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BRF SA ADR (BRFS)



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Upturn Advisory Summary
09/15/2025: BRFS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $3.5
1 Year Target Price $3.5
0 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.56% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.22B USD | Price to earnings Ratio 9.46 | 1Y Target Price 3.5 |
Price to earnings Ratio 9.46 | 1Y Target Price 3.5 | ||
Volume (30-day avg) 1 | Beta 0.71 | 52 Weeks Range 2.99 - 4.85 | Updated Date 09/15/2025 |
52 Weeks Range 2.99 - 4.85 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 12.92% | Basic EPS (TTM) 0.41 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.61% | Operating Margin (TTM) 11.11% |
Management Effectiveness
Return on Assets (TTM) 7.33% | Return on Equity (TTM) 22.48% |
Valuation
Trailing PE 9.46 | Forward PE 4.81 | Enterprise Value 8031970208 | Price to Sales(TTM) 0.1 |
Enterprise Value 8031970208 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA 3.54 | Shares Outstanding 1602169984 | Shares Floating 413430894 |
Shares Outstanding 1602169984 | Shares Floating 413430894 | ||
Percent Insiders 53.04 | Percent Institutions 3.84 |
Upturn AI SWOT
BRF SA ADR

Company Overview
History and Background
BRF S.A. was formed in 2009 through the merger of Sadia and Perdigu00e3o, two major Brazilian food companies. Initially focused on poultry and pork, it has expanded into other food segments and international markets, becoming one of the largest food companies globally. It faced some headwinds in 2018 with quality issues and has been working to recover.
Core Business Areas
- Processed Foods: Manufactures and sells processed meat products, including sausages, ham, and frozen meals.
- Fresh Meats: Sells fresh poultry, pork, and beef products.
- Dairy Products: Produces and distributes dairy products such as cheese, milk, and yogurt (though this has been de-emphasized more recently).
- Other: Pet food segment, which is gaining in revenue.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various executive directors responsible for different business units and functions. The company has a board of directors overseeing its operations.
Top Products and Market Share
Key Offerings
- Sausages and Cold Cuts: BRF is a significant producer of sausages and cold cuts. While specific global market share data is challenging to pinpoint due to the fragmented nature of the processed meat industry, BRF holds a substantial market share in Brazil and Latin America. Competitors include JBS, Tyson Foods, and local producers in various regions.
- Frozen Poultry: BRF's frozen poultry products are a key offering. Competitors include Tyson Foods (TSN), Pilgrim's Pride (PPC), and JBS. Market share varies geographically; in Brazil, BRF is a major player.
- Frozen Meals: Ready-to-eat frozen meals, targeted to consumer convenience. Competitors include Nestle, Conagra and Kraft Heinz.
- Pet Food: Recently a growth sector, they make dog and cat food. Competitors are Nestle, Mars and General Mills.
Market Dynamics
Industry Overview
The global food industry is highly competitive, driven by changing consumer preferences, health trends, and economic conditions. Demand for protein is growing, but food safety and sustainability are increasingly important concerns.
Positioning
BRF is a major player in the global protein market, particularly in poultry and processed foods. Its competitive advantages include a large scale of operations, a diversified product portfolio, and a strong presence in emerging markets. However, it faces challenges related to operational efficiency, food safety regulations, and competition.
Total Addressable Market (TAM)
The global meat market is estimated to be in the trillions of USD. BRF SA ADR, with its significant presence in the poultry and processed food segments, is positioned to capture a share of this large market, especially in emerging economies where demand for protein is on the rise.
Upturn SWOT Analysis
Strengths
- Large-scale operations
- Diversified product portfolio
- Strong brand recognition in key markets
- Established distribution network
- Presence in emerging markets
Weaknesses
- Operational inefficiencies
- Exposure to commodity price fluctuations
- Food safety and quality control challenges
- High debt levels
- Geographic concentration in Brazil
Opportunities
- Expanding into new markets
