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Upturn AI SWOT - About
DENN 
Denny’s Corp (DENN)
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Upturn Advisory Summary
07/14/2025: DENN (1-star) is a SELL. SELL since 1 days. Profits (-10.96%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.55
1 Year Target Price $6.55
| 4 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.94% | Avg. Invested days 29 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 213.20M USD | Price to earnings Ratio 12.61 | 1Y Target Price 6.55 |
Price to earnings Ratio 12.61 | 1Y Target Price 6.55 | ||
Volume (30-day avg) 6 | Beta 1.65 | 52 Weeks Range 2.85 - 7.73 | Updated Date 07/14/2025 |
52 Weeks Range 2.85 - 7.73 | Updated Date 07/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.79% | Operating Margin (TTM) 8.53% |
Management Effectiveness
Return on Assets (TTM) 6.25% | Return on Equity (TTM) - |
Valuation
Trailing PE 12.61 | Forward PE 9.04 | Enterprise Value 626482434 | Price to Sales(TTM) 0.47 |
Enterprise Value 626482434 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 1.38 | Enterprise Value to EBITDA 10.34 | Shares Outstanding 51251100 | Shares Floating 49451129 |
Shares Outstanding 51251100 | Shares Floating 49451129 | ||
Percent Insiders 3.04 | Percent Institutions 93.85 |
Upturn AI SWOT
Denny’s Corp
Company Overview
History and Background
Denny's Corp. was founded in 1953 in Lakewood, California, as Danny's Donuts. It later transitioned to Denny's and grew to become a prominent full-service restaurant chain, expanding through franchising and strategic acquisitions.
Core Business Areas
- Denny's Franchising: Franchising of Denny's restaurants globally. This involves granting rights to franchisees to operate restaurants under the Denny's brand in exchange for fees and royalties.
- Denny's Company Restaurants: Operation of company-owned Denny's restaurants. This allows Denny's to directly manage restaurant operations, test new menu items, and control the customer experience in certain locations.
Leadership and Structure
Denny's Corp. has a structured leadership team comprising a CEO, CFO, and other key executives overseeing various functional areas. The organizational structure includes corporate headquarters managing franchising, company-owned restaurants, and support functions like marketing and supply chain.
Top Products and Market Share
Key Offerings
- Breakfast: Denny's is known for its breakfast menu, including Grand Slam breakfasts, pancakes, and omelets. Denny's holds a notable share in the breakfast segment, competing with IHOP, Waffle House, and McDonald's breakfast menu.
- Lunch and Dinner: The lunch and dinner menu includes burgers, sandwiches, salads, and entrees. Denny's competes with casual dining chains like Applebee's and Chili's in this segment.
- 24/7 Availability: Many Dennyu2019s restaurants operate 24/7, catering to late-night diners and travelers. This provides a competitive advantage and differentiator.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive and subject to trends in consumer preferences, economic conditions, and labor costs. Demand fluctuates with disposable income and consumer confidence.
Positioning
Denny's positions itself as an accessible and affordable family restaurant chain with a focus on breakfast. Its competitive advantages include its 24/7 availability and its extensive franchise network.
Total Addressable Market (TAM)
The US restaurant market is estimated to be worth hundreds of billions of dollars annually. Denny's captures a portion of this TAM, focusing on the family dining and breakfast segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive franchise network
- 24/7 availability in many locations
- Affordable pricing
- Loyalty program
Weaknesses
- Inconsistent service quality across franchise locations
- Dependence on franchisee performance
- Menu perceived as outdated by some consumers
- High debt level
Opportunities
- Expansion into new geographic markets
- Menu innovation with healthier options
- Leveraging technology for online ordering and delivery
- Strategic partnerships
- Increased focus on digital marketing
Threats
- Increased competition from other restaurant chains
- Rising labor costs
- Fluctuations in food commodity prices
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- IHOP (DIN)
- McDonald's (MCD)
- Cracker Barrel (CBRL)
Competitive Landscape
Denny's faces competition from other full-service restaurant chains, fast-food restaurants, and breakfast-focused eateries. Its advantages include its 24/7 availability and focus on family dining. Disadvantages include inconsistent service quality across franchises.
Growth Trajectory and Initiatives
Historical Growth: Denny's has experienced growth through franchising and expansion into new markets. Historical growth rates have fluctuated based on economic conditions and industry trends.
Future Projections: Future projections require access to analyst estimates, which was not present in source text.
Recent Initiatives: Recent strategic initiatives include menu innovation, technology upgrades for online ordering, and marketing campaigns to attract new customers.
Summary
Denny's is a well-established family dining chain with strong brand recognition and a vast franchise network. While its 24/7 availability and affordable pricing are key strengths, inconsistent service across locations presents a challenge. The company needs to continue to innovate its menu and leverage technology to stay competitive. They must also be aware of fluctuations in food commodity prices.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
Disclaimers:
The data provided is based on publicly available information and should not be considered financial advice. Market conditions and company performance may change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Denny’s Corp
Exchange NASDAQ | Headquaters Spartanburg, SC, United States | ||
IPO Launch date 1989-11-22 | CEO & Director Ms. Kelli F. Valade | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 3800 | Website https://investor.dennys.com |
Full time employees 3800 | Website https://investor.dennys.com | ||
Denny's Corporation, through its subsidiaries, owns and operates franchised full-service restaurant chains under the Denny's and Keke's Breakfast Cafe brand names in the United States and internationally. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in July 2002. Denny's Corporation was founded in 1953 and is headquartered in Spartanburg, South Carolina.
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