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Upturn AI SWOT - About
Baozun Inc (BZUN)
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Upturn Advisory Summary
07/08/2025: BZUN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.25
1 Year Target Price $4.25
| 5 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -56.25% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 165.36M USD | Price to earnings Ratio - | 1Y Target Price 4.25 |
Price to earnings Ratio - | 1Y Target Price 4.25 | ||
Volume (30-day avg) 7 | Beta 0.34 | 52 Weeks Range 2.11 - 4.38 | Updated Date 07/8/2025 |
52 Weeks Range 2.11 - 4.38 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.91% | Operating Margin (TTM) -4.07% |
Management Effectiveness
Return on Assets (TTM) -1.28% | Return on Equity (TTM) -2.52% |
Valuation
Trailing PE - | Forward PE 37.45 | Enterprise Value 192878881 | Price to Sales(TTM) 0.02 |
Enterprise Value 192878881 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.15 | Enterprise Value to EBITDA -0.36 | Shares Outstanding 53335400 | Shares Floating 130465796 |
Shares Outstanding 53335400 | Shares Floating 130465796 | ||
Percent Insiders - | Percent Institutions 20.19 |
Upturn AI SWOT
Baozun Inc
Company Overview
History and Background
Baozun Inc. (BZUN) was founded in 2007 and is headquartered in Shanghai, China. It provides end-to-end brand e-commerce solutions to brand partners in China, helping them build and operate their online stores, market and sell their products, and manage logistics and customer service.
Core Business Areas
- Brand E-Commerce: Baozun helps brands build and manage their online stores on major e-commerce platforms in China, such as Tmall and JD.com. They provide services including store design, product listing, order management, and customer support.
- Technology Solutions: Baozun offers a suite of technology solutions to help brands improve their e-commerce operations, including data analytics, marketing automation, and supply chain management.
- Digital Marketing: Baozun provides digital marketing services to help brands reach their target customers in China, including search engine optimization (SEO), social media marketing, and paid advertising.
- Warehousing and Logistics: Baozun offers warehousing and logistics services to help brands manage their inventory and fulfill orders in China, including warehousing, transportation, and last-mile delivery.
Leadership and Structure
Jun (Vincent) Qiu is the CEO and Chairman of the Board. The company has a standard organizational structure with departments for sales, marketing, technology, operations, and finance.
Top Products and Market Share
Key Offerings
- E-Commerce Enablement Solutions: Baozun helps international brands sell online in China. Baozun dominates this niche market with over 300 brand partners. Competitors include Webpower and iClick Interactive.
- Store Operations: Baozun offers a range of store operations services. baozun is the premier expert in ecommerce solutions. This is where the majority of the Revenue and number of users come from. Competitors include: iClick Interactive and Webpower.
Market Dynamics
Industry Overview
The e-commerce market in China is one of the largest and most dynamic in the world. It's driven by a large and growing online population, increasing disposable incomes, and the increasing adoption of mobile commerce. The market is highly competitive, with major players like Alibaba and JD.com dominating the landscape.
Positioning
Baozun is positioned as a leading brand e-commerce solutions provider in China. Its competitive advantages include its strong relationships with major e-commerce platforms, its comprehensive suite of services, and its deep understanding of the Chinese market.
Total Addressable Market (TAM)
The total addressable market (TAM) for e-commerce enablement in China is estimated to be in the billions of dollars. Baozun is well-positioned to capture a significant share of this market, especially focusing on international brands looking to enter or expand in China. As of December 31, 2023, Baozun had 392 brand partners, compared with 359 for the same period in 2022. This means Baozun had a growth rate of 9.2% in customers during this time frame.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive suite of services
- Deep understanding of the Chinese market
- Established relationships with major e-commerce platforms
- Large customer base
Weaknesses
- Reliance on key e-commerce platforms
- Exposure to regulatory risks in China
- Intense competition
Opportunities
- Expanding into new service areas (e.g., cross-border e-commerce)
- Acquiring new customers
- Developing new technology solutions
Threats
- Increasing competition
- Changes in government regulations
- Economic slowdown in China
- Geopolitical risks
Competitors and Market Share
Key Competitors
- SECO
- WPP
Competitive Landscape
Baozun faces competition from other e-commerce solutions providers, as well as from in-house e-commerce teams at larger brands. Baozun's competitive advantage lies in its experience, its comprehensive suite of services, and its established relationships.
Major Acquisitions
Full Jet
- Year: 2016
- Acquisition Price (USD millions): 24.4
- Strategic Rationale: Full Jet is a company focused on logistic solutions, which would add value to the services provided.
Growth Trajectory and Initiatives
Historical Growth: Baozun has experienced significant revenue growth in the past, driven by the rapid growth of e-commerce in China. However, profitability has been volatile.
Future Projections: Analysts expect Baozun to continue to grow its revenue in the coming years, but profitability is expected to improve as the company benefits from scale and operating leverage. However, current forecasts expect revenue and net income to go down in 2024.
Recent Initiatives: Baozun has been investing in new technology solutions and expanding its service offerings. For example it created 'Baozun One', a set of tools to enhance their consumer's interaction with the company.
Summary
Baozun is a leading brand e-commerce solutions provider in China, serving a large number of clients. The company has demonstrated strong revenue growth in the past and is positioned to benefit from the continued growth of e-commerce in China. However, Baozun faces challenges from intense competition, regulatory risks, and economic slowdown. Investors should be wary of the risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Analyst Reports, Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made after careful consideration of your own circumstances and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baozun Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2015-05-21 | Co-Founder, Chairman of the Board & CEO Mr. Wenbin Qiu | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 7650 | Website https://www.baozun.com |
Full time employees 7650 | Website https://www.baozun.com | ||
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
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