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Coupang LLC (CPNG)



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Upturn Advisory Summary
08/14/2025: CPNG (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $33.81
1 Year Target Price $33.81
8 | Strong Buy |
6 | Buy |
2 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 48.23% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 51.65B USD | Price to earnings Ratio 141.65 | 1Y Target Price 33.81 |
Price to earnings Ratio 141.65 | 1Y Target Price 33.81 | ||
Volume (30-day avg) 17 | Beta 1.16 | 52 Weeks Range 19.02 - 31.64 | Updated Date 08/15/2025 |
52 Weeks Range 19.02 - 31.64 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 0.07 | Actual 0.02 |
Profitability
Profit Margin 1.13% | Operating Margin (TTM) 2.22% |
Management Effectiveness
Return on Assets (TTM) 3.02% | Return on Equity (TTM) 7.88% |
Valuation
Trailing PE 141.65 | Forward PE 188.68 | Enterprise Value 49430437766 | Price to Sales(TTM) 1.6 |
Enterprise Value 49430437766 | Price to Sales(TTM) 1.6 | ||
Enterprise Value to Revenue 1.53 | Enterprise Value to EBITDA 34.69 | Shares Outstanding 1665260032 | Shares Floating 1348849497 |
Shares Outstanding 1665260032 | Shares Floating 1348849497 | ||
Percent Insiders 0.64 | Percent Institutions 83.86 |
Upturn AI SWOT
Coupang LLC
Company Overview
History and Background
Coupang LLC was founded in 2010 by Bom Kim. Starting as an e-commerce marketplace, it has evolved into a comprehensive platform offering various services including logistics, delivery, and fintech. It is South Korea's largest online retailer.
Core Business Areas
- E-commerce: Coupang's core business is its e-commerce platform, offering a wide range of products across various categories, including electronics, fashion, home goods, and groceries.
- Rocket Delivery: Coupang's Rocket Delivery service provides same-day or next-day delivery for millions of items, a key differentiator in the South Korean market.
- Coupang Eats: Coupang Eats is a food delivery service that connects customers with local restaurants.
- Coupang Pay: Coupang Pay is a payment platform that allows customers to make purchases on Coupang's platform and other online merchants.
- Coupang Logistics Services (CLS): End-to-end logistics service for merchants, which allows them to use Coupang's own infrastructure for storage, delivery, and customer service.
Leadership and Structure
Bom Kim is the Founder and CEO of Coupang. The company operates with a structured management team overseeing various departments, including technology, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- General Merchandise: Coupang offers a vast catalog of general merchandise, including electronics, apparel, beauty products, and home goods. The company held an estimated 25% of the South Korean e-commerce market share in 2023. Key competitors are Naver and Gmarket/Auction (eBay Korea). This is based on the South Korean market share in e-commerce.
- Market Share (%): 25
- Groceries: Coupang's grocery delivery service, including fresh produce and prepared meals, is a significant part of its business. Competitors include e-Mart and Lotte Mart. It is difficult to find the breakdown of this specific segment's market share.
- Market Share (%):
Market Dynamics
Industry Overview
The e-commerce industry in South Korea is highly competitive and rapidly growing, driven by high internet penetration and smartphone adoption. Online retail is a dominant force in consumer spending.
Positioning
Coupang is a leading e-commerce player in South Korea, known for its fast delivery, extensive product selection, and customer-centric approach. Its competitive advantage lies in its logistics infrastructure and technology.
Total Addressable Market (TAM)
The South Korean e-commerce market is estimated to be worth over $200 billion. Coupang is positioned to capture a significant share of this market through its logistics network, innovative services, and expansion strategies.
Upturn SWOT Analysis
Strengths
- Extensive Logistics Network
- Rocket Delivery Service
- Large Customer Base
- Strong Brand Recognition in South Korea
- Technological Innovation
Weaknesses
- Reliance on the South Korean Market
- Profitability Concerns
- Intense Competition
- High Operational Costs
Opportunities
- Expansion into New Markets (e.g., Southeast Asia)
- Development of New Services (e.g., Fintech)
- Strategic Partnerships
- Increased Online Penetration
Threats
- Intensified Competition from Existing and New Players
- Economic Downturns
- Changes in Consumer Preferences
- Regulatory Changes
Competitors and Market Share
Key Competitors
- AMZN
- BABA
- NAVER Corp - Not Publicly Traded in the US
Competitive Landscape
Coupang competes with both domestic and international e-commerce players. It differentiates itself through its logistics network and customer-centric approach. However, competitors like Amazon (AMZN) have deeper pockets for continued investment in technology and logistics.
Major Acquisitions
Holidays LLC
- Year: 2021
- Acquisition Price (USD millions): 1
- Strategic Rationale: Acquired in 2021 and used for product and technology to boost the company's logistics efforts.
Growth Trajectory and Initiatives
Historical Growth: Coupang has experienced significant revenue growth over the past years, driven by its expansion in the South Korean e-commerce market.
Future Projections: Analysts project continued revenue growth for Coupang, driven by expansion in existing and new markets. Profitability remains a key area of focus.
Recent Initiatives: Recent initiatives include expanding its logistics network, introducing new services like Coupang Eats, and investing in technology.
Summary
Coupang is a dominant e-commerce player in South Korea, leveraging its extensive logistics network. The company's future hinges on achieving profitability and expanding its presence in Southeast Asia. While it faces intense competition, Coupang's innovation and customer-focused approach position it well for continued growth and expansion. However, the company needs to manage its operating costs and maintain strong financials. Expansion into new markets is required.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Coupang's SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are based on available data and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coupang LLC
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2021-03-11 | Founder, CEO & Chairman Mr. Bom Suk Kim | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 95000 | Website https://www.aboutcoupang.com |
Full time employees 95000 | Website https://www.aboutcoupang.com |
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

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