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BRSHF
Upturn stock ratingUpturn stock rating

BRSHF (BRSHF)

Upturn stock ratingUpturn stock rating
$0.01
Last Close (24-hour delay)
Profit since last BUY-91.67%
upturn advisory
SELL
SELL since 2 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

07/02/2024: BRSHF (1-star) is a SELL. SELL since 2 days. Profits (-91.67%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $0

1 Year Target Price $0

Analysts Price Target For last 52 week
$0Target price
Low$
Current$0.01
high$

Analysis of Past Performance

Type Stock
Historic Profit -94.75%
Avg. Invested days 20
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/02/2024

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 0.01M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta 1.22
52 Weeks Range 0.00 - 0.01
Updated Date 06/29/2025
52 Weeks Range 0.00 - 0.01
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -14.67

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -256.77%
Operating Margin (TTM) -528.56%

Management Effectiveness

Return on Assets (TTM) -
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE -
Enterprise Value 2463772
Price to Sales(TTM) -
Enterprise Value 2463772
Price to Sales(TTM) -
Enterprise Value to Revenue 0.84
Enterprise Value to EBITDA -
Shares Outstanding 100971000
Shares Floating 1117882
Shares Outstanding 100971000
Shares Floating 1117882
Percent Insiders 0.21
Percent Institutions 5.01

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Bruush Oral Care Inc.

stock logo

Company Overview

overview logo History and Background

Bruush Oral Care Inc. was founded in 2018. It focuses on providing subscription-based electric toothbrushes and related oral care products direct-to-consumer.

business area logo Core Business Areas

  • Electric Toothbrushes: Offers a subscription service for electric toothbrushes, brush head refills, and other oral care products.

leadership logo Leadership and Structure

Manages by Anastasia Bahdanovich (CFO). The company operates with a direct-to-consumer model, focusing on online sales and marketing.

Top Products and Market Share

overview logo Key Offerings

  • Bruush Electric Toothbrush: An electric toothbrush with a subscription service for replacement brush heads. Market share is limited due to the competitive landscape, but the focus is on the premium segment. Competitors include Philips Sonicare, Oral-B, and Quip.

Market Dynamics

industry overview logo Industry Overview

The oral care industry is competitive and driven by innovation in electric toothbrushes and oral hygiene products. It includes established brands and emerging direct-to-consumer companies.

Positioning

Bruush Oral Care Inc. is positioned as a premium, subscription-based electric toothbrush brand. Its competitive advantage lies in its direct-to-consumer model and focus on design and user experience.

Total Addressable Market (TAM)

The global oral care market is estimated to be around $50 billion. Bruush is positioning for a share of the premium electric toothbrush segment within the broader oral care market.

Upturn SWOT Analysis

Strengths

  • Subscription-based revenue model
  • Direct-to-consumer distribution
  • Premium brand positioning

Weaknesses

  • Limited brand recognition compared to established players
  • High customer acquisition costs
  • Relatively small market share

Opportunities

  • Expansion into new oral care products
  • Partnerships with dentists and dental clinics
  • International market expansion

Threats

  • Intense competition from established brands
  • Changing consumer preferences
  • Economic downturn impacting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • PG
  • COL
  • CL
  • SONO

Competitive Landscape

Bruush faces significant competition from established oral care giants. Its advantages are its direct-to-consumer model and premium branding, but it needs to overcome the brand recognition and distribution scale of its larger competitors.

Growth Trajectory and Initiatives

Historical Growth: Historical growth is difficult to assess due to limited publicly available financial data. Stock price has plummeted since its IPO

Future Projections: Future projections are unavailable without detailed analyst estimates.

Recent Initiatives: Recent initiatives likely focus on customer acquisition and product development.

Summary

Bruush Oral Care Inc. is a small company trying to compete in a market dominated by large, established players. It utilizes a direct-to-consumer, subscription-based model to offer premium electric toothbrushes. The company needs to focus on gaining market share and manage against stronger and more established competitors. The company currently struggles to retain investors as the stock price has been declining since its IPO.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available data.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Bruush Oral Care Inc.

Exchange NASDAQ
Headquaters Vancouver, BC, Canada
IPO Launch date 2022-08-03
CEO -
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 11
Full time employees 11

Bruush Oral Care Inc., an oral care company, manufactures and sells electric toothbrushes in the United States and Canada. It offers Brüush starter kit, including electric toothbrush, three brush heads, a magnetic charging stand and USB power adapter, and a travel case. It also provides brush head refills. The company sells its products through its website www.bruush.com. Bruush Oral Care Inc. was incorporated in 2017 and is based in Vancouver, Canada.