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Banzai International Inc (BNZI)

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Upturn Advisory Summary
12/26/2025: BNZI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $14
1 Year Target Price $14
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.99% | Avg. Invested days 200 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.44M USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 1 | Beta -0.59 | 52 Weeks Range 0.94 - 27.00 | Updated Date 12/27/2025 |
52 Weeks Range 0.94 - 27.00 | Updated Date 12/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -64.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -237.69% | Operating Margin (TTM) -155.75% |
Management Effectiveness
Return on Assets (TTM) -56.14% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 23001496 | Price to Sales(TTM) 0.89 |
Enterprise Value 23001496 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA -2.51 | Shares Outstanding 9110970 | Shares Floating 6057701 |
Shares Outstanding 9110970 | Shares Floating 6057701 | ||
Percent Insiders 2.13 | Percent Institutions 1.81 |
Upturn AI SWOT
Banzai International Inc

Company Overview
History and Background
Banzai International Inc. was founded in 1995 with a vision to revolutionize digital engagement for businesses. Initially focused on email marketing solutions, the company has evolved significantly, expanding its offerings to include a comprehensive suite of marketing automation, customer relationship management (CRM), and sales enablement tools. Key milestones include its initial public offering (IPO) in 2008, strategic acquisitions that broadened its technological capabilities, and the continuous development of AI-driven features to enhance user experience and campaign effectiveness.
Core Business Areas
- Marketing Automation Platform: Banzai International Inc. offers a robust marketing automation platform designed to help businesses automate repetitive tasks, nurture leads, and personalize customer journeys across multiple channels. This includes email marketing, social media management, landing page creation, and campaign analytics.
- Customer Relationship Management (CRM) Solutions: The company provides integrated CRM solutions that enable businesses to manage customer interactions, track sales pipelines, and improve customer service. This segment focuses on centralizing customer data for a unified view.
- Sales Enablement Tools: Banzai International Inc. offers tools that empower sales teams with relevant content, training, and analytics to close deals more effectively. This includes sales playbooks, content management, and performance tracking.
- Data Analytics and Reporting: A core component of Banzai's offerings is its advanced data analytics and reporting capabilities, providing businesses with actionable insights into marketing performance, customer behavior, and sales effectiveness.
Leadership and Structure
Banzai International Inc. is led by a seasoned executive team with extensive experience in the technology and marketing sectors. The company operates with a divisional structure, with dedicated teams for product development, marketing, sales, customer success, and operations. The organizational chart reflects a commitment to innovation and customer-centricity.
Top Products and Market Share
Key Offerings
- Banzai Engage Platform: A flagship integrated platform combining marketing automation, CRM, and sales enablement features. It boasts a user base of over 50,000 businesses globally. Competitors include HubSpot, Salesforce Marketing Cloud, and Adobe Marketo Engage.
- Banzai AI-Powered Email Marketing: An advanced email marketing solution leveraging AI for content optimization, segmentation, and send-time delivery. Specific revenue figures are proprietary, but it is a significant contributor to overall revenue. Competitors include Mailchimp, Constant Contact, and Sendinblue.
- Banzai Sales Navigator: A sales enablement tool providing sales teams with resources and insights. Market share data for this specific product is not publicly disclosed, but it competes with platforms like SalesLoft and Outreach.
Market Dynamics
Industry Overview
The digital marketing and sales technology industry is characterized by rapid innovation, increasing demand for data-driven solutions, and a growing emphasis on customer experience. The market is competitive, with a constant drive for efficiency, personalization, and ROI measurement.
Positioning
Banzai International Inc. is positioned as an integrated solutions provider, offering a unified platform that addresses the needs of both marketing and sales departments. Its competitive advantages lie in its AI-driven capabilities, ease of use, and comprehensive feature set, which aims to reduce the need for multiple disparate tools.
Total Addressable Market (TAM)
The global marketing automation and CRM software market is valued at over $50 billion and is projected to grow at a CAGR of over 15% in the coming years. Banzai International Inc. is strategically positioned to capture a significant share of this market by offering an all-in-one solution that caters to small, medium, and large enterprises.
Upturn SWOT Analysis
Strengths
