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Upturn AI Summary - About
Gold.com, Inc.(GOLD)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GOLD
10/02/2026: GOLD (3-star) is a SELL. SELL for 3 days. Simulated Profits (0.52%). Updated daily EoD!
Gold.com, Inc. is a leading integrated alternative assets platform that specializes in the trading, distribution, and financing of precious metals and collectibles. The company has a strong foundation built on a vertically integrated business model, ranging from direct-to-consumer e-commerce brands like JM Bullion to industrial-scale wholesale distribution and asset-backed lending. Its main growth opportunity lies in its ability to consolidate the alternative asset space through strategic acquisitions and platform-wide services like its co-branded credit card. However, the company faces risks from commodity price volatility and the potential for increased regulatory oversight. It may be well-suited for growth investors seeking exposure to precious metals and alternative finance.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is rapidly expanding its integrated platform and footprint in the alternative assets space. |
| Momentum investor | Strong fit while signal remains positive | Recent positive price momentum and high institutional interest support a strong fit. |
| Value investor | Mixed fit | While P/E ratios are moderate, the industry is highly cyclical and dependent on spot commodity prices. |
| Dividend investor | Strong fit | The company maintains a reliable quarterly dividend and has demonstrated the capacity for special payouts. |
| Low-risk investor | Weak fit | The business model is inherently tied to volatile commodity markets and precious metal price fluctuations. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Profitability is directly impacted by the spot price of gold and silver. |
| Valuation risk | Medium | The stock can trade at premiums based on macro-sentiment rather than intrinsic business value. |
| Competition risk | Medium | Rising competition in e-commerce brokerage for precious metals puts pressure on margins. |
| Business quality | Medium | The company's integrated platform provides a unique competitive moat in logistics and finance. |
| Dividend income | Medium | While dividends are paid, their sustainability depends on the cyclical nature of precious metals demand. |
| Execution risk | Medium | Scaling through acquisitions requires successful integration of disparate brands and supply chains. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 91.96% | Avg. Invested days 32 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.23B USD | Price to earnings Ratio 14.12 | 1Y Target Price 64.4 |
Price to earnings Ratio 14.12 | 1Y Target Price 64.4 | ||
Volume (30-day avg) 659.3K shares | Beta 0.62 | 52 Weeks Range 22.06 - 64.48 | Updated Date 10/02/2026 |
52 Weeks Range 22.06 - 64.48 | Updated Date 10/02/2026 | ||
Dividends yield (FY) 1.88% | Basic EPS (TTM) 2.98 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wholesale Sales | Trading and distribution of bullion bars and coins to dealers and mints. | The foundational revenue stream from high-volume B2B precious metals trading. |
| Direct-to-Consumer | Online retail sales through brands like JM Bullion and Goldline. | High-margin retail revenue generated by selling directly to individual collectors and investors. |
| Secured Lending | Asset-backed financing using bullion and rare coins as collateral. | A stable interest-income stream leveraging the company's asset valuation and storage expertise. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-02 | When After Market | Estimate 0.96 | Actual 0.83 |
Profitability
Profit Margin 0.32% | Operating Margin (TTM) 0.45% |
Management Effectiveness
Return on Assets (TTM) 2.82% | Return on Equity (TTM) 10.8% |
Valuation
Trailing PE 14.12 | Forward PE 12.95 | Enterprise Value 783.13M | Price to Sales(TTM) 0.05 |
Enterprise Value 783.13M | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.03 | Enterprise Value to EBITDA 3.81 | Shares Outstanding 29.15M | Shares Floating 19.92M |
Shares Outstanding 29.15M | Shares Floating 19.92M | ||
Percent Insiders 32.67 | Percent Institutions 60.74 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Gold.com, Inc.
Exchange NYSE | Headquarters Costa Mesa, CA, United States | ||
IPO Launch date 2002-07-30 | CEO & Director Mr. Gregory N. Roberts | ||
Sector Financial Services | Industry Capital Markets | Full time employees 1303 | Website https://www.gold.com |
Full time employees 1303 | Website https://www.gold.com | ||
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.
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