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Upturn AI SWOT - About
BYRN 
Byrna Technologies Inc (BYRN)
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Upturn Advisory Summary
07/10/2025: BYRN (4-star) is a WEAK-BUY. BUY since 47 days. Profits (6.90%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $35.88
1 Year Target Price $35.88
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 512.44% | Avg. Invested days 66 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 732.52M USD | Price to earnings Ratio 52.1 | 1Y Target Price 35.88 |
Price to earnings Ratio 52.1 | 1Y Target Price 35.88 | ||
Volume (30-day avg) 4 | Beta 2.01 | 52 Weeks Range 7.79 - 34.78 | Updated Date 07/10/2025 |
52 Weeks Range 7.79 - 34.78 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-07 | When Before Market | Estimate 0.08 | Actual 0.1 |
Profitability
Profit Margin 15.15% | Operating Margin (TTM) 6.48% |
Management Effectiveness
Return on Assets (TTM) 8.62% | Return on Equity (TTM) 28.88% |
Valuation
Trailing PE 52.1 | Forward PE 84.75 | Enterprise Value 715760548 | Price to Sales(TTM) 7.69 |
Enterprise Value 715760548 | Price to Sales(TTM) 7.69 | ||
Enterprise Value to Revenue 7.51 | Enterprise Value to EBITDA 70.7 | Shares Outstanding 22678500 | Shares Floating 18423929 |
Shares Outstanding 22678500 | Shares Floating 18423929 | ||
Percent Insiders 20.94 | Percent Institutions 59.37 |
Upturn AI SWOT
Byrna Technologies Inc
Company Overview
History and Background
Byrna Technologies Inc. was founded in 2005, initially focused on less-lethal personal security devices. The company evolved from developing paintball markers to creating handheld and rifle platforms that launch .68 caliber kinetic and chemical irritant projectiles, designed as a non-lethal alternative for self-defense and law enforcement.
Core Business Areas
- Less-Lethal Devices: Byrna develops, manufactures, and sells handheld and rifle platforms designed for self-defense and law enforcement applications. These devices use compressed gas to launch .68 caliber projectiles containing kinetic or chemical irritant payloads.
- Ammunition and Accessories: Byrna offers a range of ammunition options, including kinetic projectiles, chemical irritant rounds (OC, CS), and inert training rounds. They also sell accessories such as magazines, CO2 canisters, and aiming devices.
- Training and Support: The company provides training materials and support resources for users of its products, focusing on responsible and effective use of less-lethal technology.
Leadership and Structure
Bryan Ganz serves as the CEO. The company has a board of directors overseeing its operations and strategic direction. The organizational structure includes departments for research and development, manufacturing, sales and marketing, and customer support.
Top Products and Market Share
Key Offerings
- Byrna HD Launcher: The Byrna HD is a handheld, CO2-powered launcher that fires .68 caliber projectiles. While precise market share data is difficult to obtain, Byrna is a notable player in the less-lethal self-defense market. Competitors include PepperBall Technologies and Taser (Axon).
- Byrna TCR (Tactical Compact Rifle): The Byrna TCR is a rifle platform designed for less-lethal applications. Market share data is not readily available. Competitors are similar to the HD Launcher, with some overlap with other less-lethal rifle systems.
- Byrna SD Launcher: The Byrna SD (Self Defense) is a compact launcher. No precise market share data but major product. Competitors include PepperBall Technologies and Taser (Axon).
Market Dynamics
Industry Overview
The less-lethal weapons industry is growing, driven by increasing demand for non-lethal self-defense options and law enforcement solutions. Factors influencing the market include public safety concerns, regulatory environments, and technological advancements in less-lethal technology.
Positioning
Byrna Technologies Inc. positions itself as a provider of effective less-lethal self-defense solutions. Its competitive advantages include its patented designs, focus on civilian self-defense, and a growing distribution network.
Total Addressable Market (TAM)
The TAM for less-lethal weapons is estimated to be in the billions of dollars globally. Byrna is positioned to capture a significant portion of this market through innovation and expanding its distribution network.
Upturn SWOT Analysis
Strengths
- Patented Technology
- Focus on Civilian Self-Defense Market
- Growing Brand Recognition
- Expanding Distribution Network
Weaknesses
- Limited Financial Resources Compared to Larger Competitors
- Dependence on Regulatory Approval
- Relatively Small Scale of Operations
- Supply Chain vulnerabilities
Opportunities
- Expansion into New Geographic Markets
- Development of New Less-Lethal Products
- Increased Demand for Non-Lethal Solutions in Law Enforcement
- Partnerships with Security Companies
Threats
- Changing Regulatory Landscape
- Competition from Larger, More Established Companies
- Potential for Product Liability Issues
- Negative Perception of Less-Lethal Weapons
Competitors and Market Share
Key Competitors
- AXON
- TASR
- SMG
Competitive Landscape
Byrna is smaller than Axon (TASR), which dominates the less-lethal law enforcement market. Byrna's focus on the civilian self-defense market gives it a niche advantage, but it faces competition from other less-lethal vendors.
Major Acquisitions
Mission Less Lethal
- Year: 2023
- Acquisition Price (USD millions): 1.8
- Strategic Rationale: Expanded product line and distribution channels, particularly in the law enforcement sector.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends unavailable without specific data. Check financial data sources.
Future Projections: Future growth projections unavailable without access to analyst estimates.
Recent Initiatives: Recent initiatives include expansion of the product line, increased marketing efforts, and expansion of the distribution network.
Summary
Byrna Technologies is a growing company in the less-lethal self-defense market. They are working well to establish a strong brand and distribution network. The company needs to watch the changing regulatory landscape and competition from larger players. Recent acquisitions are a positive sign of growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Press Releases
- Market Research Reports
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share estimates are approximate and may vary. Financial data should be verified with official SEC filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com | ||
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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