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Grove Collaborative Holdings, Inc.(GROV)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GROV
09/15/2026: GROV (1-star) is currently NOT-A-BUY. Pass it for now.
Grove Collaborative is a digital-first retailer focused on selling sustainable home and personal care products through its proprietary brands and online platform. While it has established a loyal customer base and a strong mission, it currently faces significant financial challenges as it moves toward profitability. The primary investment story rests on its ability to transition into an omnichannel presence and improve margins through its owned brands. Risks include intense competition from global consumer goods giants, high logistics costs, and the need for capital discipline. The stock is generally suited for growth-oriented investors with high risk tolerance who are monitoring the company's operational efficiency and retail expansion progress.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential in a niche sector but remains in an early stage with significant profitability hurdles. |
| Momentum investor | Weak fit | The stock has struggled with sustained downward momentum and does not currently show strong bullish trends. |
| Value investor | Weak fit | Negative earnings and unproven long-term profitability make this a poor candidate for traditional value strategies. |
| Dividend investor | Weak fit | The company does not pay a dividend and is not expected to initiate one in the near future. |
| Low-risk investor | Weak fit | High price volatility and speculative financial standing make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large swings based on growth narrative sentiment. |
| Valuation risk | High | Valuations are difficult to support without a clear path to consistent net income. |
| Competition risk (CPG giants) | High | Larger competitors have more capital to suppress margins and replicate sustainable product offerings. |
| Business quality | Medium | The business model has strong customer advocacy but faces ongoing operational challenges. |
| Dividend income | Low / none | There is no income component to the investment. |
| Execution risk | Medium / high | The transition to sustainable profitability requires complex operational execution. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -69.05% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 43.98M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 82.8K shares | Beta 1.03 | 52 Weeks Range 0.86 - 1.57 | Updated Date 09/15/2026 |
52 Weeks Range 0.86 - 1.57 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| DTC E-commerce | Revenue generated from online orders on the Grove platform. | The main way they make money is by selling curated, eco-friendly goods directly to customers through their website. |
Valuation
Trailing PE - | Forward PE 0.09 | Enterprise Value 79.05M | Price to Sales(TTM) 0.28 |
Enterprise Value 79.05M | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA -3.4 | Shares Outstanding 42.70M | Shares Floating 26.44M |
Shares Outstanding 42.70M | Shares Floating 26.44M | ||
Percent Insiders 33.45 | Percent Institutions 29.07 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Grove Collaborative Holdings, Inc.
Exchange NYSE | Headquarters San Francisco, CA, United States | ||
IPO Launch date 2021-05-13 | CEO, President & Director Mr. Jeff Yurcisin | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 235 | Website https://www.grove.co |
Full time employees 235 | Website https://www.grove.co | ||
Grove Collaborative Holdings, Inc., a consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States. The company sells its products under the Grove-owned brands through direct-to-consumer platform through websites, mobile applications, and third parties. It sells through online and physical stores; physical, ecommerce, omnichannel retailers, vendors, distributors, and manufacturers; and web search engines, comparison shopping websites, social networks, and other online and app-based networks. Grove Collaborative Holdings, Inc. is headquartered in San Francisco, California.
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