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Upturn AI SWOT - About
CRUS 
Cirrus Logic Inc (CRUS)
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Upturn Advisory Summary
08/14/2025: CRUS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $123.33
1 Year Target Price $123.33
| 6 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.75% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.76B USD | Price to earnings Ratio 17.57 | 1Y Target Price 123.33 |
Price to earnings Ratio 17.57 | 1Y Target Price 123.33 | ||
Volume (30-day avg) 8 | Beta 0.92 | 52 Weeks Range 75.83 - 147.46 | Updated Date 08/15/2025 |
52 Weeks Range 75.83 - 147.46 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 1.08 | Actual 1.51 |
Profitability
Profit Margin 18.15% | Operating Margin (TTM) 17.77% |
Management Effectiveness
Return on Assets (TTM) 11.95% | Return on Equity (TTM) 18.54% |
Valuation
Trailing PE 17.57 | Forward PE 16.75 | Enterprise Value 5281915797 | Price to Sales(TTM) 2.98 |
Enterprise Value 5281915797 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 2.74 | Enterprise Value to EBITDA 10.13 | Shares Outstanding 51332200 | Shares Floating 50926654 |
Shares Outstanding 51332200 | Shares Floating 50926654 | ||
Percent Insiders 0.58 | Percent Institutions 100.22 |
Upturn AI SWOT
Cirrus Logic Inc
Company Overview
History and Background
Cirrus Logic Inc. was founded in 1984. Initially focused on developing integrated circuits for hard disk drives, it evolved to specialize in high-precision analog and mixed-signal processing solutions. Significant milestones include strategic acquisitions and partnerships, solidifying its position in audio and voice processing.
Core Business Areas
- Audio: Designs and markets audio integrated circuits (ICs) for mobile devices, laptops, digital headsets, and other consumer electronics. Focuses on high-performance, low-power solutions.
- High-Performance Mixed-Signal: Provides mixed-signal solutions for energy, automotive, and industrial markets. Products include haptic drivers, power conversion, and motor control.
Leadership and Structure
The leadership team consists of John Forsyth (CEO), Thurmond Carpenter (CFO), and various VPs leading engineering, sales, and marketing. The organizational structure is functional, with departments focused on engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Audio ICs for Smartphones: Audio codecs and amplifiers used in smartphones to enhance audio quality and reduce power consumption. Cirrus Logic is a major supplier for Apple iPhones. Market share is estimated to be around 40-50% in the premium smartphone audio codec market. Competitors include Qualcomm (QCOM), Realtek, and MediaTek.
- Competitors: Qualcomm (QCOM),Realtek,MediaTek
- Competitors: Texas Instruments (TXN),Analog Devices (ADI)
- Headphone Amplifiers: High-performance headphone amplifiers for mobile devices and laptops, offering superior audio fidelity and low distortion. Used in various premium audio products. Market share is not readily available but significant in the premium audio segment. Competitors include Texas Instruments (TXN), Analog Devices (ADI).
- Competitors: Immersion Corporation (IMMR)
- Haptic Drivers: Used in smartphones and other consumer devices to create precise and immersive tactile feedback. Competitors include Immersion Corporation.
Market Dynamics
Industry Overview
The audio and mixed-signal semiconductor industry is driven by demand for higher-quality audio, improved power efficiency, and integration of advanced features in consumer electronics. Growth is fueled by increasing adoption of smartphones, wearables, and IoT devices.
Positioning
Cirrus Logic is positioned as a leading provider of high-performance, low-power audio and mixed-signal solutions, with a strong focus on the mobile market and a key supplier relationship with Apple. Its competitive advantage lies in its expertise in analog and mixed-signal design and its long-standing relationships with key customers.
Total Addressable Market (TAM)
The TAM for audio and mixed-signal ICs is estimated to be in the tens of billions of dollars. Cirrus Logic is well-positioned to capture a significant share of this market, especially in the high-end segment.
Upturn SWOT Analysis
Strengths
- Strong relationship with Apple
- Expertise in analog and mixed-signal design
- High-performance, low-power product portfolio
- Established position in the mobile market
Weaknesses
- High customer concentration (reliance on Apple)
- Exposure to cyclical demand in the consumer electronics market
- Limited diversification outside of audio
- Competition from larger semiconductor companies
Opportunities
- Expansion into new markets (automotive, industrial)
- Growth in demand for wireless audio and noise cancellation
- Increased adoption of haptic feedback technology
- Strategic acquisitions to broaden product portfolio
Threats
- Loss of Apple's business
- Intensifying competition from rival semiconductor companies
- Technological disruptions
- Economic downturns impacting consumer spending
Competitors and Market Share
Key Competitors
- Qualcomm (QCOM)
- Texas Instruments (TXN)
- Analog Devices (ADI)
- Realtek Semiconductor Corp
Competitive Landscape
Cirrus Logic has a competitive advantage in high-performance audio for mobile devices, but faces competition from larger and more diversified semiconductor companies. Its key strengths are its expertise in analog and mixed-signal design and its strong relationship with Apple. Disadvantages include a relatively narrow product portfolio and high customer concentration.
Major Acquisitions
Lion Semiconductor
- Year: 2022
- Acquisition Price (USD millions): 335
- Strategic Rationale: Expanded Cirrus Logic's capabilities in power management and battery charging, complementing its existing audio and mixed-signal portfolio. This allowed Cirrus Logic to offer more integrated solutions to its customers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the growth of the smartphone market and Cirrus Logic's ability to secure design wins with leading manufacturers.
Future Projections: Analysts project continued growth in the coming years, driven by demand for audio and mixed-signal solutions in mobile, automotive, and industrial markets. Revenue growth is expected to be in the mid-single digits to low double digits.
Recent Initiatives: Recent initiatives include expanding its product portfolio to address new markets, investing in research and development, and pursuing strategic acquisitions.
Summary
Cirrus Logic is a well-established company with a strong position in the high-performance audio market, particularly in mobile devices. Its reliance on Apple is both a strength and a weakness. Growth will depend on diversifying its customer base and expanding into new markets like automotive and industrial. The company needs to look out for increasing competition and potential disruptions in the smartphone market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cirrus Logic Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 1989-06-09 | CEO, President & Director Mr. John M. Forsyth | ||
Sector Technology | Industry Semiconductors | Full time employees 1643 | Website https://www.cirrus.com |
Full time employees 1643 | Website https://www.cirrus.com | ||
Cirrus Logic, Inc., a fabless semiconductor company, develops mixed-signal processing solutions and audio products in China, the United States, and internationally. The company offers audio products, including amplifiers; codecs components that integrate analog-to-digital converters (ADCs) and digital-to-analog converters (DACs) into a single integrated circuit (IC); smart codecs, a codec with integrated digital signal processing; standalone digital signal processors; and SoundClear technology for use in smartphones, tablets, laptops, AR/VR headsets, home theatre systems, automotive entertainment systems, and professional audio systems. It also provides mixed-signal products comprising camera controllers, haptic and sensing solutions, and battery and power ICs for smartphones, as well as products for automotive, industrial, and imaging applications. The company markets and sells its products through direct sales force, external sales representatives, and distributors. Cirrus Logic, Inc. was incorporated in 1984 and is headquartered in Austin, Texas.
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