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Upturn AI Summary - About
Coupang LLC(CPNG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CPNG
10/23/2026: CPNG (1-star) is currently NOT-A-BUY. Pass it for now.
Coupang LLC is a major e-commerce and retail company, best known as the 'Amazon of South Korea' for its vertically integrated logistics and rapid delivery services. Its primary strength lies in its proprietary Rocket Delivery network, which has created a strong, loyal customer base through the Wow membership program. The company’s growth narrative centers on its expansion into international markets like Taiwan and the monetization of its platform through high-margin advertising and service offerings. Key risks include intense competitive pressure from domestic incumbents, regulatory challenges, and the high capital intensity of its business. The stock is best suited for growth-oriented investors who can tolerate volatility and are willing to monitor the firm's path to sustained profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Coupang demonstrates consistent revenue expansion and a proven ability to scale its business model. |
| Momentum investor | Mixed fit | Suitability depends on positive price action and sustained earnings growth trends. |
| Value investor | Weak fit | The company currently trades at a premium valuation typical of high-growth technology platforms. |
| Dividend investor | Weak fit | Coupang does not pay dividends, as it directs all cash flows toward expansion. |
| Low-risk investor | Weak fit | Exposure to market volatility and rapid growth investments makes it less suitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock's growth-oriented nature often leads to significant price fluctuations. |
| Valuation risk | Medium / high | High growth expectations are priced into the stock, leaving little margin for error. |
| Competition risk (E-commerce) | High | Intense competition from entrenched local players could pressure margins. |
| Business quality | Strong | Its proprietary logistics network creates a powerful competitive moat. |
| Dividend income | Low / none | No income is provided to shareholders. |
| Execution risk | Medium / high | Successfully expanding internationally requires managing new operational complexities. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -8.84% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.15B USD | Price to earnings Ratio - | 1Y Target Price 23.39 |
Price to earnings Ratio - | 1Y Target Price 23.39 | ||
Volume (30-day avg) 15.3M shares | Beta 1.17 | 52 Weeks Range 13.35 - 32.35 | Updated Date 10/23/2026 |
52 Weeks Range 13.35 - 32.35 | Updated Date 10/23/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Product Commerce | Direct retail sales and third-party marketplace fees from the South Korean platform. | This is the core business that generates the vast majority of revenue. |
| Developing Offerings | Coupang Eats, Coupang Play, and international operations. | These are growth engines that may be unprofitable currently but offer future potential. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 69.44 | Enterprise Value 25.19B | Price to Sales(TTM) 0.71 |
Enterprise Value 25.19B | Price to Sales(TTM) 0.71 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 787.23 | Shares Outstanding 1.64B | Shares Floating 1.34B |
Shares Outstanding 1.64B | Shares Floating 1.34B | ||
Percent Insiders 0.63 | Percent Institutions 84.41 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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