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Daktronics Inc (DAKT)



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Upturn Advisory Summary
06/27/2025: DAKT (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $23
1 Year Target Price $23
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.88% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 742.59M USD | Price to earnings Ratio - | 1Y Target Price 23 |
Price to earnings Ratio - | 1Y Target Price 23 | ||
Volume (30-day avg) 1 | Beta 1.63 | 52 Weeks Range 10.24 - 19.89 | Updated Date 06/30/2025 |
52 Weeks Range 10.24 - 19.89 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.34% | Operating Margin (TTM) 9.13% |
Management Effectiveness
Return on Assets (TTM) 6.02% | Return on Equity (TTM) -3.96% |
Valuation
Trailing PE - | Forward PE 15.29 | Enterprise Value 652200066 | Price to Sales(TTM) 0.98 |
Enterprise Value 652200066 | Price to Sales(TTM) 0.98 | ||
Enterprise Value to Revenue 0.86 | Enterprise Value to EBITDA 39.36 | Shares Outstanding 49113300 | Shares Floating 38904595 |
Shares Outstanding 49113300 | Shares Floating 38904595 | ||
Percent Insiders 10.52 | Percent Institutions 78.1 |
Analyst Ratings
Rating 1 | Target Price 23 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Daktronics Inc

Company Overview
History and Background
Daktronics Inc. was founded in 1968 in Brookings, South Dakota. Initially focused on electronic voting systems, it quickly expanded into scoreboards and large video displays. Over the decades, Daktronics has grown to become a leading global provider of electronic display solutions, catering to sports, commercial, and transportation markets.
Core Business Areas
- Commercial: Designs, manufactures, and sells LED display systems for advertising, retail, entertainment, and other commercial applications.
- Live Events: Provides scoring and timing systems, video displays, and audio solutions for sporting events, concerts, and other live events.
- Transportation: Offers dynamic message signs, traffic management systems, and information displays for roadways, airports, and public transportation.
Leadership and Structure
Reece A. Kurtenbach serves as the Chairman, President and CEO. The organizational structure includes departments for sales, marketing, engineering, manufacturing, and finance, reporting directly to the CEO.
Top Products and Market Share
Key Offerings
- LED Video Displays: LED video displays used in sports venues, commercial advertising, and transportation applications. Competitors include Samsung Electronics (SMSN.IL), LG Electronics (066570.KS), and Mitsubishi Electric (6503.T). Daktronics estimates a significant percentage of the sports market, precise numbers vary. Revenue estimates are hard to determine for product individually as it is reported collectively.
- Scoreboards: Scoreboards for various sports, providing real-time scoring and game information. Competitors include Trans-Lux Corporation (TNLX) and Fair-Play Scoreboards. Daktronics has a leading share in the sports scoreboard market. Revenue estimates are hard to determine for product individually as it is reported collectively.
- Dynamic Message Signs: Variable message signs used in traffic management and transportation systems to display real-time information. Competitors include Luster LED and Skyline Products. Daktronics has a substantial market share. Revenue estimates are hard to determine for product individually as it is reported collectively.
Market Dynamics
Industry Overview
The electronic display industry is driven by technological advancements in LED technology, increasing demand for digital advertising, and growing adoption of smart city solutions. It is highly competitive and subject to economic cycles.
Positioning
Daktronics is a well-established player with a strong brand reputation, vertically integrated manufacturing, and a broad product portfolio. Their competitive advantage lies in their custom solutions, extensive service network, and experience in the industry.
Total Addressable Market (TAM)
The global digital signage market is expected to reach hundreds of billions of USD by the end of the decade. Daktronics is well positioned to capture a portion of this TAM with its diverse product offerings and global presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Vertically Integrated Manufacturing
- Extensive Product Portfolio
- Experienced Workforce
- Global Presence
Weaknesses
- Susceptibility to Economic Cycles
- Dependence on Key Suppliers
- Fluctuations in Raw Material Prices
- Intense Competition
Opportunities
- Growth in Digital Advertising
- Expansion into Emerging Markets
- Adoption of Smart City Technologies
- Increased Demand for Energy-Efficient Displays
Threats
- Price Competition
- Technological Obsolescence
- Geopolitical Risks
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- Samsung Electronics (SMSN.IL)
- LG Electronics (066570.KS)
- Mitsubishi Electric (6503.T)
- Trans-Lux Corporation (TNLX)
Competitive Landscape
Daktronics has a strong presence in the sports market and is known for its custom solutions and service network. Competitors offer a wider range of consumer electronics and may have greater financial resources.
Growth Trajectory and Initiatives
Historical Growth: Daktronics' growth has been driven by expansion into new markets, product innovation, and strategic acquisitions. Refer to annual reports for historical revenue growth rates.
Future Projections: Analysts' projections for Daktronics' future growth vary depending on market conditions and company performance. Consult financial news sources and analyst reports for estimates.
Recent Initiatives: Recent initiatives include developing new display technologies, expanding service offerings, and targeting new geographic markets.
Summary
Daktronics is a leading provider of electronic display solutions with a strong position in the sports market. Its vertically integrated manufacturing and broad product portfolio are key strengths. However, it is susceptible to economic cycles and intense competition. The company's growth depends on its ability to innovate, expand into new markets, and manage its supply chain effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Daktronics Investor Relations
- SEC Filings
- Industry Reports
- Financial News Sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Daktronics Inc
Exchange NASDAQ | Headquaters Brookings, SD, United States | ||
IPO Launch date 1994-02-10 | Interim Pres., Interim CEO and Executive VP of Commercial, HS Park, Recreation & Transp. Bus. Units Mr. Bradley T. Wiemann | ||
Sector Technology | Industry Electronic Components | Full time employees 2422 | Website https://www.daktronics.com |
Full time employees 2422 | Website https://www.daktronics.com |
Daktronics, Inc. designs, manufactures, and sells electronic scoreboards, programmable display systems and large screen video displays for sporting, commercial, and transportation applications in the United States and internationally. It operates through Commercial, Live Events, High School Park and Recreation, Transportation, and International segments. The company offers video display and walls; scoreboards and timing systems; LED message displays and sings; intelligent transportation systems dynamic message signs; mass transit display; sound systems; and digital billboards and street furniture, and digit and price displays. In addition, the company provides indoor dynamic messaging systems; and software and controllers, which includes Venus, a control suite software to control the creation of messages and graphic sequences for uploading to displays. Further, it provides Galaxy, Fuelight, and Vanguard display products. It serves to out-of-home companies, retailers, quick-serve restaurants, casinos, shopping centers, cruise ships, commercial building owners, petroleum retailers, governmental transportation departments, transportation industry contractors, airlines, and sports and commercial business facilities. The company sells its products through direct sales and resellers. Daktronics, Inc. was founded in 1968 and is headquartered in Brookings, South Dakota.
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