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Upturn AI SWOT - About
Dogness International Corp Class A (DOGZ)
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Upturn Advisory Summary
08/28/2025: DOGZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -66.15% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 406.14M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.89 | 52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 |
52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.08% | Operating Margin (TTM) -18.08% |
Management Effectiveness
Return on Assets (TTM) -3.23% | Return on Equity (TTM) -6.23% |
Valuation
Trailing PE - | Forward PE 6.84 | Enterprise Value 418509050 | Price to Sales(TTM) 20.05 |
Enterprise Value 418509050 | Price to Sales(TTM) 20.05 | ||
Enterprise Value to Revenue 20.66 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 5161660 | Shares Floating 917244 |
Shares Outstanding 5161660 | Shares Floating 917244 | ||
Percent Insiders 74.61 | Percent Institutions 2.13 |
Upturn AI SWOT
Dogness International Corp Class A
Company Overview
History and Background
Dogness International Corp Class A was founded in 2003. It focuses on developing, manufacturing, and distributing a comprehensive line of pet products.
Core Business Areas
- Pet Leashes and Harnesses: Designs, manufactures, and sells pet leashes, harnesses, and collars. These are some of their best selling product.
- Pet Smart Technology: This includes automatic pet feeders, smart collars, and other technology-driven pet products.
- Pet Apparel: Focuses on selling clothing and accessories for pets.
- Other Pet Products: Includes items like pet toys, grooming supplies, and travel accessories.
Leadership and Structure
The company is led by its CEO, and its organizational structure consists of departments for manufacturing, R&D, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Smart Pet Feeder: Automatic pet feeders with portion control and scheduling features. Market share is relatively small compared to major players like PetSafe and Arf Pets. Revenue data is not publicly and readily available. Competitors: PetSafe, Arf Pets, Wagz.
- Retractable Leashes: Dogness offers a variety of retractable leashes. Market share is small. Revenue data is not publicly and readily available. Competitors: Flexi, PetSafe.
- Smart Collars: Dogness sell dog collars which offers GPS and activity tracking capabilities. Market share is low. Revenue data is not publicly and readily available. Competitors: Whistle, Fi.
Market Dynamics
Industry Overview
The pet product industry is experiencing growth, driven by increasing pet ownership and a rise in spending on pet care. Technological advancements in pet products are also contributing to industry growth.
Positioning
Dogness is a smaller player in the pet product market, focusing on innovative and technologically advanced products. It aims to differentiate itself through its smart pet technology offerings.
Total Addressable Market (TAM)
The global pet care market is expected to reach hundreds of billions of dollars. Dogness is positioned to capture a small but growing share of this market, particularly within the smart pet technology segment.
Upturn SWOT Analysis
Strengths
- Innovative product development
- Focus on smart pet technology
- Global distribution network
Weaknesses
- Limited brand recognition
- Smaller market share compared to major competitors
- Financial instability
Opportunities
- Expanding into new markets
- Developing partnerships with pet retailers
- Increasing adoption of smart pet technology
Threats
- Intense competition from established players
- Fluctuations in raw material costs
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- PetMed Express (PETS)
- Central Garden & Pet (CENT)
- Chewy (CHWY)
Competitive Landscape
Dogness faces strong competition from larger, more established players in the pet product market. Its competitive advantage lies in its innovative smart pet technology, but it needs to improve brand recognition and market reach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent.
Future Projections: Future growth projections are uncertain and dependent on successful product launches and market penetration.
Recent Initiatives: Recent initiatives include expanding its product line and focusing on e-commerce channels.
Summary
Dogness International Corp Class A is a small player in a competitive pet product market, focusing on innovative smart pet technology. It has a global distribution network, but suffers from limited brand recognition and financial instability. Future success relies on effective market penetration and successful product launches, given the intense competition from established players.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Financial news sources
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dogness International Corp Class A
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-12-20 | Founder, Chairman of the Board & CEO Mr. Silong Chen | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 197 | |
Full time employees 197 | |||
Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. It operates Dogness mobile application for interaction with pets remotely; and offers smart wearables collars and harnesses to locate pets; smart iPet robot for taking pictures and videos of the pets; mini treat robot to record videos and pictured through a stationary tilting camera; smart CAM feeder to call the pet to the feeder through voice recording; wide-view CAM feeder, a feeder with a wide-angled camera; and cube app and programmable feeder, which allows the pet owner to check on the food level without opening the container. The company also provides smart fountain, which ensures the pet stays hydrated; app fountain, which controls the water level, UV sterilization, and lights; wireless sensor fountain, an USB rechargeable and portable fountain; smart fountain mini and plus for fresh filtered water for pets; smart CAM treater for owners to see their pets night and day; app feeder and app feeder mini for pet owners to ensure pets are fed and on-schedule; smart vacuuming pet food storage containers; C6 GPS tracker discover; and C5 and C5 mini-tracker. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
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