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Upturn AI SWOT - About
CuriosityStream Inc (CURIW)

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Upturn Advisory Summary
10/14/2025: CURIW (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -33.33% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 721.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.82 | 52 Weeks Range 0.01 - 0.12 | Updated Date 05/17/2025 |
52 Weeks Range 0.01 - 0.12 | Updated Date 05/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -13.99% | Operating Margin (TTM) 0.52% |
Management Effectiveness
Return on Assets (TTM) -6.53% | Return on Equity (TTM) -12.13% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 33416734 |
Shares Outstanding - | Shares Floating 33416734 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
CuriosityStream Inc
Company Overview
History and Background
CuriosityStream Inc. was founded in 2015 by John Hendricks, the founder of Discovery Channel. It launched its streaming service in March 2015, focusing on documentary and factual content. The company went public through a SPAC merger with Software Acquisition Group Inc. in October 2020.
Core Business Areas
- Streaming Service: CuriosityStream offers a subscription-based streaming service featuring documentaries and factual programming across science, technology, history, nature, and society.
- Partnerships and Licensing: The company licenses its content to other platforms and partners, expanding its reach beyond its direct subscription service.
- Curiosity Channel: A linear television channel available in some markets, complementing the streaming service.
Leadership and Structure
The CEO is Clint Stinchcomb. The company operates with a functional organizational structure, with departments such as content acquisition, marketing, technology, and finance reporting to the executive leadership team.
Top Products and Market Share
Key Offerings
- CuriosityStream Subscription: Subscription-based streaming service with over 3,000 documentaries and factual series. Competitors include Netflix, Discovery+, and Disney+ in the factual content space. Revenue from subscriptions is the primary revenue stream. Market share data is not readily available due to the fragmented nature of the streaming market.
- Curiosity Channel: Linear television channel broadcasting documentaries. Competitors include traditional cable channels like History Channel and National Geographic. Market share information specific to Curiosity Channel is not easily accessible.
Market Dynamics
Industry Overview
The streaming industry is highly competitive and rapidly evolving. Demand for factual content is growing, but competition for subscribers and content acquisition is intense.
Positioning
CuriosityStream positions itself as a niche provider of high-quality documentary and factual content, targeting a specific audience interested in educational and informative programming. Its competitive advantage lies in its specialized content library and lower subscription price compared to larger, general entertainment streaming services.
Total Addressable Market (TAM)
The global streaming market is estimated to be worth hundreds of billions of dollars. CuriosityStream's TAM is the portion of the streaming market that is interested in factual content, estimated in the tens of billions. CuriosityStream is attempting to get a greater slice of this TAM.
Upturn SWOT Analysis
Strengths
- Specialized content library of documentaries
- Lower subscription price point
- Strong brand recognition within the factual content niche
- Experienced leadership team
Weaknesses
- Smaller subscriber base compared to major streaming services
- Limited original content production budget
- Dependence on third-party content licensing
- Negative profitability
Opportunities
- Growth in demand for factual content
- Expansion into new international markets
- Partnerships with educational institutions
- Development of original content
Threats
- Intense competition from larger streaming services
- Rising content acquisition costs
- Changing consumer preferences
- Economic downturn impacting subscription spending
Competitors and Market Share
Key Competitors
- NFLX
- DIS
- WBD
- DOCU
Competitive Landscape
CuriosityStreamu2019s advantage lies in its niche focus and lower price. Disadvantages include smaller content budget and marketing reach compared to major players.
Major Acquisitions
One Day University
- Year: 2021
- Acquisition Price (USD millions): 14
- Strategic Rationale: Expanded CuriosityStream's educational content offerings and target audience.
Growth Trajectory and Initiatives
Historical Growth: Growth trends can be assessed by examining historical revenue growth and subscriber acquisition rates from past financial reports.
Future Projections: Future growth projections would be based on analyst estimates for revenue growth, subscriber additions, and profitability. These estimates are often available from financial news sources and analyst reports.
Recent Initiatives: Recent initiatives may include new content partnerships, international expansion, and marketing campaigns to attract new subscribers.
Summary
CuriosityStream is a niche streaming service focused on documentaries and factual content. While its specialized library and lower price point are strengths, it faces intense competition from larger streaming platforms. Growth opportunities exist through international expansion and original content development, but profitability remains a key challenge. CURI needs to improve financial discipline and expand on content and market reach.
Similar Stocks
Sources and Disclaimers
Data Sources:
- CuriosityStream Inc. SEC filings (10-K, 10-Q)
- Company press releases
- Third-party financial data providers (e.g., Yahoo Finance, Google Finance)
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary based on the source. Financial data may be outdated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About CuriosityStream Inc
Exchange NASDAQ | Headquaters Silver Spring, MD, United States | ||
IPO Launch date 2020-01-07 | President, CEO & Director Mr. Clint Stinchcomb | ||
Sector Communication Services | Industry Broadcasting | Full time employees 45 | Website https://www.curiositystream.com |
Full time employees 45 | Website https://www.curiositystream.com | ||
CuriosityStream Inc., a media and entertainment company, provides factual content through multiple channels. The company provides video and audio programming services in various categories of factual entertainment, including science, history, society, nature, lifestyle, and technology through direct subscription video on-demand (SVoD) platforms accessible by internet connected devices, or indirectly through distribution partners who deliver CuriosityStream content via distributor's platform or system, as well as through bundled content licenses for SVoD and linear offerings, talks and courses, and partner bulk sales. It offers streaming content through a host of screen and devices, including televisions, set-top boxes, computers, streaming media players, game consoles, and mobile devices. The company is based in Silver Spring, Maryland.

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