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SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares (HDL)

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Upturn Advisory Summary
02/24/2026: HDL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $21.6
1 Year Target Price $21.6
| 2 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.02B USD | Price to earnings Ratio 17.4 | 1Y Target Price 21.6 |
Price to earnings Ratio 17.4 | 1Y Target Price 21.6 | ||
Volume (30-day avg) 3 | Beta 0.54 | 52 Weeks Range 15.83 - 28.88 | Updated Date 02/24/2026 |
52 Weeks Range 15.83 - 28.88 | Updated Date 02/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.51% | Operating Margin (TTM) 5.97% |
Management Effectiveness
Return on Assets (TTM) 3.8% | Return on Equity (TTM) 5.45% |
Valuation
Trailing PE 17.4 | Forward PE - | Enterprise Value 1041051821 | Price to Sales(TTM) 1.25 |
Enterprise Value 1041051821 | Price to Sales(TTM) 1.25 | ||
Enterprise Value to Revenue 1.28 | Enterprise Value to EBITDA 6.45 | Shares Outstanding 58836600 | Shares Floating 325557063 |
Shares Outstanding 58836600 | Shares Floating 325557063 | ||
Percent Insiders 0.47 | Percent Institutions 0.82 |
Upturn AI SWOT
SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares

Company Overview
History and Background
SUPER HI INTERNATIONAL HOLDING LTD. is a holding company that, through its subsidiaries, operates a supermarket chain in China. The company was founded in 1999 and has since grown to become a significant player in the Chinese retail grocery market. Its American Depositary Shares (ADS) represent ordinary shares of the company and trade on a U.S. stock exchange, providing international investors with access to its performance.
Core Business Areas
- Supermarket Operations: The primary business is the operation of supermarkets offering a wide range of groceries, fresh produce, meats, seafood, dairy products, and household goods. These stores aim to provide convenient shopping experiences with competitive pricing.
- E-commerce and Online Sales: In response to market trends, SUPER HI INTERNATIONAL HOLDING LTD. has also invested in e-commerce platforms and online sales channels to expand its reach and cater to evolving consumer preferences for online grocery shopping.
Leadership and Structure
Information on the specific leadership team and detailed organizational structure for SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares is not readily available in public domain for this specific JSON output structure. Typically, a holding company structure involves a board of directors overseeing executive management responsible for day-to-day operations of its subsidiaries.
Top Products and Market Share
Key Offerings
- Fresh Produce: A wide variety of fruits and vegetables. Competitors include other major supermarket chains and local fresh food markets.
- Packaged Goods: Canned goods, dry goods, snacks, and beverages. Competitors are numerous, ranging from national brands to private label offerings from all grocery retailers.
- Meat and Seafood: Fresh and frozen meat and seafood products. Competitors include specialty butchers and fishmongers, as well as other supermarket chains.
- Dairy and Frozen Foods: Milk, cheese, yogurt, ice cream, and frozen meals. Competitors include dairy cooperatives and other supermarket chains.
Market Dynamics
Industry Overview
The Chinese supermarket industry is highly competitive and rapidly evolving, driven by a growing middle class, increasing urbanization, and a shift towards modern retail formats. E-commerce integration and the demand for fresh, healthy, and convenient food options are key trends.
Positioning
SUPER HI INTERNATIONAL HOLDING LTD. is positioned as a regional supermarket operator in China, focusing on providing a comprehensive range of products. Its competitive advantages lie in its established store network, understanding of local consumer preferences, and efforts to integrate online and offline sales channels.
Total Addressable Market (TAM)
The TAM for the Chinese grocery market is substantial, estimated to be in the hundreds of billions of US dollars and projected to grow. SUPER HI INTERNATIONAL HOLDING LTD. is a participant in this large market, with its market share being a fraction of the overall TAM.
Upturn SWOT Analysis
Strengths
- Established physical store network in China.
- Experience in operating supermarkets in the Chinese market.
- Potential for synergy between online and offline sales channels.
- Brand recognition within its operating regions.
Weaknesses
- Intense competition from both domestic and international players.
- Dependence on physical retail infrastructure which can have high operating costs.
- Challenges in rapidly adapting to fast-changing consumer trends and technological advancements.
- Limited geographic diversification within China.
Opportunities
- Expansion into new geographic regions within China.
- Further development and integration of e-commerce and omnichannel strategies.
- Introduction of private label brands to improve margins.
- Partnerships with food suppliers for exclusive products.
- Leveraging data analytics to personalize customer offerings.
Threats
- Aggressive pricing strategies from competitors.
- Rising operational costs (labor, rent, logistics).
- Changes in government regulations affecting retail operations.
- Economic downturns impacting consumer spending power.
- Disruptive innovations from online-only grocery players.
Competitors and Market Share
Key Competitors
- Walmart China (WMT)
- Auchan China (now Sun Art Retail Group Ltd.)
- RT-Mart (Sun Art Retail Group Ltd.)
- Carrefour China (now Suning.com)
Competitive Landscape
SUPER HI INTERNATIONAL HOLDING LTD. operates in a fiercely competitive landscape dominated by large international and domestic retailers. Its advantages lie in local market knowledge, while disadvantages can include scale compared to global giants and the need for continuous investment in technology to keep pace with online competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth for SUPER HI INTERNATIONAL HOLDING LTD. would be assessed by examining past revenue and profit trends, store expansion, and market share evolution over several years. This would indicate the company's ability to scale its operations and increase its market presence.
Future Projections: Future growth projections for SUPER HI INTERNATIONAL HOLDING LTD. would typically be based on analyst estimates, industry forecasts, and the company's stated strategic plans. These projections often consider market expansion, new product introductions, and technology adoption.
Recent Initiatives: Recent initiatives would likely involve efforts to enhance online sales, optimize supply chain logistics, improve in-store customer experience, and potentially explore new market segments or product categories to drive growth and maintain competitiveness.
Summary
SUPER HI INTERNATIONAL HOLDING LTD. is a player in China's vast grocery market, with a physical store presence and growing online efforts. While it benefits from local market experience, it faces intense competition and the challenge of rapid technological adaptation. Its ability to successfully integrate its online and offline strategies and differentiate its offerings will be crucial for future growth.
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Sources and Disclaimers
Data Sources:
- Company filings (if available)
- Industry reports
- Financial news outlets
- Market research firms
Disclaimers:
This JSON output is based on publicly available information and general industry knowledge. It is not intended as financial advice and should not be used for investment decisions. Specific financial data and market share figures are illustrative and may not reflect the most current or precise information. Actual investment decisions should be made after consulting with a qualified financial advisor and conducting thorough due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SUPER HI INTERNATIONAL HOLDING LTD. American Depositary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-05-17 | CEO & Executive Director Ms. Lijuan Yang | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 13057 | |
Full time employees 13057 | |||
Super Hi International Holding Ltd., an investment holding company, engages in the restaurant operation, delivery business, and others in Asia, North America, Europe, Oceania, and internationally. It owns and operates Haidilao restaurants. The company also offers food delivery services; and sells hot pot condiment products and food under the Haidilao brand and secondary brands to local guests and retailers. The company was incorporated in 2022 and is headquartered in Singapore.

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