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Gambling.com Group Ltd (GAMB)
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Upturn Advisory Summary
01/09/2026: GAMB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $8.79
1 Year Target Price $8.79
| 7 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2.52% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 188.92M USD | Price to earnings Ratio 105.8 | 1Y Target Price 8.79 |
Price to earnings Ratio 105.8 | 1Y Target Price 8.79 | ||
Volume (30-day avg) 7 | Beta 0.87 | 52 Weeks Range 4.60 - 17.14 | Updated Date 01/9/2026 |
52 Weeks Range 4.60 - 17.14 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.22% | Operating Margin (TTM) 18.93% |
Management Effectiveness
Return on Assets (TTM) 9.41% | Return on Equity (TTM) 1.46% |
Valuation
Trailing PE 105.8 | Forward PE - | Enterprise Value 266876879 | Price to Sales(TTM) 1.22 |
Enterprise Value 266876879 | Price to Sales(TTM) 1.22 | ||
Enterprise Value to Revenue 1.73 | Enterprise Value to EBITDA 10.91 | Shares Outstanding 35166896 | Shares Floating 17304223 |
Shares Outstanding 35166896 | Shares Floating 17304223 | ||
Percent Insiders 43.7 | Percent Institutions 49.66 |
Upturn AI SWOT
Gambling.com Group Ltd
Company Overview
History and Background
Gambling.com Group Ltd. was founded in 2006 with the aim of becoming a leading independent online gambling affiliate. The company has since grown significantly, expanding its reach across multiple regulated markets and establishing a strong reputation for providing high-quality content and data to players. Key milestones include its listing on the Nasdaq stock exchange in 2021, which provided capital for further expansion and acquisitions.
Core Business Areas
- Affiliate Marketing Services: Gambling.com Group Ltd operates a portfolio of specialized websites that provide reviews, comparisons, and news related to online casinos, sports betting, and lottery. Their primary revenue comes from directing players to licensed operators and earning commissions based on player activity (e.g., first-time deposits, revenue share).
- Content Creation and SEO: A core competency is creating engaging and informative content optimized for search engines, attracting organic traffic from individuals seeking to place bets or play casino games. This involves in-depth reviews, strategy guides, and news updates.
- Data and Analytics: The company leverages data analytics to understand user behavior, optimize conversion rates, and identify emerging trends in the online gambling market, enabling them to provide valuable insights to both players and operators.
Leadership and Structure
Gambling.com Group Ltd is led by a management team with extensive experience in iGaming and digital marketing. Key executives include Oscar Mickwitz (CEO), Kevin Smith (CFO), and other experienced professionals overseeing operations, marketing, and technology. The company has a geographically distributed workforce, with operations and development teams in various locations.
Top Products and Market Share
Key Offerings
- Website Network (Gambling.com, Bookies.com, Casinos.com, etc.): A portfolio of high-authority websites providing unbiased reviews, comparisons, and in-depth information on online gambling operators and products across various markets, including the US, UK, and Europe. Market share within the affiliate marketing space is fragmented, but these brands are considered top-tier in their respective niches. Competitors include Catena Media, Better Collective, and various smaller independent affiliate sites.
- Market Intelligence and Data Services: Providing valuable data and insights to B2B partners (online operators) on player acquisition trends, market performance, and regulatory changes. Specific market share data for this service is not publicly disclosed but is a growing component of their offering. Competitors in this space include various market research firms and data analytics providers within the iGaming industry.
Market Dynamics
Industry Overview
The online gambling industry, particularly in the US, is experiencing rapid growth due to the legalization and regulation of sports betting and online casinos in an increasing number of states. This presents significant opportunities for affiliate marketing companies that can effectively guide players to licensed operators. The market is highly competitive, with a constant influx of new operators and a growing demand for reliable information from consumers.
Positioning
Gambling.com Group Ltd is well-positioned as a leading independent affiliate in the growing US market. Their strength lies in their established brand recognition, high-quality content, strong SEO capabilities, and focus on regulated markets. They differentiate themselves through transparency and a player-centric approach.
