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Dogness International Corp Class A (DOGZ)
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Upturn Advisory Summary
07/11/2025: DOGZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -66.15% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 406.14M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.89 | 52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 |
52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.08% | Operating Margin (TTM) -18.08% |
Management Effectiveness
Return on Assets (TTM) -3.23% | Return on Equity (TTM) -6.23% |
Valuation
Trailing PE - | Forward PE 6.84 | Enterprise Value 418509050 | Price to Sales(TTM) 20.05 |
Enterprise Value 418509050 | Price to Sales(TTM) 20.05 | ||
Enterprise Value to Revenue 20.66 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 5161660 | Shares Floating 917244 |
Shares Outstanding 5161660 | Shares Floating 917244 | ||
Percent Insiders 74.61 | Percent Institutions 2.13 |
Upturn AI SWOT
Dogness International Corp Class A
Company Overview
History and Background
Dogness International Corporation, founded in 2003, designs, manufactures, and distributes pet products, including leashes, harnesses, and smart pet products.
Core Business Areas
- Smart Pet Products: Development and sales of smart pet products like feeders, cameras, and trackers.
- Traditional Pet Products: Manufacture and distribution of traditional pet products such as leashes, collars, harnesses, and pet apparel.
- Other pet products: Manufacturing and distribution of other pet-related products, such as grooming tools and toys.
Leadership and Structure
The leadership team includes Silong Chen as Chairman and CEO. The organizational structure is based on functional departments (e.g., Sales, Marketing, Production, R&D).
Top Products and Market Share
Key Offerings
- Smart Pet Feeders: Automated pet feeders with portion control and remote monitoring. Market share data not readily available. Competitors include PetSafe, Arf Pets, and WOPET. Revenue is hard to directly associate with any single product.
- Retractable Leashes: Dogness offers retractable leashes in various designs and materials. Market share data not readily available. Competitors include Flexi, TUG, and Ruffwear. Revenue is hard to directly associate with any single product.
Market Dynamics
Industry Overview
The pet product industry is experiencing growth driven by increased pet ownership and a focus on pet health and wellness. Demand for smart pet products is also increasing.
Positioning
Dogness is positioned as a mid-range player in the pet product market, focusing on innovation and quality.
Total Addressable Market (TAM)
The global pet care market is estimated to be over $200 billion. Dogness's position is to be a player in the small to medium range.
Upturn SWOT Analysis
Strengths
- Product innovation (smart pet products)
- Global distribution network
- Strong brand reputation in certain regions
Weaknesses
- Limited brand awareness in some markets
- Reliance on third-party manufacturers
- Relatively small market share compared to larger competitors
Opportunities
- Expanding into new geographic markets
- Developing new smart pet products
- Acquiring smaller pet product companies
Threats
- Increased competition from established players
- Fluctuations in raw material prices
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- CHWY
- PETS
- WOOF
Competitive Landscape
Dogness faces competition from both established pet product companies and emerging smart pet product brands. It needs to differentiate itself through innovation and marketing.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data not readily available, and is inconsistent.
Future Projections: Future growth projections not readily available, and vary among analyst opinions.
Recent Initiatives: Focus on expanding its smart pet product line and entering new international markets.
Summary
Dogness International Corp Class A is a small player in the pet product industry that is focusing on smart pet products for growth. The brand faces strong competition from established players and relies heavily on product innovation and expansion into new markets to compete. Dogness needs to manage costs effectively and build brand awareness to achieve sustainable growth. The future performance depends on successful product innovation and market penetration and it has a long way to go to show consistency with results.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Company Website
Disclaimers:
Data is based on publicly available information and may not be fully comprehensive. Market share estimates are approximate. The AI rating is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dogness International Corp Class A
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-12-20 | Founder, Chairman of the Board & CEO Mr. Silong Chen | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 197 | |
Full time employees 197 | |||
Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. It operates Dogness mobile application for interaction with pets remotely; and offers smart wearables collars and harnesses to locate pets; smart iPet robot for taking pictures and videos of the pets; mini treat robot to record videos and pictured through a stationary tilting camera; smart CAM feeder to call the pet to the feeder through voice recording; wide-view CAM feeder, a feeder with a wide-angled camera; and cube app and programmable feeder, which allows the pet owner to check on the food level without opening the container. The company also provides smart fountain, which ensures the pet stays hydrated; app fountain, which controls the water level, UV sterilization, and lights; wireless sensor fountain, an USB rechargeable and portable fountain; smart fountain mini and plus for fresh filtered water for pets; smart CAM treater for owners to see their pets night and day; app feeder and app feeder mini for pet owners to ensure pets are fed and on-schedule; smart vacuuming pet food storage containers; C6 GPS tracker discover; and C5 and C5 mini-tracker. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
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