Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
Dogness International Corp Class A (DOGZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/20/2025: DOGZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -65.16% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 406.14M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.89 | 52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 |
52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.08% | Operating Margin (TTM) -18.08% |
Management Effectiveness
Return on Assets (TTM) -3.23% | Return on Equity (TTM) -6.23% |
Valuation
Trailing PE - | Forward PE 6.84 | Enterprise Value 418509050 | Price to Sales(TTM) 20.05 |
Enterprise Value 418509050 | Price to Sales(TTM) 20.05 | ||
Enterprise Value to Revenue 20.66 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 5161660 | Shares Floating 917244 |
Shares Outstanding 5161660 | Shares Floating 917244 | ||
Percent Insiders 74.61 | Percent Institutions 2.13 |
Upturn AI SWOT
Dogness International Corp Class A
Company Overview
History and Background
Dogness International Corporation was founded in 2003. The company designs, manufactures, and distributes pet products globally. It started with leashes and has expanded into a broader range of pet supplies.
Core Business Areas
- Pet Leashes, Harnesses, and Collars: Dogness designs and manufactures a variety of leashes, harnesses, and collars, focusing on both functionality and design.
- Pet Smart Technology Products: Dogness offers a range of smart pet products, including feeders and watering devices, designed to improve pet care through technology.
- Other Pet Products: This segment includes various other pet-related products, such as pet apparel, toys, and grooming supplies, catering to a wide range of pet needs.
Leadership and Structure
The leadership structure of Dogness International Corp Class A consists of key executives overseeing the company's operations and strategic direction. Information on specific names and roles would be sourced from the company's official website and SEC filings.
Top Products and Market Share
Key Offerings
- Smart Pet Feeders: Dogness's smart pet feeders automate pet feeding and can be controlled via a mobile app. Market share data is not readily available. Competitors include Petlibro, WOPET, and Arf Pets.
- Retractable Leashes: Dogness offers a variety of retractable leashes. Market share data is not readily available. Competitors include Flexi, PetSafe, and TaoTronics.
Market Dynamics
Industry Overview
The pet products industry is experiencing growth, driven by increasing pet ownership and spending on pet care. Trends include premiumization, smart pet technology, and e-commerce adoption.
Positioning
Dogness is positioning itself as an innovative pet product company, focusing on smart technology and design to differentiate its products. It competes with established brands and emerging players.
Total Addressable Market (TAM)
The global pet care market is estimated to be worth hundreds of billions of dollars. Dogness is positioned to capture a portion of this TAM through its product offerings, particularly in the smart pet technology segment. Market Value is expected to be over $350 billion
Upturn SWOT Analysis
Strengths
- Innovative product development
- Global distribution network
- Focus on smart technology
- Brand recognition in select markets
Weaknesses
- Limited brand awareness compared to larger competitors
- Dependence on overseas manufacturing
- Fluctuations in financial performance
- Small market capitalization.
Opportunities
- Expanding into new geographic markets
- Developing new smart pet products
- Leveraging e-commerce platforms
- Forming strategic partnerships
Threats
- Intense competition from established brands
- Changes in consumer preferences
- Economic downturns affecting consumer spending
- Supply chain disruptions.
Competitors and Market Share
Key Competitors
- Flexi (Private)
- PetSafe (PETM - delisted)
- Petlibro (Private)
Competitive Landscape
Dogness faces competition from established brands with greater resources and brand recognition. Its competitive advantage lies in its focus on smart technology and product design, but must execute well to gain significant market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on its annual and quarterly reports.
Future Projections: Future projections require financial analyst reports, but these projections are not always public.
Recent Initiatives: Information on recent initiatives would be gathered from press releases, investor presentations, and SEC filings.
Summary
Dogness International Corp Class A is a small company in the growing pet products market, focusing on innovation and smart technology. They need to compete with larger well-established brands. Financial performance is up and down and needs to be stabilized to ensure consistent profitability, which might be solved by focusing on one vertical like smart pet feeders. Overall there is a high risk in this company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Financial News Sources
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on limited publicly available information and may not be fully accurate. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dogness International Corp Class A
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-12-20 | Founder, Chairman of the Board & CEO Mr. Silong Chen | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 197 | |
Full time employees 197 | |||
Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. It operates Dogness mobile application for interaction with pets remotely; and offers smart wearables collars and harnesses to locate pets; smart iPet robot for taking pictures and videos of the pets; mini treat robot to record videos and pictured through a stationary tilting camera; smart CAM feeder to call the pet to the feeder through voice recording; wide-view CAM feeder, a feeder with a wide-angled camera; and cube app and programmable feeder, which allows the pet owner to check on the food level without opening the container. The company also provides smart fountain, which ensures the pet stays hydrated; app fountain, which controls the water level, UV sterilization, and lights; wireless sensor fountain, an USB rechargeable and portable fountain; smart fountain mini and plus for fresh filtered water for pets; smart CAM treater for owners to see their pets night and day; app feeder and app feeder mini for pet owners to ensure pets are fed and on-schedule; smart vacuuming pet food storage containers; C6 GPS tracker discover; and C5 and C5 mini-tracker. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.