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Upturn AI SWOT - About
ProShares Trust (ETHD)
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Upturn Advisory Summary
10/28/2025: ETHD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -24.35% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/28/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 11.92 - 67.40 | Updated Date 04/19/2025 |
52 Weeks Range 11.92 - 67.40 | Updated Date 04/19/2025 | ||
Dividends yield (FY) 12.03% | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
ProShares Trust
Company Overview
History and Background
ProShares Trust is a family of exchange-traded funds (ETFs) offering both geared (leveraged and inverse) and non-geared funds. Founded in 2006 by Michael Sapir, ProShares aimed to provide sophisticated investment strategies previously unavailable to individual investors through traditional ETFs. It quickly grew to become a leading provider of alternative ETFs.
Core Business Areas
- Leveraged ETFs: Offers ETFs that aim to deliver multiples of the daily or monthly performance of an underlying index or asset, both long and short. These are higher-risk, higher-reward products.
- Inverse ETFs: Provides ETFs that seek to deliver the inverse (opposite) of the daily or monthly performance of an underlying index or asset. Used for hedging or betting against a market.
- Non-Leveraged ETFs: Offers standard ETFs that track various market indexes and sectors without leverage. These provide a more traditional investment approach.
Leadership and Structure
ProShares is managed by ProShare Advisors LLC, which is a wholly-owned subsidiary of ProFunds Group. Michael L. Sapir is the Founder and CEO. The company has a board of trustees that oversees the operations of the fund and ensures compliance with regulations.
Top Products and Market Share
Key Offerings
- ProShares UltraPro QQQ (TQQQ): A leveraged ETF that seeks 3x the daily performance of the Nasdaq-100 Index. It is popular among traders seeking amplified returns. Competitors include Direxion Daily QQQ Bull 3x Shares (TQQQ) and other leveraged Nasdaq ETFs. Market share within the leveraged QQQ segment is estimated at 55% of AUM
- ProShares Short QQQ (PSQ): An inverse ETF that seeks to deliver the inverse of the daily performance of the Nasdaq-100 Index. Competitors include Direxion Daily QQQ Bear 1x Shares (PSQ) and similar inverse Nasdaq ETFs. Market share within the inverse QQQ segment is estimated at 45% of AUM
- ProShares Ultra VIX Short-Term Futures ETF (UVXY): A leveraged ETF that seeks to provide 1.5x exposure to the daily performance of the S&P 500 VIX Short-Term Futures Index. Competitors include VIX-related ETFs from other providers like iPath and VelocityShares. Market share in the VIX segment fluctuates based on market volatility.
Market Dynamics
Industry Overview
The ETF industry is experiencing significant growth driven by increasing investor adoption, innovation in product offerings, and the demand for low-cost, passive investment strategies. The leveraged and inverse ETF segment is a niche market within the broader ETF industry, attracting both retail and institutional investors seeking short-term tactical exposure.
Positioning
ProShares is a leading provider of leveraged and inverse ETFs, differentiating itself through its wide range of products, established brand recognition, and deep understanding of the needs of active traders and sophisticated investors. It has a competitive advantage due to its first-mover advantage and expertise in creating complex ETF structures.
Total Addressable Market (TAM)
The total market value for leveraged and inverse ETFs is estimated to be around $100 billion. ProShares is well-positioned to capture a significant portion of this market, given its established presence and diverse product offerings.
Upturn SWOT Analysis
Strengths
- First-mover advantage in leveraged/inverse ETFs
- Wide range of products
- Strong brand recognition
- Deep understanding of active trader needs
- Experienced management team
Weaknesses
- High expense ratios compared to traditional ETFs
- Complexity of leveraged/inverse products
- Susceptibility to decay due to daily resetting
- Potential for large losses
- Regulatory scrutiny
Opportunities
- Growing demand for tactical investment strategies
- Expansion into new asset classes and geographies
- Development of more sophisticated ETF products
- Increasing adoption by institutional investors
- Potential for partnerships with other financial institutions
Threats
- Increased competition from other ETF providers
- Regulatory changes impacting leveraged/inverse ETFs
- Market volatility and economic downturns
- Misunderstanding and misuse of leveraged/inverse products by investors
- Potential for product failures and reputational damage
Competitors and Market Share
Key Competitors
- Direxion (BNED)
- GraniteShares
- REX Shares
- MicroSectors
Competitive Landscape
ProShares has a strong competitive position due to its established brand, diverse product offerings, and expertise in leveraged/inverse ETFs. However, it faces increasing competition from other ETF providers and the potential for regulatory changes that could impact its products.
Growth Trajectory and Initiatives
Historical Growth: ProShares has experienced significant growth in assets under management (AUM) over the past decade, driven by the increasing popularity of its leveraged and inverse ETFs. Growth is influenced by market volatility and investor demand for tactical trading tools.
Future Projections: Future growth is expected to continue, albeit potentially at a slower pace due to increased competition and regulatory scrutiny. Expansion into new asset classes and product innovation will be key drivers of growth.
Recent Initiatives: Recent initiatives include launching new ETFs focused on specific sectors, themes, and investment strategies, as well as enhancing its educational resources for investors.
Summary
ProShares is a leading ETF provider, especially noted for its leveraged and inverse funds that meet investor demand for sophisticated strategies. Its extensive product range and first-mover advantage contribute to its strong position. However, high expense ratios and product complexities may hinder further growth. Regulatory changes and market volatility should be closely monitored by ProShares.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- ETF.com
- Bloomberg
- Yahoo Finance
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share estimates are based on available data and may not be precise. Investment decisions should be based on individual circumstances and after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date 2024-06-07 | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. In this manner, the fund seeks daily returns that correspond to two times the inverse (-2x) of the price of ether. The fund does not directly short ether.
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