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Byrna Technologies Inc (BYRN)



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Upturn Advisory Summary
08/28/2025: BYRN (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $38.5
1 Year Target Price $38.5
3 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 453.41% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 447.26M USD | Price to earnings Ratio 31.27 | 1Y Target Price 38.5 |
Price to earnings Ratio 31.27 | 1Y Target Price 38.5 | ||
Volume (30-day avg) 4 | Beta 2.07 | 52 Weeks Range 10.66 - 34.78 | Updated Date 08/29/2025 |
52 Weeks Range 10.66 - 34.78 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.28% | Operating Margin (TTM) 11.67% |
Management Effectiveness
Return on Assets (TTM) 9.21% | Return on Equity (TTM) 28.05% |
Valuation
Trailing PE 31.27 | Forward PE 40.49 | Enterprise Value 450035347 | Price to Sales(TTM) 4.32 |
Enterprise Value 450035347 | Price to Sales(TTM) 4.32 | ||
Enterprise Value to Revenue 4.35 | Enterprise Value to EBITDA 38.27 | Shares Outstanding 22703800 | Shares Floating 18489759 |
Shares Outstanding 22703800 | Shares Floating 18489759 | ||
Percent Insiders 20.93 | Percent Institutions 64.96 |
Upturn AI SWOT
Byrna Technologies Inc

Company Overview
History and Background
Byrna Technologies Inc. was founded in 2005 (originally as Fox Labs International, Inc., renamed in 2018). It focuses on developing and manufacturing less-lethal personal security solutions. Initially focused on pepper spray, the company shifted its focus to pneumatic launchers and related projectiles, evolving into a technology-driven provider of alternative self-defense options.
Core Business Areas
- Less-Lethal Devices: Byrna Technologies develops and sells pneumatic launchers that fire various projectiles, including kinetic and chemical irritant rounds.
- Projectiles and Accessories: The company manufactures and distributes a range of projectiles for its launchers, as well as accessories such as magazines and CO2 cartridges.
- Training and Support: Byrna provides training programs and support resources to help customers use their products safely and effectively.
Leadership and Structure
Bryan Ganz serves as the CEO. The company is structured with departments focused on product development, manufacturing, sales and marketing, and customer support.
Top Products and Market Share
Key Offerings
- Byrna HD Launcher: The Byrna HD Launcher is a CO2-powered, handheld personal security device that fires .68 caliber projectiles. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market. Competitors include T4E Walther PPQ, Umarex T4E TPM1, and various paintball and airsoft gun manufacturers which could be repurposed.
- Byrna SD Launcher: The Byrna SD is an updated, more compact and powerful version of the HD launcher. It is marketed as a more effective self-defense tool. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market. Competitors include T4E Walther PPQ, Umarex T4E TPM1, and various paintball and airsoft gun manufacturers which could be repurposed.
- Byrna TCR: The Byrna Tactical Compact Rifle (TCR) is a rifle-style launcher that uses the same .68 caliber projectiles. Competitors include First Strike FSC Compact Paintball Pistol. Market share data is not readily and publicly available, but Byrna is a prominent player in the less-lethal self-defense market.
Market Dynamics
Industry Overview
The less-lethal weapons market is growing due to increasing concerns about personal safety and a desire for non-lethal self-defense options. The industry includes a variety of products, from pepper spray to stun guns to pneumatic launchers.
Positioning
Byrna Technologies Inc. positions itself as a provider of effective, non-lethal self-defense solutions for civilians and law enforcement. Their competitive advantage lies in their patented launchers and projectiles designed for realistic self-defense scenarios.
Total Addressable Market (TAM)
Estimates place the global less-lethal weapons market in the billions of dollars. Byrna is positioned to capture a portion of this TAM by focusing on the civilian self-defense market and potentially expanding into law enforcement applications.
Upturn SWOT Analysis
Strengths
- Proprietary Launcher Technology
- Growing Brand Recognition
- Expanding Product Line
- Direct-to-Consumer Sales Channel
- Strong online presence
Weaknesses
- Reliance on a Niche Market
- Limited Brand Awareness Compared to Established Firearms Companies
- Susceptibility to Regulatory Changes
- Inventory Management
- Scalability of manufacturing
Opportunities
- Expansion into Law Enforcement Market
- International Expansion
- Development of New Projectiles and Accessories
- Partnerships with Security Companies
- Increased Marketing Efforts
Threats
- Competition from Established Firearms Companies
- Negative Public Perception of Less-Lethal Weapons
- Product Liability Lawsuits
- Changes in Gun Control Laws
- Economic Downturn Affecting Consumer Spending
Competitors and Market Share
Key Competitors
- SWHC
- GLOCK
Competitive Landscape
Byrna differentiates itself by focusing on less-lethal self-defense, targeting a segment of the market that wants alternatives to traditional firearms. However, it faces competition from established firearms manufacturers that also offer less-lethal options, as well as smaller companies specializing in similar products.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data requires specific financial details. Consult the company's financial statements and SEC filings for accurate details on historical revenue, net income, and other metrics.
Future Projections: Future growth projections are based on analyst estimates. Access to financial news sources is recommended for these estimates.
Recent Initiatives: Recent initiatives include new product launches (SD Launcher, TCR), expansion of distribution channels, and increased marketing efforts to raise brand awareness.
Summary
Byrna Technologies shows promise in the growing less-lethal self-defense market with its innovative launcher technology and expanding product line. They need to increase their brand awareness to be competitive in the market. To improve its position, Byrna should scale manufacturing effectively and manage its inventory carefully to capitalize on increasing demand and mitigate risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate and based on available data. Financial data may be outdated; consult the company's most recent filings for accurate information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com |
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.

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