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CPNG
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Coupang LLC (CPNG)

Upturn stock ratingUpturn stock rating
$28.33
Last Close (24-hour delay)
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PASS
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

08/14/2025: CPNG (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

17 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $33.81

1 Year Target Price $33.81

Analysts Price Target For last 52 week
$33.81 Target price
52w Low $19.02
Current$28.33
52w High $31.64

Analysis of Past Performance

Type Stock
Historic Profit 48.23%
Avg. Invested days 53
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 51.65B USD
Price to earnings Ratio 141.65
1Y Target Price 33.81
Price to earnings Ratio 141.65
1Y Target Price 33.81
Volume (30-day avg) 17
Beta 1.16
52 Weeks Range 19.02 - 31.64
Updated Date 08/15/2025
52 Weeks Range 19.02 - 31.64
Updated Date 08/15/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.2

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-05
When -
Estimate 0.07
Actual 0.02

Profitability

Profit Margin 1.13%
Operating Margin (TTM) 2.22%

Management Effectiveness

Return on Assets (TTM) 3.02%
Return on Equity (TTM) 7.88%

Valuation

Trailing PE 141.65
Forward PE 188.68
Enterprise Value 49430437766
Price to Sales(TTM) 1.6
Enterprise Value 49430437766
Price to Sales(TTM) 1.6
Enterprise Value to Revenue 1.53
Enterprise Value to EBITDA 34.69
Shares Outstanding 1665260032
Shares Floating 1348849497
Shares Outstanding 1665260032
Shares Floating 1348849497
Percent Insiders 0.64
Percent Institutions 83.86

ai summary icon Upturn AI SWOT

Coupang LLC

stock logo

Company Overview

overview logo History and Background

Coupang LLC was founded in 2010 by Bom Kim. Starting as an e-commerce marketplace, it has evolved into a comprehensive platform offering various services including logistics, delivery, and fintech. It is South Korea's largest online retailer.

business area logo Core Business Areas

  • E-commerce: Coupang's core business is its e-commerce platform, offering a wide range of products across various categories, including electronics, fashion, home goods, and groceries.
  • Rocket Delivery: Coupang's Rocket Delivery service provides same-day or next-day delivery for millions of items, a key differentiator in the South Korean market.
  • Coupang Eats: Coupang Eats is a food delivery service that connects customers with local restaurants.
  • Coupang Pay: Coupang Pay is a payment platform that allows customers to make purchases on Coupang's platform and other online merchants.
  • Coupang Logistics Services (CLS): End-to-end logistics service for merchants, which allows them to use Coupang's own infrastructure for storage, delivery, and customer service.

leadership logo Leadership and Structure

Bom Kim is the Founder and CEO of Coupang. The company operates with a structured management team overseeing various departments, including technology, operations, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • General Merchandise: Coupang offers a vast catalog of general merchandise, including electronics, apparel, beauty products, and home goods. The company held an estimated 25% of the South Korean e-commerce market share in 2023. Key competitors are Naver and Gmarket/Auction (eBay Korea). This is based on the South Korean market share in e-commerce.
  • Market Share (%): 25
  • Groceries: Coupang's grocery delivery service, including fresh produce and prepared meals, is a significant part of its business. Competitors include e-Mart and Lotte Mart. It is difficult to find the breakdown of this specific segment's market share.
  • Market Share (%):

Market Dynamics

industry overview logo Industry Overview

The e-commerce industry in South Korea is highly competitive and rapidly growing, driven by high internet penetration and smartphone adoption. Online retail is a dominant force in consumer spending.

Positioning

Coupang is a leading e-commerce player in South Korea, known for its fast delivery, extensive product selection, and customer-centric approach. Its competitive advantage lies in its logistics infrastructure and technology.

Total Addressable Market (TAM)

The South Korean e-commerce market is estimated to be worth over $200 billion. Coupang is positioned to capture a significant share of this market through its logistics network, innovative services, and expansion strategies.

Upturn SWOT Analysis

Strengths

  • Extensive Logistics Network
  • Rocket Delivery Service
  • Large Customer Base
  • Strong Brand Recognition in South Korea
  • Technological Innovation

Weaknesses

  • Reliance on the South Korean Market
  • Profitability Concerns
  • Intense Competition
  • High Operational Costs

Opportunities

  • Expansion into New Markets (e.g., Southeast Asia)
  • Development of New Services (e.g., Fintech)
  • Strategic Partnerships
  • Increased Online Penetration

Threats

  • Intensified Competition from Existing and New Players
  • Economic Downturns
  • Changes in Consumer Preferences
  • Regulatory Changes

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • BABA
  • NAVER Corp - Not Publicly Traded in the US

Competitive Landscape

Coupang competes with both domestic and international e-commerce players. It differentiates itself through its logistics network and customer-centric approach. However, competitors like Amazon (AMZN) have deeper pockets for continued investment in technology and logistics.

Major Acquisitions

Holidays LLC

  • Year: 2021
  • Acquisition Price (USD millions): 1
  • Strategic Rationale: Acquired in 2021 and used for product and technology to boost the company's logistics efforts.

Growth Trajectory and Initiatives

Historical Growth: Coupang has experienced significant revenue growth over the past years, driven by its expansion in the South Korean e-commerce market.

Future Projections: Analysts project continued revenue growth for Coupang, driven by expansion in existing and new markets. Profitability remains a key area of focus.

Recent Initiatives: Recent initiatives include expanding its logistics network, introducing new services like Coupang Eats, and investing in technology.

Summary

Coupang is a dominant e-commerce player in South Korea, leveraging its extensive logistics network. The company's future hinges on achieving profitability and expanding its presence in Southeast Asia. While it faces intense competition, Coupang's innovation and customer-focused approach position it well for continued growth and expansion. However, the company needs to manage its operating costs and maintain strong financials. Expansion into new markets is required.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Coupang's SEC Filings
  • Market Research Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are based on available data and may not be precise. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Coupang LLC

Exchange NYSE
Headquaters Seattle, WA, United States
IPO Launch date 2021-03-11
Founder, CEO & Chairman Mr. Bom Suk Kim
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 95000
Full time employees 95000

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.