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Upturn AI SWOT - About
Expensify Inc (EXFY)
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Upturn Advisory Summary
08/13/2025: EXFY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.5
1 Year Target Price $3.5
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.37% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 166.77M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 5 | Beta 1.73 | 52 Weeks Range 1.60 - 4.13 | Updated Date 08/13/2025 |
52 Weeks Range 1.60 - 4.13 | Updated Date 08/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.04 | Actual -0.1 |
Profitability
Profit Margin -10.72% | Operating Margin (TTM) -28.91% |
Management Effectiveness
Return on Assets (TTM) -3.64% | Return on Equity (TTM) -12.58% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 112370043 | Price to Sales(TTM) 1.16 |
Enterprise Value 112370043 | Price to Sales(TTM) 1.16 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA -67.91 | Shares Outstanding 80549296 | Shares Floating 58368939 |
Shares Outstanding 80549296 | Shares Floating 58368939 | ||
Percent Insiders 24.43 | Percent Institutions 43.41 |
Upturn AI SWOT
Expensify Inc
Company Overview
History and Background
Expensify was founded in 2008 by David Barrett. It focuses on expense management software, initially targeting small businesses and later expanding to larger enterprises. It went public in November 2021.
Core Business Areas
- Expense Management Software: Expensify provides a cloud-based platform for automating expense reports, receipt tracking, and reimbursement workflows.
Leadership and Structure
David Barrett is the CEO. The company operates with a flat organizational structure, emphasizing autonomy and decentralized decision-making.
Top Products and Market Share
Key Offerings
- Expensify: Cloud-based expense management platform for automating expense reports, receipt tracking, and reimbursement workflows. While market share is difficult to pinpoint precisely, Expensify is a leading player in the space. Competitors include SAP Concur, Zoho Expense, and Rydoo.
Market Dynamics
Industry Overview
The expense management software industry is growing, driven by the need for automation and efficiency in financial processes. The market is competitive, with a mix of established players and emerging startups.
Positioning
Expensify is positioned as a user-friendly and innovative solution, targeting both small businesses and larger enterprises. Its competitive advantage lies in its mobile-first approach and focus on automation.
Total Addressable Market (TAM)
The global expense management software market is expected to reach USD 5.5 billion by 2028. Expensify is well-positioned to capture a significant portion of this TAM, especially in the SMB segment.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Mobile-first approach
- Strong brand recognition
- Automated expense reporting
Weaknesses
- Reliance on a single product
- Intense competition
- Relatively higher pricing compared to some competitors
Opportunities
- Expansion into new markets
- Integration with other business software
- Development of new features and functionalities
- Partnerships with travel agencies and corporate card providers
Threats
- Increasing competition
- Economic downturn
- Changes in regulations
- Data security breaches
Competitors and Market Share
Key Competitors
- SAP (SAP)
- ADP (ADP)
- BILL (BILL)
Competitive Landscape
Expensify's advantage is its user-friendly interface. SAP Concur offers more comprehensive features for larger enterprises but can be more complex. BILL specializes in accounts payable automation.
Growth Trajectory and Initiatives
Historical Growth: Please refer to financial websites for the most up-to-date figures.
Future Projections: Please refer to financial websites for analyst estimates. However, such estimates are not available without access to proprietary data.
Recent Initiatives: Expensify has focused on expanding its integrations with accounting software and other business applications. They've also invested in marketing and sales to increase brand awareness.
Summary
Expensify is a leading expense management platform known for its user-friendly interface and mobile-first approach. The company faces strong competition from established players like SAP and ADP. While Expensify continues to innovate and expand its integrations, it needs to carefully manage competition and ensure its pricing remains competitive. Its financial performance should be monitored closely to assess its long-term viability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Expensify Inc
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 2021-11-10 | Founder, CEO, President & Director Mr. David Barrett | ||
Sector Technology | Industry Software - Application | Full time employees 115 | Website https://www.expensify.com |
Full time employees 115 | Website https://www.expensify.com | ||
Expensify, Inc. provides a cloud-based expense management software platform in the United States and internationally. The company offers Expensify, a platform that offers corporate card management, bills payment, invoice generation, payment collection, and travel booking services, as well as track and submit plans for individuals. It serves individuals and corporations, small and midsized businesses, and enterprises. The company was founded in 2008 and is based in Portland, Oregon.
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