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Denny’s Corp (DENN)



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Upturn Advisory Summary
08/28/2025: DENN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $5.55
1 Year Target Price $5.55
4 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.92% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 230.72M USD | Price to earnings Ratio 14.9 | 1Y Target Price 5.55 |
Price to earnings Ratio 14.9 | 1Y Target Price 5.55 | ||
Volume (30-day avg) 6 | Beta 1.71 | 52 Weeks Range 2.85 - 7.73 | Updated Date 08/28/2025 |
52 Weeks Range 2.85 - 7.73 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.54% | Operating Margin (TTM) 9.06% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) - |
Valuation
Trailing PE 14.9 | Forward PE 10.16 | Enterprise Value 646453503 | Price to Sales(TTM) 0.51 |
Enterprise Value 646453503 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 1.42 | Enterprise Value to EBITDA 10.83 | Shares Outstanding 51499000 | Shares Floating 49699104 |
Shares Outstanding 51499000 | Shares Floating 49699104 | ||
Percent Insiders 3.03 | Percent Institutions 96.78 |
Upturn AI SWOT
Denny’s Corp

Company Overview
History and Background
Denny's was founded in 1953 in Lakewood, California, as Danny's Donuts. It later changed its name to Denny's in 1961. Denny's became known for being open 24/7, 365 days a year, offering breakfast, lunch, and dinner menus.
Core Business Areas
- Franchising: Denny's primarily operates through a franchising model, granting rights to franchisees to own and operate Denny's restaurants. This includes providing brand standards, operational support, and marketing assistance.
- Company Restaurants: Denny's also owns and operates a smaller number of restaurants directly. These company-owned restaurants are used to test new menu items and operational strategies.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, COO, and other key executives. The organizational structure includes corporate departments such as finance, marketing, operations, and franchising, along with regional management teams.
Top Products and Market Share
Key Offerings
- All Day Breakfast: Denny's is famous for its breakfast menu available all day. This includes Grand Slam breakfast. Market share is difficult to pinpoint but contributes substantially to overall revenue. Competitors include IHOP and local diners.
- Burgers and Sandwiches: Denny's offers a range of burgers and sandwiches, including the Grand Slam Burger. This is a core offering for the lunch and dinner menu. Market share is hard to pinpoint as it's part of a broader menu. Competitors include fast food chains and casual dining restaurants like Applebees, Chili's, and Friday's
- Milkshakes: Variety of milkshakes and other beverages. Market share hard to pinpoint as it's part of a broader menu. Competitors include Sonic Drive-In and local diners.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive and subject to changing consumer preferences and economic conditions. Key trends include the rise of fast-casual dining, delivery services, and health-conscious menu options.
Positioning
Denny's positions itself as an affordable, family-friendly diner that is open 24/7. Its competitive advantages include its brand recognition, widespread franchise network, and diverse menu.
Total Addressable Market (TAM)
The TAM for the full-service restaurant market is estimated to be in the hundreds of billions of dollars globally. Denny's is positioned to capture a share of this market through its franchise network and value-oriented menu. Full-Service Restaurants is $249.60bn in 2024.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Extensive Franchise Network
- 24/7 Availability
- Value-Oriented Menu
- Strong Breakfast Offerings
Weaknesses
- Inconsistent Service Quality
- Dated Restaurant Design
- Dependence on Franchises
- Limited Upscale Menu Items
- Exposure to commodity price fluctuations
Opportunities
- Menu Innovation (Healthier Options)
- Expansion into New Markets
- Enhancing Digital Presence
- Improving Restaurant Design
- Delivery Service Partnerships
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturns
- Rising Labor Costs
- Food Safety Concerns
Competitors and Market Share
Key Competitors
- IHOP (DIN)
- Cracker Barrel (CBRL)
- Waffle House (Private)
Competitive Landscape
Denny's competes with IHOP, Cracker Barrel, and Waffle House in the family dining segment. Denny's advantages include its 24/7 availability and value-oriented menu. Disadvantages may include inconsistent service quality and dated restaurant design compared to competitors.
Growth Trajectory and Initiatives
Historical Growth: Discussion of Dennyu2019s Corp's growth trends over the past years.
Future Projections: Projections for Dennyu2019s Corp's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Dennyu2019s Corp.
Summary
Denny's has strong brand recognition and a widespread franchise network. However, its dated restaurant design and inconsistent service quality can be areas of improvement. The company has growth opportunities by innovating the menu and expanding the digital presence, but must also face economic downturns and increasing competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Denny’s Corp
Exchange NASDAQ | Headquaters Spartanburg, SC, United States | ||
IPO Launch date 1989-11-22 | CEO & Director Ms. Kelli F. Valade | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 3800 | Website https://investor.dennys.com |
Full time employees 3800 | Website https://investor.dennys.com |
Denny's Corporation, through its subsidiaries, owns and operates franchised full-service restaurant chains under the Denny's and Keke's Breakfast Cafe brand names in the United States and internationally. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in July 2002. Denny's Corporation was founded in 1953 and is headquartered in Spartanburg, South Carolina.

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