Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
ETHD
Upturn stock ratingUpturn stock rating

ProShares Trust (ETHD)

Upturn stock ratingUpturn stock rating
$15.56
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/18/2025: ETHD (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $0

1 Year Target Price $0

Analysts Price Target For last 52 week
$0Target price
Low$
Current$15.56
high$

Analysis of Past Performance

Type Stock
Historic Profit -24.34%
Avg. Invested days 28
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/18/2025

Key Highlights

Company Size ETF
Market Capitalization 0 USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta -
52 Weeks Range 11.92 - 67.40
Updated Date 04/19/2025
52 Weeks Range 11.92 - 67.40
Updated Date 04/19/2025
Dividends yield (FY) 12.03%
Basic EPS (TTM) -

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -
Operating Margin (TTM) -

Management Effectiveness

Return on Assets (TTM) -
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE -
Enterprise Value -
Price to Sales(TTM) -
Enterprise Value -
Price to Sales(TTM) -
Enterprise Value to Revenue -
Enterprise Value to EBITDA -
Shares Outstanding -
Shares Floating -
Shares Outstanding -
Shares Floating -
Percent Insiders -
Percent Institutions -

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

ProShares Trust

stock logo

Company Overview

overview logo History and Background

ProShares Trust offers a broad suite of alternative ETFs, including leveraged, inverse, and volatility-based products. Established in 2006, it quickly became a major player in the complex ETF market, responding to investor demand for tools to manage risk and enhance returns.

business area logo Core Business Areas

  • Leveraged ETFs: Offer amplified returns (2x or 3x) based on the daily performance of an underlying index or benchmark.
  • Inverse ETFs: Deliver the inverse (opposite) of the daily performance of an underlying index or benchmark.
  • Volatility ETFs: Provide exposure to market volatility, typically through VIX futures contracts.
  • Commodity ETFs: Provide exposure to commodities, like oil or gold.
  • Fixed Income ETFs: Provide exposure to fixed income assets, like bonds.

leadership logo Leadership and Structure

ProShares is a part of ProFunds Group, which is led by Michael L. Sapir (CEO). The organizational structure involves fund management, research, compliance, and distribution teams.

Top Products and Market Share

overview logo Key Offerings

  • ProShares UltraPro QQQ (TQQQ): A leveraged ETF that seeks 3x the daily performance of the Nasdaq-100 Index. Extremely popular among traders. Competitors include Direxion Daily QQQ Bull 3X Shares (TQQQ).
  • ProShares UltraShort QQQ (SQQQ): An inverse leveraged ETF seeking -3x the daily performance of the Nasdaq-100 Index. Used to hedge against market downturns or profit from declines. Competitors include Direxion Daily QQQ Bear 3X Shares (SQQQ).
  • ProShares VIX Short-Term Futures ETF (VIXY): Offers exposure to short-term VIX futures, reflecting expected market volatility. Competitors include iPath Series B S&P 500 VIX Short-Term Futures ETN (VXX).

Market Dynamics

industry overview logo Industry Overview

The ETF industry is experiencing significant growth, with increasing demand for specialized products like leveraged, inverse, and volatility ETFs. This segment caters to sophisticated investors and traders seeking specific investment strategies.

Positioning

ProShares is a leading provider of complex ETFs, particularly known for its leveraged, inverse, and volatility products. Its competitive advantage lies in its diverse product range and established brand recognition.

Total Addressable Market (TAM)

The global ETF market is estimated to be worth trillions of dollars. ProShares aims to capture a significant share within the specialized segments of this market, leveraging its innovative product offerings.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in complex ETFs
  • Wide range of specialized products
  • Established distribution network
  • Experience in creating innovative ETF structures

Weaknesses

  • Higher expense ratios compared to traditional ETFs
  • Potential for significant losses due to leverage and inverse strategies
  • Reliance on short-term trading strategies
  • Complexity may deter some investors

Opportunities

  • Growing demand for specialized ETFs
  • Expansion into new asset classes and investment strategies
  • Increased adoption by institutional investors
  • Potential partnerships with financial advisors

Threats

  • Regulatory scrutiny of leveraged and inverse ETFs
  • Increased competition from other ETF providers
  • Market volatility and economic downturns
  • Changes in investor sentiment towards complex products

Competitors and Market Share

competitor logo Key Competitors

  • Direxion (BNKS)
  • Vanguard (VTI)
  • BlackRock (IVV)

Competitive Landscape

ProShares differentiates itself through its focus on leveraged, inverse, and volatility ETFs. It faces competition from larger ETF providers like Vanguard and BlackRock, which offer a broader range of products at lower expense ratios.

Growth Trajectory and Initiatives

Historical Growth: ProShares has experienced growth driven by the increasing popularity of ETFs and the demand for specialized investment strategies.

Future Projections: Future growth is expected to be driven by innovation in product development and the expansion of the ETF market. Analysis depends on the segments they are in.

Recent Initiatives: ProShares continues to launch new ETFs focused on emerging investment themes and strategies.

Summary

ProShares Trust is a major player in the ETF market, particularly known for its complex products like leveraged and inverse funds. Its strength lies in its innovative product offerings and brand recognition. However, it faces challenges due to higher expense ratios and the inherent risks associated with its specialized products. ProShares must focus on educating investors about these risks and adapting to regulatory changes to maintain its market position.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • ETF.com
  • Company Websites
  • SEC Filings
  • MarketWatch
  • Bloomberg

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and may vary. Past performance is not indicative of future results. Investment in ETFs carries risk, including the potential loss of principal. Consult with a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About ProShares Trust

Exchange NYSE ARCA
Headquaters -
IPO Launch date 2024-06-07
CEO -
Sector -
Industry -
Full time employees -
Website
Full time employees -
Website

The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. In this manner, the fund seeks daily returns that correspond to two times the inverse (-2x) of the price of ether. The fund does not directly short ether.