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Upturn AI SWOT - About
EHTH 
eHealth Inc (EHTH)
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Upturn Advisory Summary
09/17/2025: EHTH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $9.25
1 Year Target Price $9.25
| 1 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.57% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.70M USD | Price to earnings Ratio - | 1Y Target Price 9.25 |
Price to earnings Ratio - | 1Y Target Price 9.25 | ||
Volume (30-day avg) 5 | Beta 1.13 | 52 Weeks Range 3.18 - 11.36 | Updated Date 09/16/2025 |
52 Weeks Range 3.18 - 11.36 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.23% | Operating Margin (TTM) -35.35% |
Management Effectiveness
Return on Assets (TTM) 3.12% | Return on Equity (TTM) 4.45% |
Valuation
Trailing PE - | Forward PE 3.17 | Enterprise Value 468169864 | Price to Sales(TTM) 0.22 |
Enterprise Value 468169864 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 6.55 | Shares Outstanding 30557200 | Shares Floating 24747650 |
Shares Outstanding 30557200 | Shares Floating 24747650 | ||
Percent Insiders 5.77 | Percent Institutions 77.62 |
Upturn AI SWOT
eHealth Inc
Company Overview
History and Background
eHealth, Inc. was founded in 1997 as eCoverage.com and later rebranded. It is an online marketplace for health insurance in the U.S., offering individuals, families, and small businesses various plan options and enrollment services.
Core Business Areas
- Individual & Family Plans: Provides a platform for comparing and purchasing individual and family health insurance plans, including Medicare plans.
- Small Business Plans: Offers health insurance solutions for small businesses, enabling them to provide benefits to their employees.
- Medicare Plans: Focuses on helping seniors find and enroll in Medicare Advantage, Medicare Supplement (Medigap), and Medicare Part D prescription drug plans.
Leadership and Structure
The company is led by a CEO and has a board of directors. The organizational structure includes departments for sales, marketing, technology, operations, and finance.
Top Products and Market Share
Key Offerings
- Medicare Plans: Offers a wide array of Medicare plans including Medicare Advantage, Medicare Supplement, and Part D. Competitors include SelectQuote, GoHealth, and private insurance carriers. Market share data is fragmented but eHealth is a significant player in online Medicare plan enrollment.
- Individual & Family Health Insurance: Provides access to ACA-compliant and short-term health insurance options. Competitors include HealthSherpa and various insurance brokers. Limited data is available. eHealth's revenue is dependent on commissions earned from enrollments.
Market Dynamics
Industry Overview
The health insurance market is large and complex, driven by factors such as healthcare costs, government regulations (like the Affordable Care Act), and demographic trends (aging population).
Positioning
eHealth is positioned as an online marketplace providing consumers with choice and transparency in health insurance. Its competitive advantages include its established brand, large customer base, and technology platform.
Total Addressable Market (TAM)
The TAM for health insurance is estimated in the hundreds of billions of dollars annually. eHealth captures a small fraction of this, primarily through commissions on enrollments. Their position is that of a facilitator connecting consumers to insurance providers.
Upturn SWOT Analysis
Strengths
- Established Brand
- Extensive Product Portfolio
- Technology Platform
- Large Customer Base
- Online Marketplace
Weaknesses
- Reliance on Commissions
- Dependence on Government Regulations
- Customer Acquisition Costs
- Profitability Challenges
- Market Volatility
Opportunities
- Expanding Medicare Market
- Partnerships with Insurance Carriers
- Technological Innovation
- Geographic Expansion
- Increased Online Adoption
Threats
- Regulatory Changes
- Increased Competition
- Economic Downturn
- Data Security Breaches
- Changing Consumer Preferences
Competitors and Market Share
Key Competitors
- SFNT
- GOCO
Competitive Landscape
eHealth faces competition from other online insurance marketplaces, traditional brokers, and insurance carriers directly.
Growth Trajectory and Initiatives
Historical Growth: eHealth's growth has been driven by the expansion of the online health insurance market and the aging population.
Future Projections: Analysts' estimates for future growth vary, depending on factors such as regulatory changes and market conditions. Check updated analysis.
Recent Initiatives: Focus on cost management and improvement of existing platforms.
Summary
eHealth Inc. operates in a highly regulated and competitive online health insurance marketplace. While its brand and platform are strengths, profitability and regulatory dependence are persistent challenges. Future growth depends on successful navigation of market dynamics and strategic execution. eHealth's current financial struggles need to be overcome in order for sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and financial information are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eHealth Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-10-13 | CEO & Director Mr. Francis Samuel Soistman Jr. | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1773 | Website https://www.ehealthinsurance.com |
Full time employees 1773 | Website https://www.ehealthinsurance.com | ||
eHealth, Inc. operates a health insurance marketplace that provides consumer engagement, education, and health insurance enrollment solutions in the United States. The company operates in two segments, Medicare; and Employer and Individual. The Medicare segment offers sale of Medicare-related health insurance plans, which includes Medicare advantage, Medicare Supplement, and Medicare Part D prescription drug plans to Medicare-eligible customers including but not limited to, dental, and vision insurance, as well as advertising program for marketing and other services. The Employer and Individual segment engages in the sale of individual, family, and small business health insurance plans; and ancillary products to non-Medicare-eligible customers including but not limited to, dental, vision, and short-term insurance. In addition, the company provides ecommerce platforms and consumer engagement solutions, which includes market leading information, decision support, customer engagement, and transactional services to group of health insurance consumers; and organize and present the insurance information in objective format to individuals, families, and small businesses to research, analyze, compare and purchase health insurance plans. Further, it markets health insurance plans through its websites, including eHealth.com, eHealthInsurance.com, eHealthMedicare.com, Medicare.com, and GoMedigap.com. The company offers online sponsorship and advertising, non-broker of record, lead referral, technology licensing, as well as performs various post-enrollment services for members in Medicare health insurance plans. eHealth, Inc. was incorporated in 1997 and is headquartered in Austin, Texas.
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