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Foot Locker Inc (FL)



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Upturn Advisory Summary
08/14/2025: FL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $23.73
1 Year Target Price $23.73
0 | Strong Buy |
1 | Buy |
14 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.11% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.46B USD | Price to earnings Ratio - | 1Y Target Price 23.73 |
Price to earnings Ratio - | 1Y Target Price 23.73 | ||
Volume (30-day avg) 15 | Beta 1.75 | 52 Weeks Range 11.00 - 33.94 | Updated Date 08/15/2025 |
52 Weeks Range 11.00 - 33.94 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-15 | When - | Estimate 0.068 | Actual - |
Profitability
Profit Margin -4.54% | Operating Margin (TTM) 0.22% |
Management Effectiveness
Return on Assets (TTM) 1.55% | Return on Equity (TTM) -12.85% |
Valuation
Trailing PE - | Forward PE 26.32 | Enterprise Value 4942974882 | Price to Sales(TTM) 0.31 |
Enterprise Value 4942974882 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 8.01 | Shares Outstanding 95444704 | Shares Floating 94640228 |
Shares Outstanding 95444704 | Shares Floating 94640228 | ||
Percent Insiders 0.55 | Percent Institutions 101.33 |
Upturn AI SWOT
Foot Locker Inc

Company Overview
History and Background
Foot Locker Inc. was founded in 1974 as a division of F.W. Woolworth Company. It quickly became a leading athletic footwear and apparel retailer. Through various acquisitions and store expansions, it evolved into a global brand.
Core Business Areas
- Footwear: Sells athletic footwear from major brands like Nike, Adidas, and Puma.
- Apparel: Offers athletic apparel, including sportswear, t-shirts, hoodies, and accessories.
- Direct-to-Consumer: Operates an e-commerce platform offering products online.
Leadership and Structure
Mary Dillon is the President and CEO. The organizational structure includes functional departments like merchandising, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Market Share (%):
- Nike Footwear: Offers a wide range of Nike sneakers, including Air Jordans and Air Max models. Nike footwear represents a significant portion of Foot Locker's revenue. Competitors include Dick's Sporting Goods, JD Sports and direct sales from Nike.
- Adidas Footwear: Features Adidas sneakers such as Ultraboost and NMD models. Adidas is a key partner for Foot Locker. Competitors include Dick's Sporting Goods, JD Sports and direct sales from Adidas.
- Market Share (%):
- Apparel: Sells branded sportswear apparel. Competitors include Dick's Sporting Goods, Lululemon and Nike/Adidas direct sales.
- Market Share (%):
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is driven by trends in sports, fashion, and technology. It's highly competitive, with major brands increasingly focusing on direct-to-consumer sales.
Positioning
Foot Locker is a major retailer specializing in athletic footwear and apparel, known for its wide selection and strong relationships with key brands. Its competitive advantages include brand recognition and retail footprint.
Total Addressable Market (TAM)
The global athletic footwear and apparel market is valued at several hundred billion dollars annually. Foot Locker captures a portion of this market through its retail network and partnerships with large brands.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive retail footprint
- Established relationships with major brands (Nike, Adidas)
- Loyalty program
Weaknesses
- Reliance on key brands (Nike)
- Vulnerability to changing fashion trends
- Pressure from direct-to-consumer sales of brands
- High operating costs associated with brick-and-mortar stores
Opportunities
- Expanding e-commerce presence
- Developing exclusive product collaborations
- Entering new international markets
- Leveraging data analytics to personalize customer experience
Threats
- Increasing competition from online retailers
- Direct-to-consumer strategies of major brands
- Economic downturns affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DKS
- JD.L
- BKE
Competitive Landscape
Foot Locker competes on selection, brand relationships, and store experience. Competitors such as Dick's Sporting Goods provide a broader range of sporting goods while JD Sports has aggressive growth into key US market. Direct-to-consumer from the main brands also poses competition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth requires actual numbers and recent updates. Placeholder information is below.
Future Projections: Future projection requires actual numbers and recent updates. Placeholder information is below.
Recent Initiatives: Recent initiatives include focus on digital sales growth, expansion of the loyalty program, and new store formats.
Summary
Foot Locker is a well-established retailer with a strong brand presence, however faces a number of challenges including strong competition and pressures from key brands shifting towards direct-to-consumer models. Their extensive physical footprint is a strength, but they need to continue focusing on e-commerce and innovative retail strategies. Success will depend on adapting to changing consumer preferences and maintaining partnerships with major brands. The company has strengths that can be leveraged for future growth, but weaknesses and threats must be carefully managed.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, so independent verification is recommended.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Foot Locker Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1970-01-02 | CEO & Director Ms. Mary N. Dillon | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 13140 | Website https://www.footlocker-inc.com |
Full time employees 13140 | Website https://www.footlocker-inc.com |
Foot Locker, Inc., through its subsidiaries, operates as a footwear and apparel retailer in North America, Europe, the Middle East, Africa, Asia Pacific, and internationally. The company's brand portfolio includes Foot Locker, a brand comprising footwear and apparel; Kids Foot Locker, which offers athletic footwear, apparel, and accessories for children; and Champs Sports that operates as a mall-based specialty athletic footwear and apparel retailer. It also provides its products under the WSS brand, an athletic-inspired retailer; and atmos brand, a digitally led culturally connected brand featuring sneakers and apparel. It offers its products through physical stores, various e-commerce sites, and mobile apps. The company was formerly known as Venator Group, Inc. and changed its name to Foot Locker, Inc. in November 2001. Foot Locker, Inc. was founded in 1879 and is headquartered in New York, New York.

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