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Upturn AI SWOT - About
Dogness International Corp Class A (DOGZ)
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Upturn Advisory Summary
09/15/2025: DOGZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -66.15% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 406.14M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.89 | 52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 |
52 Weeks Range 11.45 - 58.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.39 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.08% | Operating Margin (TTM) -18.08% |
Management Effectiveness
Return on Assets (TTM) -3.23% | Return on Equity (TTM) -6.23% |
Valuation
Trailing PE - | Forward PE 6.84 | Enterprise Value 418509050 | Price to Sales(TTM) 20.05 |
Enterprise Value 418509050 | Price to Sales(TTM) 20.05 | ||
Enterprise Value to Revenue 20.66 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 5161660 | Shares Floating 917244 |
Shares Outstanding 5161660 | Shares Floating 917244 | ||
Percent Insiders 74.61 | Percent Institutions 2.13 |
Upturn AI SWOT
Dogness International Corp Class A
Company Overview
History and Background
Dogness International Corporation was founded in 2003 and is headquartered in Pingyang, China. It designs, manufactures, and distributes pet products worldwide. Originally focused on traditional pet supplies, it has expanded into smart pet products.
Core Business Areas
- Pet Leashes: Manufactures and sells a variety of pet leashes, including retractable, nylon, and leather leashes.
- Pet Collars and Harnesses: Offers a range of collars and harnesses for dogs and cats.
- Smart Pet Products: Develops and sells smart pet feeders, smart water fountains, and GPS trackers for pets.
- Pet Apparel: Sells clothing items for pets, including coats and sweaters.
Leadership and Structure
Mr. Silong Chen serves as the Chairman and Chief Executive Officer. The company has a board of directors and various management teams responsible for different aspects of the business, including operations, sales, and marketing.
Top Products and Market Share
Key Offerings
- Retractable Leashes: Dogness is known for its retractable leashes. Market share data is difficult to obtain precisely, but they are a significant player in this segment. Competitors include Flexi, PetSafe, and TUG.
- Smart Pet Feeders: Offers automatic pet feeders with features such as portion control and remote monitoring. The smart pet feeder market is competitive, with brands like Petlibro, WOPET, and Arf Pets.
Market Dynamics
Industry Overview
The pet products industry is experiencing steady growth, driven by increasing pet ownership and a greater emphasis on pet health and well-being. The smart pet product segment is growing rapidly as technology advances.
Positioning
Dogness aims to provide a mix of traditional and innovative pet products at competitive prices. They are positioned to capture a share of both the general pet supply market and the growing smart pet product market.
Total Addressable Market (TAM)
The global pet care market is expected to reach hundreds of billions of dollars. Dogness, with its focus on both traditional and smart pet products, is positioned to capture a portion of this TAM.
Upturn SWOT Analysis
Strengths
- Diverse product portfolio
- Established manufacturing capabilities
- Growing presence in smart pet products
- Global distribution network
Weaknesses
- Limited brand recognition compared to larger competitors
- Dependence on manufacturing in China
- Small capitalization company
- History of SEC investigations.
Opportunities
- Expanding into new geographic markets
- Developing innovative smart pet products
- Partnering with major pet retailers
- Capitalizing on the growing e-commerce market
Threats
- Intense competition from established brands
- Fluctuations in raw material costs
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PETS
- CHWY
- WOOF
Competitive Landscape
Dogness faces strong competition from larger, more established players. Its success depends on differentiating itself through product innovation and effective marketing.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, influenced by market conditions and company-specific factors.
Future Projections: Future growth is dependent on successful product innovation, market expansion, and effective marketing strategies. Analyst estimates are limited due to the company's size.
Recent Initiatives: Recent initiatives may include launching new smart pet products, expanding into new markets, and strengthening partnerships with retailers.
Summary
Dogness International is a small company operating in a competitive market. Its strengths lie in its product diversification and entry into the smart pet product segment. However, its small size and limited brand recognition present challenges, and the company's inconsistent financial performance and past SEC investigations add further risk. Overall, Dogness needs to innovate and execute strategically to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dogness International Corp Class A
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-12-20 | Founder, Chairman of the Board & CEO Mr. Silong Chen | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 197 | |
Full time employees 197 | |||
Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; climbing hooks; and intelligent and entertaining pet products. It operates Dogness mobile application for interaction with pets remotely; and offers smart wearables collars and harnesses to locate pets; smart iPet robot for taking pictures and videos of the pets; mini treat robot to record videos and pictured through a stationary tilting camera; smart CAM feeder to call the pet to the feeder through voice recording; wide-view CAM feeder, a feeder with a wide-angled camera; and cube app and programmable feeder, which allows the pet owner to check on the food level without opening the container. The company also provides smart fountain, which ensures the pet stays hydrated; app fountain, which controls the water level, UV sterilization, and lights; wireless sensor fountain, an USB rechargeable and portable fountain; smart fountain mini and plus for fresh filtered water for pets; smart CAM treater for owners to see their pets night and day; app feeder and app feeder mini for pet owners to ensure pets are fed and on-schedule; smart vacuuming pet food storage containers; C6 GPS tracker discover; and C5 and C5 mini-tracker. In addition, it offers pet shampoos, ribbon dyeing services, and pet grooming services. The company provides its products under the Dogness brand name to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
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