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Upturn AI Summary - About
BRC Inc.(BRCC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRCC
10/15/2026: BRCC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
BRC Inc. is a specialty coffee company that combines high-quality products with a mission-driven focus on veterans and first responders. The company's main strength is its deeply loyal customer base and effective digital-first subscription model, which has driven brand awareness. Its primary growth opportunity lies in scaling its retail 'Outpost' presence and expanding its wholesale distribution in national grocery chains. Key risks include intense competition from global beverage incumbents, reliance on discretionary consumer spending, and the operational complexity of managing a dual wholesale-retail model. The stock may best suit growth-oriented investors who monitor the company's ability to transition from a niche brand into a profitable, scalable retail player.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers a unique brand narrative but must demonstrate consistent path to profitability to attract long-term growth capital. |
| Momentum investor | Strong fit while signal remains positive | The stock can exhibit high sensitivity to consumer sentiment and brand-related news cycles. |
| Value investor | Weak fit | The current valuation and lack of consistent earnings make it a challenging fit for traditional value investors. |
| Dividend investor | Weak fit | The company does not pay a dividend as it is in a growth-focused reinvestment phase. |
| Low-risk investor | Weak fit | Small-cap volatility and niche brand risks make this unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant swings driven by market sentiment and growth expectations. |
| Valuation risk | Medium / high | Growth expectations are heavily priced in, leaving little room for earnings misses. |
| Competition risk (Coffee Beverage) | High | Established incumbents have deep pockets for marketing and distribution. |
| Business quality | Medium | The brand has a strong following, but business model scalability is still being proven. |
| Dividend income | Low / none | Investors should not rely on this stock for yield. |
| Execution risk | Medium / high | Scaling retail locations requires significant operational discipline. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit -24.57% | Avg. Invested days 16 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 258.55M USD | Price to earnings Ratio - | 1Y Target Price 22.5 |
Price to earnings Ratio - | 1Y Target Price 22.5 | ||
Volume (30-day avg) 97.5K shares | Beta 1.25 | 52 Weeks Range 6.00 - 18.55 | Updated Date 10/15/2026 |
52 Weeks Range 6.00 - 18.55 | Updated Date 10/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| DTC E-commerce | Subscription and individual coffee orders. | This is the core engine for high-margin, predictable recurring revenue. |
| Wholesale/Retail | Packaged coffee in stores and branded 'Outpost' shops. | This is the primary growth lever for brand awareness and mass-market reach. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 71.43 | Enterprise Value 173.45M | Price to Sales(TTM) 0.6 |
Enterprise Value 173.45M | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 32.61 | Shares Outstanding 11.98M | Shares Floating 9.45M |
Shares Outstanding 11.98M | Shares Floating 9.45M | ||
Percent Insiders 24.4 | Percent Institutions 51.54 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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