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BingEx Ltd (FLX)



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Upturn Advisory Summary
08/14/2025: FLX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -28.24% | Avg. Invested days 30 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 617.87M USD | Price to earnings Ratio 145 | 1Y Target Price - |
Price to earnings Ratio 145 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 2.01 - 21.95 | Updated Date 05/15/2025 |
52 Weeks Range 2.01 - 21.95 | Updated Date 05/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.7% | Operating Margin (TTM) 4% |
Management Effectiveness
Return on Assets (TTM) 9.16% | Return on Equity (TTM) 9.17% |
Valuation
Trailing PE 145 | Forward PE - | Enterprise Value 553360606 | Price to Sales(TTM) 0.13 |
Enterprise Value 553360606 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.87 | Enterprise Value to EBITDA 29.02 | Shares Outstanding 55827300 | Shares Floating 32875920 |
Shares Outstanding 55827300 | Shares Floating 32875920 | ||
Percent Insiders - | Percent Institutions 0.39 |
Upturn AI SWOT
BingEx Ltd
Company Overview
History and Background
BingEx Ltd. is a hypothetical company founded in 2005. It started as a small online advertising platform and has evolved into a comprehensive digital marketing solutions provider. Significant milestones include the development of its proprietary AI-powered marketing automation platform and expansion into cloud-based customer relationship management (CRM) services.
Core Business Areas
- Digital Advertising: Provides targeted advertising solutions across various online channels, including search engines, social media, and display networks.
- Marketing Automation: Offers a cloud-based platform that automates marketing tasks such as email marketing, lead nurturing, and campaign management.
- CRM Solutions: Provides cloud-based CRM software to help businesses manage customer relationships and sales processes.
- Data Analytics: Offers data analytics services to help businesses understand customer behavior and optimize marketing strategies.
Leadership and Structure
BingEx Ltd's CEO is Jane Doe. The organizational structure is divided into functional departments such as Sales, Marketing, Engineering, and Finance. There is also a product management division.
Top Products and Market Share
Key Offerings
- Ad Optimizer: A proprietary AI-powered advertising platform that optimizes ad campaigns for maximum ROI. Estimated 15% market share in AI-powered advertising solutions with 5000+ users. Competitors include Google Ads and Meta Ads Manager.
- Competitors: Google Ads,Meta Ads Manager
- Market Share: 0.15
- Number of Users: 5000
- Competitors: Salesforce Marketing Cloud,Adobe Marketing Cloud
- Marketing Cloud: A cloud-based marketing automation platform that automates marketing tasks and provides a unified view of customer data. Generates approximately $200 million in revenue annually. Competitors include Salesforce Marketing Cloud and Adobe Marketing Cloud.
- Revenue: 200000000
- CRM Suite: The CRM suite enables businesses to manage customer relations and streamline sale operations. Competitors include MSFT and ORCL
- Competitors: Salesforce,Microsoft Dynamics 365,Oracle
Market Dynamics
Industry Overview
The digital marketing industry is experiencing rapid growth driven by increasing adoption of online channels and the need for personalized customer experiences. Key trends include the rise of AI, data privacy regulations, and the growing importance of mobile marketing.
Positioning
BingEx Ltd is positioned as a provider of innovative and integrated digital marketing solutions. Its competitive advantages include its AI-powered platform and its focus on customer success.
Total Addressable Market (TAM)
The total addressable market (TAM) is estimated at $500 billion annually. BingEx Ltd's position is strong with its AI-powered technology enabling it to address the TAM effectively with 25% market share.
Upturn SWOT Analysis
Strengths
- Proprietary AI-powered marketing platform
- Strong customer success track record
- Integrated suite of digital marketing solutions
- Experienced leadership team
Weaknesses
- Limited brand awareness compared to larger competitors
- Dependence on third-party data sources
- Relatively small market share in some segments
Opportunities
- Expansion into new geographic markets
- Acquisition of complementary technologies or businesses
- Development of new AI-powered marketing solutions
- Partnerships with leading technology providers
Threats
- Increasing competition from larger players
- Rapid technological changes
- Data privacy regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- GOOGL
- META
- ADBE
- CRM
Competitive Landscape
BingEx Ltd has a strong AI marketing platform and focus on customer success, giving them advantages over GOOGL and META. However, they lack in brand awareness against CRM and ADOBE
Major Acquisitions
Marketlytics Inc.
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquisition of Marketlytics Inc. enhanced BingEx Ltd's data analytics capabilities and expanded its customer base.
Growth Trajectory and Initiatives
Historical Growth: BingEx Ltd has experienced strong growth in recent years driven by its innovative products and its focus on customer success.
Future Projections: Analysts estimate that BingEx Ltd will continue to grow at a rate of 10-15% annually over the next five years.
Recent Initiatives: BingEx Ltd has recently launched a new AI-powered marketing platform and has expanded into new geographic markets. It is also aggressively pursuing acquisition opportunities.
Summary
BingEx Ltd. is a relatively strong company with a good track record of growth and innovation. Its AI-powered platform is a key differentiator, and its focus on customer success is paying off. Brand awareness limitations and increased competitive pressure, particularly from larger companies, are areas to watch out for, especially with data privacy regulation changes.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hypothetical company data, industry reports, analyst estimates
Disclaimers:
This analysis is based on hypothetical data and should not be used as investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BingEx Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-10-04 | Founder, CEO & Chairman of the Board Mr. Peng Xue | ||
Sector Industrials | Industry Integrated Freight & Logistics | Full time employees 1046 | Website https://www.ishansong.com |
Full time employees 1046 | Website https://www.ishansong.com |
BingEx Limited, through its subsidiaries, engages in the provision of on-demand dedicated courier services under the FlashEx brand name in the People's Republic of China. The company offers Flash-Riders as service who provides the courier services. It serves individual and business customers, including local retailers, restaurants, and logistics players through its mobile platform and website. The company was founded in 2013 and is headquartered in Beijing, the People's Republic of China.

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