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eHealth Inc (EHTH)



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Upturn Advisory Summary
06/30/2025: EHTH (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10
1 Year Target Price $10
1 | Strong Buy |
0 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.57% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 126.77M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 5 | Beta 0.95 | 52 Weeks Range 3.58 - 11.36 | Updated Date 06/29/2025 |
52 Weeks Range 3.58 - 11.36 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.25% | Operating Margin (TTM) 4.24% |
Management Effectiveness
Return on Assets (TTM) 2.77% | Return on Equity (TTM) 3.19% |
Valuation
Trailing PE - | Forward PE 13.44 | Enterprise Value 414508380 | Price to Sales(TTM) 0.23 |
Enterprise Value 414508380 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.75 | Enterprise Value to EBITDA 6.08 | Shares Outstanding 30326600 | Shares Floating 24301348 |
Shares Outstanding 30326600 | Shares Floating 24301348 | ||
Percent Insiders 5.84 | Percent Institutions 73.14 |
Analyst Ratings
Rating 3 | Target Price 10 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
eHealth Inc

Company Overview
History and Background
eHealth, Inc. was founded in 1997 and is based in Mountain View, California. It operates as a private online health insurance exchange in the United States, offering a platform for individuals, families, and small businesses to compare and purchase health insurance products. Originally known as eCoverage, it evolved to become a significant player in the online health insurance marketplace.
Core Business Areas
- Individual and Family Plans: Provides a platform for individuals and families to compare and purchase health insurance plans, including Medicare plans, ACA plans, and short-term health insurance.
- Small Business Plans: Offers solutions for small businesses to find and enroll in group health insurance plans for their employees.
- Medicare Solutions: Focuses on providing Medicare-related insurance products, including Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug plans.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is based on functional areas such as sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Medicare Plans: eHealth's Medicare plans are a significant source of revenue. Market share data is difficult to obtain precisely but estimates suggest they are a top 3 player in the online market. Competitors include SelectQuote (SLQT), GoHealth (GOCO), and traditional insurance brokers.
- Individual and Family Health Insurance Plans: These plans cater to individuals and families seeking coverage outside of employer-sponsored plans, particularly through the ACA marketplace. Market share data is hard to define as itu2019s spread across many players, but eHealth is a significant online distributor. Competitors include HealthSherpa, Stride Health, and the government's Healthcare.gov.
Market Dynamics
Industry Overview
The health insurance industry is undergoing significant changes due to healthcare reform, technological advancements, and increasing consumer demand for online solutions. Growth in the senior population and the complexities of Medicare are driving demand for comparison shopping.
Positioning
eHealth is positioned as a leading online health insurance marketplace, providing consumers with a convenient and comprehensive platform to compare and purchase health insurance plans. Their competitive advantage lies in their extensive network of insurance carriers and their technology platform.
Total Addressable Market (TAM)
The Total Addressable Market (TAM) for health insurance is substantial and measured in the hundreds of billions of dollars annually. eHealth targets the online portion of this market which is estimated in the tens of billions. eHealth is well positioned within this market due to its large customer base.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive network of insurance carriers
- Proprietary technology platform
- Large customer base
- Focus on Medicare market
Weaknesses
- Dependence on carrier commissions
- High customer acquisition costs
- Regulatory risks
- Seasonality in sales
- Profitability concerns
Opportunities
- Expansion into new markets
- Strategic partnerships
- Increased adoption of online health insurance
- Growing Medicare population
- New technology development
Threats
- Increased competition
- Changes in healthcare regulations
- Economic downturn
- Cybersecurity risks
- Negative press or reputation issues
Competitors and Market Share
Key Competitors
- SLQT
- GOCO
- BKFS
Competitive Landscape
eHealth has a competitive advantage in its established brand and technology platform but faces competition from other online brokers and traditional insurance agencies. It is a competitive industry, with many players seeking to grab market share from the senior demographic.
Major Acquisitions
PlanPrescriber.com
- Year: 2012
- Acquisition Price (USD millions): 22.1
- Strategic Rationale: Expanded eHealth's Medicare offerings and customer base.
Growth Trajectory and Initiatives
Historical Growth: eHealth's growth has been driven by increased adoption of online health insurance and expansion into the Medicare market. However, growth can fluctuate.
Future Projections: Future growth projections are based on analyst estimates and market trends, including increased Medicare enrollments and overall insurance market expansion.
Recent Initiatives: Recent initiatives may include new product launches, strategic partnerships, and investments in technology to improve the customer experience.
Summary
eHealth is a major player in the online health insurance marketplace, particularly in the Medicare sector. They have strong brand recognition and technology, but they face competition, regulatory risks, and profitability challenges. Their growth depends on adapting to the changing healthcare landscape and capitalizing on strategic opportunities, while mitigating financial risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- eHealth, Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Industry News Articles
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eHealth Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-10-13 | CEO & Director Mr. Francis Samuel Soistman Jr. | ||
Sector Financial Services | Industry Insurance Brokers | Full time employees 1773 | Website https://www.ehealthinsurance.com |
Full time employees 1773 | Website https://www.ehealthinsurance.com |
eHealth, Inc. operates a health insurance marketplace that provides consumer engagement, education, and health insurance enrollment solutions in the United States. The company operates in two segments, Medicare; and Employer and Individual. The Medicare segment offers sale of Medicare-related health insurance plans, which includes Medicare advantage, Medicare Supplement, and Medicare Part D prescription drug plans to Medicare-eligible customers including but not limited to, dental, and vision insurance, as well as advertising program for marketing and other services. The Employer and Individual segment engages in the sale of individual, family, and small business health insurance plans; and ancillary products to non-Medicare-eligible customers including but not limited to, dental, vision, and short-term insurance. In addition, the company provides ecommerce platforms and consumer engagement solutions, which includes market leading information, decision support, customer engagement, and transactional services to group of health insurance consumers; and organize and present the insurance information in objective format to individuals, families, and small businesses to research, analyze, compare and purchase health insurance plans. Further, it markets health insurance plans through its websites, including eHealth.com, eHealthInsurance.com, eHealthMedicare.com, Medicare.com, and GoMedigap.com. The company offers online sponsorship and advertising, non-broker of record, lead referral, technology licensing, as well as performs various post-enrollment services for members in Medicare health insurance plans. eHealth, Inc. was incorporated in 1997 and is headquartered in Austin, Texas.
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