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Denny’s Corp (DENN)

Upturn stock ratingUpturn stock rating
$4.47
Last Close (24-hour delay)
Profit since last BUY-3.87%
upturn advisory
Consider higher Upturn Star rating
BUY since 3 days
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Upturn Advisory Summary

08/28/2025: DENN (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $5.55

1 Year Target Price $5.55

Analysts Price Target For last 52 week
$5.55 Target price
52w Low $2.85
Current$4.47
52w High $7.73

Analysis of Past Performance

Type Stock
Historic Profit -50.92%
Avg. Invested days 24
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 230.72M USD
Price to earnings Ratio 14.9
1Y Target Price 5.55
Price to earnings Ratio 14.9
1Y Target Price 5.55
Volume (30-day avg) 6
Beta 1.71
52 Weeks Range 2.85 - 7.73
Updated Date 08/28/2025
52 Weeks Range 2.85 - 7.73
Updated Date 08/28/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.3

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.54%
Operating Margin (TTM) 9.06%

Management Effectiveness

Return on Assets (TTM) 6.2%
Return on Equity (TTM) -

Valuation

Trailing PE 14.9
Forward PE 10.16
Enterprise Value 646453503
Price to Sales(TTM) 0.51
Enterprise Value 646453503
Price to Sales(TTM) 0.51
Enterprise Value to Revenue 1.42
Enterprise Value to EBITDA 10.83
Shares Outstanding 51499000
Shares Floating 49699104
Shares Outstanding 51499000
Shares Floating 49699104
Percent Insiders 3.03
Percent Institutions 96.78

ai summary icon Upturn AI SWOT

Denny’s Corp

stock logo

Company Overview

overview logo History and Background

Denny's was founded in 1953 in Lakewood, California, as Danny's Donuts. It later changed its name to Denny's in 1961. Denny's became known for being open 24/7, 365 days a year, offering breakfast, lunch, and dinner menus.

business area logo Core Business Areas

  • Franchising: Denny's primarily operates through a franchising model, granting rights to franchisees to own and operate Denny's restaurants. This includes providing brand standards, operational support, and marketing assistance.
  • Company Restaurants: Denny's also owns and operates a smaller number of restaurants directly. These company-owned restaurants are used to test new menu items and operational strategies.

leadership logo Leadership and Structure

The leadership team typically consists of a CEO, CFO, COO, and other key executives. The organizational structure includes corporate departments such as finance, marketing, operations, and franchising, along with regional management teams.

Top Products and Market Share

overview logo Key Offerings

  • All Day Breakfast: Denny's is famous for its breakfast menu available all day. This includes Grand Slam breakfast. Market share is difficult to pinpoint but contributes substantially to overall revenue. Competitors include IHOP and local diners.
  • Burgers and Sandwiches: Denny's offers a range of burgers and sandwiches, including the Grand Slam Burger. This is a core offering for the lunch and dinner menu. Market share is hard to pinpoint as it's part of a broader menu. Competitors include fast food chains and casual dining restaurants like Applebees, Chili's, and Friday's
  • Milkshakes: Variety of milkshakes and other beverages. Market share hard to pinpoint as it's part of a broader menu. Competitors include Sonic Drive-In and local diners.

Market Dynamics

industry overview logo Industry Overview

The restaurant industry is highly competitive and subject to changing consumer preferences and economic conditions. Key trends include the rise of fast-casual dining, delivery services, and health-conscious menu options.

Positioning

Denny's positions itself as an affordable, family-friendly diner that is open 24/7. Its competitive advantages include its brand recognition, widespread franchise network, and diverse menu.

Total Addressable Market (TAM)

The TAM for the full-service restaurant market is estimated to be in the hundreds of billions of dollars globally. Denny's is positioned to capture a share of this market through its franchise network and value-oriented menu. Full-Service Restaurants is $249.60bn in 2024.

Upturn SWOT Analysis

Strengths

  • Brand Recognition
  • Extensive Franchise Network
  • 24/7 Availability
  • Value-Oriented Menu
  • Strong Breakfast Offerings

Weaknesses

  • Inconsistent Service Quality
  • Dated Restaurant Design
  • Dependence on Franchises
  • Limited Upscale Menu Items
  • Exposure to commodity price fluctuations

Opportunities

  • Menu Innovation (Healthier Options)
  • Expansion into New Markets
  • Enhancing Digital Presence
  • Improving Restaurant Design
  • Delivery Service Partnerships

Threats

  • Increased Competition
  • Changing Consumer Preferences
  • Economic Downturns
  • Rising Labor Costs
  • Food Safety Concerns

Competitors and Market Share

competitor logo Key Competitors

  • IHOP (DIN)
  • Cracker Barrel (CBRL)
  • Waffle House (Private)

Competitive Landscape

Denny's competes with IHOP, Cracker Barrel, and Waffle House in the family dining segment. Denny's advantages include its 24/7 availability and value-oriented menu. Disadvantages may include inconsistent service quality and dated restaurant design compared to competitors.

Growth Trajectory and Initiatives

Historical Growth: Discussion of Dennyu2019s Corp's growth trends over the past years.

Future Projections: Projections for Dennyu2019s Corp's future growth based on analyst estimates.

Recent Initiatives: Highlight recent strategic initiatives undertaken by Dennyu2019s Corp.

Summary

Denny's has strong brand recognition and a widespread franchise network. However, its dated restaurant design and inconsistent service quality can be areas of improvement. The company has growth opportunities by innovating the menu and expanding the digital presence, but must also face economic downturns and increasing competition.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Denny’s Corp

Exchange NASDAQ
Headquaters Spartanburg, SC, United States
IPO Launch date 1989-11-22
CEO & Director Ms. Kelli F. Valade
Sector Consumer Cyclical
Industry Restaurants
Full time employees 3800
Full time employees 3800

Denny's Corporation, through its subsidiaries, owns and operates franchised full-service restaurant chains under the Denny's and Keke's Breakfast Cafe brand names in the United States and internationally. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in July 2002. Denny's Corporation was founded in 1953 and is headquartered in Spartanburg, South Carolina.