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Upturn AI Summary - About
Genius Sports Ltd(GENI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GENI
09/25/2026: GENI (1-star) is currently NOT-A-BUY. Pass it for now.
Genius Sports Ltd is a technology company that provides the essential data, streaming, and marketing infrastructure for the global sports betting industry. The company holds a leading position through exclusive official data partnerships with major organizations like the NFL and the English Premier League. Its primary growth opportunity lies in the continued expansion of regulated sports betting and the scaling of its proprietary marketing technology. Risks include high dependency on these league contracts, competitive pressure on data rights costs, and potential shifts in sports betting regulations. The stock may suit growth-oriented investors, though it carries volatility and should be monitored for upcoming contract renewals and EBITDA margin progress.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Genius Sports operates in the high-growth sports betting and data industry with a scalable technology platform. |
| Momentum investor | Mixed fit | Momentum appeal depends on positive price trends and sustained news flow regarding league partnerships. |
| Value investor | Weak fit | The company is in a growth phase, prioritizing revenue expansion over traditional value metrics like P/E ratios. |
| Dividend investor | Weak fit | The company does not pay dividends and reinvests all capital into expansion. |
| Low-risk investor | Weak fit | The stock exhibits high volatility and faces regulatory and competitive risks inherent to the sports tech industry. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock often reacts strongly to news regarding league partnerships and legislative changes. |
| Valuation risk | Medium / high | As a growth stock, valuation is sensitive to interest rates and shifts in long-term earnings growth expectations. |
| Competition risk (data rights competition) | High | Aggressive bidding for exclusive data rights from rivals can compress margins or result in lost contracts. |
| Business quality | Medium | The business benefits from long-term, sticky partnerships but remains dependent on third-party sports leagues. |
| Dividend income | Low / none | Investors should not expect income generation from this equity. |
| Execution risk | Medium | Successfully integrating new acquisitions and scaling marketing tech requires consistent operational discipline. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit 41.43% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.55B USD | Price to earnings Ratio - | 1Y Target Price 11.03 |
Price to earnings Ratio - | 1Y Target Price 11.03 | ||
Volume (30-day avg) 6.1M shares | Beta 1.88 | 52 Weeks Range 3.83 - 13.53 | Updated Date 09/25/2026 |
52 Weeks Range 3.83 - 13.53 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Betting Technology | Official data rights, odds compilation, and streaming services for operators. | This is the core engine, selling essential data to betting sites. |
| Media Technology | Digital marketing services and fan engagement platforms. | This helps companies advertise efficiently to sports fans. |
| Sports Technology | Data collection software for leagues and federations. | This provides the back-end infrastructure for sports organizations. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 51.02 | Enterprise Value 2.30B | Price to Sales(TTM) 1.96 |
Enterprise Value 2.30B | Price to Sales(TTM) 1.96 | ||
Enterprise Value to Revenue 2.92 | Enterprise Value to EBITDA 152.66 | Shares Outstanding 267.63M | Shares Floating 214.80M |
Shares Outstanding 267.63M | Shares Floating 214.80M | ||
Percent Insiders 9.06 | Percent Institutions 91.9 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Genius Sports Ltd
Exchange NYSE | Headquarters - | ||
IPO Launch date 2021-04-21 | Co-Founder & CEO Mr. Mark Adrian Locke | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.geniussports.com |
Full time employees 2000 | Website https://www.geniussports.com | ||
Genius Sports Limited provides technology-led products and services to the sports, sports betting, and sports media industries in the Americas, Europe, and internationally. It offers technology infrastructure for the collection, integration, and distribution of live optical tracking, event data, and video for league's operations; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also develops additional tools that help sports leagues deepen fan engagement; and digital content and gamification solutions, as well as provides consumer insights and fan intelligence services. In addition, it provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; and live streaming services. Further, the company offers BetVision, an interactive single-screen live streaming solution that provides integrated bet slip, real-time team and player statistics, personalized, and augmented viewing modes; and FanHub, an advertising solution that helps in creation, delivery, and optimization of digital marketing campaigns, including data-driven personalized ad creative and programmatic media buying. The company was formerly known as Genius Sports Group Limited and changed its name to Genius Sports Limited in April 2021. Genius Sports Limited was founded in 2001 and is headquartered in London, the United Kingdom.
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