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Cimpress NV (CMPR)



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Upturn Advisory Summary
08/28/2025: CMPR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $72
1 Year Target Price $72
1 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 8.7% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.53B USD | Price to earnings Ratio 107.71 | 1Y Target Price 72 |
Price to earnings Ratio 107.71 | 1Y Target Price 72 | ||
Volume (30-day avg) 2 | Beta 1.7 | 52 Weeks Range 35.21 - 99.42 | Updated Date 08/29/2025 |
52 Weeks Range 35.21 - 99.42 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.44% | Operating Margin (TTM) 8.08% |
Management Effectiveness
Return on Assets (TTM) 7.51% | Return on Equity (TTM) - |
Valuation
Trailing PE 107.71 | Forward PE 22.88 | Enterprise Value 3002496379 | Price to Sales(TTM) 0.45 |
Enterprise Value 3002496379 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.89 | Enterprise Value to EBITDA 8.53 | Shares Outstanding 24481100 | Shares Floating 16204520 |
Shares Outstanding 24481100 | Shares Floating 16204520 | ||
Percent Insiders 16.67 | Percent Institutions 86.2 |
Upturn AI SWOT
Cimpress NV

Company Overview
History and Background
Cimpress NV was founded in 1995 as Vistaprint and has evolved from a direct-mail printing company to a global technology and manufacturing platform for mass customization.
Core Business Areas
- Vistaprint: Offers marketing products and services to small businesses, including printed materials, signage, and digital marketing solutions.
- PrintBrothers: A collection of brands serving professional designers and marketing agencies with high-quality print and marketing materials.
- National Pen: Provides personalized promotional products, primarily pens, to small businesses and consumers.
- BuildASign: Focuses on providing custom signage and related products to small businesses and consumers.
- Cimpress Mass Customization Platform (MCP): A technology and operational platform enabling mass customization across Cimpress's brands.
Leadership and Structure
Robert Keane serves as the CEO. The company operates with a decentralized structure, empowering its brands to operate independently while leveraging the MCP.
Top Products and Market Share
Key Offerings
- Business Cards: A core product offered through Vistaprint, competing with companies like Moo and Staples. Market share is estimated to be in the 15-20% range within the online business card market.
- Promotional Products (Pens): Offered through National Pen, competing with companies like 4imprint. Market share varies by region but is estimated to be a leading player in the promotional pen market.
- Custom Signage: Offered through BuildASign, competing with companies like Signs.com and FedEx Office. Market share is around 5-10% of online custom signage.
Market Dynamics
Industry Overview
The mass customization and printing industry is characterized by increasing demand for personalized products, technological advancements in printing and e-commerce, and intense competition.
Positioning
Cimpress NV is positioned as a technology-driven provider of mass customization services, leveraging its MCP to offer a wide range of products at competitive prices.
Total Addressable Market (TAM)
The TAM for mass customization is estimated to be over $100 billion globally. Cimpress is positioned to capture a significant portion through its diverse brands and technological capabilities.
Upturn SWOT Analysis
Strengths
- Mass Customization Platform (MCP)
- Diverse Brand Portfolio
- Global Scale
- Strong E-commerce Capabilities
- Technological Innovation
Weaknesses
- Complexity of Operations
- Integration Challenges Across Brands
- High Marketing Spend
- Dependence on MCP Effectiveness
Opportunities
- Expansion into New Geographies
- Increased Adoption of Mass Customization
- Strategic Partnerships and Acquisitions
- Further Development of MCP Capabilities
Threats
- Intense Competition
- Economic Downturns Impacting Small Businesses
- Technological Disruptions
- Fluctuations in Raw Material Costs
Competitors and Market Share
Key Competitors
- VPRT
- 4IM
- FEDEX
Competitive Landscape
Cimpress NV differentiates itself through its MCP, offering a broad range of customizable products at competitive prices. Competitors often focus on specific niches or geographic areas.
Major Acquisitions
Pixartprinting
- Year: 2014
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expanded Cimpress's presence in the European market and added new technological capabilities.
Deutschlandprint.de GmbH (WIRmachenDRUCK)
- Year: 2016
- Acquisition Price (USD millions): 140
- Strategic Rationale: Expand Cimpress's scale in Germany
Growth Trajectory and Initiatives
Historical Growth: Cimpress NV has experienced growth through organic expansion and acquisitions.
Future Projections: Future growth is projected to be driven by continued adoption of mass customization and expansion into new markets.
Recent Initiatives: Recent initiatives include investments in the MCP and strategic acquisitions.
Summary
Cimpress NV is a major player in mass customization, driven by its tech platform. Its diverse portfolio and global reach are strengths, but integrating acquisitions and managing complexity pose challenges. Competition and economic factors remain key considerations for future performance. Cimpress should continue to look at how to innovate on its technological front.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Cimpress NV Investor Relations
- Industry Reports
- Third Party Market Research
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cimpress NV
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-09-30 | Founder, Chairman & CEO Mr. Robert S. Keane | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 15000 | Website https://cimpress.com |
Full time employees 15000 | Website https://cimpress.com |
Cimpress plc provides various mass customization of printing and related products in North America, Europe, and internationally. It operates through five segments: Vista, PrintBrothers, The Print Group, National Pen, and All Other Businesses. The company offers printed and digital marketing products; canvas-print wall décor products, business signage, and other large-format printed products; business cards; and marketing materials, such as flyers and postcards, digital and marketing services, decorated apparel, packaging, design services, textiles, and magazines and catalogs. It also manufactures and markets custom writing instruments and promotional products, apparels, and gifts; and provides professional desktop publishing skill sets for local printers, print resellers, graphic artists, advertising agencies, and other customers. In addition, the company offers graphic design services, do-it-yourself (DIY) design services, website services, and corporate solutions under the VistaPrint, VistaCreate, 99designs by Vista, Vista Corporate Solutions, and Vista x Wix brand names; and online printing solutions. Further, the company provides logo apparel, books, wall decors, photo merchandises, invitations and announcements, and other categories; website design and hosting, digital services, and email marketing services, as well as order referral and other third-party offerings. It serves various businesses, graphic designers, resellers, and printers, as well as teams, associations, groups, consumers, and families. Cimpress plc was founded in 1994 and is based in Dundalk, Ireland.

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