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BRCC
Upturn stock ratingUpturn stock rating

BRC Inc. (BRCC)

Upturn stock ratingUpturn stock rating
$1.31
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: BRCC (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $2.83

1 Year Target Price $2.83

Analysts Price Target For last 52 week
$2.83Target price
Low$1.19
Current$1.31
high$6.23

Analysis of Past Performance

Type Stock
Historic Profit -51.53%
Avg. Invested days 17
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 103.56M USD
Price to earnings Ratio -
1Y Target Price 2.83
Price to earnings Ratio -
1Y Target Price 2.83
Volume (30-day avg) 5
Beta 1
52 Weeks Range 1.19 - 6.23
Updated Date 07/1/2025
52 Weeks Range 1.19 - 6.23
Updated Date 07/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.09

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -1.67%
Operating Margin (TTM) -6.04%

Management Effectiveness

Return on Assets (TTM) 0.15%
Return on Equity (TTM) -36.63%

Valuation

Trailing PE -
Forward PE 71.43
Enterprise Value 199345765
Price to Sales(TTM) 0.27
Enterprise Value 199345765
Price to Sales(TTM) 0.27
Enterprise Value to Revenue 0.52
Enterprise Value to EBITDA 42.59
Shares Outstanding 79053296
Shares Floating 48222419
Shares Outstanding 79053296
Shares Floating 48222419
Percent Insiders 21.88
Percent Institutions 50.3

Analyst Ratings

Rating 2
Target Price 2.83
Buy -
Strong Buy 3
Buy -
Strong Buy 3
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

BRC Inc.

stock logo

Company Overview

overview logo History and Background

BRC Inc. (formerly Black Rifle Coffee Company) was founded in 2014 by veterans. The company quickly gained popularity for its strong brand identity, pro-military stance, and high-quality coffee products. It went public via a SPAC merger in February 2022.

business area logo Core Business Areas

  • Direct-to-Consumer (DTC): This segment focuses on selling coffee and related merchandise directly to consumers through its website and subscription services.
  • Wholesale: This segment involves selling coffee to retailers, convenience stores, and other businesses.
  • Outpost: This segment operates branded retail coffee shops offering coffee, food, and merchandise.

leadership logo Leadership and Structure

The leadership team consists of experienced executives in the coffee and consumer goods industries. The organizational structure includes departments for marketing, sales, operations, and finance. Evan Hafer is the CEO.

Top Products and Market Share

overview logo Key Offerings

  • Coffee (Whole Bean, Ground, K-Cups): BRC Inc.'s core product is coffee, offered in various forms. The brand emphasizes high-quality sourcing and roasting. BRC does not typically publicly disclose market share details for coffee specifically. Competitors include Starbucks (SBUX), Keurig Dr Pepper (KDP), and JDE Peet's.
  • Ready-to-Drink (RTD) Coffee: BRC Inc. offers RTD coffee products. Competitors include Starbucks (SBUX), Coca-Cola (KO), and PepsiCo (PEP).
  • Apparel & Merchandise: BRC Inc. sells branded apparel and merchandise. Competitors include other apparel brands and online retailers.

Market Dynamics

industry overview logo Industry Overview

The coffee industry is a large and competitive market, with growth driven by increasing coffee consumption and demand for specialty coffee products.

Positioning

BRC Inc. positions itself as a premium coffee brand with a strong appeal to the military and veteran community, differentiating itself through its brand identity and values.

Total Addressable Market (TAM)

The global coffee market is estimated at hundreds of billions of dollars. BRC Inc. aims to capture a significant share by focusing on its target demographic and expanding its product offerings.

Upturn SWOT Analysis

Strengths

  • Strong brand identity and customer loyalty
  • Direct-to-consumer distribution channel
  • Appealing to a niche market (military/veteran community)
  • High-quality coffee products

Weaknesses

  • Reliance on a niche market
  • Relatively high pricing compared to competitors
  • Relatively short operating history as a public company.
  • Recent volatility in stock price

Opportunities

  • Expanding product offerings (e.g., new coffee flavors, brewing equipment)
  • Increasing wholesale distribution
  • Opening more retail locations
  • International expansion

Threats

  • Increased competition from established coffee brands
  • Fluctuations in coffee bean prices
  • Changing consumer preferences
  • Economic downturn affecting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • SBUX
  • KDP
  • JMDR.L

Competitive Landscape

BRC Inc. differentiates itself through its brand identity and military/veteran focus, while competing with larger players like Starbucks and Keurig Dr Pepper.

Growth Trajectory and Initiatives

Historical Growth: BRC Inc. has experienced rapid growth in revenue due to its strong brand and increasing customer base.

Future Projections: Analysts project continued revenue growth for BRC Inc., driven by expansion in DTC, wholesale, and retail channels.

Recent Initiatives: BRC Inc. has recently focused on expanding its retail footprint, introducing new product lines, and strengthening its brand partnerships.

Summary

BRC Inc. is a relatively young company with strong brand recognition and a dedicated customer base within the military and veteran community. Its DTC and wholesale strategies are promising; however, the company faces stiff competition and economic uncertainty. It must manage coffee bean prices and expand strategically.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates
  • Company Press Releases
  • Third party resources

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary. Financial data can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About BRC Inc.

Exchange NYSE
Headquaters Salt Lake City, UT, United States
IPO Launch date 2021-05-03
President, CEO & Director Mr. Christopher Mondzelewski
Sector Consumer Defensive
Industry Packaged Foods
Full time employees 551
Full time employees 551

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, coffee brewing equipment, ready to drink energy beverages, and outdoor and lifestyle gear products, as well as produces media content. It sells its products through Wholesale, Direct to consumer, and Outpost channels; and e commerce websites. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.