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Upturn AI SWOT - About
BRSHF (BRSHF)
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Upturn Advisory Summary
07/02/2024: BRSHF (1-star) is a SELL. SELL since 2 days. Profits (-91.67%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -94.75% | Avg. Invested days 20 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2024 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.01M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.22 | 52 Weeks Range 0.00 - 0.01 | Updated Date 06/29/2025 |
52 Weeks Range 0.00 - 0.01 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.67 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -256.77% | Operating Margin (TTM) -528.56% |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2463772 | Price to Sales(TTM) - |
Enterprise Value 2463772 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.84 | Enterprise Value to EBITDA - | Shares Outstanding 100971000 | Shares Floating 1117882 |
Shares Outstanding 100971000 | Shares Floating 1117882 | ||
Percent Insiders 0.21 | Percent Institutions 5.01 |
Upturn AI SWOT
Bruush Oral Care Inc.
Company Overview
History and Background
Bruush Oral Care Inc. was founded in 2018. It focuses on providing subscription-based electric toothbrushes and related oral care products direct-to-consumer.
Core Business Areas
- Electric Toothbrushes: Offers a subscription service for electric toothbrushes, brush head refills, and other oral care products.
Leadership and Structure
Manages by Anastasia Bahdanovich (CFO). The company operates with a direct-to-consumer model, focusing on online sales and marketing.
Top Products and Market Share
Key Offerings
- Bruush Electric Toothbrush: An electric toothbrush with a subscription service for replacement brush heads. Market share is limited due to the competitive landscape, but the focus is on the premium segment. Competitors include Philips Sonicare, Oral-B, and Quip.
Market Dynamics
Industry Overview
The oral care industry is competitive and driven by innovation in electric toothbrushes and oral hygiene products. It includes established brands and emerging direct-to-consumer companies.
Positioning
Bruush Oral Care Inc. is positioned as a premium, subscription-based electric toothbrush brand. Its competitive advantage lies in its direct-to-consumer model and focus on design and user experience.
Total Addressable Market (TAM)
The global oral care market is estimated to be around $50 billion. Bruush is positioning for a share of the premium electric toothbrush segment within the broader oral care market.
Upturn SWOT Analysis
Strengths
- Subscription-based revenue model
- Direct-to-consumer distribution
- Premium brand positioning
Weaknesses
- Limited brand recognition compared to established players
- High customer acquisition costs
- Relatively small market share
Opportunities
- Expansion into new oral care products
- Partnerships with dentists and dental clinics
- International market expansion
Threats
- Intense competition from established brands
- Changing consumer preferences
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- PG
- COL
- CL
- SONO
Competitive Landscape
Bruush faces significant competition from established oral care giants. Its advantages are its direct-to-consumer model and premium branding, but it needs to overcome the brand recognition and distribution scale of its larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is difficult to assess due to limited publicly available financial data. Stock price has plummeted since its IPO
Future Projections: Future projections are unavailable without detailed analyst estimates.
Recent Initiatives: Recent initiatives likely focus on customer acquisition and product development.
Summary
Bruush Oral Care Inc. is a small company trying to compete in a market dominated by large, established players. It utilizes a direct-to-consumer, subscription-based model to offer premium electric toothbrushes. The company needs to focus on gaining market share and manage against stronger and more established competitors. The company currently struggles to retain investors as the stock price has been declining since its IPO.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bruush Oral Care Inc.
Exchange NASDAQ | Headquaters Vancouver, BC, Canada | ||
IPO Launch date 2022-08-03 | CEO - | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 11 | Website https://bruush.com |
Full time employees 11 | Website https://bruush.com | ||
Bruush Oral Care Inc., an oral care company, manufactures and sells electric toothbrushes in the United States and Canada. It offers Brüush starter kit, including electric toothbrush, three brush heads, a magnetic charging stand and USB power adapter, and a travel case. It also provides brush head refills. The company sells its products through its website www.bruush.com. Bruush Oral Care Inc. was incorporated in 2017 and is based in Vancouver, Canada.
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