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Forrester Research Inc (FORR)



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Upturn Advisory Summary
08/28/2025: FORR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $12
1 Year Target Price $12
0 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -33.26% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 185.30M USD | Price to earnings Ratio - | 1Y Target Price 12 |
Price to earnings Ratio - | 1Y Target Price 12 | ||
Volume (30-day avg) 2 | Beta 0.94 | 52 Weeks Range 8.50 - 19.74 | Updated Date 08/28/2025 |
52 Weeks Range 8.50 - 19.74 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate 0.5 | Actual 0.51 |
Profitability
Profit Margin -21.53% | Operating Margin (TTM) 6.67% |
Management Effectiveness
Return on Assets (TTM) 1.41% | Return on Equity (TTM) -44.74% |
Valuation
Trailing PE - | Forward PE 7.55 | Enterprise Value 119500780 | Price to Sales(TTM) 0.45 |
Enterprise Value 119500780 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 7.56 | Shares Outstanding 19083000 | Shares Floating 11353431 |
Shares Outstanding 19083000 | Shares Floating 11353431 | ||
Percent Insiders 40.12 | Percent Institutions 52.08 |
Upturn AI SWOT
Forrester Research Inc

Company Overview
History and Background
Forrester Research, founded in 1983 by George Forrester Colony, provides research and advisory services on technology and its impact on business. Initially focused on personal computing, it expanded to cover broader technology trends and their influence on consumers and businesses.
Core Business Areas
- Research: Provides in-depth reports, data, and insights on technology, consumer behavior, and business strategy. Delivers actionable intelligence to help clients make better decisions.
- Advisory: Offers personalized consulting services to help clients apply Forrester's research to their specific business challenges. This includes strategic guidance, best practices, and implementation support.
- Events: Hosts conferences and events that bring together industry leaders, analysts, and clients to share insights and network.
Leadership and Structure
Christopher Andrews serves as the CEO. The organizational structure includes research, consulting, sales, marketing, and technology departments, with a focus on delivering integrated research and advisory services.
Top Products and Market Share
Key Offerings
- Forrester Waveu2122: A methodology for evaluating vendors in a specific technology market. It assesses vendors based on current offering, strategy, and market presence. Competitors include Gartner's Magic Quadrant and IDC MarketScape. Market share is difficult to pinpoint due to the bespoke nature of the reports, but Forrester Wave is considered a leading evaluation framework.
- Forrester Customer Experience Index (CX Indexu2122): A tool for measuring and benchmarking customer experience across industries. Provides insights into how companies can improve customer satisfaction and loyalty. Competitors include Medallia and Qualtrics. Revenue contribution is significant, with many companies using the CX Index to guide their customer experience strategies. Specific market share data is proprietary.
Market Dynamics
Industry Overview
The market for technology research and advisory services is competitive, driven by the increasing need for businesses to understand and navigate the complex technology landscape. Demand is influenced by digital transformation initiatives, emerging technologies, and the need for data-driven decision-making.
Positioning
Forrester Research positions itself as a leading independent research and advisory firm, providing objective and data-driven insights. Its competitive advantage lies in its deep industry expertise, rigorous research methodology, and focus on actionable intelligence.
Total Addressable Market (TAM)
The TAM for market research is estimated around $86 billion in 2023 and expected to grow to $107 billion in 2028. Forrester Research is positioned well to capture a significant portion of this growth, focusing on digital transformation and technology-related research.
Upturn SWOT Analysis
Strengths
- Strong brand reputation and credibility
- Deep industry expertise
- Rigorous research methodology
- Global presence
- Diverse range of research and advisory services
Weaknesses
- High price point compared to some competitors
- Reliance on subscription revenue
- Potential for disruption from alternative research sources
- Slower growth compared to some cloud-based SaaS alternatives
Opportunities
- Expanding into new geographic markets
- Developing new research products and services to address emerging technology trends
- Leveraging digital channels to reach a wider audience
- Acquiring complementary businesses
- Increased demand for AI-related insights
Threats
- Increased competition from other research firms and consulting companies
- Economic downturns that reduce corporate spending on research
- Disruption from open-source intelligence and alternative research sources
- Changing technology landscape that requires continuous adaptation
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- Gartner (IT)
- International Data Corporation (IDC)
Competitive Landscape
Forrester Research competes with other research and advisory firms based on the quality of its research, the depth of its expertise, and the value of its services. Its competitive advantages include its strong brand reputation, rigorous research methodology, and focus on actionable intelligence. Gartner is a larger competitor with a broader range of services, while IDC focuses more on technology market data.
Major Acquisitions
SiriusDecisions
- Year: 2018
- Acquisition Price (USD millions): 245
- Strategic Rationale: Expanded Forrester's B2B research and advisory capabilities.
Growth Trajectory and Initiatives
Historical Growth: Forrester Research has experienced moderate growth over the past decade, driven by the increasing demand for technology research and advisory services.
Future Projections: Analysts project continued growth in the coming years, driven by digital transformation initiatives and the need for data-driven decision-making. Revenue growth is expected to be in the mid-single digits.
Recent Initiatives: Forrester Research has recently focused on expanding its research coverage of emerging technologies such as AI, cloud computing, and cybersecurity. It has also invested in its digital platform to improve the customer experience.
Summary
Forrester Research is a reputable company in the technology research and advisory space, known for its in-depth reports and data-driven insights. While it faces competition from larger players and alternative research sources, it benefits from a strong brand and deep industry expertise. Revenue growth has slowed, but there are opportunities to capitalize on emerging technologies and expand into new markets. Its financial health is stable, though it needs to innovate and adapt to maintain its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Forrester Research Inc. Investor Relations, SEC filings, Yahoo Finance, MarketWatch, company reports, analyst reports.
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data is approximate and based on industry estimates. The AI-based rating is based on an algorithm and is subject to limitations.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Forrester Research Inc
Exchange NASDAQ | Headquaters Cambridge, MA, United States | ||
IPO Launch date 1996-11-26 | Founder, Chairman, CEO & President Mr. George F. Colony | ||
Sector Industrials | Industry Consulting Services | Full time employees 1465 | Website https://www.forrester.com |
Full time employees 1465 | Website https://www.forrester.com |
Forrester Research, Inc. operates as an independent research and advisory company in the United States, Europe, the United Kingdom, Canada, Asia Pacific, and internationally. It operates in three segments: Research, Consulting, and Events. The Research segment primary subscription research services include Forrester Decisions which are designed to provide business and technology leaders with a proven path to growth through customer obsession. This segment delivers content, such as future trends, predictions, and market forecasts; deep consumer and business buyer data and insights; curated best practice models and tools to run business functions; operational and performance benchmarking data; and technology and service market landscapes and vendor evaluations. Its Consulting segment provides consulting projects, include conducting maturity assessments, prioritizing best practices, developing strategies, building business cases, selecting technology vendors, structuring organizations, developing content marketing strategies and collateral, and sales tools; and advisory services. The Events segment hosts events related to business-to-business marketing, sales and product leadership, customer experience, security and risk, and new technology and innovation. It sells its products and services through direct sales force. Forrester Research, Inc. was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.

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