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Upturn AI SWOT - About
Clarus Corp (CLAR)
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Upturn Advisory Summary
08/07/2025: CLAR (1-star) is a SELL. SELL since 2 days. Profits (-10.76%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.25
1 Year Target Price $4.25
| 4 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.9% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.97M USD | Price to earnings Ratio - | 1Y Target Price 4.25 |
Price to earnings Ratio - | 1Y Target Price 4.25 | ||
Volume (30-day avg) 7 | Beta 0.86 | 52 Weeks Range 3.02 - 5.22 | Updated Date 08/7/2025 |
52 Weeks Range 3.02 - 5.22 | Updated Date 08/7/2025 | ||
Dividends yield (FY) 3.10% | Basic EPS (TTM) -2.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate -0.11 | Actual -0.03 |
Profitability
Profit Margin -32.4% | Operating Margin (TTM) -13.09% |
Management Effectiveness
Return on Assets (TTM) -4.06% | Return on Equity (TTM) -33.87% |
Valuation
Trailing PE - | Forward PE 39.37 | Enterprise Value 108379745 | Price to Sales(TTM) 0.48 |
Enterprise Value 108379745 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 38401800 | Shares Floating 25998035 |
Shares Outstanding 38401800 | Shares Floating 25998035 | ||
Percent Insiders 8.7 | Percent Institutions 76.61 |
Upturn AI SWOT
Clarus Corp
Company Overview
History and Background
Clarus Corp was founded in 1991 and has evolved from a holding company investing in various businesses to focusing on outdoor and adventure sports brands. It initially operated under the name Black Diamond Equipment, Ltd.
Core Business Areas
- Outdoor: Designs, develops, and distributes outdoor equipment and apparel, including climbing, skiing, and mountain activities gear under brands like Black Diamond and PIEPS.
- Precision Sport: Focuses on performance hunting and shooting equipment, including optics, ammunition, and related accessories under brands such as Sierra Bullets, Barnes Bullets, and Nosler.
- Adventure: Encompasses the adventure brand MAXTRAX, which provides vehicle recovery boards and accessories.
Leadership and Structure
Warren Kanders serves as the Executive Chairman. John Walbrecht is the Chief Executive Officer. The company has a typical corporate structure with various functional departments reporting to the CEO.
Top Products and Market Share
Key Offerings
- Black Diamond Climbing Gear: Includes climbing harnesses, ropes, carabiners, and other climbing hardware. Competitors include Petzl, Mammut, and CAMP. Market share data is unavailable. Revenue from this product is undisclosed but considered significant within the Outdoor segment.
- Sierra Bullets: Produces bullets for handguns, rifles, and muzzleloaders. Competitors include Hornady, Nosler, and Barnes. Market share data is unavailable. Revenue from this product is undisclosed but considered significant within the Precision Sport segment.
- MAXTRAX: Designs and manufactures vehicle recovery boards and accessories designed to get 4WD vehicles out of tough terrain. Competitors include TRED Pro. Market share data is unavailable. Revenue from this product is undisclosed but considered significant within the Adventure segment.
Market Dynamics
Industry Overview
The outdoor and adventure sports industry is driven by consumer interest in outdoor recreation, fitness, and adventure. The precision sports market is influenced by hunting, shooting sports, and self-defense trends.
Positioning
Clarus Corp positions itself as a premium provider of equipment and accessories for outdoor, precision sport, and adventure activities. Its competitive advantage lies in its strong brand portfolio and focus on innovation.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated at hundreds of billions of dollars. The precision sports market is substantial, driven by firearm ownership and recreational shooting. The adventure market is smaller but growing due to increased overlanding and off-road activities. Clarus Corp targets specific niches within these markets.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Focus on innovation and quality
- Established distribution channels
- Experienced management team
Weaknesses
- Exposure to economic cycles
- Dependence on consumer discretionary spending
- Potential for product liability claims
- Impacted by commodity prices
Opportunities
- Expanding into new geographic markets
- Developing new products and technologies
- Acquiring complementary businesses
- Capitalizing on growing outdoor recreation trends
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes affecting firearms and ammunition
Competitors and Market Share
Key Competitors
- Petzl
- Vista Outdoor (VSTO)
- Smith & Wesson Brands, Inc. (SWBI)
Competitive Landscape
Clarus Corp competes with a mix of large and small companies in the outdoor, precision sport, and adventure markets. Its competitive advantage lies in its brand portfolio and focus on innovation.
Major Acquisitions
Sierra Bullets
- Year: 2017
- Acquisition Price (USD millions): 79
- Strategic Rationale: Expanded Clarus Corp's presence in the precision sport market.
MAXTRAX
- Year: 2023
- Acquisition Price (USD millions): 24
- Strategic Rationale: Expanded Clarus Corp's presence in the adventure market.
Growth Trajectory and Initiatives
Historical Growth: Clarus Corp's growth has been driven by organic growth and acquisitions.
Future Projections: Analyst estimates for future growth require access to up-to-date financial forecasts.
Recent Initiatives: Recent initiatives include product innovation, geographic expansion, and strategic acquisitions.
Summary
Clarus Corp demonstrates a diversified portfolio across outdoor, precision sport, and adventure markets, leveraging a brand-centric approach. A strong acquisition history and innovative product development contribute to its competitive edge. The company is exposed to risks from consumer spending and external competition but can benefit from growth in outdoor recreation. Further financial analysis will confirm profitability and stability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. No guarantees are made regarding accuracy or completeness.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Clarus Corp
Exchange NASDAQ | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 1998-05-27 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 470 | Website https://www.claruscorp.com |
Full time employees 470 | Website https://www.claruscorp.com | ||
Clarus Corporation designs, develops, manufactures, and distributes outdoor equipment and lifestyle products in the United States, Australia, China, Austria, and internationally. It operates in two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems and transceivers, shovels, and probes. This segment provides its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brands. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, bicycle racks, and accessories under the Rhino-Rack brand name; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand, as well as distributes and retails overlanding and off-road vehicle under the TRED brand name. The company markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.
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