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Genius Sports Ltd (GENI)
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Upturn Advisory Summary
12/29/2025: GENI (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $15.53
1 Year Target Price $15.53
| 11 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 52.83% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/29/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.60B USD | Price to earnings Ratio - | 1Y Target Price 15.53 |
Price to earnings Ratio - | 1Y Target Price 15.53 | ||
Volume (30-day avg) 15 | Beta 1.94 | 52 Weeks Range 8.15 - 13.73 | Updated Date 12/29/2025 |
52 Weeks Range 8.15 - 13.73 | Updated Date 12/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.71% | Operating Margin (TTM) -8.02% |
Management Effectiveness
Return on Assets (TTM) -7.81% | Return on Equity (TTM) -18.65% |
Valuation
Trailing PE - | Forward PE 105.26 | Enterprise Value 2419637145 | Price to Sales(TTM) 4.3 |
Enterprise Value 2419637145 | Price to Sales(TTM) 4.3 | ||
Enterprise Value to Revenue 4 | Enterprise Value to EBITDA 152.66 | Shares Outstanding 238718120 | Shares Floating 219446406 |
Shares Outstanding 238718120 | Shares Floating 219446406 | ||
Percent Insiders 8.07 | Percent Institutions 95.7 |
Upturn AI SWOT
Genius Sports Ltd
Company Overview
History and Background
Genius Sports Limited (NYSE: GENI) was founded in 2012. It has evolved into a leading provider of sports data, technology, and fan engagement solutions. Key milestones include significant acquisitions and partnerships that have expanded its reach and product offerings in the global sports betting and media industries.
Core Business Areas
- Sports Content: Acquisition, distribution, and monetization of official sports data and video streams for sports betting, media, and technology businesses worldwide.
- Sports Technology: Development and deployment of advanced technology solutions, including data capture, integrity monitoring, and fan engagement platforms for leagues, federations, and media companies.
- Data, Technology & Services: Provision of end-to-end solutions that leverage data and technology to enhance fan engagement, optimize operations, and create new revenue streams for sports organizations and betting operators.
Leadership and Structure
Genius Sports is led by a management team with extensive experience in the sports, technology, and media sectors. The company operates with a global structure, with teams focused on product development, sales, data acquisition, and operational support across various regions.
Top Products and Market Share
Key Offerings
- Official Sports Data: Genius Sports provides live, in-play data feeds from sports events, crucial for accurate and fast betting odds. Competitors include Sportradar and Stats Perform. Market share is significant, particularly in regulated markets, though precise figures are proprietary.
- Video Streams: Offers live video streams of sporting events to betting operators, enhancing the in-play betting experience. Competitors include Sportradar and various content aggregators. This is a core offering with substantial market penetration.
- Betting Solutions: Provides technology and services to sports betting operators, including odds compilation, risk management, and platform solutions. Competitors include Sportradar, Kambi, and Bet365 (as an operator). This segment is critical to their revenue.
- Fan Engagement Tools: Develops interactive solutions and content for sports fans, including fantasy sports, prediction games, and personalized content. Competitors include various fantasy sports providers and media companies. This is a growing area of focus.
- Data Integrity Services: Offers services to detect and prevent match-fixing and betting-related corruption using advanced data analytics. Competitors include Sportradar and specialized integrity units. This is a vital service for sports organizations.
Market Dynamics
Industry Overview
The sports data and betting technology industry is characterized by rapid growth, driven by the expansion of regulated sports betting markets, increasing demand for real-time data, and the growing importance of fan engagement. Technological advancements in data analytics, AI, and streaming are transforming the landscape.
Positioning
Genius Sports is positioned as a leading global provider of official sports data and technology solutions. Its key competitive advantages include strong relationships with sports federations for exclusive data rights, a robust technological infrastructure, and a deep understanding of the sports betting and media markets.
Total Addressable Market (TAM)
The global sports betting market is estimated to be worth hundreds of billions of dollars, with the sports data and technology segment representing a significant portion of this. Genius Sports is well-positioned to capture a substantial share of this TAM through its comprehensive offerings and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Exclusive official data rights with major sports leagues.
- Robust and scalable technology platform.
- Strong relationships with sports betting operators.
- Diversified revenue streams across data, technology, and services.
- Global presence and operational capabilities.
Weaknesses
- Reliance on a limited number of large clients.
- Potential for increased competition from technology giants.
- High upfront investment in data acquisition rights.
- Profitability challenges in a high-growth, investment-heavy industry.
Opportunities
- Expansion of regulated sports betting markets globally.
- Growth in media rights and fan engagement solutions.
- Leveraging AI and machine learning for enhanced analytics and product development.
- Strategic acquisitions to expand service offerings and market reach.
- Partnerships with emerging sports and esports leagues.
Threats
- Changes in regulatory environments for sports betting.
- Intensifying competition from established players and new entrants.
- Data breaches and cybersecurity risks.
- Economic downturns impacting consumer spending on betting and entertainment.
- Shifts in consumer preferences and engagement patterns.
Competitors and Market Share
Key Competitors
- Sportradar Group AG (SRDR)
- Stats Perform
Competitive Landscape
Genius Sports competes in a dynamic market with key players like Sportradar and Stats Perform. While Sportradar is often seen as the market leader by revenue and market share, Genius Sports holds significant advantages through its exclusive official data rights with major sports leagues and its robust technological infrastructure. Their focus on regulated markets and strong operator relationships provides a solid foundation for continued growth. However, the high cost of data acquisition and the need for continuous innovation present ongoing challenges.
Major Acquisitions
Betgenius
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Betgenius bolstered Genius Sports' betting solutions offering and expanded its customer base within the sports betting operator segment.
DraftKings (data partnership), FanDuel (data partnership)
- Year: Ongoing
- Acquisition Price (USD millions):
- Strategic Rationale: Strategic partnerships are crucial for data distribution and revenue generation, expanding reach and embedding Genius Sports' services within leading betting platforms.
Growth Trajectory and Initiatives
Historical Growth: Genius Sports has demonstrated significant historical growth, driven by the expansion of the sports betting market and its strategic acquisition of exclusive data rights. Its revenue has consistently increased year-over-year.
Future Projections: Analyst projections generally indicate continued revenue growth for Genius Sports, supported by the ongoing legalization of sports betting and the company's expanding product suite. Profitability is expected to improve as the company scales and benefits from its investments.
Recent Initiatives: Recent initiatives include strategic partnerships with new leagues and federations, the development of innovative fan engagement products, and investments in technology to enhance data analytics and live streaming capabilities.
Summary
Genius Sports is a strong player in the rapidly growing sports data and technology market, fueled by the expansion of regulated sports betting. Its exclusive data rights and robust technology are key strengths. However, it faces intense competition and high operational costs. Continued focus on innovation, strategic partnerships, and market expansion will be crucial for sustaining its growth trajectory and improving profitability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company investor relations filings (e.g., 10-K, 10-Q)
- Financial news outlets
- Industry research reports
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share figures are estimates and subject to change. Investing in the stock market involves risks, and this information should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Genius Sports Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-04-21 | Co-Founder, CEO & Director Mr. Mark Locke | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1850 | Website https://www.geniussports.com |
Full time employees 1850 | Website https://www.geniussports.com | ||
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns. The company was formerly known as Genius Sports Group Limited and changed its name to Genius Sports Limited in April 2021. Genius Sports Limited was founded in 2001 and is based in London, the United Kingdom.
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