
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT
- About
ECD Automotive Design Inc (ECDAW)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: ECDAW (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -0.32 | 52 Weeks Range 0.01 - 0.05 | Updated Date 06/28/2025 |
52 Weeks Range 0.01 - 0.05 | Updated Date 06/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -43.35% | Operating Margin (TTM) -30.44% |
Management Effectiveness
Return on Assets (TTM) -17.89% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 12998215 |
Shares Outstanding - | Shares Floating 12998215 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
ECD Automotive Design Inc
Company Overview
History and Background
ECD Automotive Design, founded in 2003, specializes in custom-built electric Defenders, coupes, and convertibles. The company has grown from a small operation to a recognized brand in the bespoke electric vehicle market.
Core Business Areas
- Custom Electric Vehicle Design and Build: Designs and builds custom electric vehicles, primarily Land Rover Defenders, classic Jaguars, and Porsche 911s. Focus is on high-performance and luxury modifications.
- Parts and Accessories: Offers a range of custom parts and accessories for electric vehicle conversions and modifications.
- Consulting and Engineering Services: Provides consulting and engineering services related to electric vehicle design and integration.
Leadership and Structure
ECD Automotive Design is led by its founders and has a hierarchical structure with specialized teams for design, engineering, and manufacturing.
Top Products and Market Share
Key Offerings
- Electric Defender: Custom-built electric Land Rover Defenders. Market share within the bespoke electric vehicle market is estimated around 5-10%. Competitors include Twisted Automotive (though they have more traditional combustion engines) and other smaller custom EV builders.
- Electric Jaguar E-Type: Custom-built electric Jaguar E-Types. Market share is smaller due to the niche nature of the product. Competitors are similar to the Defender market with few significant players. Revenue is estimated to be 20% of total Revenue
- Electric Porsche 911: Custom-built electric Porsche 911s. Market share is smaller due to the niche nature of the product. Competitors are similar to the Defender market with few significant players. Revenue is estimated to be 15% of total Revenue
Market Dynamics
Industry Overview
The automotive industry is undergoing a significant shift towards electrification. The bespoke and high-end electric vehicle segment is growing, driven by demand for unique and environmentally friendly vehicles.
Positioning
ECD Automotive Design is positioned as a luxury provider of custom electric vehicles. Its competitive advantage lies in its specialized expertise and reputation for quality and craftsmanship.
Total Addressable Market (TAM)
The global electric vehicle market is projected to reach over $800 billion by 2027. The bespoke EV market, while smaller, is a growing segment estimated at $5-$10 billion. ECD is positioned to capture a portion of this market through its specialization.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for quality and craftsmanship
- Specialized expertise in electric vehicle design and integration
- Customization options catering to high-end clients
- Strong customer relationships
Weaknesses
- Limited production capacity
- High price point limiting market reach
- Dependence on specific vehicle platforms (Land Rover, Jaguar, Porsche)
- Brand awareness outside of core market segments
Opportunities
- Expansion into new vehicle platforms
- Partnerships with luxury brands
- Geographic expansion to new markets
- Development of new technologies and features
Threats
- Competition from larger automotive manufacturers entering the EV market
- Fluctuations in raw material prices
- Changes in government regulations related to electric vehicles
- Economic downturn impacting demand for luxury goods
Competitors and Market Share
Key Competitors
- RIVN
- LCID
- TSLA
Competitive Landscape
ECD Automotive Design operates in a niche market compared to larger EV manufacturers. Its advantage lies in its customization and high-end offerings. However, it faces competition from larger players expanding into the luxury EV space.
Growth Trajectory and Initiatives
Historical Growth: Historical growth cannot be assessed because the company is private
Future Projections: Future Projections cannot be assessed because the company is private
Recent Initiatives: Focus on expanding production capacity and streamlining manufacturing processes. Investment in marketing and brand awareness.
Summary
ECD Automotive Design is a niche player in the bespoke EV market, focusing on high-end customization and quality. While the company benefits from a strong brand reputation and specialized expertise, it faces challenges related to limited production capacity and market reach. The company must strategically expand its offerings and markets to capitalize on the growing demand for electric vehicles.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
Disclaimers:
Data is based on available information and estimates. Market share figures are approximate. Financial data is limited due to the company's private status.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ECD Automotive Design Inc
Exchange NASDAQ | Headquaters Kissimmee, FL, United States | ||
IPO Launch date 2022-12-13 | Founder, CEO & Chairman of the Board Mr. Scott Wallace | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 102 | Website https://ecdautodesign.com |
Full time employees 102 | Website https://ecdautodesign.com |
ECD Automotive Design, Inc. engages in the production and sale of customized Land Rover vehicles in the United States. The company also provides repair or upgrade services and extended warranties to customers. It restores various vehicles, including Land Rovers Defenders, Land Rover Series IIA and III, the Range Rover Classic, and Jaguar E-Types. The company was founded in 2013 and is headquartered in Kissimmee, Florida.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.