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CPNG 
Coupang LLC (CPNG)
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Upturn Advisory Summary
11/07/2025: CPNG (2-star) is a SELL. SELL since 1 days. Simulated Profits (-10.09%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $35.75
1 Year Target Price $35.75
| 8 | Strong Buy |
| 6 | Buy |
| 2 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.28% | Avg. Invested days 51 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/07/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 52.75B USD | Price to earnings Ratio 137.52 | 1Y Target Price 35.75 |
Price to earnings Ratio 137.52 | 1Y Target Price 35.75 | ||
Volume (30-day avg) 17 | Beta 1.18 | 52 Weeks Range 19.02 - 34.08 | Updated Date 11/9/2025 |
52 Weeks Range 19.02 - 34.08 | Updated Date 11/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When - | Estimate 0.0417 | Actual 0.05 |
Profitability
Profit Margin 1.16% | Operating Margin (TTM) 1.75% |
Management Effectiveness
Return on Assets (TTM) 3.01% | Return on Equity (TTM) 8.23% |
Valuation
Trailing PE 137.52 | Forward PE 77.52 | Enterprise Value 57142003660 | Price to Sales(TTM) 1.57 |
Enterprise Value 57142003660 | Price to Sales(TTM) 1.57 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA 40.1 | Shares Outstanding 1668844548 | Shares Floating 1373036155 |
Shares Outstanding 1668844548 | Shares Floating 1373036155 | ||
Percent Insiders 0.63 | Percent Institutions 84.55 |
Upturn AI SWOT
Coupang LLC
Company Overview
History and Background
Founded in 2010 by Bom Kim, Coupang initially began as a daily deals website before evolving into a comprehensive e-commerce platform. Its focus on customer experience, including rapid delivery and innovative logistics, has driven significant growth.
Core Business Areas
- E-commerce: Coupang's core business, offering a wide range of products from various categories, including consumer electronics, fashion, home goods, and groceries. Known for its 'Rocket Delivery' service, guaranteeing fast delivery times.
- Coupang Eats: A food delivery service similar to Uber Eats or DoorDash, allowing users to order from local restaurants.
- Coupang Pay: A digital payment service integrated within the Coupang platform, enabling users to make secure transactions.
- Coupang Play: A streaming service offering movies and TV shows, further enhancing Coupang's ecosystem.
- Fintech: Coupang exploring and offering financial solutions to its consumers.
Leadership and Structure
Bom Kim is the founder and CEO. The company has a typical hierarchical structure with various departments responsible for different aspects of the business, from technology and logistics to marketing and finance.
Top Products and Market Share
Key Offerings
- Rocket Delivery: Coupang's signature rapid delivery service. It holds a significant market share of the South Korean e-commerce market. Competitors include Naver and Shinsegae.
- Coupang Eats: Food delivery service competing with Baedal Minjok and Yogiyo in South Korea. Market share data fluctuates based on promotions and user preferences.
- Private Label Goods: Coupang offers a range of private-label products across various categories. Revenue and market share data are not publicly broken down for specific private label brands.
Market Dynamics
Industry Overview
The e-commerce industry is highly competitive and rapidly growing, particularly in Asia. The market is characterized by increasing adoption of mobile commerce, rising consumer expectations for fast delivery, and fierce price competition.
Positioning
Coupang is a dominant player in the South Korean e-commerce market. Its competitive advantages include its extensive logistics network, rapid delivery capabilities, and focus on customer experience. They are expanding globally.
Total Addressable Market (TAM)
The global e-commerce market is expected to reach trillions of dollars. Coupang is positioned to capture a significant portion of the South Korean market and is expanding into other Asian markets, increasing its TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Logistics Network
- Rapid Delivery Capabilities (Rocket Delivery)
- Focus on Customer Experience
- High mobile penetration
Weaknesses
- Reliance on South Korean Market
- Profitability Concerns
- High Operational Costs
- Intense Competition
- Exposure to Currency Exchange
Opportunities
- Expansion into New Markets (e.g., Southeast Asia)
- Further Development of Fintech Services
- Growth of Coupang Play Streaming Service
- Increasing Demand for Online Grocery Delivery
- Partnerships with other companies.
Threats
- Intensifying Competition from Global E-commerce Giants (AMZN)
- Changing Consumer Preferences
- Economic Downturns
- Regulatory Changes
- Increased Labor Costs
Competitors and Market Share
Key Competitors
- AMZN
- BABA
- ADR
Competitive Landscape
Coupang's advantages include its strong presence in the South Korean market and its rapid delivery capabilities. Disadvantages include its reliance on the South Korean market and its profitability concerns compared to global giants like Amazon.
Major Acquisitions
Hirect
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acqui-hiring deal, with a team of Hirect joining Coupang's recruiting solutions organization, although neither party has publicly commented on that. Was not a standard acquisition, and no financial information was released
Growth Trajectory and Initiatives
Historical Growth: Coupang has experienced rapid revenue growth over the past decade, driven by its focus on customer experience and aggressive expansion of its logistics network.
Future Projections: Analyst projections vary, but generally anticipate continued revenue growth, albeit potentially at a slower pace, as Coupang expands into new markets and navigates increasing competition.
Recent Initiatives: Recent initiatives include expanding its logistics infrastructure, introducing new product categories, and investing in technology to improve the customer experience.
Summary
Coupang is a strong player in the South Korean e-commerce market. Its focus on customer experience has driven revenue growth but profitability remains a concern. Expanding into new markets and investing in technology are crucial for future success. They need to watch out for larger competition and changes in the market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are dynamic and subject to change. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coupang LLC
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2021-03-11 | Founder, CEO & Chairman Mr. Bom Suk Kim | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 95000 | Website https://www.aboutcoupang.com |
Full time employees 95000 | Website https://www.aboutcoupang.com | ||
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
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