Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
BYRN logo BYRN
Upturn stock ratingUpturn stock rating
BYRN logo

Byrna Technologies Inc (BYRN)

Upturn stock ratingUpturn stock rating
$19.7
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/28/2025: BYRN (4-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Number of Analysts

rating

4 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $38.5

1 Year Target Price $38.5

Analysts Price Target For last 52 week
$38.5 Target price
52w Low $10.66
Current$19.7
52w High $34.78

Analysis of Past Performance

Type Stock
Historic Profit 453.41%
Avg. Invested days 66
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 447.26M USD
Price to earnings Ratio 31.27
1Y Target Price 38.5
Price to earnings Ratio 31.27
1Y Target Price 38.5
Volume (30-day avg) 4
Beta 2.07
52 Weeks Range 10.66 - 34.78
Updated Date 08/29/2025
52 Weeks Range 10.66 - 34.78
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.63

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 14.28%
Operating Margin (TTM) 11.67%

Management Effectiveness

Return on Assets (TTM) 9.21%
Return on Equity (TTM) 28.05%

Valuation

Trailing PE 31.27
Forward PE 40.49
Enterprise Value 450035347
Price to Sales(TTM) 4.32
Enterprise Value 450035347
Price to Sales(TTM) 4.32
Enterprise Value to Revenue 4.35
Enterprise Value to EBITDA 38.27
Shares Outstanding 22703800
Shares Floating 18489759
Shares Outstanding 22703800
Shares Floating 18489759
Percent Insiders 20.93
Percent Institutions 64.96

ai summary icon Upturn AI SWOT

Byrna Technologies Inc

stock logo

Company Overview

overview logo History and Background

Byrna Technologies Inc. was founded in 2005 (originally as Fox Labs International, Inc., renamed in 2018). It focuses on developing and manufacturing less-lethal personal security solutions. Initially focused on pepper spray, the company shifted its focus to pneumatic launchers and related projectiles, evolving into a technology-driven provider of alternative self-defense options.

business area logo Core Business Areas

  • Less-Lethal Devices: Byrna Technologies develops and sells pneumatic launchers that fire various projectiles, including kinetic and chemical irritant rounds.
  • Projectiles and Accessories: The company manufactures and distributes a range of projectiles for its launchers, as well as accessories such as magazines and CO2 cartridges.
  • Training and Support: Byrna provides training programs and support resources to help customers use their products safely and effectively.

leadership logo Leadership and Structure

Bryan Ganz serves as the CEO. The company is structured with departments focused on product development, manufacturing, sales and marketing, and customer support.

Top Products and Market Share

overview logo Key Offerings

  • Byrna HD Launcher: The Byrna HD Launcher is a CO2-powered, handheld personal security device that fires .68 caliber projectiles. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market. Competitors include T4E Walther PPQ, Umarex T4E TPM1, and various paintball and airsoft gun manufacturers which could be repurposed.
  • Byrna SD Launcher: The Byrna SD is an updated, more compact and powerful version of the HD launcher. It is marketed as a more effective self-defense tool. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market. Competitors include T4E Walther PPQ, Umarex T4E TPM1, and various paintball and airsoft gun manufacturers which could be repurposed.
  • Byrna TCR: The Byrna Tactical Compact Rifle (TCR) is a rifle-style launcher that uses the same .68 caliber projectiles. Competitors include First Strike FSC Compact Paintball Pistol. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market.

Market Dynamics

industry overview logo Industry Overview

The less-lethal weapons market is growing due to increasing concerns about personal safety and a desire for non-lethal self-defense options. The industry includes a variety of products, from pepper spray to stun guns to pneumatic launchers.

Positioning

Byrna Technologies Inc. positions itself as a provider of effective, non-lethal self-defense solutions for civilians and law enforcement. Their competitive advantage lies in their patented launchers and projectiles designed for realistic self-defense scenarios.

Total Addressable Market (TAM)

Estimates place the global less-lethal weapons market in the billions of dollars. Byrna is positioned to capture a portion of this TAM by focusing on the civilian self-defense market and potentially expanding into law enforcement applications.

Upturn SWOT Analysis

Strengths

  • Proprietary Launcher Technology
  • Growing Brand Recognition
  • Expanding Product Line
  • Direct-to-Consumer Sales Channel
  • Strong online presence

Weaknesses

  • Reliance on a Niche Market
  • Limited Brand Awareness Compared to Established Firearms Companies
  • Susceptibility to Regulatory Changes
  • Inventory Management
  • Scalability of manufacturing

Opportunities

  • Expansion into Law Enforcement Market
  • International Expansion
  • Development of New Projectiles and Accessories
  • Partnerships with Security Companies
  • Increased Marketing Efforts

Threats

  • Competition from Established Firearms Companies
  • Negative Public Perception of Less-Lethal Weapons
  • Product Liability Lawsuits
  • Changes in Gun Control Laws
  • Economic Downturn Affecting Consumer Spending

Competitors and Market Share

competitor logo Key Competitors

  • SWHC
  • GLOCK

Competitive Landscape

Byrna differentiates itself by focusing on less-lethal self-defense, targeting a segment of the market that wants alternatives to traditional firearms. However, it faces competition from established firearms manufacturers that also offer less-lethal options, as well as smaller companies specializing in similar products.

Growth Trajectory and Initiatives

Historical Growth: Historical growth data requires specific financial details. Consult the company's financial statements and SEC filings for accurate details on historical revenue, net income, and other metrics.

Future Projections: Future growth projections are based on analyst estimates. Access to financial news sources is recommended for these estimates.

Recent Initiatives: Recent initiatives include new product launches (SD Launcher, TCR), expansion of distribution channels, and increased marketing efforts to raise brand awareness.

Summary

Byrna Technologies shows promise in the growing less-lethal self-defense market with its innovative launcher technology and expanding product line. They need to increase their brand awareness to be competitive in the market. To improve its position, Byrna should scale manufacturing effectively and manage its inventory carefully to capitalize on increasing demand and mitigate risks.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports
  • Financial News Sources

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate and based on available data. Financial data may be outdated; consult the company's most recent filings for accurate information.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Byrna Technologies Inc

Exchange NASDAQ
Headquaters Andover, MA, United States
IPO Launch date 2011-02-23
CEO, President & Director Mr. Bryan Scott Ganz J.D.
Sector Industrials
Industry Aerospace & Defense
Full time employees 167
Full time employees 167

Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.