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Upturn AI SWOT - About
Dogness International Corp Class A (DOGZ)
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Upturn Advisory Summary
06/20/2025: DOGZ (3-star) is a STRONG-BUY. BUY since 15 days. Profits (14.41%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -21.81% | Avg. Invested days 32 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 419.09M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 344180 | Beta 1.89 | 52 Weeks Range 11.45 - 58.50 | Updated Date 06/22/2025 |
52 Weeks Range 11.45 - 58.50 | Updated Date 06/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.08% | Operating Margin (TTM) -18.08% |
Management Effectiveness
Return on Assets (TTM) -3.23% | Return on Equity (TTM) -6.23% |
Valuation
Trailing PE - | Forward PE 6.84 | Enterprise Value 386999392 | Price to Sales(TTM) 20.37 |
Enterprise Value 386999392 | Price to Sales(TTM) 20.37 | ||
Enterprise Value to Revenue 21.31 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 5161660 | Shares Floating 917244 |
Shares Outstanding 5161660 | Shares Floating 917244 | ||
Percent Insiders 74.61 | Percent Institutions 2.13 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Dogness International Corp Class A
Company Overview
History and Background
Dogness International Corporation was founded in 2003 and is headquartered in Pingyang, China. It is a developer and manufacturer of pet products. The company initially focused on traditional pet supplies but has expanded into smart pet products and pet fashion.
Core Business Areas
- Pet Leashes: Manufactures and sells various types of pet leashes, including retractable, rope, and chain leashes.
- Pet Collars and Harnesses: Offers a range of pet collars and harnesses in different materials and designs.
- Smart Pet Products: Develops and sells smart pet products such as smart feeders, smart water fountains, and GPS trackers.
- Pet Apparel and Accessories: Produces pet clothing, carriers, and other accessories.
Leadership and Structure
Silong Chen is the Chairman and CEO. The company has a board of directors overseeing its operations.
Top Products and Market Share
Key Offerings
- Pet Harnesses: Dogness Pet Harnesses help you walk your pet safely. Market share data is difficult to obtain. Competitors include Ruffwear and Puppia.
- Retractable Pet Leashes: Dogness offers a wide range of retractable leashes. Market share data specific to Dogness is difficult to obtain, but the retractable leash market is competitive. Competitors include Flexi, TUG, and PetSafe. Revenue for this product is not publicly available.
- Smart Pet Feeders: The Dogness Smart Pet Feeder provides control over mealtimes from anywhere. Market share data is difficult to obtain. Competitors include PetSafe and Arf Pets.
Market Dynamics
Industry Overview
The pet product industry is experiencing growth due to increased pet ownership and spending on pet care. The industry is characterized by innovation and increasing demand for premium and smart products.
Positioning
Dogness aims to capture a share of the smart pet product market while maintaining its position in traditional pet supplies. Its competitive advantage lies in its in-house manufacturing and diversified product range.
Total Addressable Market (TAM)
The global pet care market is estimated to be worth hundreds of billions of dollars. Dogness is positioned to capture a fraction of this market through its various product lines.
Upturn SWOT Analysis
Strengths
- Diversified product range
- In-house manufacturing capabilities
- Focus on both traditional and smart pet products
- Established distribution network
- Low cost of raw materials in China
Weaknesses
- Limited brand recognition compared to major players
- Geographic concentration in China
- Smaller market share compared to leading brands
- Financial performance variability
Opportunities
- Expanding into new geographic markets
- Increasing demand for smart pet products
- Partnerships with e-commerce platforms
- Developing innovative and premium products
- Leveraging social media for marketing
Threats
- Intense competition from established brands
- Fluctuations in raw material prices
- Changing consumer preferences
- Economic downturns affecting consumer spending
- Tariffs and trade barriers
Competitors and Market Share
Key Competitors
- Central Garden & Pet (CENT)
- Spectrum Brands Holdings (SPB)
- Freshpet (FRPT)
Competitive Landscape
Dogness faces stiff competition from larger, more established players in the pet product market. Dogness needs to innovate and differentiate itself through its smart pet products and cost-effective manufacturing.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to factors such as market volatility and strategic shifts.
Future Projections: Future projections are uncertain and contingent on the company's ability to execute its growth strategy and adapt to market changes.
Recent Initiatives: Recent initiatives may include expanding its smart pet product line, seeking partnerships with retailers and e-commerce platforms.
Summary
Dogness International Corp Class A is a small player in the competitive pet product market, facing challenges from larger, established companies. The company's strengths lie in its diversified product range, in-house manufacturing, and focus on smart pet products. However, limited brand recognition and fluctuating financial performance are weaknesses that need to be addressed. Success hinges on expanding into new markets, innovating, and managing costs effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dogness International Corp Class A
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-12-20 | Founder, Chairman of the Board & CEO Mr. Silong Chen | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 197 | |
Full time employees 197 | |||
Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. It operates Dogness mobile application for interaction with pets remotely; and offers smart wearables collars and harnesses to locate pets; smart iPet robot for taking pictures and videos of the pets; mini treat robot to record videos and pictured through a stationary tilting camera; smart CAM feeder to call the pet to the feeder through voice recording; wide-view CAM feeder, a feeder with a wide-angled camera; and cube app and programmable feeder, which allows the pet owner to check on the food level without opening the container. The company also provides smart fountain, which ensures the pet stays hydrated; app fountain, which controls the water level, UV sterilization, and lights; wireless sensor fountain, an USB rechargeable and portable fountain; smart fountain mini and plus for fresh filtered water for pets; smart CAM treater for owners to see their pets night and day; app feeder and app feeder mini for pet owners to ensure pets are fed and on-schedule; smart vacuuming pet food storage containers; C6 GPS tracker discover; and C5 and C5 mini-tracker. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
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