps: Includes Fruitz, a dating app focused on personality and humor.
Leadership and Structure
Whitney Wolfe Herd serves as the Executive Chairperson. The company has a public corporate structure with a Board of Directors and executive management team responsible for its operations.
Top Products and Market Share
Key Offerings
- Bumble App: The primary revenue driver, offering both free and premium subscription services. It boasts millions of active users globally. Competitors include Tinder, Hinge, Match.com, OkCupid, and PlentyOfFish.
- Badoo: A significant contributor to Bumble Inc.'s revenue, particularly in international markets. It also has a large user base. Competitors include Tinder, Grindr, and other regional dating apps.
- Fruitz: A newer acquisition, aiming to differentiate itself with a playful approach to dating. Its user base and revenue contributions are smaller compared to Bumble and Badoo, but it targets a growing segment. Competitors include Tinder, Hinge, and other casual dating apps.
Market Dynamics
Industry Overview
The online dating industry is highly competitive and dynamic, driven by technological advancements, changing social norms, and a constant need for user engagement. The market is characterized by a wide range of apps catering to different user preferences, from serious relationships to casual encounters.
Positioning
Bumble Inc. distinguishes itself through its 'women-first' approach, creating a safer and more respectful environment for users. Its portfolio of apps targets diverse user needs and markets, providing a competitive edge through breadth rather than solely depth in a single offering.
Total Addressable Market (TAM)
The global online dating market is substantial and projected to continue growing. While exact TAM figures vary by source, it's estimated to be in the tens of billions of dollars. Bumble Inc. is well-positioned within this TAM due to its multi-app strategy and strong brand recognition, particularly in Western markets.
Upturn SWOT Analysis
Strengths
- Strong brand identity with a focus on female empowerment and safety.
- Diversified product portfolio (Bumble, Badoo, Fruitz) catering to different user segments.
- Significant international presence, especially with the Badoo acquisition.
- Innovative features and user experience.
- Experienced leadership team.
Weaknesses
- Reliance on subscription revenue, which can be sensitive to economic downturns.
- Intense competition in the dating app market.
- Potential for user fatigue with dating apps.
- Challenges in scaling and integrating acquired companies.
Opportunities
- Expansion into new geographic markets.
- Development of new features and monetization strategies.
- Further integration and cross-promotion of its app portfolio.
- Leveraging AI and machine learning for enhanced user matching and experience.
- Potential for strategic partnerships and acquisitions.
Threats
- Increasing competition from new and established players.
- Changes in user preferences and evolving dating trends.
- Data privacy and security concerns.
- Regulatory changes impacting online platforms.
- Macroeconomic factors affecting consumer spending on subscriptions.
Competitors and Market Share
Key Competitors
- Match Group (MTCH)
Competitive Landscape
Bumble Inc.'s main advantage is its unique 'women-first' positioning, which attracts a specific user base. However, Match Group, with its vast portfolio of established dating apps (Tinder, Hinge, Match.com), holds a dominant market share. Bumble Inc. competes by offering a differentiated experience and a wider range of apps.
Major Acquisitions
MagicLab
- Year: 2020
- Acquisition Price (USD millions): 3000
- Strategic Rationale: Acquired Badoo and other dating apps, significantly expanding Bumble's global reach, user base, and revenue streams, particularly in international markets.
Fruitz
- Year: 2022
- Acquisition Price (USD millions): 72
- Strategic Rationale: Acquired to expand Bumble's portfolio with a European-focused dating app, diversifying its offerings and targeting a younger demographic with a unique approach.
Growth Trajectory and Initiatives
Historical Growth: Bumble Inc. has demonstrated strong user acquisition and revenue growth since its inception and IPO. The acquisition of MagicLab (including Badoo) was a significant driver of its international expansion and revenue scale.
Future Projections: Analyst projections for Bumble Inc. typically focus on continued user growth, expansion in international markets, and increasing monetization through premium features and new revenue streams. Specific projections vary by analyst and timeframe.
Recent Initiatives: Recent initiatives may include further integration of acquired apps, enhanced AI-driven matching algorithms, expansion of subscription tiers, and exploring new markets and demographic segments.
Summary
Bumble Inc. is a significant player in the online dating industry, distinguished by its empowering 'women-first' approach. Its diversified app portfolio, including the flagship Bumble app and Badoo, provides a strong market presence. While it faces intense competition, particularly from Match Group, its unique positioning and strategic acquisitions offer growth potential. Continued innovation and effective user engagement will be crucial for maintaining its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Bumble Inc. Investor Relations
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and financial figures are estimates and subject to change. Investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bumble Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2021-02-11 | Founder, CEO & Director Ms. Whitney Wolfe Herd | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees - | Website https://bumble.com |
Full time employees - | Website https://bumble.com | ||
Bumble Inc. provides online dating and social networking applications in North America, Europe, internationally. It owns and operates websites and applications that offers subscription and in-app purchases of products. The company operates apps, including Bumble, a dating app built with women at the center, where women make the first move; Badoo, the web and mobile free-to-use dating app; Bumble BFF and Bumble Bizz Modes that have a format similar to the date mode requiring users to set up profiles and matching users through yes and no votes, similar to the dating platform; and Bumble for Friends, a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections, as well as Geneva app where users can create and join chat, forum, audio, video, and broadcast rooms. The company was founded in 2020 in and is headquartered in Austin, Texas.
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