- Developing value-added products
- Improving operational efficiency
- Acquiring smaller competitors
- Capitalizing on the growing demand for protein
Threats
- Intense competition
- Changing consumer preferences
- Food safety regulations
- Economic downturns
- Disease outbreaks (e.g., avian flu)
Competitors and Market Share
Key Competitors
- TSN
- HRL
- JBSAY
Competitive Landscape
BRF faces intense competition from large, established players with strong brands and efficient operations. Its competitive advantages lie in its scale, geographic diversification, and presence in emerging markets. However, it needs to improve its operational efficiency and food safety controls to compete more effectively.
Major Acquisitions
Campo Austral
- Year: 2019
- Acquisition Price (USD millions): 32
- Strategic Rationale: Expanded BRF's presence in the processed pork segment in Argentina.
Growth Trajectory and Initiatives
Historical Growth: BRF has experienced growth through acquisitions and organic expansion, but performance has been inconsistent due to operational challenges and market volatility.
Future Projections: Analysts' future growth projections vary, with some expecting moderate revenue growth and improved profitability as the company addresses its challenges.
Recent Initiatives: Recent strategic initiatives include cost-cutting measures, operational improvements, focusing on high value brands, and expansion into new markets, and emphasis on the pet food segment.
Summary
BRF is a major player in the global protein market with a significant presence in poultry and processed foods. While it benefits from its scale and geographic diversification, BRF faces challenges related to operational efficiency, debt levels, and food safety. Recent initiatives aim to improve profitability and expand into new markets. The company needs to enhance its competitiveness to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Market share data is based on estimates and may vary. Financial data may be outdated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BRF SA ADR
Exchange NYSE | Headquaters São Paulo, SP, Brazil | ||
IPO Launch date 2000-10-20 | Global CEO & Member of Executive Board Mr. Miguel de Souza Gularte | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 100000 | Website https://www.brf-global.com |
Full time employees 100000 | Website https://www.brf-global.com |
BRF S.A. raises, produces, and slaughters poultry and pork for processing, production, and sale of fresh meat, processed products, pasta, margarine, pet food, and other products. The company offers frozen whole and cut chicken, frozen pork, and turkey, and halal products for Islamic markets; processed foods, such as marinated, frozen, seasoned whole, and cut chicken, roosters, sausages, ham products, bologna, frankfurters, salamis, bacons, cold meats, and other smoked products; hamburgers, steaks, breaded meat products, kibbeh, and meatballs; and chicken sausages, hot dogs, and chicken bologna. It produces and sells lasagna, macaroni and cheese, pies, ready-to-eat meals, pizzas, and other frozen foods; nuggets, pies, vegetables, and burgers; frozen desserts and cheese bread; margarine, butter, cream cheese, sweet specialties, sandwiches, and pate, as well as soy meal, refined soy flour, animal feed, pet food and hatcheries. The company sells its products under the Sadia, Perdigão, Qualy, Sadia Halal, Chester, BRF Ingredients, Kidelli, Perdix, Borella, Hilal, Balance, Onefoods, Banvit, Deline, Sadia Bio, Sadia Salamitos, Sadia Veg&Tal, Sadia Livre&Lev, Confidence and Hilal, Sadia Hot Pocket, Perdigão Ouro, Chester Perdigão, Perdigão NaBrasa, Claybom, Biofresh, Three Dogs, Three Cats, Guabi Natural, Giran Plus, Balance, PrimoCão, PrimoGato, Faro, Bônos, Apolo, Átila, and Giran Plus brands. It serves supermarkets, wholesalers, retail and wholesale stores, restaurants, and other institutional buyers. The company offers consultancy, administrative, marketing, road freight, and logistics services; generates and commercializes electric energy; distributes nutrients for animals; and veterinary activities, as well as real estate. The company was formerly known as BRF-Brasil Foods S.A. and changed its name to BRF S.A. in April 2013. BRF S.A. was founded in 1934 and is headquartered in São Paulo, Brazil. BRF S.A. is a subsidiary of Marfrig Global Foods S.A.

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