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Hanesbrands Inc (HBI)



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Upturn Advisory Summary
08/29/2025: HBI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $6.26
1 Year Target Price $6.26
2 | Strong Buy |
0 | Buy |
4 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.41% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.24B USD | Price to earnings Ratio 13.15 | 1Y Target Price 6.26 |
Price to earnings Ratio 13.15 | 1Y Target Price 6.26 | ||
Volume (30-day avg) 8 | Beta 1.4 | 52 Weeks Range 3.96 - 9.10 | Updated Date 08/29/2025 |
52 Weeks Range 3.96 - 9.10 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.18 | Actual 0.24 |
Profitability
Profit Margin 2.52% | Operating Margin (TTM) 15.12% |
Management Effectiveness
Return on Assets (TTM) 6.1% | Return on Equity (TTM) 147.36% |
Valuation
Trailing PE 13.15 | Forward PE 10.52 | Enterprise Value 4680710356 | Price to Sales(TTM) 0.63 |
Enterprise Value 4680710356 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 10.33 | Shares Outstanding 353774016 | Shares Floating 351010946 |
Shares Outstanding 353774016 | Shares Floating 351010946 | ||
Percent Insiders 1.69 | Percent Institutions 94.98 |
Upturn AI SWOT
Hanesbrands Inc

Company Overview
History and Background
Hanesbrands Inc. was founded in 1901 as Hanes Knitting Company. Over time, it grew through acquisitions and brand expansions to become a global leader in basic apparel.
Core Business Areas
- Innerwear: Manufactures and markets basic apparel, including underwear, bras, and socks, primarily under the Hanes, Maidenform, Bali, and Playtex brands.
- Activewear: Produces activewear and sportswear, including t-shirts, fleece, and performance apparel, under brands like Champion and Hanes.
- International: Includes the business in all other countries (primarily Australia, Japan, China and Southeast Asia), which generates the largest part of sales through the sale of innerwear and activewear apparel.
Leadership and Structure
The CEO of Hanesbrands Inc. is Steve Bratspies. The company operates with a functional organizational structure across its various product segments.
Top Products and Market Share
Key Offerings
- Hanes Underwear: A leading brand of basic underwear for men, women, and children. Competitors include Fruit of the Loom, Jockey, and Calvin Klein. Hanes is one of the leaders in the category.
- Champion Activewear: A popular brand of athletic apparel, including t-shirts, sweatshirts, and shorts. Competitors include Nike, Adidas, and Under Armour. It is one of the main revenue drivers for Hanesbrands.
- Maidenform Bras: Maidenform is a well-known brand specializing in bras and intimate apparel. Competitors include Victoria's Secret and ThirdLove. It is one of the leaders in the category.
Market Dynamics
Industry Overview
The apparel industry is highly competitive and influenced by fashion trends, consumer preferences, and economic conditions. Demand for comfortable and affordable basics remains steady.
Positioning
Hanesbrands Inc. holds a strong position in the basic apparel market, particularly in innerwear and activewear, through brand recognition, scale, and efficient supply chain. They compete on price and broad distribution.
Total Addressable Market (TAM)
The global apparel market is estimated to be over $1.5 trillion. Hanesbrands Inc. primarily targets the basic and activewear segments, positioning them to address a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Distribution Network
- Efficient Supply Chain
- Cost Leadership
- High Brand Recognition
Weaknesses
- Reliance on Mass Retailers
- Limited Fashion Innovation
- Debt Burden
- Slow Revenue Growth
- Dependence on Cotton Prices
Opportunities
- E-commerce Expansion
- Product Innovation
- International Growth
- Sustainability Initiatives
- Athleisure Trend
Threats
- Changing Consumer Preferences
- Intense Competition
- Economic Downturns
- Rising Input Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- GILD
- PVH
- OXM
Competitive Landscape
Hanesbrands Inc. has advantages in scale and cost efficiency. Competitors like Gildan Activewear are focused on cost leadership, while others like PVH and Oxford Industries focus on higher-end brands and fashion.
Major Acquisitions
DBApparel
- Year: 2014
- Acquisition Price (USD millions): 550
- Strategic Rationale: Expanded Hanesbrands' presence in Europe and Asia and added brands like DIM and Playtex to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: Hanesbrands Inc. experienced steady growth historically, driven by acquisitions and brand extensions. Recent growth has been slower.
Future Projections: Analyst projections should be consulted for revenue and earnings growth estimates for the next few years.
Recent Initiatives: Recent initiatives include cost-cutting measures, supply chain optimization, and investments in e-commerce.
Summary
Hanesbrands is a strong player in the basic apparel market with established brands and a solid distribution network. However, it faces challenges like high debt and changing consumer preferences. Successfully innovating products and expanding e-commerce are crucial for future growth and shareholder returns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hanesbrands Inc. SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hanesbrands Inc
Exchange NYSE | Headquaters Winston-Salem, NC, United States | ||
IPO Launch date 2006-09-06 | CEO & Director Mr. Stephen B. Bratspies | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 38000 | Website https://www.hanes.com |
Full time employees 38000 | Website https://www.hanes.com |
Hanesbrands Inc. designs, manufactures, sources, and sells a range of range of innerwear apparel for men, women, and children in the Americas, Europe, the Asia pacific, and internationally. It sells men's underwear, women's panties, children's underwear, and socks, as well as intimate apparel comprising bras and shapewear; T-shirts, fleece, sports bras, and thermals; and home goods. The company offers its products under the Hanes, Bali, Bonds, Maidenform, Playtex, JMS/Just My Size, Comfortwash, Hanes Beefy-T, Polo Ralph Lauren, Sheridan, Bras N Things, Wonderbra, Berlei, Zorba, Sol y Oro, and Rinbros brand names through retailers, wholesalers, and third-party embellishers. Hanesbrands Inc. was founded in 1901 and is headquartered in Winston-Salem, North Carolina.

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