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Upturn AI Summary - About
Forrester Research Inc(FORR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FORR
11/04/2026: FORR (2-star) is a SELL. SELL for 3 days. Simulated Profits (-18.19%). Updated daily EoD!
Forrester Research is an established provider of market research, consulting, and advisory services tailored for business and technology leaders. Its core strength lies in its long-standing focus on customer experience and marketing strategy, supported by a subscription-based revenue model. The primary growth opportunity involves integrating AI-driven insights into its 'Forrester Decisions' platform to increase enterprise value. However, the company faces significant competitive pressure from larger research firms and the risk of commoditization from AI tools. The stock may best suit growth-oriented investors interested in enterprise services, provided they monitor the firm's successful transition to modern digital delivery and executive leadership continuity.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is moderate and tied to enterprise spending cycles rather than hyper-growth digital trends. |
| Momentum investor | Weak fit | The stock often lacks the sustained high-velocity price action required for pure momentum strategies. |
| Value investor | Mixed fit | Valuation is often tied to market perceptions of research relevance rather than deep-value asset backing. |
| Dividend investor | Weak fit | The company does not prioritize regular dividend payouts as part of its capital allocation strategy. |
| Low-risk investor | Mixed fit | Revenue is relatively stable due to subscriptions, but smaller cap size introduces higher volatility than larger incumbents. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Smaller market cap and sensitivity to economic cycles create higher price fluctuations. |
| Valuation risk | Medium | The stock's valuation is sensitive to analyst growth expectations and research renewal rates. |
| Competition risk (AI and Research) | High | Direct competition from firms like Gartner and potential disruption by free AI tools threatens the core business model. |
| Business quality | Medium | The business has established brand equity but operates in a highly competitive and labor-intensive industry. |
| Dividend income | Low / none | Investors should not expect income generation from this stock. |
| Execution risk | Medium | Success depends on retaining talent and effectively transitioning clients to newer research platforms. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -25.03% | Avg. Invested days 25 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/04/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 182.20M USD | Price to earnings Ratio - | 1Y Target Price 12 |
Price to earnings Ratio - | 1Y Target Price 12 | ||
Volume (30-day avg) 107.8K shares | Beta 0.99 | 52 Weeks Range 4.88 - 12.75 | Updated Date 11/04/2026 |
52 Weeks Range 4.88 - 12.75 | Updated Date 11/04/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Research Subscriptions | Forrester Decisions and role-based research services for IT and marketing leaders. | The company's primary reliable income source derived from ongoing client memberships. |
| Consulting Services | Customized strategy projects and advisory workshops. | Project-based revenue that can be lumpy but provides high-value client integration. |
| Events | Industry summits and conferences. | Secondary revenue stream that also serves as a crucial networking and sales acquisition tool. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When After Market | Estimate 0.12 | Actual 0.13 |
Profitability
Profit Margin -12.03% | Operating Margin (TTM) 2.14% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) -30.28% |
Valuation
Trailing PE - | Forward PE 17.33 | Enterprise Value 120.69M | Price to Sales(TTM) 0.49 |
Enterprise Value 120.69M | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 4.25 | Shares Outstanding 19.04M | Shares Floating 9.68M |
Shares Outstanding 19.04M | Shares Floating 9.68M | ||
Percent Insiders 40.5 | Percent Institutions 60.41 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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