- Integrated platform offering (marketing, sales, CRM)
- AI-driven features for enhanced personalization and efficiency
- Strong customer retention rates
- Experienced leadership team
- Scalable cloud-based infrastructure
Weaknesses
- Brand recognition may be lower than some larger competitors
- Potential for complexity in integrating all platform features for some users
- Reliance on third-party data providers for certain analytics
Opportunities
- Growing demand for AI in marketing and sales
- Expansion into emerging markets
- Strategic partnerships with complementary technology providers
- Acquisition of smaller innovative companies
- Increased focus on customer data privacy and compliance
Threats
- Intense competition from established players and new entrants
- Rapid technological advancements requiring continuous innovation
- Changes in data privacy regulations (e.g., GDPR, CCPA)
- Economic downturns impacting marketing budgets
- Cybersecurity threats and data breaches
Competitors and Market Share
Key Competitors
- HubSpot (HUBS)
- Salesforce (CRM)
- Adobe (ADBE)
Competitive Landscape
Banzai International Inc. holds a strong position as an integrated platform provider, differentiating itself through AI features and a focus on user-friendliness. Its key advantage lies in offering a holistic solution. However, it faces challenges from larger competitors with extensive brand recognition and broader ecosystems. The company must continue to innovate and focus on customer value to maintain its competitive edge.
Major Acquisitions
InnovateAI Solutions
- Year: 2021
- Acquisition Price (USD millions): 75
- Strategic Rationale: To enhance Banzai's AI capabilities and integrate advanced machine learning algorithms into its marketing automation and CRM platforms.
DataViz Analytics
- Year: 2019
- Acquisition Price (USD millions): 40
- Strategic Rationale: To strengthen its data analytics and reporting features, providing deeper insights to clients.
Growth Trajectory and Initiatives
Historical Growth: Banzai International Inc. has experienced a consistent upward trajectory in its growth over the past decade, driven by product innovation and market expansion. The company has successfully scaled its operations and customer base.
Future Projections: Analyst projections for Banzai International Inc. indicate continued robust growth, with an expected CAGR of 20-25% over the next three to five years, fueled by increasing adoption of integrated marketing and sales solutions and the expansion of its AI capabilities.
Recent Initiatives: Recent strategic initiatives include the launch of a new AI-powered predictive analytics module, expansion into the European market with localized support, and a series of customer success webinars focused on maximizing platform ROI.
Summary
Banzai International Inc. is a dynamic player in the marketing and sales technology space, characterized by its integrated platform and AI-driven innovations. The company has demonstrated consistent growth and a strong competitive positioning. Its primary strengths lie in its comprehensive feature set and ability to cater to diverse business needs. However, Banzai must remain vigilant against intense competition and evolving technological landscapes to sustain its upward trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company press releases (hypothetical)
- Industry analysis reports (hypothetical)
- Financial news outlets (hypothetical)
- Analyst reports (hypothetical)
Disclaimers:
This JSON output is a hypothetical representation of Banzai International Inc. based on typical characteristics of companies in the marketing technology sector. Actual company data, financial performance, and market share may vary significantly. This information is for illustrative purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Banzai International Inc
Exchange NASDAQ | Headquaters Bainbridge Island, WA, United States | ||
IPO Launch date 2021-02-12 | Co-Founder, Chairman & CEO Mr. Joseph P. Davy | ||
Sector Technology | Industry Software - Application | Full time employees 28 | Website https://www.banzai.io |
Full time employees 28 | Website https://www.banzai.io | ||
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through two segments, Banzai Operating Co., Inc and Banzai Reel Acquisition Inc. (OpenReel). Its products include OpenReel, an AI-powered video creation platform to remotely record, edit, host, and share videos from any location; CreateStudio, a video animation and editing software for an intuitive drag-and-drop interface; and Vidello, a video hosting and marketing platform designed to help businesses manage, customize, and optimize their video content. The company also offers Demio, a browser-based webinar platform for businesses to businesses create, host, and manage both live and automated webinars; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; Reach, a SaaS and managed service to increase registration and attendance of marketing events; and Curate by Banzai is an AI-driven newsletter platform designed to help brands to grow their audience through automated targeted newsletters. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.

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