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Hanesbrands Inc (HBI)



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Upturn Advisory Summary
07/10/2025: HBI (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6.76
1 Year Target Price $6.76
2 | Strong Buy |
0 | Buy |
4 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.08% | Avg. Invested days 65 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.67B USD | Price to earnings Ratio - | 1Y Target Price 6.76 |
Price to earnings Ratio - | 1Y Target Price 6.76 | ||
Volume (30-day avg) 8 | Beta 1.51 | 52 Weeks Range 4.02 - 9.10 | Updated Date 07/10/2025 |
52 Weeks Range 4.02 - 9.10 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.25% | Operating Margin (TTM) 10.19% |
Management Effectiveness
Return on Assets (TTM) 5.7% | Return on Equity (TTM) -26.75% |
Valuation
Trailing PE - | Forward PE 8.4 | Enterprise Value 4094972748 | Price to Sales(TTM) 0.47 |
Enterprise Value 4094972748 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 1.16 | Enterprise Value to EBITDA 16.2 | Shares Outstanding 353640000 | Shares Floating 350962549 |
Shares Outstanding 353640000 | Shares Floating 350962549 | ||
Percent Insiders 1.69 | Percent Institutions 93.3 |
Upturn AI SWOT
Hanesbrands Inc

Company Overview
History and Background
Hanesbrands Inc. was founded in 1901 as Hanes Knitting Company. Initially focused on hosiery, it expanded into underwear and activewear. Significant milestones include its acquisition of Champion in 2006 and Maidenform in 2013. It evolved from a single product focus to a multi-brand apparel company.
Core Business Areas
- Innerwear: Designs, manufactures, sources, and sells basic apparel, including underwear, bras, and socks, primarily under the Hanes, Maidenform, and Bali brands.
- Activewear: Designs, manufactures, sources, and sells activewear apparel, including t-shirts, fleece, performance apparel, and sport-related apparel, primarily under the Champion brand.
- International: Sells a range of innerwear and activewear products globally, adapting products to meet regional consumer preferences.
Leadership and Structure
The leadership team includes the CEO, CFO, and heads of various business units (innerwear, activewear, international). The organizational structure is hierarchical, with functional departments supporting the business units.
Top Products and Market Share
Key Offerings
- Hanes Underwear: A leading brand in the basic apparel category, known for comfort and affordability. Market share estimates vary but it holds a significant portion of the men's and women's underwear market. Competitors include Fruit of the Loom (BRK.A, BRK.B), Jockey, and Gildan Activewear (GIL).
- Champion Activewear: A well-known brand in the activewear market, offering a range of apparel, including t-shirts, hoodies, and athletic wear. Competitors include Nike (NKE), Adidas (ADDYY), and Under Armour (UAA).
- Bali Bras: Bali Bras offers many sizes and designs in bras, which appeals to all shapes and sizes. Key competition is Victoria's Secret (VSCO).
- Revenue:
- Maidenform: Maidenform sells shapewear, underwear, and bras. One of the most popular products is the Maidenform shapewear. Key competitors include brands like Spanx and Jockey.
- Revenue:
Market Dynamics
Industry Overview
The apparel industry is highly competitive and subject to changing consumer preferences and fashion trends. Factors influencing the industry include economic conditions, raw material costs, and supply chain disruptions.
Positioning
Hanesbrands Inc. is positioned as a leading manufacturer and marketer of basic apparel, with a strong focus on brand recognition, cost efficiency, and supply chain management. Its competitive advantages include its scale, established brand portfolio, and global sourcing capabilities.
Total Addressable Market (TAM)
The global apparel market is estimated to be worth several trillion dollars. Hanesbrands is positioned within this market with a focus on innerwear and activewear, addressing a significant portion of the overall market. Their TAM is further refined based on specific target demographics and geographic regions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Hanes, Champion, Maidenform, Bali)
- Extensive distribution network
- Vertically integrated supply chain
- Cost-efficient operations
- Brand Loyalty
Weaknesses
- Dependence on mass-market retailers
- Susceptibility to fashion trends
- Debt load
- Inventory Management
Opportunities
- Expansion into new markets
- Growth in e-commerce
- Product innovation (sustainable materials, new technologies)
- Strategic acquisitions
- Growth with current customer base
Threats
- Intense competition
- Fluctuations in raw material costs
- Supply chain disruptions
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- GILD
- NKE
- UAA
- BRK.A
- VSCO
Competitive Landscape
Hanesbrands has strong brands and a solid supply chain, giving it a cost advantage. However, competitors like Nike have stronger brand power and innovation capabilities.
Major Acquisitions
Champion Europe
- Year: 2006
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded the Champion brand's global reach and market share.
Growth Trajectory and Initiatives
Historical Growth: Discuss Hanesbrands Inc's growth trends over the past years. To be added upon data availability.
Future Projections: Provide projections for Hanesbrands Inc's future growth based on analyst estimates. To be added upon data availability.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Hanesbrands Inc. To be added upon data availability.
Summary
Hanesbrands Inc. is a dominant player in the basic apparel market due to its well-known brands and efficient supply chain. It faces challenges from changing consumer preferences and strong competitors. Growth opportunities lie in expanding into new markets and product innovation. The company's financial health and strategic execution will determine its future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hanesbrands Inc
Exchange NYSE | Headquaters Winston-Salem, NC, United States | ||
IPO Launch date 2006-09-06 | CEO & Director Mr. Stephen B. Bratspies | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 38000 | Website https://www.hanes.com |
Full time employees 38000 | Website https://www.hanes.com |
Hanesbrands Inc. designs, manufactures, sources, and sells a range of range of innerwear apparel for men, women, and children in the Americas, Europe, the Asia pacific, and internationally. It sells men's underwear, women's panties, children's underwear, and socks, as well as intimate apparel comprising bras and shapewear; T-shirts, fleece, sports bras, and thermals; and home goods. The company offers its products under the Hanes, Bali, Bonds, Maidenform, Playtex, JMS/Just My Size, Comfortwash, Hanes Beefy-T, Polo Ralph Lauren, Sheridan, Bras N Things, Wonderbra, Berlei, Zorba, Sol y Oro, and Rinbros brand names through retailers, wholesalers, and third-party embellishers. Hanesbrands Inc. was founded in 1901 and is headquartered in Winston-Salem, North Carolina.

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