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BYRN 
Byrna Technologies Inc (BYRN)
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Upturn Advisory Summary
12/24/2025: BYRN (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $39.7
1 Year Target Price $39.7
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 400.52% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 396.56M USD | Price to earnings Ratio 26.04 | 1Y Target Price 39.7 |
Price to earnings Ratio 26.04 | 1Y Target Price 39.7 | ||
Volume (30-day avg) 4 | Beta 2.27 | 52 Weeks Range 13.68 - 34.78 | Updated Date 12/25/2025 |
52 Weeks Range 13.68 - 34.78 | Updated Date 12/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.43% | Operating Margin (TTM) 10.16% |
Management Effectiveness
Return on Assets (TTM) 10.88% | Return on Equity (TTM) 29.71% |
Valuation
Trailing PE 26.04 | Forward PE 31.75 | Enterprise Value 389996236 | Price to Sales(TTM) 3.58 |
Enterprise Value 389996236 | Price to Sales(TTM) 3.58 | ||
Enterprise Value to Revenue 3.52 | Enterprise Value to EBITDA 27.91 | Shares Outstanding 22725515 | Shares Floating 18499478 |
Shares Outstanding 22725515 | Shares Floating 18499478 | ||
Percent Insiders 20.7 | Percent Institutions 65.91 |
Upturn AI SWOT
Byrna Technologies Inc
Company Overview
History and Background
Byrna Technologies Inc. was founded in 2017 with the mission to provide non-lethal personal safety solutions. The company's core innovation is the Byrna HD (Home Defense), a .68 caliber kinetic impact projectile launcher that fires pepper spray or solid projectile projectiles. Significant milestones include its launch, subsequent product iterations, and expansion into a broader range of personal safety products.
Core Business Areas
- Personal Safety Devices: Development, manufacturing, and distribution of non-lethal personal safety devices, primarily projectile launchers that utilize compressed CO2 cartridges and specialized projectiles for self-defense and deterrence.
- Accessories and Ammunition: Production and sale of related accessories such as CO2 cartridges, various types of projectiles (e.g., pepper spray, solid projectiles, training projectiles), and protective gear.
Leadership and Structure
Byrna Technologies Inc. is led by a management team that includes a CEO, CFO, and other key executives overseeing operations, product development, and sales. The company operates as a publicly traded entity, with its stock listed on NASDAQ.
Top Products and Market Share
Key Offerings
- Byrna HD (Home Defense): The flagship product, a handheld launcher designed for personal protection. It fires .68 caliber projectiles. While specific market share data for this niche product is difficult to isolate, it competes with traditional non-lethal options like pepper spray and stun guns, as well as other less-lethal launchers. Competitors include established brands in the personal defense and less-lethal weapons market.
- Byrna EP (Everyday Protection): A more compact and portable version of the Byrna HD, designed for easier concealed carry and everyday personal safety.
- Proyectiles (Pepper and Solid): Various projectile options designed for different use cases, including incapacitating pepper spray and solid projectiles for deterrence or marking. Competitors include manufacturers of pepper spray and other less-lethal ammunition.
Market Dynamics
Industry Overview
Byrna Technologies operates within the rapidly growing personal safety and less-lethal defense market. Factors driving this growth include increasing concerns about personal safety, a desire for non-lethal alternatives to firearms, and technological advancements in projectile-based defense systems. The market is characterized by both established brands offering traditional solutions and emerging companies introducing innovative products.
Positioning
Byrna Technologies is positioned as an innovator in the less-lethal projectile launcher segment, offering a distinct alternative to traditional self-defense tools. Its competitive advantages lie in its patented technology, the effectiveness of its projectiles, and its focus on providing a non-lethal option that requires less training than firearms but offers greater range and impact than conventional pepper spray. However, it faces competition from established personal safety brands and the broader firearms industry.
Total Addressable Market (TAM)
The total addressable market for personal safety and less-lethal defense is substantial and growing. Estimates vary, but the global market for personal safety devices is projected to reach tens of billions of dollars in the coming years. Byrna Technologies is positioned to capture a significant portion of this market by offering a differentiated product category. Its current market share is nascent but shows strong growth potential as awareness and adoption increase.
Upturn SWOT Analysis
Strengths
- Innovative, patented non-lethal technology
- Growing brand recognition in the less-lethal market
- Product differentiation from traditional self-defense options
- Focus on consumer safety and responsible product use
- Direct-to-consumer sales model with potential for recurring revenue from consumables.
Weaknesses
- Relatively new entrant in a competitive market
- Reliance on CO2 cartridges for operation
- Potential regulatory hurdles in different jurisdictions
- Limited product diversification beyond projectile launchers
- Perception challenges regarding the classification of its products.
Opportunities
- Expansion into international markets
- Development of new projectile types and product accessories
- Partnerships with security companies and law enforcement agencies
- Increased consumer demand for non-lethal self-defense options
- Leveraging e-commerce and direct-to-consumer channels for wider reach.
Threats
- Increased competition from new and existing players
- Changes in regulations regarding less-lethal weapons
- Negative publicity or incidents involving product misuse
- Supply chain disruptions for components or manufacturing
- Economic downturns affecting consumer discretionary spending.
Competitors and Market Share
Key Competitors
- PepperBall (Share: N/A - Private)
- Taser (Axon Enterprise Inc. - AAXN)
- Kimber (N/A - Private)
- Smith & Wesson Brands, Inc. (SWBI)
- Sturm, Ruger & Co., Inc. (RGR)
Competitive Landscape
Byrna Technologies faces competition from a diverse set of players. Axon Enterprise (Taser) is a dominant force in the law enforcement and military less-lethal market. Traditional firearm manufacturers like Smith & Wesson and Sturm, Ruger & Co. offer firearms as a primary self-defense option. Private companies like Kimber also compete in the firearms and some less-lethal categories. Byrna's advantage lies in its specialized focus on non-firearm, projectile-based personal defense, appealing to a segment seeking alternatives to traditional options.
Growth Trajectory and Initiatives
Historical Growth: Byrna Technologies has experienced substantial historical revenue growth since its inception, driven by increasing demand for its innovative personal safety products. The company has successfully scaled its manufacturing and distribution capabilities to meet this demand.
Future Projections: Future projections for Byrna Technologies are generally positive, based on analyst expectations and market trends. Continued expansion into new markets, product line extensions, and increasing consumer awareness are expected to drive further revenue growth. Investors should consult analyst reports for specific growth rate projections.
Recent Initiatives: Recent initiatives by Byrna Technologies have likely focused on expanding its product portfolio, increasing its online and retail presence, exploring international market opportunities, and potentially developing new projectile technologies. The company may also be focused on optimizing its manufacturing processes and supply chain for greater efficiency.
Summary
Byrna Technologies Inc. is an innovative player in the growing personal safety market, distinguishing itself with non-lethal projectile launchers. The company has demonstrated strong historical revenue growth and possesses a unique product offering. However, it faces significant competition from established players and potential regulatory challenges. Continued investment in product development, market expansion, and consumer education will be crucial for sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News Websites (e.g., Yahoo Finance, MarketWatch)
- Industry Market Research Reports (generalized)
- Company Investor Relations
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. All data is based on publicly available information and is subject to change. Investors should conduct their own due diligence before making any investment decisions. Market share data for niche products can be estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com | ||
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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