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Upturn AI SWOT - About
BNZI 
Banzai International Inc (BNZI)
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Upturn Advisory Summary
10/22/2025: BNZI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $20
1 Year Target Price $20
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.99% | Avg. Invested days 200 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.31M USD | Price to earnings Ratio - | 1Y Target Price 20 |
Price to earnings Ratio - | 1Y Target Price 20 | ||
Volume (30-day avg) 1 | Beta -0.6 | 52 Weeks Range 2.08 - 29.90 | Updated Date 10/22/2025 |
52 Weeks Range 2.08 - 29.90 | Updated Date 10/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -111.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -144.24% |
Management Effectiveness
Return on Assets (TTM) -52.92% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 26786078 | Price to Sales(TTM) 1.48 |
Enterprise Value 26786078 | Price to Sales(TTM) 1.48 | ||
Enterprise Value to Revenue 2.97 | Enterprise Value to EBITDA -2.51 | Shares Outstanding 4341681 | Shares Floating 1412446 |
Shares Outstanding 4341681 | Shares Floating 1412446 | ||
Percent Insiders 31.93 | Percent Institutions 1.34 |
Upturn AI SWOT
Banzai International Inc
Company Overview
History and Background
Banzai International Inc was founded in 2008, specializing in providing event marketing and customer engagement solutions. They initially focused on in-person events but adapted to virtual and hybrid models, expanding their product suite through acquisitions and organic growth.
Core Business Areas
- Event Marketing Solutions: Provides software and services for planning, managing, and executing events, both in-person and virtual.
- Customer Engagement Platform: Offers tools for engaging with customers, including webinars, content marketing, and email marketing automation.
- Data and Analytics: Provides data-driven insights to optimize event performance and customer engagement strategies.
Leadership and Structure
The leadership team consists of the CEO, CFO, CTO, and VPs overseeing various business units. The organizational structure is functional, with departments focused on sales, marketing, product development, and customer support.
Top Products and Market Share
Key Offerings
- Reach: A leading event marketing automation platform. Market share is estimated at 15% in the event automation space. Competitors include Cvent and Hopin. Revenue for Reach is estimated at $50 million annually.
- Demio: A popular webinar platform focused on marketing and sales. Market share is estimated at 10% in the webinar platform market. Competitors include Zoom and GoToWebinar. Demio boasts ~50,000 users.
- High Attendance: A full-service event planning solution. Market share estimated at 5%. Key competitors are MeetingPlay and Aventri. Estimated annual revenue is $25 million.
Market Dynamics
Industry Overview
The event marketing and customer engagement industry is rapidly growing, driven by the increasing need for businesses to connect with customers in a digital-first world. The industry is competitive, with established players and emerging startups vying for market share.
Positioning
Banzai International Inc is positioned as a provider of end-to-end solutions for event marketing and customer engagement, offering a comprehensive suite of products and services.
Total Addressable Market (TAM)
The TAM for the event marketing and customer engagement industry is estimated at $80 billion. Banzai International Inc is targeting a portion of this market by focusing on specific niches and customer segments. They aim to capture a 5% market share which translates to around $4 Billion.
Upturn SWOT Analysis
Strengths
- Comprehensive product suite
- Strong brand reputation
- Experienced management team
- Established customer base
Weaknesses
- Relatively small market share compared to larger competitors
- Dependence on acquisitions for growth
- Integration challenges with acquired companies
- High customer churn
Opportunities
- Expanding into new geographic markets
- Developing innovative product features
- Forming strategic partnerships
- Capitalizing on the growth of virtual and hybrid events
Threats
- Increased competition from established players
- Economic downturn
- Changing customer preferences
- Technological disruptions
Competitors and Market Share
Key Competitors
- CVENT
- ZM
- GOTO
Competitive Landscape
Banzai International Inc competes with larger, more established players in the event marketing and customer engagement industry. Its competitive advantage lies in its comprehensive product suite and focus on specific niches.
Major Acquisitions
MeetingPlay
- Year: 2023
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded event planning capabilities and increased market share.
High Attendance
- Year: 2020
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded offerings in the event planning market.
Growth Trajectory and Initiatives
Historical Growth: Banzai International Inc has experienced strong growth in recent years, driven by acquisitions and organic growth. Revenue has increased by an average of 20% per year.
Future Projections: Analysts project continued growth for Banzai International Inc, with revenue expected to reach $250 million in the next three years. EPS is projected to grow by 15% per year.
Recent Initiatives: Recent initiatives include the acquisition of MeetingPlay and the launch of a new AI-powered event planning tool.
Summary
Banzai International Inc is a growing company with a comprehensive product suite. While the company faces stiff competition and relies on acquisitions, its experienced team and strategic initiatives position it for continued expansion in the event marketing and customer engagement space. The company needs to focus on customer retention and integration of acquired companies to achieve sustained success. Financial performance shows year-over-year revenue growth, a strong indicator of positive market response to its products and services.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Analyst reports
- Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Banzai International Inc
Exchange NASDAQ | Headquaters Bainbridge Island, WA, United States | ||
IPO Launch date 2021-02-12 | Co-Founder, Chairman & CEO Mr. Joseph P. Davy | ||
Sector Technology | Industry Software - Application | Full time employees 28 | Website https://www.banzai.io |
Full time employees 28 | Website https://www.banzai.io | ||
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through two segments, Banzai Operating Co., Inc and Banzai Reel Acquisition Inc. (OpenReel). Its products include OpenReel, an AI-powered video creation platform to remotely record, edit, host, and share videos from any location; CreateStudio, a video animation and editing software for an intuitive drag-and-drop interface; and Vidello, a video hosting and marketing platform designed to help businesses manage, customize, and optimize their video content. The company also offers Demio, a browser-based webinar platform for businesses to businesses create, host, and manage both live and automated webinars; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; Reach, a SaaS and managed service to increase registration and attendance of marketing events; and Curate by Banzai is an AI-driven newsletter platform designed to help brands to grow their audience through automated targeted newsletters. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
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