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GPRO 
GoPro Inc (GPRO)
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Upturn Advisory Summary
10/31/2025: GPRO (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0.8
1 Year Target Price $0.8
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.93% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 314.29M USD | Price to earnings Ratio - | 1Y Target Price 0.8 |
Price to earnings Ratio - | 1Y Target Price 0.8 | ||
Volume (30-day avg) 3 | Beta 1.61 | 52 Weeks Range 0.40 - 3.05 | Updated Date 11/2/2025 |
52 Weeks Range 0.40 - 3.05 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When After Market | Estimate -0.04 | Actual - |
Profitability
Profit Margin -14.53% | Operating Margin (TTM) -8.68% |
Management Effectiveness
Return on Assets (TTM) -8.03% | Return on Equity (TTM) -76.81% |
Valuation
Trailing PE - | Forward PE 6.62 | Enterprise Value 412892185 | Price to Sales(TTM) 0.42 |
Enterprise Value 412892185 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA -2.72 | Shares Outstanding 133278695 | Shares Floating 74966132 |
Shares Outstanding 133278695 | Shares Floating 74966132 | ||
Percent Insiders 11.27 | Percent Institutions 38.41 |
Upturn AI SWOT
GoPro Inc
Company Overview
History and Background
GoPro Inc. was founded in 2002 by Nick Woodman. Initially focused on action sports photography, it quickly gained popularity for its durable and versatile cameras. Over time, GoPro expanded its product line to include accessories, software, and cloud services, aiming to become a complete content solution for users.
Core Business Areas
- Camera Hardware: This segment focuses on the design, development, and sale of action cameras like the HERO series. It generates the most significant portion of GoPro's revenue.
- Subscription Services: GoPro offers subscription services such as GoPro Subscription which provides cloud storage, camera replacement, discounts, and live streaming capabilities.
- Accessories: GoPro sells a wide range of accessories including mounts, housings, batteries, and tripods to enhance the functionality and versatility of its cameras.
- Software and Mobile Apps: GoPro provides software and mobile apps like Quik for editing, managing, and sharing content captured on GoPro cameras.
Leadership and Structure
GoPro's leadership team includes Nicholas Woodman (CEO), Brian McGee (CFO). The organizational structure is divided into functional departments such as engineering, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- HERO Series Action Cameras: The HERO series is GoPro's flagship product line, known for its ruggedness, image quality, and versatility. While market share data fluctuates, GoPro is estimated to hold a significant portion of the action camera market, competing with DJI (DJI), Insta360, and Sony (SONY).
- GoPro Subscription: GoPro Subscription offers cloud storage, enhanced warranties and other product benefits. Revenue from subscription has been growing, but specific figures are often bundled in overall revenue. Competitors include services from Apple and Google.
- Quik App: Mobile video editing application that integrates seamlessly with GoPro cameras. Provides tools for creating and sharing videos. Competitors are Adobe Premiere Rush, CapCut and iMovie.
Market Dynamics
Industry Overview
The action camera market is driven by demand for capturing and sharing outdoor adventures, sports, and travel experiences. Key trends include increasing resolution, stabilization technology, and integration with social media platforms.
Positioning
GoPro is positioned as a leading brand in the action camera market, known for its high-quality cameras, strong brand recognition, and established ecosystem. Its competitive advantages include a loyal customer base and a wide range of accessories.
Total Addressable Market (TAM)
The global action camera market is projected to reach over $9 billion by 2028. GoPro is aiming to capture a significant portion of this market through its hardware, software, and subscription offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality cameras
- Established ecosystem of accessories and software
- Loyal customer base
- Subscription revenue stream
Weaknesses
- High price point compared to competitors
- Reliance on a single product category
- Inconsistent profitability
- Inventory Management issues
Opportunities
- Expansion into new markets (e.g., drones, VR)
- Development of new software and services
- Partnerships with other companies
- Increased focus on subscription services
Threats
- Intense competition from other camera manufacturers
- Technological advancements that could disrupt the market
- Economic downturn that could reduce consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DJI (N/A)
- SONY (SNE)
- Insta360 (N/A)
Competitive Landscape
GoPro faces intense competition from other camera manufacturers, particularly DJI and Sony. DJI offers cameras with comparable features at lower prices, while Sony has a broader range of imaging products. GoPro's advantages include its brand recognition, established ecosystem, and focus on action cameras.
Major Acquisitions
Forcite Helmet Systems
- Year: 2023
- Acquisition Price (USD millions): 9.6
- Strategic Rationale: Acquisition of helmet system provider to provide a seamless video experience and increase safety for riders
Growth Trajectory and Initiatives
Historical Growth: GoPro experienced rapid growth in its early years, followed by periods of slower growth and challenges. It is now focused on stabilizing revenue and expanding its subscription business.
Future Projections: Future growth projections are based on analyst estimates, which vary depending on market conditions and company strategy. Growth is expected to come from new products, subscription services, and expansion into new markets.
Recent Initiatives: Recent initiatives include new camera releases, updates to subscription services, and marketing campaigns focused on user-generated content.
Summary
GoPro holds a strong brand in the action camera market, but profitability remains inconsistent. Strengths include loyal customer base and subscription revenue but are offset by higher price points and intense competition. Growth opportunities lie in expanding into new products and enhancing its software, but supply chain issues and competition remain threats.
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Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Market Research Reports
- Analyst Estimates
- Industry News Sources
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market data is subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About GoPro Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2014-06-26 | Founder, CEO & Chairman Mr. Nicholas D. Woodman | ||
Sector Technology | Industry Consumer Electronics | Full time employees 696 | Website https://www.gopro.com |
Full time employees 696 | Website https://www.gopro.com | ||
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
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