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HIMS logo HIMS
Upturn stock ratingUpturn stock rating
HIMS logo

Hims Hers Health Inc (HIMS)

Upturn stock ratingUpturn stock rating
$53.95
Last Close (24-hour delay)
Today's Top Performer Top performer
Profit since last BUY-6.5%
upturn advisory
Regular Buy
BUY since 15 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/10/2025: HIMS (5-star) is a REGULAR-BUY. BUY since 15 days. Simulated Profits (-6.50%). Updated daily EoD!

Upturn Star Rating

rating

Outstanding Performance

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Number of Analysts

rating

13 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $47.42

1 Year Target Price $47.42

Analysts Price Target For last 52 week
$47.42 Target price
52w Low $18.32
Current$53.95
52w High $72.98

Analysis of Past Performance

Type Stock
Historic Profit 132.08%
Avg. Invested days 29
Today’s Advisory Regular Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 10/10/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 12.19B USD
Price to earnings Ratio 68.29
1Y Target Price 47.42
Price to earnings Ratio 68.29
1Y Target Price 47.42
Volume (30-day avg) 13
Beta 2.25
52 Weeks Range 18.32 - 72.98
Updated Date 10/12/2025
52 Weeks Range 18.32 - 72.98
Updated Date 10/12/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.79

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 9.61%
Operating Margin (TTM) 4.91%

Management Effectiveness

Return on Assets (TTM) 6.94%
Return on Equity (TTM) 41.88%

Valuation

Trailing PE 68.29
Forward PE 81.3
Enterprise Value 12979526152
Price to Sales(TTM) 6.06
Enterprise Value 12979526152
Price to Sales(TTM) 6.06
Enterprise Value to Revenue 6.45
Enterprise Value to EBITDA 83.86
Shares Outstanding 217641958
Shares Floating 204201911
Shares Outstanding 217641958
Shares Floating 204201911
Percent Insiders 6.35
Percent Institutions 82.22

ai summary icon Upturn AI SWOT

Hims Hers Health Inc

stock logo

Company Overview

overview logo History and Background

Hims & Hers Health, Inc. was founded in 2017, initially focused on men's wellness and has since expanded to include women's health. It started as a direct-to-consumer telehealth platform offering prescription medications and personal care products. It went public in 2021 via a SPAC merger.

business area logo Core Business Areas

  • Telehealth Services: Offers online consultations with healthcare providers for various conditions, including hair loss, erectile dysfunction, skincare, and mental health. Prescriptions are fulfilled and shipped directly to customers.
  • Subscription-Based Products: Provides recurring deliveries of prescription medications and over-the-counter products through subscription plans. This ensures consistent treatment and drives recurring revenue.
  • Wholesale: Hims & Hers products are now also sold through wholesale channels such as Walmart, CVS, Target, Walgreens, etc.

leadership logo Leadership and Structure

Andrew Dudum is the CEO. The company has a typical corporate structure with departments for marketing, technology, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Hair Loss Treatment: Offers prescription medications like finasteride and minoxidil, as well as over-the-counter shampoos and conditioners. Competitors include Keeps, Rogaine, and Roman. Hard to get a specific market share for Hims & Hers due to it being a broad market, but revenue in 2023 reached over $1 billion.
  • Erectile Dysfunction Treatment: Provides prescription medications like sildenafil (generic Viagra) and tadalafil (generic Cialis) through online consultations. Competitors include Roman and traditional brick-and-mortar pharmacies. Hard to get a specific market share for Hims & Hers due to it being a broad market, but revenue in 2023 reached over $1 billion.
  • Skincare Products: Offers a range of skincare products addressing issues like acne, aging, and dryness. Competitors include Curology and traditional skincare brands. Hard to get a specific market share for Hims & Hers due to it being a broad market, but revenue in 2023 reached over $1 billion.
  • Mental Health Services: Offers online therapy and prescription medications for anxiety and depression. Competitors include Talkspace and Cerebral. Hard to get a specific market share for Hims & Hers due to it being a broad market, but revenue in 2023 reached over $1 billion.

Market Dynamics

industry overview logo Industry Overview

The telehealth industry is experiencing rapid growth, driven by increased access to technology, changing consumer preferences, and a growing demand for convenient and affordable healthcare. The market is becoming increasingly competitive, with many new players entering the space.

Positioning

Hims Hers Health Inc positions itself as a convenient and affordable provider of personalized healthcare solutions. Its competitive advantages include its strong brand recognition, direct-to-consumer business model, and subscription-based revenue stream.

Total Addressable Market (TAM)

The TAM for telehealth is estimated to be in the hundreds of billions of dollars. Hims Hers Health Inc is positioned to capture a significant share of this market by expanding its product offerings and targeting new customer segments.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Direct-to-consumer business model
  • Subscription-based revenue stream
  • Convenient and affordable access to healthcare
  • Expansion into women's health

Weaknesses

  • Reliance on prescription medications
  • Regulatory risks associated with telehealth
  • Competition from established healthcare providers
  • Marketing costs for customer acquisition are high

Opportunities

  • Expansion into new product categories
  • Partnerships with healthcare providers and insurers
  • International expansion
  • Increased adoption of telehealth
  • Growth in mental health awareness

Threats

  • Increased competition
  • Changes in regulations
  • Negative publicity
  • Data security breaches
  • Economic downturn affecting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • CVS
  • VRTV

Competitive Landscape

Hims Hers Health Inc competes with traditional healthcare providers, other telehealth companies, and retailers. It differentiates itself through its strong brand, direct-to-consumer model, and subscription-based service.

Growth Trajectory and Initiatives

Historical Growth: Hims Hers Health Inc has experienced rapid revenue growth since its inception.

Future Projections: Analysts project continued revenue growth for Hims Hers Health Inc, driven by increased adoption of telehealth and expansion into new markets.

Recent Initiatives: Recent initiatives include expanding into women's health, launching new products, and partnering with retailers.

Summary

Hims & Hers Health Inc is a rapidly growing telehealth company with a strong brand and a direct-to-consumer model. While not yet profitable, revenue is increasing. The company needs to navigate the competitive landscape and regulatory risks. It is positioned to capture a share of the growing telehealth market.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (10-K, 10-Q), Investor Presentations, Analyst Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Hims Hers Health Inc

Exchange NYSE
Headquaters San Francisco, CA, United States
IPO Launch date 2019-09-13
Co-Founder, Chairman & CEO Mr. Andrew Dudum
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 1637
Full time employees 1637

Hims & Hers Health, Inc. operates a telehealth platform that connects consumers to licensed healthcare professionals in the United States, the United Kingdom, and internationally. The company offers a range of curated prescription and non-prescription health and wellness products and services available to purchase on its websites and mobile application directly by customers. It also provides prescription medication on a recurring basis and ongoing care from healthcare providers; and over-the-counter drug and device products, cosmetics, and supplement products primarily focusing on general wellness, sexual health and wellness, skincare, and hair care. In addition, the company's curated non-prescription products include melatonin and biotin in the wellness specialty category; moisturizers, creams, sunscreen, serum, face oil, and face wash in the skincare specialty; condoms, climax delay spray and wipes, vibrators, and lubricants in the sexual health and wellness specialty; and shampoos, conditioners, scalp scrubs, and topical treatments, such as minoxidil in the hair care specialty category. Further, it offers medical consultation and post-consultation support services, as well as health and wellness products through wholesale partners. Hims & Hers Health, Inc. is based in San Francisco, California.