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Upturn AI SWOT - About
Clarus Corp (CLAR)
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Upturn Advisory Summary
06/30/2025: CLAR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $4.36
1 Year Target Price $4.36
| 4 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.59% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 137.48M USD | Price to earnings Ratio - | 1Y Target Price 4.36 |
Price to earnings Ratio - | 1Y Target Price 4.36 | ||
Volume (30-day avg) 7 | Beta 0.84 | 52 Weeks Range 3.02 - 6.38 | Updated Date 06/30/2025 |
52 Weeks Range 3.02 - 6.38 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 2.79% | Basic EPS (TTM) -2.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -31.09% | Operating Margin (TTM) -9.63% |
Management Effectiveness
Return on Assets (TTM) -4.77% | Return on Equity (TTM) -32.32% |
Valuation
Trailing PE - | Forward PE 32.68 | Enterprise Value 112784548 | Price to Sales(TTM) 0.54 |
Enterprise Value 112784548 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 14.7 | Shares Outstanding 38401800 | Shares Floating 25998035 |
Shares Outstanding 38401800 | Shares Floating 25998035 | ||
Percent Insiders 8.7 | Percent Institutions 76.26 |
Analyst Ratings
Rating 3 | Target Price 4.36 | Buy - | Strong Buy 4 |
Buy - | Strong Buy 4 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Clarus Corp
Company Overview
History and Background
Clarus Corp., formerly Black Diamond, Inc., was founded in 1989 (as Black Diamond Equipment) and evolved into a holding company focused on outdoor and consumer lifestyle markets. The name change to Clarus Corp reflected a shift in strategy towards portfolio diversification.
Core Business Areas
- Precision Sport: This segment includes brands like Black Diamond Equipment and PIEPS, which focus on climbing, skiing, mountain sports equipment and avalanche safety equipment.
- Outdoor: This segment includes brands like Sierra, SKINourishment and Barnes Bullets; hunting and shooting sports.
- Adventure: This segment includes brands like MAXTRAX. The business sells vehicle recovery boards.
Leadership and Structure
Clarus Corp. is led by CEO John Cottey. The organizational structure is a holding company model, with individual brands operating somewhat autonomously under the Clarus umbrella.
Top Products and Market Share
Key Offerings
- Black Diamond Climbing Equipment: Includes climbing harnesses, ropes, carabiners, and other climbing hardware. Black Diamond has a significant market share in climbing hardware, competing with brands like Petzl and Mammut. Revenue from this product contribute a significant amount to Precision Sport segment. Competitors are Petzl and Mammut.
- Black Diamond Skiing Equipment: Includes skis, bindings, boots, and avalanche safety equipment. Competitors include Salomon, Atomic and Dynafit. Market share data varies across different skiing equipment categories. Revenue from this product contribute a significant amount to Precision Sport segment. Competitors are Salomon, Atomic and Dynafit.
- Barnes Bullets: High performance bullets for hunting and shooting sports. Market share data is not readily available, but Barnes is considered a premium brand in the bullet market. Revenue from this product contribute a significant amount to Outdoor segment. Competitors include Hornady, Nosler.
- MAXTRAX: Vehicle recovery boards. A known brand within the vehicle recovery space. Competitors include TRED Pro and ActionTrax. The sales of this product is contributed to Adventure segment. Competitors include TRED Pro and ActionTrax.
Market Dynamics
Industry Overview
The outdoor and consumer lifestyle industry is characterized by seasonal demand, technological advancements, and changing consumer preferences for outdoor activities. The hunting and shooting sports industry is influenced by regulatory factors and consumer interest in hunting and shooting sports. The vehicle recovery industry is driven by off-road adventure and consumer safety concerns.
Positioning
Clarus Corp. aims to position itself as a leading provider of premium, innovative equipment and products in its target markets. Its competitive advantage lies in its strong brand portfolio, focus on innovation, and efficient operational structure.
Total Addressable Market (TAM)
The total addressable market (TAM) for outdoor equipment is estimated to be in the tens of billions of dollars globally. Clarus Corp. is positioned to capture a portion of this TAM through its premium brands and targeted marketing efforts. The TAM for hunting and shooting sports is also significant, while the vehicle recovery market is smaller but growing.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Focus on innovation
- Efficient operational structure
- Diversified product offerings
- Strong distribution channels
Weaknesses
- Seasonality of demand
- Dependence on key brands
- Exposure to macroeconomic fluctuations
- Integration risk from acquisitions
Opportunities
- Expansion into new markets
- Development of new products
- Strategic acquisitions
- Increased participation in outdoor activities
- Growing demand for adventure tourism
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PETZL
- SAL
- MNTN
Competitive Landscape
Clarus Corp. operates in a competitive landscape with both large and smaller players. Its competitive advantage lies in its brand portfolio, focus on innovation, and distribution network. However, it faces challenges from competitors with greater scale and resources.
Major Acquisitions
Sierra Bullets
- Year: 2017
- Acquisition Price (USD millions): 79
- Strategic Rationale: Expand Clarus Corp's presence in the hunting and shooting sports market.
MAXTRAX
- Year: 2021
- Acquisition Price (USD millions): 24
- Strategic Rationale: Expand Clarus Corp's presence in the vehicle recovery board market and off-road market.
Growth Trajectory and Initiatives
Historical Growth: Clarus Corp.'s historical growth has been driven by a combination of organic growth and strategic acquisitions.
Future Projections: Future growth projections depend on market conditions and company performance. Analyst estimates should be consulted for the most up-to-date projections.
Recent Initiatives: Recent strategic initiatives include acquisitions to expand the product portfolio and investments in marketing and product development.
Summary
Clarus Corp. is a consumer and outdoor company driven by product innovation and strategic acquistions. The holding company has diversified its portfolio to reduce seasonality of demand. The company operates in a competitive landscape, which requires management to carefully manage risks and continue to execute it's strategies. The continued acquisitions are helping the companies growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Company Website
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market share data are estimates and may vary. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Clarus Corp
Exchange NASDAQ | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 1998-05-27 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 470 | Website https://www.claruscorp.com |
Full time employees 470 | Website https://www.claruscorp.com | ||
Clarus Corporation designs, develops, manufactures, and distributes outdoor equipment and lifestyle products in the United States, Australia, China, Austria, and internationally. It operates in two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems and transceivers, shovels, and probes. This segment provides its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brands. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, bicycle racks, and accessories under the Rhino-Rack brand name; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand, as well as distributes and retails overlanding and off-road vehicle under the TRED brand name. The company markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.
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