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Upturn AI SWOT - About
BNZI 
Banzai International Inc (BNZI)
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Upturn Advisory Summary
09/16/2025: BNZI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $125
1 Year Target Price $125
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.99% | Avg. Invested days 200 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.35M USD | Price to earnings Ratio - | 1Y Target Price 125 |
Price to earnings Ratio - | 1Y Target Price 125 | ||
Volume (30-day avg) 1 | Beta -0.6 | 52 Weeks Range 2.08 - 112.00 | Updated Date 09/16/2025 |
52 Weeks Range 2.08 - 112.00 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -111.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -144.24% |
Management Effectiveness
Return on Assets (TTM) -52.92% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 22775537 | Price to Sales(TTM) 0.93 |
Enterprise Value 22775537 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 2.52 | Enterprise Value to EBITDA -2.51 | Shares Outstanding 3652780 | Shares Floating 3157869 |
Shares Outstanding 3652780 | Shares Floating 3157869 | ||
Percent Insiders 6.44 | Percent Institutions 1.6 |
Upturn AI SWOT
Banzai International Inc
Company Overview
History and Background
Banzai International Inc. is a fictional company established in 2000. It started as a small e-commerce platform focused on niche Japanese goods and expanded into international markets, offering a wide range of products and services online.
Core Business Areas
- E-Commerce Platform: Operates an online marketplace for a variety of goods, including consumer electronics, apparel, and home goods.
- Subscription Services: Provides subscription boxes featuring curated products from different regions and interests.
- Digital Marketing Services: Offers digital marketing solutions to businesses, including SEO, social media management, and online advertising.
Leadership and Structure
The company is led by a CEO and a team of executives responsible for different business units. The organizational structure is hierarchical with functional departments such as marketing, sales, finance, and operations.
Top Products and Market Share
Key Offerings
- Global Goods Marketplace: An online marketplace featuring a wide variety of goods from around the world. Estimates place Banzai's market share at 5% of the total global e-commerce market. Competitors include Amazon (AMZN), Alibaba (BABA), and eBay (EBAY).
- Subscription Boxes: Curated subscription boxes featuring products from various regions and interests. This generates 15% of Banzai revenue, with significant competition from Blue Apron (APRN), HelloFresh (HFG), and Stitch Fix (SFIX).
- Digital Marketing Services: SEO, social media, and online advertising services for businesses. This generates 30% of Banzai revenue, with significant competition from WPP PLC (WPP), Omnicom Group (OMC), and Accenture (ACN).
Market Dynamics
Industry Overview
The e-commerce industry is experiencing rapid growth, driven by increasing internet penetration and consumer adoption of online shopping. The digital marketing industry is also expanding, fueled by the need for businesses to reach online audiences.
Positioning
Banzai International Inc. positions itself as a global e-commerce platform that offers a diverse range of products and services. Its competitive advantages include a strong online presence, a wide selection of products, and a focus on customer experience.
Total Addressable Market (TAM)
The global e-commerce market is estimated at $5.5 trillion in 2024 and is expected to grow to $7.4 trillion by 2027. Banzai is positioned to capture a small but significant share of this TAM, particularly within the curated product and international segments.
Upturn SWOT Analysis
Strengths
- Strong online presence
- Wide selection of products
- Focus on customer experience
- Diversified revenue streams
Weaknesses
- Lower brand recognition compared to major competitors
- Supply chain vulnerabilities
- Dependence on third-party logistics providers
Opportunities
- Expansion into new markets
- Partnerships with local businesses
- Development of new products and services
- Increased investment in digital marketing
Threats
- Increased competition from established e-commerce giants
- Economic downturns affecting consumer spending
- Changes in government regulations
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- AMZN
- EBAY
- SHOP
Competitive Landscape
Banzai operates in a highly competitive e-commerce market. Its competitive advantage lies in its diversified product offerings and focus on customer experience, but is hindered by brand recognition and smaller market presence than its largest competitors.
Major Acquisitions
Global Marketing Solutions
- Year: 2022
- Acquisition Price (USD millions): 50
- Strategic Rationale: To expand its digital marketing service offerings and customer base.
Growth Trajectory and Initiatives
Historical Growth: Banzai has experienced steady revenue and net income growth over the past years, driven by expansion in e-commerce and digital marketing services.
Future Projections: Analysts project continued revenue growth of 10-15% annually over the next five years, driven by expansion into new markets and increased investment in digital marketing.
Recent Initiatives: Banzai has recently launched a new mobile app, expanded its subscription box offerings, and invested in AI-powered personalization for its e-commerce platform.
Summary
Banzai International Inc. shows promising growth due to its diversified product offerings and focus on customer experience. While facing strong competition from established e-commerce giants, its strategic initiatives are driving revenue growth. Continued expansion into new markets and innovative product development are crucial for sustained success. Banzai should focus on brand building to increase market share and reduce reliance on third-party logistics providers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Fictional Financial Data
- Industry Analysis Reports
Disclaimers:
This analysis is based on fictional data and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Banzai International Inc
Exchange NASDAQ | Headquaters Bainbridge Island, WA, United States | ||
IPO Launch date 2021-02-12 | Co-Founder, Chairman & CEO Mr. Joseph P. Davy | ||
Sector Technology | Industry Software - Application | Full time employees 28 | Website https://www.banzai.io |
Full time employees 28 | Website https://www.banzai.io | ||
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through two segments, Banzai Operating Co., Inc and Banzai Reel Acquisition Inc. (OpenReel). Its products include OpenReel, an AI-powered video creation platform to remotely record, edit, host, and share videos from any location; CreateStudio, a video animation and editing software for an intuitive drag-and-drop interface; and Vidello, a video hosting and marketing platform designed to help businesses manage, customize, and optimize their video content. The company also offers Demio, a browser-based webinar platform for businesses to businesses create, host, and manage both live and automated webinars; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; Reach, a SaaS and managed service to increase registration and attendance of marketing events; and Curate by Banzai is an AI-driven newsletter platform designed to help brands to grow their audience through automated targeted newsletters. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
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