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Upturn AI SWOT - About
GreenTree Hospitality Group Ltd (GHG)
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Upturn Advisory Summary
06/30/2025: GHG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3.6
1 Year Target Price $3.6
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -32.35% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 214.22M USD | Price to earnings Ratio 14.07 | 1Y Target Price 3.6 |
Price to earnings Ratio 14.07 | 1Y Target Price 3.6 | ||
Volume (30-day avg) 1 | Beta 0.48 | 52 Weeks Range 1.93 - 3.40 | Updated Date 06/29/2025 |
52 Weeks Range 1.93 - 3.40 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.74% | Basic EPS (TTM) 0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.19% | Operating Margin (TTM) -10.42% |
Management Effectiveness
Return on Assets (TTM) 2.89% | Return on Equity (TTM) 7.22% |
Valuation
Trailing PE 14.07 | Forward PE - | Enterprise Value 245395113 | Price to Sales(TTM) 0.16 |
Enterprise Value 245395113 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 5.51 | Shares Outstanding 66761600 | Shares Floating 10172754 |
Shares Outstanding 66761600 | Shares Floating 10172754 | ||
Percent Insiders 84.76 | Percent Institutions 11.91 |
Analyst Ratings
Rating 1 | Target Price 3.6 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
GreenTree Hospitality Group Ltd
Company Overview
History and Background
GreenTree Hospitality Group Ltd. was founded in 2004. It has grown to become a major hotel operator in China, focusing on the economy and mid-scale segments. Expansion has been driven through franchising and management agreements.
Core Business Areas
- Franchised Hotels: GreenTree primarily operates through a franchise model, allowing individual owners to operate hotels under its brand. This model provides rapid expansion with lower capital investment.
- Managed Hotels: GreenTree also directly manages some hotels. This model provides more control over quality and operations.
- Hotel Management Services: GreenTree also provides hotel management services for its franchises.
Leadership and Structure
The leadership team consists of experienced executives in the hospitality industry. The organizational structure includes departments for operations, franchising, marketing, finance, and development. Key figures include Alex Xu, Founder and Chairman.
Top Products and Market Share
Key Offerings
- GreenTree Inn: GreenTree Inn is the company's flagship economy hotel brand, focusing on providing affordable and comfortable accommodation. Market share information is challenging to pinpoint accurately for individual brands but the market is highly competitive. Competitors include Home Inn, Motel 168, and 7 Days Inn.
- Number of Hotels: Approx. 4,000 hotels in China (across all brands).
- GreenTree Eastern: GreenTree Eastern is a mid-scale hotel brand, offering more amenities and services compared to GreenTree Inn. Market share information is challenging to pinpoint accurately for individual brands. Competitors include Ji Hotel, Crystal Orange Hotel and Orange Hotel Select.
Market Dynamics
Industry Overview
The Chinese hospitality industry is experiencing rapid growth, driven by increasing domestic tourism and business travel. The economy and mid-scale segments are particularly competitive.
Positioning
GreenTree is positioned as a leading economy and mid-scale hotel operator in China. Its competitive advantages include a well-established brand, a large network of franchised hotels, and a focus on value for money.
Total Addressable Market (TAM)
The TAM for the Chinese hospitality industry is estimated to be substantial and growing, with projections reaching hundreds of billions of USD. GreenTree is well-positioned to capture a significant share of this market by focusing on expanding their network and increasing the brand recognisition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Large network of franchised hotels
- Experienced management team
- Focus on economy and mid-scale segments
Weaknesses
- Reliance on the Chinese market
- Exposure to economic fluctuations in China
- Potential for inconsistent quality across franchised hotels
- Brand recognition is not as strong internationally.
Opportunities
- Expanding into new geographic regions within China
- Developing new hotel brands to target different customer segments
- Leveraging technology to improve customer experience
- Strategic acquisitions
Threats
- Increased competition from other hotel operators
- Changes in government regulations
- Economic downturns
- Fluctuations in tourism demand
- Impact of global health crises on travel
Competitors and Market Share
Key Competitors
- H
- MAR
- HLT
Competitive Landscape
GreenTree is a regional player in China while larger players H, MAR, and HLT are global hotel chains. GreenTree Hospitality Group compete strongly due to a better cost-benefit analysis for hotels. They have a large geographical advantage in being closer to franchises in China
Major Acquisitions
No Significant Acquisition
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: Currently the company does not have any large acquisitions but has strategically focused on expanding the franchise.
Growth Trajectory and Initiatives
Historical Growth: Discuss GreenTree Hospitality Group Ltd's growth trends over the past years. Update with accurate data. Due to rapid fluctuations in financial data, I cannot provide numerical data. Please refer to investor relation pages.
Future Projections: Provide projections for GreenTree Hospitality Group Ltd's future growth based on analyst estimates. Update with accurate data. Due to rapid fluctuations in financial data, I cannot provide numerical data. Please refer to investor relation pages.
Recent Initiatives: Highlight recent strategic initiatives undertaken by GreenTree Hospitality Group Ltd.
Summary
GreenTree Hospitality Group is a dominant player in the Chinese market. They have a strong franchise network in China. Future revenue will depend on domestic tourism in China and the company must be wary of increasing competition and regulatory changes, but is positioned well for future growth in the budget space.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Annual Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is based on available information and may be subject to change. The analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on industry estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GreenTree Hospitality Group Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-27 | Founder, Chairman & CEO Mr. Alex S. Xu Ph.D. | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 2339 | Website https://www.998.com |
Full time employees 2339 | Website https://www.998.com | ||
GreenTree Hospitality Group Ltd., through its subsidiaries, develops leased-and-operated, and franchised-and-managed hotels and restaurants in the People's Republic of China. It engages in the food manufacturing business; and provision of information technology services. The company's wholesale business includes sale of prepared meals and frozen foods to supermarkets, distributors, and restaurant franchisees. It operates under the GreenTree, Da Niang, and Lu Gang or Bellagio brand names. The company was founded in 2004 and is headquartered in Shanghai, the People's Republic of China. GreenTree Hospitality Group Ltd. is a subsidiary of GreenTree Inns Hotel Management Group, Inc.
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