Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
BZUN 
Baozun Inc (BZUN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: BZUN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.36
1 Year Target Price $4.36
| 5 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -41.45% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 258.27M USD | Price to earnings Ratio - | 1Y Target Price 4.36 |
Price to earnings Ratio - | 1Y Target Price 4.36 | ||
Volume (30-day avg) 7 | Beta 0.3 | 52 Weeks Range 2.12 - 4.88 | Updated Date 09/17/2025 |
52 Weeks Range 2.12 - 4.88 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 1.34 | Actual -0.31 |
Profitability
Profit Margin -1.91% | Operating Margin (TTM) -0.37% |
Management Effectiveness
Return on Assets (TTM) -1.22% | Return on Equity (TTM) -2.49% |
Valuation
Trailing PE - | Forward PE 29.59 | Enterprise Value 231133348 | Price to Sales(TTM) 0.03 |
Enterprise Value 231133348 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.17 | Enterprise Value to EBITDA -0.36 | Shares Outstanding 53412600 | Shares Floating 128843718 |
Shares Outstanding 53412600 | Shares Floating 128843718 | ||
Percent Insiders - | Percent Institutions 19.4 |
Upturn AI SWOT
Baozun Inc
Company Overview
History and Background
Baozun Inc. was founded in 2007. It is a brand e-commerce solution provider that helps brands in China sell and market their goods online. Initially focused on IT services, it evolved into a comprehensive e-commerce partner.
Core Business Areas
- Brand E-Commerce: Providing end-to-end e-commerce solutions, including store operations, digital marketing, technology, warehousing, and customer service.
- Digital Marketing: Offering digital marketing services to drive traffic and sales for brands' online stores.
- Technology Solutions: Developing and maintaining e-commerce platforms and related technologies for brands.
- Warehousing and Logistics: Providing warehousing and logistics services to support order fulfillment.
Leadership and Structure
The leadership team includes Vincent Chiu (Chairman and CEO). The organizational structure involves business units focused on different service areas and industry verticals.
Top Products and Market Share
Key Offerings
- E-commerce Operations: Full-service e-commerce operations, managing online stores for brands. Competitors include Shopify, Weimob, and other SaaS e-commerce platforms in China. No specific market share data available but it's a significant revenue contributor.
- Digital Marketing Services: SEO, SEM, social media marketing, and other digital marketing services. Competitors include Ogilvy, Publicis, and other digital marketing agencies. Revenue data not explicitly stated.
- Technology Platform: Providing technology tools and platforms to support brands e-commerce operations. Competitors include Alibaba Cloud and other cloud and SaaS platforms. Revenue data not explicitly stated.
Market Dynamics
Industry Overview
The e-commerce market in China is large and rapidly growing, with increasing online retail sales and a high adoption rate of mobile commerce. China's e-commerce sector is heavily influenced by leading platforms like Alibaba and JD.com.
Positioning
Baozun positions itself as a premium brand e-commerce partner, focusing on providing high-quality services to established brands. Its competitive advantage lies in its comprehensive service offerings and deep understanding of the Chinese e-commerce landscape.
Total Addressable Market (TAM)
The TAM is the total value of e-commerce sales enabled by third-party service providers in China, estimated to be in the hundreds of billions of USD. Baozun captures a portion of this through its brand e-commerce solutions, especially for international brands entering the Chinese market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive service offerings
- Deep understanding of the Chinese e-commerce market
- Established relationships with leading brands
Weaknesses
- High reliance on key clients
- Vulnerable to changes in Chinese e-commerce regulations
- Limited international presence
- Competition from larger platforms like Alibaba and JD.com
Opportunities
- Expansion into new industry verticals
- Development of new technology solutions
- Growth in cross-border e-commerce
- Increased demand for brand e-commerce services
Threats
- Increased competition from other e-commerce service providers
- Changing consumer preferences
- Economic slowdown in China
- Geopolitical risks
Competitors and Market Share
Key Competitors
- SHOP
- WEIMOB
- JD
- BABA
Competitive Landscape
Baozun possesses strengths in brand-focused solutions and deep Chinese market expertise, while competitors like SHOP may offer broader or more globally accessible platforms. Competition is intense and depends on service focus and market niche.
Major Acquisitions
Full Jet Limited
- Year: 2016
- Acquisition Price (USD millions): 23.2
- Strategic Rationale: Expanded Baozunu2019s warehousing and logistics capabilities, enhancing its end-to-end service offerings.
Growth Trajectory and Initiatives
Historical Growth: Baozun has experienced substantial growth in revenue and customer base over the past years, driven by the expansion of the Chinese e-commerce market and its ability to attract and retain leading brands.
Future Projections: Future growth is projected to be driven by increasing online retail sales in China, expansion into new markets, and the development of innovative e-commerce solutions. Analyst estimates vary, but generally indicate continued revenue growth.
Recent Initiatives: Recent initiatives include investments in technology development, expansion of its logistics network, and partnerships with leading brands and platforms.
Summary
Baozun Inc. is a key player in China's brand e-commerce sector. It has strengths in providing comprehensive solutions to established brands. Baozun's weaknesses include its reliance on a few major clients and intense competition. The growth trajectory will depend on navigating regulatory changes and maintaining its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Press Releases
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baozun Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-05-21 | Co-Founder, Chairman of the Board & CEO Mr. Wenbin Qiu | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 6887 | Website https://www.baozun.com |
Full time employees 6887 | Website https://www.baozun.com | ||
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.