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BYRN 
Byrna Technologies Inc (BYRN)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/02/2025: BYRN (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $39.7
1 Year Target Price $39.7
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 400.52% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 411.33M USD | Price to earnings Ratio 27.01 | 1Y Target Price 39.7 |
Price to earnings Ratio 27.01 | 1Y Target Price 39.7 | ||
Volume (30-day avg) 4 | Beta 2.27 | 52 Weeks Range 13.68 - 34.78 | Updated Date 12/2/2025 |
52 Weeks Range 13.68 - 34.78 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.43% | Operating Margin (TTM) 10.16% |
Management Effectiveness
Return on Assets (TTM) 10.88% | Return on Equity (TTM) 29.71% |
Valuation
Trailing PE 27.01 | Forward PE 33.56 | Enterprise Value 404767821 | Price to Sales(TTM) 3.71 |
Enterprise Value 404767821 | Price to Sales(TTM) 3.71 | ||
Enterprise Value to Revenue 3.65 | Enterprise Value to EBITDA 28.97 | Shares Outstanding 22725515 | Shares Floating 18484479 |
Shares Outstanding 22725515 | Shares Floating 18484479 | ||
Percent Insiders 20.76 | Percent Institutions 72.96 |
Upturn AI SWOT
Byrna Technologies Inc
Company Overview
History and Background
Byrna Technologies Inc. was founded in 2005 (initially as Fox Labs International, Inc.), and later rebranded as Byrna Technologies Inc. The company focuses on developing and manufacturing less-lethal personal security solutions.
Core Business Areas
- Less-Lethal Devices: Designs, develops, manufactures, and sells Byrna launchers, which are handheld CO2-powered devices that fire .68 caliber projectiles containing irritant payloads or kinetic impact rounds.
- Projectiles and Ammunition: Manufactures and sells a variety of projectiles for use in Byrna launchers, including chemical irritant rounds (OC, CS, and OC/CS blend), kinetic rounds, and inert training rounds.
- Accessories: Offers accessories such as CO2 canisters, holsters, magazines, and maintenance kits for Byrna launchers.
Leadership and Structure
Bryan Ganz serves as the CEO. The company has a typical corporate structure with departments for sales, marketing, R&D, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Byrna HD Launcher: The original and most well-known Byrna launcher. Market share data is difficult to obtain precisely, but Byrna is considered a leading brand in the less-lethal self-defense market. Competitors include PepperBall (owned by United Tactical Systems), T4E (Umarex), and other manufacturers of less-lethal firearms. Revenue is undisclosed per product. The number of users are proprietary and not available publicly.
- Byrna SD Launcher: An upgraded version of the HD launcher. Market share data is difficult to obtain precisely, but Byrna is considered a leading brand in the less-lethal self-defense market. Competitors include PepperBall (owned by United Tactical Systems), T4E (Umarex), and other manufacturers of less-lethal firearms. Revenue is undisclosed per product. The number of users are proprietary and not available publicly.
- Byrna TCR: Tactical Compact Rifle. Market share data is difficult to obtain precisely, but Byrna is considered a leading brand in the less-lethal self-defense market. Competitors include PepperBall (owned by United Tactical Systems), T4E (Umarex), and other manufacturers of less-lethal firearms. Revenue is undisclosed per product. The number of users are proprietary and not available publicly.
Market Dynamics
Industry Overview
The less-lethal self-defense market is growing, driven by increasing concerns about personal safety and a desire for alternatives to traditional firearms. Growth is also bolstered by police and law enforcement agencies seeking non-lethal technologies
Positioning
Byrna is positioned as a provider of effective and reliable less-lethal self-defense solutions for civilians and law enforcement, emphasizing safety, responsibility, and accessibility.
Total Addressable Market (TAM)
The TAM for less-lethal self-defense products is estimated to be in the hundreds of millions of dollars annually. Byrna aims to capture a significant portion of this market through product innovation, marketing, and distribution partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the less-lethal market
- Proprietary technology and patented designs
- Direct-to-consumer sales channel
- Increasing demand for less-lethal alternatives
- Focus on safety and responsible use
Weaknesses
- Relatively small company size
- Limited product portfolio compared to larger competitors
- Dependence on consumer perception and acceptance of less-lethal technology
- Vulnerability to negative publicity or regulatory changes
Opportunities
- Expanding into new markets and distribution channels (e.g., international sales, law enforcement)
- Developing new products and accessories
- Increasing brand awareness through marketing and education
- Partnering with security companies and organizations
- Capitalizing on growing demand for non-lethal solutions.
Threats
- Competition from larger and more established companies
- Changes in regulations or legal restrictions on less-lethal products
- Negative publicity or safety concerns related to less-lethal devices
- Economic downturns that reduce consumer spending
- Counterfeit products or knock-offs
Competitors and Market Share
Key Competitors
- UTSI
- UMRXF
- SWHC
Competitive Landscape
Byrna's competitive advantage lies in its brand recognition, direct-to-consumer model, and focus on less-lethal self-defense. Disadvantages include smaller size and resources compared to larger competitors like Smith & Wesson (SWHC) and United Tactical Systems (UTSI).
Growth Trajectory and Initiatives
Historical Growth: Growth trends depends on stock price fluctuation. This data is to be found using ticker symbol: BYRN
Future Projections: Future projections for Byrna Technologies Inc. depends on stock price fluctuation. This data is to be found using ticker symbol: BYRN
Recent Initiatives: Recent initiatives are ongoing which include product development, market expansion and channel development.
Summary
Byrna Technologies is a key player in the growing less-lethal self-defense market with strong brand recognition and a direct-to-consumer sales model. The company faces competition from larger, more established firms and must navigate regulatory challenges. Key strengths include proprietary technology and growing demand for non-lethal solutions. Monitoring financial performance and market trends will be crucial for Byrna's continued success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company reports, industry analysis, market research reports, news articles.
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise. Investment decisions should be based on thorough due diligence and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com | ||
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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