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Upturn AI Summary - About
Coupang LLC(CPNG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CPNG
09/25/2026: CPNG (1-star) is currently NOT-A-BUY. Pass it for now.
Coupang is a leading e-commerce provider in South Korea, widely recognized for its proprietary 'Rocket Delivery' logistics network that offers rapid fulfillment to consumers. The company has a strong reputation for customer loyalty and has successfully expanded its ecosystem to include food delivery and streaming services. Its primary growth opportunity lies in scaling these newer segments and expanding its successful logistics model into international markets like Taiwan. However, the company faces significant competition from global retail giants and carries risks related to its capital-intensive operations and geographic concentration. It may best suit growth-oriented investors who can tolerate volatility while monitoring progress on international expansion and operational profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Coupang operates in a high-growth sector with a scalable model. |
| Momentum investor | Strong fit while signal remains positive | The stock often reacts to positive sentiment regarding growth and profitability milestones. |
| Value investor | Weak fit | The company is valued primarily on future growth potential rather than current cash yield. |
| Dividend investor | Weak fit | Coupang does not pay a dividend and reinvests all profits. |
| Low-risk investor | Weak fit | The company's focus on rapid growth and market share creates high stock price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | High growth expectations often lead to significant price swings. |
| Valuation risk | Medium / high | Investors pay a premium for future growth which can contract if expectations are missed. |
| Competition risk | High | Coupang competes against well-capitalized local and global tech giants. |
| Business quality | Medium | The business has high moats but requires massive ongoing capital intensity. |
| Dividend income | Low / none | There is no income component to the investment. |
| Execution risk | Medium / high | Expanding into new markets and categories remains difficult to execute. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -8.84% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 24.95B USD | Price to earnings Ratio - | 1Y Target Price 23.51 |
Price to earnings Ratio - | 1Y Target Price 23.51 | ||
Volume (30-day avg) 15.2M shares | Beta 1.15 | 52 Weeks Range 13.86 - 32.96 | Updated Date 09/25/2026 |
52 Weeks Range 13.86 - 32.96 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.42 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Product Commerce | Direct retail and marketplace sales in South Korea. | This is the primary engine of the company. |
| Developing Offerings | Coupang Eats, Coupang Play, and international ventures. | These are future growth drivers currently in investment phases. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 69.44 | Enterprise Value 25.19B | Price to Sales(TTM) 0.7 |
Enterprise Value 25.19B | Price to Sales(TTM) 0.7 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 787.23 | Shares Outstanding 1.64B | Shares Floating 1.34B |
Shares Outstanding 1.64B | Shares Floating 1.34B | ||
Percent Insiders 0.63 | Percent Institutions 83.73 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Coupang LLC
Exchange NYSE | Headquarters Seattle, WA, United States | ||
IPO Launch date 2021-03-11 | Founder, CEO & Chairman Mr. Bom Kim | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 108000 | Website https://www.aboutcoupang.com |
Full time employees 108000 | Website https://www.aboutcoupang.com | ||
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
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