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Grove Collaborative Holdings, Inc.(GROV)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GROV
11/13/2026: GROV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Grove Collaborative is a digital-first, mission-driven consumer goods company that focuses on sustainable household and personal care products. The company has a leading position in the premium eco-friendly market, supported by strong brand loyalty and high-margin private label lines like Grove Co. Its primary growth opportunity lies in transitioning toward an omnichannel retail strategy by placing its products in large national chains. However, investors must weigh this against significant risks, including high competition from household goods giants and the challenge of sustaining profitability in a competitive market. The stock may best suit investors focused on the shift to sustainable consumption, provided they are prepared for the volatility associated with its ongoing turnaround efforts.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company's high growth phase has transitioned to a focus on operational stability and profitability. |
| Momentum investor | Weak fit | The stock has experienced significant downward pressure, lacking consistent positive momentum signals. |
| Value investor | Weak fit | The company's lack of consistent net income and earnings makes it difficult to value under traditional value metrics. |
| Dividend investor | Weak fit | The company does not pay dividends and prioritizes capital preservation. |
| Low-risk investor | Weak fit | The company faces high execution risk and historical price volatility, which does not suit low-risk profiles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has experienced extreme fluctuations since its public debut. |
| Valuation risk | High | Profitability remains elusive, making valuation highly sensitive to sentiment. |
| Competition risk (consumer goods incumbents) | High | P&G and Clorox have significantly more resources to defend their market share. |
| Business quality | Medium | While the brand is well-regarded, the business model is still proving its long-term viability. |
| Dividend income | Low / none | No dividend is currently paid or projected. |
| Execution risk | High | Pivoting successfully to omnichannel retail is essential for the company's survival. |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 44.69M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 52.3K shares | Beta 1.06 | 52 Weeks Range 0.86 - 1.55 | Updated Date 11/14/2026 |
52 Weeks Range 0.86 - 1.55 | Updated Date 11/14/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
Sector & Industry Intelligence
Sector
Consumer Defensive
Defensive- Sentiment
- Correction Expected
- Momentum
- BUY Breadth Improving
- BUY participation
- 95.0%
- Active BUY / eligible
- 19 / 20
- 30-Day BUY Count Change
- +13
- Market state
- Correction Expected
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Household & Personal Products
- BUY participation
- 100.0%
- Active BUY / eligible
- 2 / 2
- 30-Day BUY Count Change
- +1
Eligible universe: 2 stocks.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -71% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer (DTC) | Online sales of home and personal care products through the Grove.com platform. | The main online channel where customers buy items directly. |
| Retail Distribution | Wholesale distribution of proprietary brands to physical retailers. | Selling products in stores to reach more customers. |
Valuation
Trailing PE - | Forward PE 0.09 | Enterprise Value 79.81M | Price to Sales(TTM) 0.29 |
Enterprise Value 79.81M | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA -3.4 | Shares Outstanding 42.97M | Shares Floating 26.52M |
Shares Outstanding 42.97M | Shares Floating 26.52M | ||
Percent Insiders 32.07 | Percent Institutions 26.87 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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