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SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares (HDL)



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Upturn Advisory Summary
09/15/2025: HDL (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $21.6
1 Year Target Price $21.6
2 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.54% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.14B USD | Price to earnings Ratio 19.03 | 1Y Target Price 21.6 |
Price to earnings Ratio 19.03 | 1Y Target Price 21.6 | ||
Volume (30-day avg) 3 | Beta 0.64 | 52 Weeks Range 14.18 - 30.00 | Updated Date 09/15/2025 |
52 Weeks Range 14.18 - 30.00 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-08-26 | When - | Estimate 0.2 | Actual 0.3 |
Profitability
Profit Margin 6.8% | Operating Margin (TTM) 2.78% |
Management Effectiveness
Return on Assets (TTM) 4.3% | Return on Equity (TTM) 15.26% |
Valuation
Trailing PE 19.03 | Forward PE - | Enterprise Value 1098798930 | Price to Sales(TTM) 1.42 |
Enterprise Value 1098798930 | Price to Sales(TTM) 1.42 | ||
Enterprise Value to Revenue 1.37 | Enterprise Value to EBITDA 6.91 | Shares Outstanding 58836600 | Shares Floating 632539334 |
Shares Outstanding 58836600 | Shares Floating 632539334 | ||
Percent Insiders 0.47 | Percent Institutions 0.86 |
Upturn AI SWOT
SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares

Company Overview
History and Background
SUPER HI INTERNATIONAL HOLDING LTD. is involved in restaurant operations, primarily focused on hot pot dining experiences. The company has expanded its presence globally, leveraging its brand reputation. Details on its specific founding year and early milestones are limited in easily accessible public sources.
Core Business Areas
- Restaurant Operations: Focuses on managing and operating hot pot restaurants under various brand names, providing a unique dining experience.
- Franchising: Offering franchising opportunities to expand its restaurant network and brand presence globally.
- Supply Chain Management: Manages its supply chain to ensure the quality and consistency of ingredients used in its restaurants.
Leadership and Structure
Information regarding specific leadership team members and detailed organizational structure is not readily available in public sources. The company likely has a standard hierarchical structure with executive management overseeing various operational divisions.
Top Products and Market Share
Key Offerings
- Hot Pot Dining: Main offering is the hot pot dining experience, featuring a variety of broths, ingredients, and customizable options. Market share data is difficult to ascertain. Competitors include Haidilao (HDALF) and other regional hot pot chains.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, influenced by consumer preferences, economic conditions, and emerging trends. Hot pot dining specifically is a popular segment in Asian cuisine.
Positioning
SUPER HI INTERNATIONAL HOLDING LTD. likely aims to position itself as a provider of high-quality, authentic hot pot experiences. Specific competitive advantages would depend on its brand reputation, menu offerings, and service quality.
Total Addressable Market (TAM)
The global restaurant market is valued at trillions of dollars. SUPER HI INTERNATIONAL HOLDING LTD.'s TAM is defined by the hot pot restaurant market globally, with key markets in Asia and expanding opportunities in other regions. Its market share compared to this TAM is relatively small but growing, dependent on their pace of expansion.
Upturn SWOT Analysis
Strengths
- Established brand reputation (likely in specific markets)
- Unique dining experience offering
- Potential for global expansion
- Supply chain management capabilities
Weaknesses
- Limited brand recognition outside of key markets
- Reliance on specific culinary trends
- Potential supply chain vulnerabilities
- Intense competition in the restaurant industry
Opportunities
- Expanding into new geographic markets
- Developing new menu offerings and dining experiences
- Leveraging technology to improve operations and customer service
- Forming strategic partnerships with other businesses
Threats
- Changing consumer preferences
- Economic downturns
- Increased competition
- Supply chain disruptions
- Regulatory changes
Competitors and Market Share
Key Competitors
- HDALF
Competitive Landscape
SUPER HI INTERNATIONAL HOLDING LTD. faces intense competition from established restaurant chains and other hot pot providers. Its competitive advantages depend on brand reputation, menu offerings, and service quality, but the overall data is unavailable.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is difficult to assess without detailed financial data.
Future Projections: Future growth projections are unavailable without analyst coverage and financial data.
Recent Initiatives: Specific recent strategic initiatives are not easily accessible in public sources. Initiatives likely focus on expanding restaurant locations and improving operational efficiency.
Summary
SUPER HI INTERNATIONAL HOLDING LTD. operates in the competitive restaurant industry, specializing in hot pot dining. The company's strengths lie in its potential for global expansion and a unique dining experience. However, it faces threats from intense competition, changing consumer preferences, and supply chain disruptions. Financial and detailed operational data is limited, making a comprehensive assessment challenging.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings (limited)
- Company Website
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is based on limited publicly available data and may not be entirely accurate or complete. Market share figures are estimated and may not reflect actual results. This analysis is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-05-17 | CEO & Executive Director Ms. Lijuan Yang | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 13651 | |
Full time employees 13651 |
Super Hi International Holding Ltd., an investment holding company, engages in the restaurant operation, delivery business, and others in Asia, North America, Europe, Oceania, and internationally. It owns and operates Haidilao restaurants. The company also offers food delivery services; and sells hot pot condiment products and food under the Haidilao brand and secondary brands to local guests and retailers. The company was incorporated in 2022 and is headquartered in Singapore.

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