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Upturn AI SWOT - About
GPRO 
GoPro Inc (GPRO)
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Upturn Advisory Summary
09/15/2025: GPRO (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0.8
1 Year Target Price $0.8
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.95% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 327.44M USD | Price to earnings Ratio - | 1Y Target Price 0.8 |
Price to earnings Ratio - | 1Y Target Price 0.8 | ||
Volume (30-day avg) 3 | Beta 1.52 | 52 Weeks Range 0.40 - 2.47 | Updated Date 09/15/2025 |
52 Weeks Range 0.40 - 2.47 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.53% | Operating Margin (TTM) -8.68% |
Management Effectiveness
Return on Assets (TTM) -8.03% | Return on Equity (TTM) -76.81% |
Valuation
Trailing PE - | Forward PE 6.62 | Enterprise Value 392540006 | Price to Sales(TTM) 0.44 |
Enterprise Value 392540006 | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA -2.72 | Shares Outstanding 131925000 | Shares Floating 75477064 |
Shares Outstanding 131925000 | Shares Floating 75477064 | ||
Percent Insiders 11.28 | Percent Institutions 39.2 |
Upturn AI SWOT
GoPro Inc
Company Overview
History and Background
GoPro Inc. was founded in 2002 by Nick Woodman. It initially focused on wearable cameras for action sports enthusiasts. The company evolved from selling wrist straps for surfers to developing high-definition action cameras.
Core Business Areas
- Cameras: GoPro designs and sells action cameras like the HERO line, known for their durability, image quality, and versatility. These are used in various activities like surfing, skiing, and vlogging.
- Subscription Services: GoPro offers subscription services like GoPro Subscription, providing benefits such as cloud storage, enhanced warranty, and discounts on accessories.
- Accessories: GoPro sells a wide range of accessories, including mounts, cases, batteries, and other products that enhance the camera's functionality and usability.
Leadership and Structure
Nicholas Woodman is the founder and CEO. The company has a functional organizational structure with departments like Engineering, Marketing, Sales, and Operations.
Top Products and Market Share
Key Offerings
- HERO12 Black: GoPro's flagship action camera, known for its high-resolution video and image capabilities, rugged design, and advanced features like HyperSmooth stabilization. Competitors include DJI, Insta360, and Akaso. Revenue derived from this specific product is not publicly reported, but constitutes a significant portion of camera sales.
- GoPro Subscription: A subscription service that provides unlimited cloud storage, damaged camera replacement, and discounts on accessories. Attracts user seeking long term value and peace of mind. Competition is less direct, and comes from general cloud storage services like Google Drive or Dropbox for personal content.
- MAX: GoPro's 360-degree camera, offering immersive video and photo capture. Offers unique perspective compared to standard cameras. Competitors include Insta360 and Kandao. Revenue derived from this specific product is not publicly reported.
Market Dynamics
Industry Overview
The action camera market is competitive, with growth driven by increasing demand for content creation and live streaming, particularly in extreme sports and outdoor activities.
Positioning
GoPro is a leading brand in the action camera market, known for its quality, brand recognition, and ecosystem of accessories and software. It faces competition from companies offering lower-priced alternatives and innovative features.
Total Addressable Market (TAM)
The global action camera market is expected to reach billions of dollars. GoPro is positioned to capture a significant share of this TAM, but must compete aggressively with alternative products and price points.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- High-Quality Products
- Ecosystem of Accessories and Software
- Strong Community
Weaknesses
- High Price Point
- Reliance on Action Sports Market
- Inconsistent Profitability
- Competition from Smartphones
Opportunities
- Expansion into New Markets
- Development of New Products and Services
- Partnerships with Content Creators and Platforms
- Growth in the Live Streaming Market
Threats
- Intense Competition
- Technological Advancements from Competitors
- Economic Downturns
- Shifting Consumer Preferences
Competitors and Market Share
Key Competitors
- DJI (N/A)
- Sony (SNE)
- Insta360 (N/A)
Competitive Landscape
GoPro's competitive advantage lies in its brand recognition and established ecosystem. However, it faces challenges from lower-priced competitors and companies with innovative technologies.
Major Acquisitions
Forcite Helmet Systems
- Year: 2023
- Acquisition Price (USD millions): 8.3
- Strategic Rationale: Accelerating GoPro's hardware and software roadmap to provide safer and more seamless experiences for motorcycle riders.
Growth Trajectory and Initiatives
Historical Growth: GoPro's growth has been volatile, with periods of rapid expansion followed by declines due to competition and changing consumer preferences.
Future Projections: Future growth projections depend on the success of new product launches, expansion into new markets, and effective cost management.
Recent Initiatives: Recent initiatives include focusing on subscription services, improving camera technology, and expanding partnerships.
Summary
GoPro has a strong brand but faces intense competition and fluctuating profitability. Its subscription model and new product developments show promise. It needs to manage costs and differentiate itself to maintain market share. Continued success hinges on innovation and strategic partnerships.
Peer Comparison
Sources and Disclaimers
Data Sources:
- GoPro Investor Relations
- Market Research Reports
- Company Filings
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GoPro Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2014-06-26 | Founder, CEO & Chairman Mr. Nicholas D. Woodman | ||
Sector Technology | Industry Consumer Electronics | Full time employees 696 | Website https://www.gopro.com |
Full time employees 696 | Website https://www.gopro.com | ||
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
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