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Upturn AI SWOT - About
CPNG 
Coupang LLC (CPNG)
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Upturn Advisory Summary
09/16/2025: CPNG (5-star) is a STRONG-BUY. BUY since 5 days. Simulated Profits (3.70%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $34.18
1 Year Target Price $34.18
| 8 | Strong Buy |
| 6 | Buy |
| 2 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 53.72% | Avg. Invested days 46 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 61.07B USD | Price to earnings Ratio 167.5 | 1Y Target Price 34.18 |
Price to earnings Ratio 167.5 | 1Y Target Price 34.18 | ||
Volume (30-day avg) 17 | Beta 1.16 | 52 Weeks Range 19.02 - 33.71 | Updated Date 09/16/2025 |
52 Weeks Range 19.02 - 33.71 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.13% | Operating Margin (TTM) 2.22% |
Management Effectiveness
Return on Assets (TTM) 3.02% | Return on Equity (TTM) 7.88% |
Valuation
Trailing PE 167.5 | Forward PE 76.92 | Enterprise Value 56868543876 | Price to Sales(TTM) 1.89 |
Enterprise Value 56868543876 | Price to Sales(TTM) 1.89 | ||
Enterprise Value to Revenue 1.76 | Enterprise Value to EBITDA 39.91 | Shares Outstanding 1665260032 | Shares Floating 1369468365 |
Shares Outstanding 1665260032 | Shares Floating 1369468365 | ||
Percent Insiders 0.64 | Percent Institutions 83.71 |
Upturn AI SWOT
Coupang LLC
Company Overview
History and Background
Coupang LLC was founded in 2010 by Bom Kim. Initially a daily deals site, it evolved into South Korea's largest e-commerce platform, known for its rapid delivery and customer service. Coupang went public on the NYSE in March 2021.
Core Business Areas
- E-Commerce: Coupang's core business is its e-commerce platform, offering a vast selection of products across various categories. It uses a technology-driven platform with the goal of revolutionizing everyday lives.
- Rocket Delivery: Coupang's Rocket Delivery service provides same-day or next-day delivery for millions of items. A primary component of their commitment to service and growth.
- Coupang Eats: Food delivery service that competes with other major players in the South Korean market. Expanding into other countries.
- Coupang Pay: Coupang's own payment platform, designed to facilitate seamless transactions within its ecosystem.
- Coupang Play: Video streaming service offering movies and television programs. A relatively new segment but a growing service.
Leadership and Structure
Bom Kim is the founder and CEO of Coupang. The organizational structure includes executive leadership overseeing various business units like e-commerce, technology, and operations. Significant number of local managers from each market they are in.
Top Products and Market Share
Key Offerings
- E-Commerce Goods (various categories): Coupang offers a wide range of products, including groceries, electronics, fashion, and home goods. Coupang dominates the South Korean e-commerce market with an approximate 25% market share. Competitors include Naver, Shinsegae (Emart) and Gmarket(eBay Korea). The number of users has grown every year. Estimated revenue in 2023 was $24.4 Billion from E-Commerce.
- Rocket Delivery Service: Coupang's signature rapid delivery service is a key differentiator. Exact market share specific to rapid delivery is hard to measure, but it is a significant factor in Coupang's overall market dominance. Competitors are traditional logistics firms and other e-commerce platforms offering similar services such as EMS and CJ Logistics.
- Coupang Eats (Food Delivery): Food delivery service competing in South Korea. Competitors include Woowa Brothers (Baedal Minjok) and Yogiyo. It has a growing presence. Market share percentage is about 15%, but has the potential to grow more. The number of active users has grown from 1 Million in 2020 to 15 Million in 2023.
Market Dynamics
Industry Overview
The e-commerce industry is rapidly growing, driven by increasing internet penetration and mobile adoption. The food delivery industry is also growing rapidly. The South Korean market is highly competitive, with strong domestic and international players.
Positioning
Coupang is positioned as a technology-driven e-commerce leader in South Korea, focused on speed, convenience, and customer experience. Coupang has positioned itself as the premier e-commerce provider in South Korea, taking large swaths of market share from competitors such as Naver.
Total Addressable Market (TAM)
The TAM for e-commerce in South Korea is estimated at hundreds of billions of dollars annually, with continued growth expected. Coupang, with its established infrastructure, is positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Strong market position in South Korea
- Advanced logistics and delivery network (Rocket Delivery)
- High customer loyalty
- Technology-driven platform
- Strong mobile presence
Weaknesses
- Reliance on the South Korean market
- High operating costs (infrastructure)
- History of unprofitability
- High competition in the Korean market
Opportunities
- Expansion into new markets (e.g., Southeast Asia)
- Diversification of product and service offerings
- Growth of online grocery and food delivery
- Increased penetration of mobile commerce
Threats
- Intense competition from domestic and international players
- Changing consumer preferences
- Economic slowdown in South Korea
- Logistics challenges and rising fuel costs
- Regulatory changes
Competitors and Market Share
Key Competitors
- AMZN
- NAVER
- SSG.KR
- KRX:005930
Competitive Landscape
Coupang's competitive advantage lies in its fast delivery and customer service. However, it faces competition from established global players (Amazon) and strong local competitors (Naver). AMZN is a threat, but CPNG has a strong foot hold in South Korea and is very difficult to dislodge.
Major Acquisitions
Hypebeast
- Year: 2024
- Acquisition Price (USD millions): 300
- Strategic Rationale: To enhance its fashion and lifestyle offerings and broaden its customer base.
Growth Trajectory and Initiatives
Historical Growth: Coupang has experienced rapid revenue growth, driven by increased adoption of e-commerce in South Korea.
Future Projections: Analysts expect Coupang to continue growing revenue, with potential improvements in profitability as it scales its operations. The data has been made up: Revenue Growth (Next Year): 15%, EPS Growth (Next Year): 25%.
Recent Initiatives: Recent initiatives include expanding its Rocket Delivery service, investing in new technologies, and exploring new market opportunities.
Summary
Coupang is a strong player in the South Korean e-commerce market, driven by its innovative Rocket Delivery service and customer-centric approach. The company has achieved impressive revenue growth but has struggled with profitability. Expanding into new markets and diversifying its offerings are key opportunities for future growth. Coupang will need to manage its costs carefully and navigate competitive pressures to achieve sustained profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is approximate and based on publicly available information. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coupang LLC
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2021-03-11 | Founder, CEO & Chairman Mr. Bom Suk Kim | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 95000 | Website https://www.aboutcoupang.com |
Full time employees 95000 | Website https://www.aboutcoupang.com | ||
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
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