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Upturn AI SWOT - About
Expensify Inc (EXFY)

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Upturn Advisory Summary
10/28/2025: EXFY (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.17
1 Year Target Price $3.17
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.37% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 158.43M USD | Price to earnings Ratio - | 1Y Target Price 3.17 |
Price to earnings Ratio - | 1Y Target Price 3.17 | ||
Volume (30-day avg) 5 | Beta 1.71 | 52 Weeks Range 1.60 - 4.13 | Updated Date 10/28/2025 |
52 Weeks Range 1.60 - 4.13 | Updated Date 10/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.72% | Operating Margin (TTM) -28.91% |
Management Effectiveness
Return on Assets (TTM) -3.64% | Return on Equity (TTM) -12.58% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 109590525 | Price to Sales(TTM) 1.1 |
Enterprise Value 109590525 | Price to Sales(TTM) 1.1 | ||
Enterprise Value to Revenue 0.76 | Enterprise Value to EBITDA -67.91 | Shares Outstanding 80549275 | Shares Floating 58313349 |
Shares Outstanding 80549275 | Shares Floating 58313349 | ||
Percent Insiders 24.64 | Percent Institutions 42.63 |
Upturn AI SWOT
Expensify Inc

Company Overview
History and Background
Expensify, Inc. was founded in 2008. It provides a cloud-based expense management software platform. Initially focused on pre-accounting automation, it has evolved to provide a broader suite of expense management tools.
Core Business Areas
- Expense Management Software: Offers a comprehensive platform for automating expense reports, receipt scanning, and reimbursement processes.
- Corporate Cards: Provides Expensify Cards that integrate directly with the expense management software for real-time expense tracking.
- Bill Payment: Streamlines accounts payable process.
Leadership and Structure
David Barrett is the Founder and CEO. The organizational structure is designed to support product development, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- Expense Management Platform: Expensify's core product automates expense reporting. Market share data is not readily available, but Expensify competes with companies like SAP Concur, Zoho Expense, and Rydoo.
- Expensify Card: A corporate card designed for seamless expense tracking and reconciliation. Market share is not publicly available, but competitors include Brex, Ramp, and Divvy.
Market Dynamics
Industry Overview
The expense management software industry is growing, driven by the need for automation and real-time expense tracking. The industry is becoming more competitive with many players vying for market share.
Positioning
Expensify positions itself as a user-friendly and efficient expense management solution for businesses of all sizes. It focuses on automation and ease of use as competitive advantages.
Total Addressable Market (TAM)
The global expense management software market is projected to reach billions of dollars. Expensify is well-positioned to capture a share of this TAM through its product offerings.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Automated expense tracking
- Integration with accounting software
- Expensify card integration
Weaknesses
- Reliance on third-party integrations
- Limited customization options
- Competition from larger players
- Customer Support
Opportunities
- Expansion into new markets
- Development of new features
- Partnerships with other businesses
- Increase SMB adoption
Threats
- Increased competition
- Economic downturn
- Changes in regulations
- Data security breaches
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- INTU
- SAP
Competitive Landscape
Expensify faces competition from larger, more established players in the expense management software market. However, it differentiates itself with its user-friendly interface and focus on automation.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on publicly released financial data, which is not provided here.
Future Projections: Future projections are based on analyst estimates, which are not provided here.
Recent Initiatives: Recent initiatives include expanding the Expensify card program and improving its software integrations.
Summary
Expensify Inc. provides a valuable service automating expense management, yet they face strong competition. Strengths like user-friendliness are balanced by weaknesses like smaller market share. Future success depends on successful market expansion and effective competition against industry giants, while managing potential threats like increased competition and economic uncertainty.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Expensify Inc
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 2021-11-10 | Founder, CEO, President & Director Mr. David Barrett | ||
Sector Technology | Industry Software - Application | Full time employees 115 | Website https://www.expensify.com |
Full time employees 115 | Website https://www.expensify.com | ||
Expensify, Inc. provides a cloud-based expense management software platform in the United States and internationally. The company offers Expensify, a platform that offers corporate card management, bills payment, invoice generation, payment collection, and travel booking services, as well as track and submit plans for individuals. It serves individuals and corporations, small and midsized businesses, and enterprises. The company was founded in 2008 and is based in Portland, Oregon.

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