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Upturn AI SWOT - About
Genius Sports Ltd (GENI)
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Upturn Advisory Summary
07/09/2025: GENI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $12.57
1 Year Target Price $12.57
| 11 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.26% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.47B USD | Price to earnings Ratio - | 1Y Target Price 12.57 |
Price to earnings Ratio - | 1Y Target Price 12.57 | ||
Volume (30-day avg) 15 | Beta 1.87 | 52 Weeks Range 5.42 - 11.40 | Updated Date 07/9/2025 |
52 Weeks Range 5.42 - 11.40 | Updated Date 07/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.54% | Operating Margin (TTM) -13.68% |
Management Effectiveness
Return on Assets (TTM) -3.95% | Return on Equity (TTM) -7.25% |
Valuation
Trailing PE - | Forward PE 188.68 | Enterprise Value 2277586264 | Price to Sales(TTM) 4.62 |
Enterprise Value 2277586264 | Price to Sales(TTM) 4.62 | ||
Enterprise Value to Revenue 4.26 | Enterprise Value to EBITDA 145.43 | Shares Outstanding 236876000 | Shares Floating 214928986 |
Shares Outstanding 236876000 | Shares Floating 214928986 | ||
Percent Insiders 8.64 | Percent Institutions 91.31 |
Upturn AI SWOT
Genius Sports Ltd
Company Overview
History and Background
Genius Sports Ltd was founded in 2000. Initially focused on sports data collection, it evolved into a leading provider of technology solutions for the sports, betting, and media industries through strategic acquisitions and partnerships.
Core Business Areas
- Betting Technology, Content & Services: Provides betting operators with live sports data, pre-match and in-play odds, trading tools, and risk management services.
- Sportstech: Provides technology solutions for sports leagues and federations, including data capture, officiating technology, and video analytics. Main focus is on the end-to-end automation of sports from the capture of data at the venue to consumption by sports fans and other business partners.
- Media Technology, Content & Services: Offers content and technology solutions to media companies, including live streaming, highlights, and data visualizations, to enhance fan engagement.
Leadership and Structure
Mark Locke serves as CEO. The company has a board of directors and operates with a functional organizational structure across its core business areas.
Top Products and Market Share
Key Offerings
- Official Data: Provides official live data feeds from sports leagues, powering in-play betting and media applications. Market share in official sports data is estimated to be significant but not definitively published. Competitors include Sportradar (SRAD) and Stats Perform. Key component to providing official data which can be sold and licenced is through officiating technology.
- Official Live Betting Data: Delivers highly reliable in-game data and video streams to sportsbook operators to provide best-in-class user experience. Competitors include Sportradar (SRAD) and Stats Perform. Market share data is not available however revenues from Betting Technology, Content & Services are a strong indicator.
- Streaming Solutions: Offers live streaming technology for sports leagues, federations, and media companies. Competitors include Sportradar and IMG Arena. Market share data is not available, but revenue from Media Technology can be indicative.
Market Dynamics
Industry Overview
The sports data and technology market is experiencing rapid growth driven by the expansion of sports betting, increased demand for fan engagement, and the proliferation of digital media. Growing at an estimated rate of 10-15% yearly.
Positioning
Genius Sports Ltd. is positioned as a leading provider of official data and technology solutions. Competitive advantages include exclusive data rights with major sports leagues, a comprehensive product portfolio, and a strong global presence. This allows the company to capitalize on the expansion of legalized sports wagering globally.
Total Addressable Market (TAM)
Estimates vary, but the global sports data and technology market is projected to reach tens of billions of USD in the coming years. Genius Sports is well-positioned to capture a significant share of this TAM by virtue of exclusive data rights.
Upturn SWOT Analysis
Strengths
- Exclusive data rights with major sports leagues (e.g., NFL)
- Comprehensive product portfolio
- Strong global presence
- Technological Expertise
- Strategic Partnerships
Weaknesses
- Dependence on key league partnerships
- High operating costs
- Potential for regulatory challenges
- Limited brand recognition outside the industry
Opportunities
- Expansion of sports betting in the US and globally
- Growth in fan engagement and digital media
- Development of new technologies and products (e.g., AI-driven analytics)
- Expansion into new sports and markets
- Increasing demand for integrity services
Threats
- Competition from other sports data and technology providers
- Loss of key league partnerships
- Changes in regulations related to sports betting
- Economic downturn affecting sports spending
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- SRAD
Competitive Landscape
Genius Sports competes with Sportradar (SRAD), Stats Perform, and other companies. Its key advantage lies in exclusive data rights, but competition is intense.
Growth Trajectory and Initiatives
Historical Growth: Genius Sports has experienced substantial revenue growth in recent years, driven by the expansion of sports betting and its strong position in the market.
Future Projections: Analyst estimates vary, but generally project continued revenue growth for Genius Sports, driven by the factors mentioned above. Specific projections are subject to change.
Recent Initiatives: Recent initiatives include securing new data rights deals, expanding into new sports, and developing innovative technology solutions.
Summary
Genius Sports is a key player in the sports data and technology industry, particularly well-positioned to leverage the growth of legalized sports wagering. The company's exclusive data deals are a major strength, but competition remains fierce. They must maintain good relations with their league partners in order to maintain the company's growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. All financial numbers are based on historic financial statements or estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Genius Sports Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-04-21 | Co-Founder, CEO & Director Mr. Mark Locke | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1850 | Website https://www.geniussports.com |
Full time employees 1850 | Website https://www.geniussports.com | ||
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns. The company was formerly known as Genius Sports Group Limited and changed its name to Genius Sports Limited in April 2021. Genius Sports Limited was founded in 2001 and is based in London, the United Kingdom.
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