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Upturn AI SWOT - About
BYRN 
Byrna Technologies Inc (BYRN)
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Upturn Advisory Summary
09/17/2025: BYRN (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $38.5
1 Year Target Price $38.5
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 453.41% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 462.02M USD | Price to earnings Ratio 32.3 | 1Y Target Price 38.5 |
Price to earnings Ratio 32.3 | 1Y Target Price 38.5 | ||
Volume (30-day avg) 4 | Beta 2.02 | 52 Weeks Range 13.10 - 34.78 | Updated Date 09/17/2025 |
52 Weeks Range 13.10 - 34.78 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.28% | Operating Margin (TTM) 11.67% |
Management Effectiveness
Return on Assets (TTM) 9.21% | Return on Equity (TTM) 28.05% |
Valuation
Trailing PE 32.3 | Forward PE 39.22 | Enterprise Value 451624614 | Price to Sales(TTM) 4.46 |
Enterprise Value 451624614 | Price to Sales(TTM) 4.46 | ||
Enterprise Value to Revenue 4.29 | Enterprise Value to EBITDA 37.79 | Shares Outstanding 22703800 | Shares Floating 18489759 |
Shares Outstanding 22703800 | Shares Floating 18489759 | ||
Percent Insiders 20.93 | Percent Institutions 65.32 |
Upturn AI SWOT
Byrna Technologies Inc
Company Overview
History and Background
Byrna Technologies Inc. was founded in 2005 (originally as Security Devices International). It has evolved from focusing on less-lethal solutions for law enforcement to expanding into the consumer market with self-defense products.
Core Business Areas
- Consumer Safety: Develops and sells less-lethal personal security devices (Byrna launchers) and related accessories to civilians for self-defense.
- Professional: Provides less-lethal solutions for law enforcement, private security, and corrections.
Leadership and Structure
Bryan Ganz serves as the CEO. The company has a typical corporate structure with departments such as sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Byrna HD Launcher: A handheld, CO2-powered launcher that fires .68 caliber kinetic and chemical irritant projectiles. Market share data is difficult to ascertain precisely, but Byrna is considered a significant player in the less-lethal self-defense market. Competitors include PepperBall and Taser (Axon Enterprise).
- Byrna SD Launcher: A slightly smaller and more compact version of the HD launcher. Market share data is not readily available. Competitors include PepperBall and Taser (Axon Enterprise).
- Byrna TCR: The Byrna Tactical Compact Rifle (TCR) is a magazine-fed, shoulder-fired less-lethal self-defense weapon with the look, feel, and fire-control system of a modern AR-15 rifle. Market share data is not readily available. Competitors include PepperBall.
- Projectiles: Kinetic, pepper, and CS projectiles for Byrna launchers. This makes up a portion of revenue, but details on its specific market share are limited. Competitors include companies supplying similar projectiles for PepperBall systems.
Market Dynamics
Industry Overview
The less-lethal self-defense market is growing, driven by increasing concerns about personal safety and a desire for non-firearm options. It is affected by regulations, safety concerns, and public perception.
Positioning
Byrna positions itself as a provider of effective less-lethal self-defense solutions for consumers and professionals. It differentiates itself through its launcher design and projectile effectiveness.
Total Addressable Market (TAM)
The TAM for less-lethal personal security is estimated to be in the billions, encompassing a wide range of consumers and security professionals. Byrna is targeting a segment of this TAM focused on high-quality, projectile-based less-lethal devices.
Upturn SWOT Analysis
Strengths
- Innovative product design
- Strong brand recognition in the less-lethal market
- Expanding distribution network
- Growing consumer demand for self-defense products
Weaknesses
- Relatively high price point compared to some competitors
- Dependence on CO2 cartridges for operation
- Limited market share compared to larger companies like Axon
- Dependence on projectile sales
Opportunities
- Expanding into new international markets
- Developing new and improved less-lethal products
- Increasing sales through online channels
- Partnerships with security companies and organizations
Threats
- Increased competition from existing and new players
- Changes in regulations regarding less-lethal weapons
- Negative publicity related to product misuse
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- TASR
- SWHC
Competitive Landscape
Byrna competes with larger companies like Axon (Taser) and Smith & Wesson (SWHC) in the less-lethal market. Byrna differentiates itself through its consumer-focused approach and innovative product design but faces challenges due to its smaller size and limited resources.
Major Acquisitions
Mission Less Lethal
- Year: 2021
- Acquisition Price (USD millions): 2.8
- Strategic Rationale: The acquisition enhanced Byrnau2019s intellectual property portfolio and expanded its product offerings in the less-lethal market, specifically in the area of 12-gauge ammunition.
Growth Trajectory and Initiatives
Historical Growth: Byrna has experienced significant revenue growth in recent years due to increasing demand for its products.
Future Projections: Analyst projections are unavailable without specific financial data sources, but are expected to continue to grow at a substantial rate.
Recent Initiatives: Recent initiatives include expanding distribution partnerships, launching new products, and increasing marketing efforts.
Summary
Byrna Technologies is a growing company in the less-lethal self-defense market. Its innovative products and strong brand recognition are working well. However, it faces competition from larger companies and needs to manage its price point effectively. Expanding its international presence and navigating regulatory changes are critical for sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Industry Reports
- SEC Filings
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and may not be precise. Financial data is not current.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com | ||
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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