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Upturn AI SWOT - About
DENN 
Denny’s Corp (DENN)
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Upturn Advisory Summary
10/21/2025: DENN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6
1 Year Target Price $6
| 4 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -49.49% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 263.16M USD | Price to earnings Ratio 17.03 | 1Y Target Price 6 |
Price to earnings Ratio 17.03 | 1Y Target Price 6 | ||
Volume (30-day avg) 6 | Beta 1.64 | 52 Weeks Range 2.85 - 7.73 | Updated Date 10/21/2025 |
52 Weeks Range 2.85 - 7.73 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-21 | When After Market | Estimate 0.11 | Actual - |
Profitability
Profit Margin 3.54% | Operating Margin (TTM) 9.06% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) - |
Valuation
Trailing PE 17.03 | Forward PE 10.55 | Enterprise Value 682502798 | Price to Sales(TTM) 0.58 |
Enterprise Value 682502798 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA 11.43 | Shares Outstanding 51498994 | Shares Floating 49699104 |
Shares Outstanding 51498994 | Shares Floating 49699104 | ||
Percent Insiders 3.03 | Percent Institutions 103.27 |
Upturn AI SWOT
Denny’s Corp
Company Overview
History and Background
Denny's was founded in 1953 in Lakewood, California, as Danny's Donuts. It later expanded its menu and rebranded as Denny's in 1961. Denny's focused on providing affordable, casual dining 24/7.
Core Business Areas
- Franchising: Denny's primarily operates through a franchise model, licensing its brand and providing support to franchisees. This generates royalty income and reduces capital expenditure.
- Company-operated Restaurants: Denny's also owns and operates a smaller number of restaurants. These are often used for testing new menu items and operational strategies.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other senior executives. The organizational structure includes corporate departments supporting franchising, marketing, and operations.
Top Products and Market Share
Key Offerings
- Breakfast Menu: Denny's is known for its breakfast items, including Grand Slam breakfasts, pancakes, and omelets. Competitors include IHOP (DIN), Cracker Barrel (CBRL), and local diners. Market share is difficult to pinpoint but breakfast is a significant revenue driver.
- Lunch and Dinner Menu: Denny's also offers lunch and dinner options like burgers, sandwiches, salads, and entrees. Competitors include casual dining chains like Applebee's (DIN), Chili's (Brinker International), and TGI Friday's. Market share data on these individual segments are not publicly available.
Market Dynamics
Industry Overview
The restaurant industry is competitive and subject to changing consumer preferences, economic conditions, and regulatory changes. Trends include increasing demand for healthier options and convenience.
Positioning
Denny's is positioned as a value-oriented, family-friendly diner, with a focus on 24/7 availability. Its competitive advantages include brand recognition, a large franchise network, and a diverse menu.
Total Addressable Market (TAM)
The U.S. restaurant industry is estimated to be worth hundreds of billions of dollars. Denny's, with its focus on the family dining segment, captures a portion of this TAM through its franchise model.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Extensive Franchise Network
- 24/7 Availability
- Value-Oriented Pricing
- Diverse Menu
Weaknesses
- Inconsistent Franchise Performance
- Dependence on Franchisees
- Perception as a Traditional Diner
- Limited International Presence
Opportunities
- Expansion into New Markets
- Menu Innovation and Healthier Options
- Increased Digital Engagement
- Partnerships with Delivery Services
Threats
- Economic Downturns
- Rising Food and Labor Costs
- Increased Competition
- Changing Consumer Preferences
Competitors and Market Share
Key Competitors
- DIN
- CBRL
- WEN
- TXRH
Competitive Landscape
Denny's competes on price, convenience, and brand recognition. Its advantages include 24/7 availability and a wide-ranging menu. Disadvantages include competition from other casual dining chains and fast-food restaurants.
Major Acquisitions
KIKU Sushi
- Year: 2022
- Acquisition Price (USD millions): 15
- Strategic Rationale: To test a new fast-casual dining concept and expand into a growing market segment.
Growth Trajectory and Initiatives
Historical Growth: Denny's growth has been driven by franchise expansion, same-store sales growth, and menu innovation.
Future Projections: Future growth projections rely on the overall economy's strength, and may fluctuate. Analysts will publish these
Recent Initiatives: Recent initiatives likely include new menu items, restaurant renovations, and technology upgrades.
Summary
Denny's operates as a well-known, value-driven diner franchise, leveraging brand recognition and a 24/7 service model. Its strength lies in its extensive franchise network and family-friendly image. However, it needs to address consistency issues across franchises and adapt to changing consumer preferences while navigating rising costs and intense competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates, industry publications.
Disclaimers:
This analysis is based on available data and general market conditions. It is not financial advice and should not be used as the sole basis for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Denny’s Corp
Exchange NASDAQ | Headquaters Spartanburg, SC, United States | ||
IPO Launch date 1989-11-22 | CEO & Director Ms. Kelli F. Valade | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 3800 | Website https://investor.dennys.com |
Full time employees 3800 | Website https://investor.dennys.com | ||
Denny's Corporation, through its subsidiaries, owns and operates franchised full-service restaurant chains under the Denny's and Keke's Breakfast Cafe brand names in the United States and internationally. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in July 2002. Denny's Corporation was founded in 1953 and is headquartered in Spartanburg, South Carolina.
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