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Upturn AI SWOT - About
GPRO 
GoPro Inc (GPRO)
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Upturn Advisory Summary
07/29/2025: GPRO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0.5
1 Year Target Price $0.5
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.39% | Avg. Invested days 16 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 222.14M USD | Price to earnings Ratio - | 1Y Target Price 0.5 |
Price to earnings Ratio - | 1Y Target Price 0.5 | ||
Volume (30-day avg) 3 | Beta 1.38 | 52 Weeks Range 0.40 - 1.70 | Updated Date 07/29/2025 |
52 Weeks Range 0.40 - 1.70 | Updated Date 07/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.93% | Operating Margin (TTM) -17.65% |
Management Effectiveness
Return on Assets (TTM) -11.27% | Return on Equity (TTM) -83.57% |
Valuation
Trailing PE - | Forward PE 6.62 | Enterprise Value 298726392 | Price to Sales(TTM) 0.28 |
Enterprise Value 298726392 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA -2.72 | Shares Outstanding 131291000 | Shares Floating 127955170 |
Shares Outstanding 131291000 | Shares Floating 127955170 | ||
Percent Insiders 3.5 | Percent Institutions 50.35 |
Upturn AI SWOT
GoPro Inc
Company Overview
History and Background
GoPro, Inc. was founded in 2002 by Nick Woodman. It started with a wrist strap for attaching cameras to the wrist and evolved into a leading action camera company. Significant milestones include the release of the first digital camera in 2004, the IPO in 2014, and the continued development of advanced camera technology and software services.
Core Business Areas
- Cameras: GoPro designs and sells action cameras, including the HERO series, known for their durability, portability, and high-quality video capture. These are their primary product.
- Subscription Services: GoPro offers subscription services like GoPro Subscription, providing benefits such as cloud storage, discounts, and camera replacement.
- Software and Apps: GoPro develops software and mobile apps for video editing, sharing, and camera control, enhancing the user experience.
Leadership and Structure
The CEO is Nicholas Woodman. The company has a typical corporate structure with departments for engineering, marketing, sales, finance, and operations.
Top Products and Market Share
Key Offerings
- HERO Series (HERO12 Black, etc.): The HERO series is GoPro's flagship line of action cameras, offering advanced features like high-resolution video, image stabilization, and rugged design. Market share for action cameras is estimated around 25%. Competitors include DJI, Insta360, and Sony.
- GoPro Subscription: A subscription service that provides unlimited cloud storage, camera replacement, and discounts on accessories. Number of subscribers are around 2.55 million (Q1 2024). Competitors include cloud storage services from Apple, Google, and other camera manufacturers offering similar bundled services.
- GoPro Quik App: A mobile app for editing and sharing GoPro footage, offering tools for trimming, adding music, and creating stories.Competitors include Adobe Premiere Rush, iMovie, and other mobile video editing apps.
Market Dynamics
Industry Overview
The action camera market is driven by the increasing demand for capturing and sharing experiences, particularly in adventure sports, travel, and content creation. The market is competitive, with various players offering different features and price points.
Positioning
GoPro is positioned as a premium brand in the action camera market, known for its high-quality cameras, advanced features, and strong brand recognition. It competes with companies offering lower-priced alternatives and those focusing on specific niches.
Total Addressable Market (TAM)
The global action camera market is projected to reach over $9 billion by 2028. GoPro aims to capture a significant portion of this market through innovative products, subscription services, and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality cameras and accessories
- Established ecosystem of software and services
- Loyal customer base
- Innovative technology
Weaknesses
- High price point compared to competitors
- Dependence on action camera market
- Inconsistent profitability
- Inventory management challenges
Opportunities
- Expansion into new markets (e.g., virtual reality, drones)
- Development of new subscription services
- Partnerships with content creators and influencers
- Growth in demand for live streaming
- New software integrations with 3rd party applications
Threats
- Increased competition from lower-priced alternatives
- Technological advancements by competitors
- Economic downturns affecting consumer spending
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DJI (private)
- SONY (SNE)
- Insta360 (private)
Competitive Landscape
GoPro's advantage is its brand recognition. Disadvantages include higher price point and increased competition.
Growth Trajectory and Initiatives
Historical Growth: GoPro experienced rapid growth in its early years, followed by periods of slower growth and restructuring.
Future Projections: Analyst estimates vary, but generally expect moderate revenue growth driven by new product launches, subscription services, and international expansion.
Recent Initiatives: Recent initiatives include focusing on subscription services, expanding its product line, and improving its online presence.
Summary
GoPro is a leading action camera company with a strong brand but faces intense competition and profitability challenges. Its strengths lie in its innovative technology and loyal customer base, while weaknesses include its high price point and dependence on a single product category. To succeed, GoPro must capitalize on opportunities in new markets and mitigate threats from competitors and economic factors. Overall, the company's success is dependent on innovation, cost efficiency and new product releases.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GoPro Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2014-06-26 | Founder, CEO & Chairman Mr. Nicholas D. Woodman | ||
Sector Technology | Industry Consumer Electronics | Full time employees 696 | Website https://www.gopro.com |
Full time employees 696 | Website https://www.gopro.com | ||
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
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