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Lazydays Holdings Inc (GORV)


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Upturn Advisory Summary
10/15/2025: GORV (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10
1 Year Target Price $10
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.71% | Avg. Invested days 13 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.84M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 1 | Beta 1.55 | 52 Weeks Range 1.83 - 46.80 | Updated Date 10/17/2025 |
52 Weeks Range 1.83 - 46.80 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -129.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -22.31% | Operating Margin (TTM) -3.84% |
Management Effectiveness
Return on Assets (TTM) -3.97% | Return on Equity (TTM) -144.87% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 311097928 | Price to Sales(TTM) 0.01 |
Enterprise Value 311097928 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA -8.4 | Shares Outstanding 3735655 | Shares Floating 682840 |
Shares Outstanding 3735655 | Shares Floating 682840 | ||
Percent Insiders 0.47 | Percent Institutions 89.17 |
Upturn AI SWOT
Lazydays Holdings Inc

Company Overview
History and Background
Lazydays Holdings, Inc. was founded in 1976 in Seffner, Florida. Initially a single dealership, it has grown through acquisitions and organic expansion to become a major player in the RV industry, offering sales, service, and finance.
Core Business Areas
- RV Sales: Sells new and pre-owned recreational vehicles (RVs), including motorhomes, travel trailers, fifth wheels, and other towables.
- RV Service and Parts: Provides RV maintenance, repair services, and sells RV parts and accessories.
- RV Finance and Insurance: Offers financing and insurance products to RV purchasers.
Leadership and Structure
John North is the CEO. The company operates with a functional organizational structure, with departments for sales, service, finance, marketing, and administration.
Top Products and Market Share
Key Offerings
- New RV Sales: Sells new RVs from various manufacturers. Market share data is fragmented across manufacturers and dealerships. Competitors include Camping World, RV Retailer, and local dealerships.
- Used RV Sales: Sells pre-owned RVs. Market share data is fragmented across manufacturers and dealerships. Competitors include Camping World, RV Retailer, and local dealerships.
- Service and Parts: Provides RV repair and maintenance services. Revenue from service and parts contributes significantly to overall profitability. Competitors include Camping World, local RV repair shops, and mobile RV technicians.
Market Dynamics
Industry Overview
The RV industry experiences cyclical trends influenced by economic conditions, fuel prices, and consumer confidence. Demand is driven by an aging population and increased interest in outdoor recreation.
Positioning
Lazydays positions itself as a premium RV retailer offering a wide selection of RVs, superior customer service, and comprehensive service and parts offerings. It competes on breadth of selection and service quality.
Total Addressable Market (TAM)
The total RV market size is estimated to be billions of dollars annually. Lazydays is positioned to capture a significant portion through its dealership network and service offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large inventory and selection of RVs
- Comprehensive service and parts offerings
- Experienced management team
- Established dealer network
Weaknesses
- Dependence on economic conditions
- Exposure to seasonality
- High inventory carrying costs
- Customer concentration in specific regions
- Potential for warranty claims
Opportunities
- Expansion into new geographic markets
- Increased demand for RV rentals
- Growth in online RV sales
- Acquisition of smaller RV dealerships
- Development of new RV service offerings
Threats
- Economic downturns
- Rising fuel prices
- Increased competition from online retailers
- Changes in government regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- CWH
- RVR
- GDRV
Competitive Landscape
Lazydays competes with other large RV retailers and smaller regional dealerships. Its competitive advantage lies in its brand recognition, wide selection, and customer service.
Major Acquisitions
Bucars RV Centre
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into the Canadian market
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of dealership network. The growth is influenced by the seasonality nature of RV sales
Future Projections: Analyst projections anticipate continued growth contingent on economic conditions and industry trends.
Recent Initiatives: Recent initiatives may include expansion into new markets and focus on improving customer experience and profitability.
Summary
Lazydays is a prominent RV retailer with a recognizable brand and extensive service offerings. While its performance is susceptible to economic cycles and seasonality, it benefits from a strategic focus on customer experience and expanding market reach. The company's strong brand and established dealer network provide a solid foundation, while potential economic downturns and changing consumer preferences pose challenges. Overall, Lazydays exhibits a mix of strengths and weaknesses in a cyclical industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market conditions are subject to change. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lazydays Holdings Inc
Exchange NASDAQ | Headquaters Tampa, FL, United States | ||
IPO Launch date 2015-11-25 | CEO & Director Mr. Ronald K. Fleming | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 800 | Website https://www.lazydays.com |
Full time employees 800 | Website https://www.lazydays.com |
Lazydays Holdings, Inc., through its subsidiaries, operates and manages recreational vehicle dealerships under the Lazydays brand in the United States. The company sells new and pre-owned recreational vehicles (RVs), and related parts and accessories. It also provides RV repair and services, as well as arranges financing and extended service contracts for RV sales through third-party financing sources and extended warranty providers; and insurance products. The company was founded in 1976 and is headquartered in Tampa, Florida.

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