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First Financial Bankshares Inc (FFIN)



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Upturn Advisory Summary
09/17/2025: FFIN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $39
1 Year Target Price $39
0 | Strong Buy |
0 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.33% | Avg. Invested days 42 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.98B USD | Price to earnings Ratio 20.49 | 1Y Target Price 39 |
Price to earnings Ratio 20.49 | 1Y Target Price 39 | ||
Volume (30-day avg) 4 | Beta 0.9 | 52 Weeks Range 30.26 - 43.77 | Updated Date 09/17/2025 |
52 Weeks Range 30.26 - 43.77 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) 1.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 42.47% | Operating Margin (TTM) 56.97% |
Management Effectiveness
Return on Assets (TTM) 1.78% | Return on Equity (TTM) 15.09% |
Valuation
Trailing PE 20.49 | Forward PE 24.57 | Enterprise Value 4752553984 | Price to Sales(TTM) 8.61 |
Enterprise Value 4752553984 | Price to Sales(TTM) 8.61 | ||
Enterprise Value to Revenue 8.65 | Enterprise Value to EBITDA - | Shares Outstanding 142174000 | Shares Floating 136825491 |
Shares Outstanding 142174000 | Shares Floating 136825491 | ||
Percent Insiders 3.81 | Percent Institutions 66.49 |
Upturn AI SWOT
First Financial Bankshares Inc

Company Overview
History and Background
First Financial Bankshares, Inc. was founded in 1984 and is headquartered in Abilene, Texas. It evolved from a single bank holding company to a financial services organization with multiple bank charters across Texas.
Core Business Areas
- Commercial Banking: Offers a range of commercial banking services, including lending, deposit accounts, and cash management solutions to businesses of various sizes.
- Retail Banking: Provides retail banking services to individuals, including checking and savings accounts, mortgages, and personal loans.
- Wealth Management: Offers wealth management services, including investment advisory, trust services, and financial planning.
- Insurance Services: Through its subsidiaries, provides various insurance products and services.
Leadership and Structure
The company is led by Chairman, President and CEO, F. Scott Dueser. The organizational structure includes regional presidents overseeing the various banking regions within Texas.
Top Products and Market Share
Key Offerings
- Commercial Loans: Commercial loans contribute significantly to revenue. Market share data is difficult to pinpoint precisely. Competitors include regional and national banks like JPMorgan Chase, Bank of America, and Texas Capital Bancshares.
- Retail Deposits: Consumer deposit accounts are a crucial funding source. Competitors include national and regional banks.
- Mortgage Loans: Generate fees and interest income. The mortgage market is highly competitive. Competitors include Wells Fargo and Rocket Mortgage
Market Dynamics
Industry Overview
The banking industry is subject to economic cycles, interest rate fluctuations, and regulatory changes. Technological advancements and increasing competition from non-bank financial institutions are also key factors.
Positioning
First Financial Bankshares is positioned as a strong regional bank with a focus on relationship banking and community involvement. It distinguishes itself through its customer service and local market expertise.
Total Addressable Market (TAM)
The TAM consists of the overall market for banking services in Texas. First Financial Bankshares holds a regional market share, with potential for growth in its existing markets and through expansion.
Upturn SWOT Analysis
Strengths
- Strong Capitalization
- Proven Track Record of Growth
- Experienced Management Team
- Excellent Customer Service
- Strong Brand Reputation in Texas
Weaknesses
- Geographic Concentration in Texas
- Limited International Presence
- Reliance on Net Interest Income
- Higher Operating Costs compared to peers
Opportunities
- Expansion into new markets within Texas
- Increased adoption of digital banking services
- Strategic acquisitions
- Growing wealth management business
- Capitalizing on economic growth in Texas.
Threats
- Economic downturn in Texas
- Rising interest rates
- Increased competition from larger banks and fintech companies
- Regulatory changes
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- HBAN
- CMA
- TCBI
- WTFC
Competitive Landscape
First Financial Bankshares competes with larger national and regional banks. Its advantages include its strong Texas presence and customer-focused approach. Disadvantages include limited geographic diversification.
Major Acquisitions
Lone Star State Bancshares, Inc.
- Year: 2017
- Acquisition Price (USD millions): 124.3
- Strategic Rationale: Expanded market presence in Central Texas.
Growth Trajectory and Initiatives
Historical Growth: First Financial Bankshares has demonstrated consistent growth through organic expansion and strategic acquisitions.
Future Projections: Analyst projections are not available without a premium subscription. These projections typically anticipate continued growth in earnings and assets.
Recent Initiatives: Recent initiatives include expanding digital banking capabilities and focusing on key markets within Texas.
Summary
First Financial Bankshares is a financially sound regional bank with a solid history of growth and profitability, specializing in Texas. It boasts of strong capital, customer service, and strategic acquisitions, enhancing its presence in Texas. However, its geographic concentration and the impact of rising interest rates pose challenges. Successful implementation of digital banking and wealth management can drive future growth, though competition remains a key consideration.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, financial news sources, analyst reports (where available).
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market share is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Financial Bankshares Inc
Exchange NASDAQ | Headquaters Abilene, TX, United States | ||
IPO Launch date 1993-11-01 | Chairman & CEO Mr. F. Scott Dueser | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 1400 | Website https://www.ffin.com |
Full time employees 1400 | Website https://www.ffin.com |
First Financial Bankshares, Inc., through its subsidiaries, provides banking services in the United States. The company offers general commercial banking services, including checking, savings and time deposits, loans, automated teller machines, drive-in and night deposit services, safe deposit facilities, remote deposit capture, internet banking, mobile banking, payroll cards, funds transfer, and other customary commercial banking service. It also provides personal trust services, such as wealth management; administration of estates, oil and gas management; farm and ranch; property management; testamentary trusts; revocable and irrevocable trusts; and agency accounts. In addition, the company offers commercial and industrial; municipal; agricultural; construction and development; farm; residential; consumer auto and non-auto; and non-owner occupied and owner occupied commercial real estate loans. Further, it provides advice and specialized services related to lending, investing, purchasing, advertising, public relations, and technology services. First Financial Bankshares, Inc. was founded in 1890 and is headquartered in Abilene, Texas.

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