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Upturn AI SWOT - About
Clarus Corp (CLAR)
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Upturn Advisory Summary
09/15/2025: CLAR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.25
1 Year Target Price $4.25
| 4 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.75% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 146.69M USD | Price to earnings Ratio - | 1Y Target Price 4.25 |
Price to earnings Ratio - | 1Y Target Price 4.25 | ||
Volume (30-day avg) 7 | Beta 0.86 | 52 Weeks Range 3.00 - 5.18 | Updated Date 09/15/2025 |
52 Weeks Range 3.00 - 5.18 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 2.55% | Basic EPS (TTM) -2.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -32.4% | Operating Margin (TTM) -13.09% |
Management Effectiveness
Return on Assets (TTM) -4.06% | Return on Equity (TTM) -33.87% |
Valuation
Trailing PE - | Forward PE 15.92 | Enterprise Value 134108967 | Price to Sales(TTM) 0.58 |
Enterprise Value 134108967 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 38401800 | Shares Floating 25674307 |
Shares Outstanding 38401800 | Shares Floating 25674307 | ||
Percent Insiders 8.74 | Percent Institutions 74.73 |
Upturn AI SWOT
Clarus Corp
Company Overview
History and Background
Clarus Corp (CLAR) was founded in 2012 as Black Diamond, Inc. It later changed its name to Clarus Corp to reflect its diversified portfolio of outdoor and consumer brands. The company has grown through strategic acquisitions, focusing on niche markets with strong brands and dedicated customer bases.
Core Business Areas
- Outdoor: Designs, develops, manufactures, and distributes outdoor equipment and apparel, primarily under the Black Diamond Equipment brand. Products include climbing gear, headlamps, apparel, and related accessories.
- Precision Sport: Focuses on the precision sport market, which includes hunting, shooting, and tactical accessories. Brands include Sierra Bullets, Barnes Bullets, and others.
- Adventure: Encompasses brands and products related to adventure activities. This segment includes MAXTRAX recovery boards and other products catering to overland travel and off-road enthusiasts.
Leadership and Structure
Clarus Corp is led by CEO John Walbrecht. The company has a typical corporate structure with a board of directors and various executive positions overseeing different business segments and functional areas (finance, marketing, operations, etc.).
Top Products and Market Share
Key Offerings
- Black Diamond Climbing Gear: Includes ropes, harnesses, carabiners, and other essential climbing equipment. Black Diamond is a leading brand in the climbing gear market. Estimated market share is roughly 20-25% (highly variable depending on specific product category). Competitors include Petzl, Mammut, and Arc'teryx.
- Sierra Bullets: Produces high-quality bullets for hunting and target shooting. Sierra Bullets has a strong reputation for accuracy and performance. Estimated market share is 10-15% in the premium bullet market. Competitors include Nosler, Hornady, and Berger.
- MAXTRAX: Manufactures recovery boards designed to help vehicles get unstuck from sand, mud, or snow. This product caters to the growing overlanding and off-road adventure market. Due to the fragmented nature of the recovery gear market and presence of many smaller competitors, exact market share data is not readily available. Competitors include TRED Pro, ActionTrax and several generic brands.
Market Dynamics
Industry Overview
The outdoor equipment and apparel market is characterized by seasonal demand, evolving consumer preferences, and increasing competition. The shooting sports and hunting market is influenced by regulatory factors and demographics. The overlanding market is growing rapidly.
Positioning
Clarus Corp aims to be a leader in niche outdoor and adventure markets through its portfolio of premium brands. Its competitive advantages include strong brand recognition, innovative product design, and a focus on specialized customer segments.
Total Addressable Market (TAM)
Estimated TAM for the Outdoor Recreation market is over $887 Billion. The TAM for the Hunting/Shooting market is estimated at $25 Billion. Clarus is targeting both of these growing market spaces.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Innovation in product design
- Focus on niche markets
- Experienced management team
- Well-established distribution channels
Weaknesses
- Exposure to seasonal demand
- Dependence on key brands
- Potential for supply chain disruptions
- Sensitivity to economic cycles
Opportunities
- Expansion into new geographic markets
- Development of new products and categories
- Acquisitions of complementary brands
- Growth in e-commerce sales
- Increase in outdoor recreation participation
Threats
- Increased competition
- Changes in consumer preferences
- Fluctuations in raw material costs
- Regulatory changes (especially in the shooting sports market)
- Economic downturn
Competitors and Market Share
Key Competitors
- PETZL
- MNTN
- VRSK
- HOGG
- OLN
Competitive Landscape
Clarus Corp operates in competitive markets with established players. Its success depends on maintaining strong brands, innovating new products, and effectively managing its supply chain.
Major Acquisitions
MAXTRAX
- Year: 2021
- Acquisition Price (USD millions): 12.5
- Strategic Rationale: Diversified portfolio of adventure sports to include overland travel and off-road equipment.
Growth Trajectory and Initiatives
Historical Growth: Clarus Corp's growth has been driven by acquisitions and organic sales growth within its existing brands.
Future Projections: Analyst estimates for future growth will vary. These depend on sector growth and company leadership choices.
Recent Initiatives: Focusing on sustainability, supply chain improvements, and new product development.
Summary
Clarus Corp is a niche market focused company in the adventure, hunting, and sports area. Clarus is doing well with building its brand and portfolio through key acquisitions and high quality offerings. One risk is the company's dependence on key brands which could cause fluctuations in revenue. Clarus needs to carefully consider raw material and supply chain costs and challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market share data is estimated and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Clarus Corp
Exchange NASDAQ | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 1998-05-27 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 470 | Website https://www.claruscorp.com |
Full time employees 470 | Website https://www.claruscorp.com | ||
Clarus Corporation designs, develops, manufactures, and distributes outdoor equipment and lifestyle products in the United States, Australia, China, Austria, and internationally. It operates in two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems and transceivers, shovels, and probes. This segment provides its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brands. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, bicycle racks, and accessories under the Rhino-Rack brand name; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand, as well as distributes and retails overlanding and off-road vehicle under the TRED brand name. The company markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.
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