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Upturn AI SWOT - About
EHTH 
eHealth Inc (EHTH)
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Upturn Advisory Summary
08/28/2025: EHTH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $9.25
1 Year Target Price $9.25
| 1 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.57% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 118.87M USD | Price to earnings Ratio - | 1Y Target Price 9.25 |
Price to earnings Ratio - | 1Y Target Price 9.25 | ||
Volume (30-day avg) 5 | Beta 1.06 | 52 Weeks Range 3.18 - 11.36 | Updated Date 08/28/2025 |
52 Weeks Range 3.18 - 11.36 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate -1.19 | Actual -0.98 |
Profitability
Profit Margin 7.23% | Operating Margin (TTM) -35.35% |
Management Effectiveness
Return on Assets (TTM) 3.12% | Return on Equity (TTM) 4.45% |
Valuation
Trailing PE - | Forward PE 13.44 | Enterprise Value 466336434 | Price to Sales(TTM) 0.22 |
Enterprise Value 466336434 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 6.54 | Shares Outstanding 30557200 | Shares Floating 24769651 |
Shares Outstanding 30557200 | Shares Floating 24769651 | ||
Percent Insiders 5.79 | Percent Institutions 77.54 |
Upturn AI SWOT
eHealth Inc
Company Overview
History and Background
eHealth, Inc. (EHTH) was founded in 1997. It's an online marketplace offering health insurance plans to individuals, families, and small businesses. It has evolved from a simple online quote comparison tool to a comprehensive platform for health insurance enrollment and advisory services.
Core Business Areas
- Medicare: Offers Medicare Advantage, Medicare Supplement (Medigap), and Medicare Part D prescription drug plans. This is the largest segment by revenue.
- Individual, Family, and Small Business Plans: Provides access to individual and family health insurance plans, as well as plans for small businesses. It allows comparisons of different plans and enrollments.
- eHealth Technology: The technology component, providing the tools and platform for agents and consumers.
Leadership and Structure
The CEO is Fran Soistman. The organizational structure is departmental, with teams focusing on technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Medicare Advantage Plans: Offers a variety of Medicare Advantage plans from multiple carriers. eHealth benefits from commissions on enrollments. Competitors include insurance brokers like SelectQuote and GoHealth, as well as direct-to-consumer offerings from major insurers. eHealth's market share within the overall Medicare market is relatively small, but it holds a significant share of the online Medicare plan comparison market. No concrete data is available for market share percentage.
- Individual and Family Health Insurance Plans: Provides access to ACA-compliant and short-term health insurance plans. eHealth earns commissions and service fees from enrollments. Competitors are brokers, government exchanges (healthcare.gov), and direct enrollments with insurance companies. No concrete data is available for market share percentage.
Market Dynamics
Industry Overview
The health insurance market is large and highly competitive, with increasing demand for online comparison and enrollment platforms. Growth is driven by aging populations, healthcare reform, and consumer preference for digital solutions.
Positioning
eHealth positions itself as a leading online health insurance marketplace, offering a wide range of plans and personalized advice. Its competitive advantages include its established brand, technology platform, and extensive carrier relationships.
Total Addressable Market (TAM)
The estimated TAM for online health insurance is billions of dollars. eHealth is positioned to capture a share of this market, but faces stiff competition from large insurance companies and other online brokers. Precise TAM numbers are difficult to pin down as healthcare laws continue to change.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive carrier relationships
- Proprietary technology platform
- Large customer base
Weaknesses
- Dependence on commission-based revenue
- Susceptibility to regulatory changes
- Fluctuations in enrollment rates
- Customer acquisition costs
Opportunities
- Expanding Medicare market
- Growth in online health insurance adoption
- Strategic partnerships
- Product diversification
Threats
- Increased competition
- Changes in healthcare regulations
- Economic downturn
- Data security breaches
Competitors and Market Share
Key Competitors
- GOCO
- SFNT
- PRVA
Competitive Landscape
eHealth faces strong competition from larger players like GoHealth and SelectQuote. Its advantages include its established brand and technology platform, but it needs to improve customer acquisition efficiency and manage regulatory risk to maintain its competitive position.
Growth Trajectory and Initiatives
Historical Growth: eHealth has experienced inconsistent growth due to changes in healthcare regulations and market dynamics. Revenue growth has varied widely year-to-year.
Future Projections: Future growth depends on eHealth's ability to capitalize on the expanding Medicare market, improve customer acquisition efficiency, and navigate regulatory challenges. Analyst estimates vary widely, reflecting uncertainty about the company's prospects.
Recent Initiatives: Recent initiatives include focusing on Medicare enrollments, improving the user experience of the platform, and expanding partnerships with insurance carriers.
Summary
eHealth Inc. is a prominent online health insurance marketplace facing both opportunities and challenges. The company benefits from its established brand and technology but struggles with customer acquisition costs and regulatory uncertainty. The focus on the growing Medicare market is promising, but competition remains fierce. Successfully navigating these factors will be critical for eHealth's future growth and profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Reports
- Company Website
- Market research sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market conditions and company-specific factors can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eHealth Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-10-13 | CEO & Director Mr. Francis Samuel Soistman Jr. | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1773 | Website https://www.ehealthinsurance.com |
Full time employees 1773 | Website https://www.ehealthinsurance.com | ||
eHealth, Inc. operates a health insurance marketplace that provides consumer engagement, education, and health insurance enrollment solutions in the United States. The company operates in two segments, Medicare; and Employer and Individual. The Medicare segment offers sale of Medicare-related health insurance plans, which includes Medicare advantage, Medicare Supplement, and Medicare Part D prescription drug plans to Medicare-eligible customers including but not limited to, dental, and vision insurance, as well as advertising program for marketing and other services. The Employer and Individual segment engages in the sale of individual, family, and small business health insurance plans; and ancillary products to non-Medicare-eligible customers including but not limited to, dental, vision, and short-term insurance. In addition, the company provides ecommerce platforms and consumer engagement solutions, which includes market leading information, decision support, customer engagement, and transactional services to group of health insurance consumers; and organize and present the insurance information in objective format to individuals, families, and small businesses to research, analyze, compare and purchase health insurance plans. Further, it markets health insurance plans through its websites, including eHealth.com, eHealthInsurance.com, eHealthMedicare.com, Medicare.com, and GoMedigap.com. The company offers online sponsorship and advertising, non-broker of record, lead referral, technology licensing, as well as performs various post-enrollment services for members in Medicare health insurance plans. eHealth, Inc. was incorporated in 1997 and is headquartered in Austin, Texas.
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