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Upturn AI Summary - About
Clarus Corp(CLAR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CLAR
10/02/2026: CLAR (2-star) is a SELL. SELL for 4 days. Simulated Profits (11.73%). Updated daily EoD!
Clarus Corp is a specialized holding company that manages a portfolio of premium outdoor and precision sport brands, including Black Diamond and Barnes Bullets. The company has historically grown through the strategic acquisition of niche outdoor businesses, aiming to scale revenue and cash flow. While its brand strength in technical climbing and outdoor gear is significant, the business faces risks related to economic sensitivity and the operational challenges of managing a diverse brand portfolio. Investors should monitor the company's ability to improve margins and reduce leverage following its acquisition-heavy growth phase. This stock may suit investors seeking exposure to outdoor lifestyle trends with a focus on long-term brand-building potential.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is largely acquisition-dependent, which creates periodic integration risks. |
| Momentum investor | Weak fit | The stock often lacks consistent breakout technical signals. |
| Value investor | Mixed fit | Valuation fluctuates based on the success of the latest integration cycles. |
| Dividend investor | Weak fit | The company prioritizes capital reinvestment over significant dividend payouts. |
| Low-risk investor | Weak fit | Small-cap volatility and acquisition-related risks make this less suitable for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap nature leads to frequent price swings. |
| Valuation risk | Medium / high | Market sentiment heavily impacts multiples for consumer growth stocks. |
| Competition risk (Outdoor Retail) | High | Intense pressure from established incumbents like Thule and Vista. |
| Business quality | Medium | Brand equity is strong, but operational consistency varies. |
| Dividend income | Low | Minimal income component for shareholders. |
| Execution risk | High | Success relies heavily on M&A integration and operational efficiency. |
Price Behavior

Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -27.66% | Avg. Invested days 38 | Today’s Advisory SELL |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 129.41M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 123.1K shares | Beta 1.08 | 52 Weeks Range 2.49 - 3.95 | Updated Date 10/02/2026 |
52 Weeks Range 2.49 - 3.95 | Updated Date 10/02/2026 | ||
Dividends yield (FY) 2.95% | Basic EPS (TTM) -0.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Outdoor | Black Diamond climbing and mountaineering gear. | Revenue is driven by outdoor enthusiasts buying technical equipment. |
| Adventure/Sport | Barnes Bullets and Rhino-Rack accessories. | Revenue comes from vehicle-based outdoor accessories and sport ammunition. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 16.61 | Enterprise Value 122.24M | Price to Sales(TTM) 0.51 |
Enterprise Value 122.24M | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 38.29M | Shares Floating 23.88M |
Shares Outstanding 38.29M | Shares Floating 23.88M | ||
Percent Insiders 7.15 | Percent Institutions 65.17 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Clarus Corp
Exchange NASDAQ | Headquarters Salt Lake City, UT, United States | ||
IPO Launch date 1998-05-27 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 390 | Website https://www.claruscorp.com |
Full time employees 390 | Website https://www.claruscorp.com | ||
Clarus Corporation engages in the design, development, manufacture, and distribution of outdoor equipment and lifestyle products in the United States, Australia, China, Austria, and internationally. It operates in two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems and transceivers, shovels, and probes. This segment provides its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brands. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, bicycle racks, and accessories under the Rhino-Rack brand name; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand, as well as distributes and retails overlanding and off-road vehicle under the TRED brand name. The company markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.

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