Total Addressable Market (TAM)
The global online gambling market is projected to reach hundreds of billions of dollars in the coming years. The US market, in particular, is a significant and rapidly expanding segment of this TAM. Gambling.com Group Ltd is focused on capturing a growing share of the affiliate revenue within the regulated US online gambling market, which is a substantial portion of the overall TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the affiliate marketing space.
- High-quality, SEO-optimized content.
- Focus on regulated markets, ensuring long-term viability.
- Experienced management team with deep industry knowledge.
- Diversified revenue streams through multiple product offerings.
Weaknesses
- Dependence on a limited number of B2B partners (operators).
- Potential for regulatory changes to impact specific markets.
- Competition from established and emerging affiliate players.
- Reliance on organic traffic can be affected by search engine algorithm changes.
Opportunities
- Continued expansion and legalization of online gambling in more US states.
- Acquisition of complementary businesses to expand market reach and offerings.
- Development of new affiliate products and services.
- Leveraging data analytics for enhanced player targeting and operator partnerships.
- Expansion into emerging international markets.
Threats
- Increased competition from other affiliate marketers and operators' in-house marketing.
- Changes in affiliate commission structures by operators.
- Stricter regulations on online gambling advertising and affiliate marketing.
- Economic downturns impacting consumer discretionary spending on gambling.
- Cybersecurity risks and data breaches.
Competitors and Market Share
Key Competitors
- Catena Media (CTM.ST)
- Better Collective (BETC:DC)
Competitive Landscape
Gambling.com Group Ltd benefits from its strong brand equity and focus on high-quality, data-driven content, which attracts a loyal player base and strong organic traffic. Their primary advantage lies in their agility and ability to adapt quickly to evolving market regulations and player preferences. However, competitors also have significant resources and established networks. A disadvantage could be their relatively newer presence in some rapidly expanding markets compared to some longer-standing international players.
Major Acquisitions
Pariplay Ltd. (via parent entity NeoGames S.A.R.L., which Gaming.com Group has a relationship with)
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: While not a direct acquisition by GAMB, the relationship and potential synergies with NeoGames (which acquired Pariplay) aim to strengthen the content and gaming solutions offered to their operator partners, indirectly benefiting their affiliate business by providing access to leading gaming content.
BookieBoost
- Year: 2022
- Acquisition Price (USD millions): 20
- Strategic Rationale: Acquisition to bolster their US sports betting affiliate offering and enhance their data analytics capabilities in this key growth market.
Growth Trajectory and Initiatives
Historical Growth: Gambling.com Group Ltd has demonstrated consistent historical growth, fueled by strategic market entries, content development, and effective SEO strategies. Their expansion into the US market has been a significant growth driver in recent years.
Future Projections: Analyst projections generally indicate continued revenue and earnings growth for Gambling.com Group Ltd, driven by the ongoing expansion of regulated online gambling markets and the company's ability to capture market share. Specific EPS and revenue growth rate projections would be available from financial analyst reports.
Recent Initiatives: Recent initiatives include expanding their presence in newly regulated US states, enhancing their technology infrastructure, and exploring strategic partnerships or acquisitions to further solidify their market position.
Summary
Gambling.com Group Ltd is a robust player in the online gambling affiliate marketing space, demonstrating strong historical growth and a clear strategy focused on regulated markets. Their strengths lie in content quality, SEO expertise, and brand recognition, positioning them well to capitalize on the booming US market. Key areas to watch include the competitive landscape and evolving regulatory environments, which could impact future growth trajectories.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Gambling.com Group Ltd Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry analysis reports
- Financial news outlets
Disclaimers:
This information is provided for informational purposes only and does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data and financial figures are estimates and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gambling.com Group Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-23 | Co-Founder, CEO & Chairman of the Board Mr. Charles Hanson Gillespie | ||
Sector Consumer Cyclical | Industry Gambling | Full time employees 600 | |
Full time employees 600 | |||
Gambling.com Group Limited operates as a performance marketing company for the online gambling industry in North America, the United Kingdom, Ireland, rest of Europe, and internationally. The company offers digital marketing, and consumer and enterprise data subscription services for iGaming and social casino products. It also operates various branded websites, including Gambling.com, Bookies.com, Casinos.com, and Freebets.com. Gambling.com Group Limited was incorporated in 2006 and is based in Saint Helier, Jersey.
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