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Upturn AI SWOT - About
BRC Inc. (BRCC)
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Upturn Advisory Summary
07/03/2025: BRCC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.83
1 Year Target Price $2.83
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -51.53% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 125.69M USD | Price to earnings Ratio - | 1Y Target Price 2.83 |
Price to earnings Ratio - | 1Y Target Price 2.83 | ||
Volume (30-day avg) 5 | Beta 1 | 52 Weeks Range 1.19 - 6.08 | Updated Date 07/4/2025 |
52 Weeks Range 1.19 - 6.08 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.67% | Operating Margin (TTM) -6.04% |
Management Effectiveness
Return on Assets (TTM) 0.15% | Return on Equity (TTM) -36.63% |
Valuation
Trailing PE - | Forward PE 71.43 | Enterprise Value 221480677 | Price to Sales(TTM) 0.33 |
Enterprise Value 221480677 | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 47.31 | Shares Outstanding 79053296 | Shares Floating 48222419 |
Shares Outstanding 79053296 | Shares Floating 48222419 | ||
Percent Insiders 21.88 | Percent Institutions 50.3 |
Upturn AI SWOT
BRC Inc.
Company Overview
History and Background
BRC Inc. (formerly Black Rifle Coffee Company) was founded in 2014 by veterans. The company quickly gained popularity for its strong brand identity, pro-military stance, and high-quality coffee products. It went public via a SPAC merger in February 2022.
Core Business Areas
- Direct-to-Consumer (DTC): This segment focuses on selling coffee and related merchandise directly to consumers through its website and subscription services.
- Wholesale: This segment involves selling coffee to retailers, convenience stores, and other businesses.
- Outpost: This segment operates branded retail coffee shops offering coffee, food, and merchandise.
Leadership and Structure
The leadership team consists of experienced executives in the coffee and consumer goods industries. The organizational structure includes departments for marketing, sales, operations, and finance. Evan Hafer is the CEO.
Top Products and Market Share
Key Offerings
- Coffee (Whole Bean, Ground, K-Cups): BRC Inc.'s core product is coffee, offered in various forms. The brand emphasizes high-quality sourcing and roasting. BRC does not typically publicly disclose market share details for coffee specifically. Competitors include Starbucks (SBUX), Keurig Dr Pepper (KDP), and JDE Peet's.
- Ready-to-Drink (RTD) Coffee: BRC Inc. offers RTD coffee products. Competitors include Starbucks (SBUX), Coca-Cola (KO), and PepsiCo (PEP).
- Apparel & Merchandise: BRC Inc. sells branded apparel and merchandise. Competitors include other apparel brands and online retailers.
Market Dynamics
Industry Overview
The coffee industry is a large and competitive market, with growth driven by increasing coffee consumption and demand for specialty coffee products.
Positioning
BRC Inc. positions itself as a premium coffee brand with a strong appeal to the military and veteran community, differentiating itself through its brand identity and values.
Total Addressable Market (TAM)
The global coffee market is estimated at hundreds of billions of dollars. BRC Inc. aims to capture a significant share by focusing on its target demographic and expanding its product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand identity and customer loyalty
- Direct-to-consumer distribution channel
- Appealing to a niche market (military/veteran community)
- High-quality coffee products
Weaknesses
- Reliance on a niche market
- Relatively high pricing compared to competitors
- Relatively short operating history as a public company.
- Recent volatility in stock price
Opportunities
- Expanding product offerings (e.g., new coffee flavors, brewing equipment)
- Increasing wholesale distribution
- Opening more retail locations
- International expansion
Threats
- Increased competition from established coffee brands
- Fluctuations in coffee bean prices
- Changing consumer preferences
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- SBUX
- KDP
- JMDR.L
Competitive Landscape
BRC Inc. differentiates itself through its brand identity and military/veteran focus, while competing with larger players like Starbucks and Keurig Dr Pepper.
Growth Trajectory and Initiatives
Historical Growth: BRC Inc. has experienced rapid growth in revenue due to its strong brand and increasing customer base.
Future Projections: Analysts project continued revenue growth for BRC Inc., driven by expansion in DTC, wholesale, and retail channels.
Recent Initiatives: BRC Inc. has recently focused on expanding its retail footprint, introducing new product lines, and strengthening its brand partnerships.
Summary
BRC Inc. is a relatively young company with strong brand recognition and a dedicated customer base within the military and veteran community. Its DTC and wholesale strategies are promising; however, the company faces stiff competition and economic uncertainty. It must manage coffee bean prices and expand strategically.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
- Third party resources
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary. Financial data can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRC Inc.
Exchange NYSE | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 2021-05-03 | President, CEO & Director Mr. Christopher Mondzelewski | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 551 | Website https://www.blackriflecoffee.com |
Full time employees 551 | Website https://www.blackriflecoffee.com | ||
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, coffee brewing equipment, ready to drink energy beverages, and outdoor and lifestyle gear products, as well as produces media content. It sells its products through Wholesale, Direct to consumer, and Outpost channels; and e commerce websites. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
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