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Upturn AI SWOT - About
BZUN 
Baozun Inc (BZUN)
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Upturn Advisory Summary
08/28/2025: BZUN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.31
1 Year Target Price $4.31
| 5 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.22% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 171.45M USD | Price to earnings Ratio - | 1Y Target Price 4.31 |
Price to earnings Ratio - | 1Y Target Price 4.31 | ||
Volume (30-day avg) 7 | Beta 0.28 | 52 Weeks Range 2.12 - 4.38 | Updated Date 08/29/2025 |
52 Weeks Range 2.12 - 4.38 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 1.34 | Actual - |
Profitability
Profit Margin -1.91% | Operating Margin (TTM) -4.07% |
Management Effectiveness
Return on Assets (TTM) -1.28% | Return on Equity (TTM) -2.52% |
Valuation
Trailing PE - | Forward PE 46.73 | Enterprise Value 202322096 | Price to Sales(TTM) 0.02 |
Enterprise Value 202322096 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.15 | Enterprise Value to EBITDA -0.36 | Shares Outstanding 53412600 | Shares Floating 130522966 |
Shares Outstanding 53412600 | Shares Floating 130522966 | ||
Percent Insiders - | Percent Institutions 19.38 |
Upturn AI SWOT
Baozun Inc
Company Overview
History and Background
Baozun Inc, founded in 2007, is a leading brand e-commerce service partner in China. Initially focused on IT services, it evolved into a full-fledged e-commerce enabler, providing end-to-end solutions for brands entering and expanding in the Chinese market.
Core Business Areas
- E-commerce Operations: Provides comprehensive e-commerce operations, including store setup, product listing, order management, and customer service, across various platforms like Tmall and JD.com.
- Technology Solutions: Develops and implements technology solutions for brands to enhance their e-commerce capabilities, including order management systems (OMS), warehouse management systems (WMS), and customer relationship management (CRM) systems.
- Digital Marketing: Offers digital marketing services, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, and online advertising, to drive traffic and sales for brands.
- Logistics and Fulfillment: Provides logistics and fulfillment services, including warehousing, inventory management, and last-mile delivery, to ensure efficient order processing and delivery.
Leadership and Structure
Junhua (Vincent) Qiu is the current CEO. The company has a typical corporate structure with departments such as finance, marketing, technology, and operations, reporting to the executive team.
Top Products and Market Share
Key Offerings
- E-commerce Enablement Services: Core offering; enables brands to establish and operate online stores in China. Competitors include local service providers and in-house teams.
- Number of Users: Dependent on their client base of brands.
- Digital Marketing Services: Provides marketing services to drive traffic and sales. Competitors include large advertising agencies and specialized digital marketing firms.
- Number of Users: Dependent on their client base of brands.
- Number of Users: Dependent on their client base of brands.
- Technology Solutions: Provides the technical infrastructure for E-commerce businesses, like Order Management Systems, Marketing Clouds, and Logistics Support. Competitors would include companies like Alibaba Cloud, Shopify Plus, or Oracle.
Market Dynamics
Industry Overview
The e-commerce market in China is large and rapidly growing, characterized by intense competition, evolving consumer preferences, and the dominance of major platforms like Alibaba's Tmall and JD.com. There is a trend of consumers moving towards social commerce and live streaming.
Positioning
Baozun Inc. is positioned as a premium e-commerce service partner, focusing on providing comprehensive and customized solutions for international and domestic brands. Its competitive advantage lies in its deep understanding of the Chinese e-commerce landscape and its ability to deliver integrated services.
Total Addressable Market (TAM)
The TAM for e-commerce enablement services in China is estimated to be in the hundreds of billions of dollars. Baozun Inc. aims to capture a significant portion by providing high-value services to premium brands.
Upturn SWOT Analysis
Strengths
- Strong relationships with major e-commerce platforms (Tmall, JD.com)
- Comprehensive service offerings (end-to-end solutions)
- Extensive experience in the Chinese e-commerce market
- Strong technology capabilities
Weaknesses
- Reliance on key clients (concentration risk)
- Exposure to regulatory risks in China
- Relatively high cost of services compared to some competitors
- Limited brand recognition among consumers
Opportunities
- Expansion into new service areas (e.g., cross-border e-commerce)
- Increasing demand for e-commerce services from international brands entering China
- Growing adoption of social commerce and live streaming
- Strategic partnerships with other technology and logistics companies
Threats
- Intense competition from other e-commerce service providers
- Changes in government regulations impacting the e-commerce industry
- Economic slowdown in China
- Shifting consumer preferences and e-commerce trends
Competitors and Market Share
Key Competitors
- Shopify (SHOP)
- Salesforce (CRM)
- Accenture (ACN)
Competitive Landscape
Baozun Inc. competes with other e-commerce service providers and technology companies. Its advantages include its deep understanding of the Chinese market and its integrated service offerings. Its disadvantages include its smaller scale and limited brand recognition compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Baozun Inc. has experienced significant growth in revenue over the past years, driven by the expansion of the e-commerce market in China and the increasing demand for its services. The growth rate has fluctuated depending on macro-economic factors.
Future Projections: Future growth is projected to continue, but at a potentially slower pace due to increased competition and regulatory uncertainties. Analysts predict continued expansion into new service areas and strategic partnerships.
Recent Initiatives: Baozun Inc. has been investing in technology and infrastructure, expanding its service offerings, and forging partnerships with other companies to drive growth.
Summary
Baozun is a leading e-commerce enabler in China. It has strong relationships with e-commerce platforms, but is very reliant on the Chinese regulatory environment. They provide a comprehensive solution for brands entering China. Increased competition and economic slowdown in China are threats the company needs to watch out for. Baozun faces competition from much larger US companies in the e-commerce space, and also competition from specialized smaller firms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (20F)
- Analyst reports
- Industry publications
- Company Website
- Competitor websites
Disclaimers:
This analysis is based on available information and is not financial advice. Market share data may vary depending on the source and methodology. The AI-based rating is for informational purposes only and should not be the sole basis for investment decisions. Financial metrics are estimates and require confirmation.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baozun Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-05-21 | Co-Founder, Chairman of the Board & CEO Mr. Wenbin Qiu | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 7650 | Website https://www.baozun.com |
Full time employees 7650 | Website https://www.baozun.com | ||
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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