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Citigroup Inc.(C)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
5-STAR RATING
PASS
LAST CLOSE
$132.1
09/24/2026
(24-hour delay)

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*as per simulation (see disclosures)
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Upturn Advisory & Investor View for C

09/24/2026: C (5-star) is currently NOT-A-BUY. Pass it for now.

Citigroup Inc. is a major global financial services firm that operates through a vast international network. The company is currently mid-transformation, focusing on its core institutional strengths and simplifying its organizational structure to improve efficiency and returns. Its main strength lies in its unique global footprint, while its primary challenge involves managing high regulatory costs and historical organizational complexity. The stock may appeal to value-oriented and dividend-seeking investors who are patient with the company’s multi-year restructuring efforts. Key developments to monitor include progress on the organizational simplification plan, efficiency improvements, and the eventual resolution of outstanding regulatory consent orders.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitGrowth is moderate as the company focuses on internal restructuring rather than aggressive expansion.
Momentum investorMixed fitMomentum is highly conditional on successful execution of the current organizational simplification plan.
Value investorStrong fitThe stock often trades at a discount to tangible book value, attracting value-oriented investors.
Dividend investorStrong fitCitigroup offers a reliable dividend yield that appeals to income-focused portfolios.
Low-risk investorWeak fitRegulatory risks and complex international operations create volatility that may not suit low-risk profiles.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMedium / highThe stock is sensitive to macroeconomic data and interest rate policy shifts.
Valuation riskMediumWhile often discounted, valuation remains sensitive to tangible book value growth.
Competition risk (banking)HighIncumbent banks and fintechs continuously challenge market share in retail and payment services.
Business qualityMediumThe franchise is strong, but historical complexity has impacted overall operating efficiency.
Dividend incomeMedium / highCapital return is subject to regulatory stress test results and capital adequacy requirements.
Execution riskHighSuccessful transformation of the business structure is essential for long-term shareholder value creation.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Smooth
PRICE STABILITY

Smooth

The stock has moved along a generally orderly path with only modest fluctuations.

Analysis of Past Performance

Type Stock
Historic Profit 95.07%
Avg. Invested days 61
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 4.0
Stock Returns Performance Upturn Returns Performance icon 4.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/24/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
C receives a 3-star rating, supported by solid quantitative characteristics, and solid analyst coverage. The rating is constrained by soft unit economics, and weak price momentum.

Company Fundamentals

★★★★★
C has moderate overall fundamentals (3 stars), with moderate financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, solid earnings growth (+12.8%) is partially offset by soft cash generation (FCF margin -44.1%), slightly negative revenue growth (-1.4%), soft profitability (net margin 8.5%).

Financial Health Rating

★★★★★
C's financial health is supported by solid cash strength, including free-cash-flow generation of $-74.2B (-44.1% of revenue). Liquidity is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is C's strongest growth driver at +12.8% FY2025 versus FY2024 (solid, 4 stars). By comparison, while revenue growth (-1.4%, slightly negative) and free-cash-flow growth (-183.4%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 82.1% and approximately 99.7% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership is only 0.27%, which materially reduces the ownership score.

Top 5 Institutional Investors

BlackRock Inc 9.17%
Vanguard Capital Management, LLC 6.54%
State Street Corp 4.65%
Geode Capital Management, LLC 2.52%
Franklin Templeton Inc 2.32%

Unit Economics (Per $1K Revenue)

★★★★★
C generates approximately $446 of gross profit, $118 of operating income, and $-441 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong cash conversion and healthy margins support the rating, although capital efficiency remains below the highest tier.

Economic Dimensions

★★★★★
Effective Tax Rate: 27.10%

Quantitative Style Profile

★★★★★
C has a large-cap, liquid profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedLarge / Mega Cap StabilityHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 221.30B USD
Price to earnings Ratio 14.26
1Y Target Price 154.7
Price to earnings Ratio 14.26
1Y Target Price 154.7
Volume (30-day avg) 9.4M shares
Beta 1.1
52 Weeks Range 91.72 - 147.21
Updated Date 09/24/2026
52 Weeks Range 91.72 - 147.21
Updated Date 09/24/2026
Dividends yield (FY) 1.81%
Basic EPS (TTM) 9.25

How Company Makes Money

Business areaWhat it includesRetail investor read
Institutional Clients GroupTreasury and Trade Solutions, Markets, and Investment Banking services.This is the engine of the company, serving large corporations and governments worldwide.
Personal Banking & WealthU.S. retail credit cards and global wealth management advisory services.This segment interacts directly with individuals through banking and wealth management products.
Geography (International)Presence in over 160 countries supporting global trade and corporate finance.Their global network is the primary differentiator for international corporate clients.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 14.26
Forward PE 10.2
Enterprise Value 29.19B
Price to Sales(TTM) 2.71
Enterprise Value 29.19B
Price to Sales(TTM) 2.71
Enterprise Value to Revenue 7.05
Enterprise Value to EBITDA -
Shares Outstanding 1.68B
Shares Floating 1.67B
Shares Outstanding 1.68B
Shares Floating 1.67B
Percent Insiders 0.27
Percent Institutions 82.09

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

News (Last Updated: 09/25/2026)

About Citigroup Inc.

Exchange NYSE
Headquarters New York, NY, United States
IPO Launch date 1977-01-03
CEO & Chair of the Board Ms. Jane Nind Fraser Ph.D.
Sector Financial Services
Industry Banks - Diversified
Full time employees 219000
Full time employees 219000

Citigroup Inc., a diversified financial service holding company, provides various financial products and services to consumers, corporations, governments, and institutions. It operates through five segments: Services, Markets, Banking, U.S. Personal Banking, and Wealth. The Services segment includes treasury and trade solutions, which provides cash management, trade, and working capital solutions to multinational corporations, financial institutions, and public sector organizations; and securities services, such as cross-border support for clients, local market expertise, post-trade technologies, data solutions, and various securities services solutions. The Markets segment offers sales and trading services for equities, foreign exchange, rates, spread products, and commodities to corporate, institutional, and public sector clients; and market-making services, including asset classes, risk management solutions, financing, and prime brokerage. The Banking segment includes investment banking services comprising equity and debt capital markets-related strategic financing solutions; advisory services related to mergers and acquisitions, divestitures, restructurings, and corporate defense activities; and corporate lending consists of corporate and commercial banking. The U.S. Personal Banking segment provides proprietary and co-branded card portfolios; and traditional banking services to retail and small business customers. The Wealth segment offers financial services to high-net-worth clients through banking, lending, mortgages, investment, custody, and trust product offerings; professional industries, including law firms, consulting groups, accounting, and asset management; and affluent and high net worth clients. The company operates in North America, the United Kingdom, Japan, North and South Asia, Australia, Europe, the Middle East, and Africa. Citigroup Inc. was founded in 1812 and is headquartered in New York, New York.