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Hall of Fame Resort Entertainment Co (HOFV)

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Upturn Advisory Summary
12/05/2025: HOFV (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $8
1 Year Target Price $8
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -72.18% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.89M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 1 | Beta 2.69 | 52 Weeks Range 0.24 - 1.45 | Updated Date 12/6/2025 |
52 Weeks Range 0.24 - 1.45 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.12 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -268.8% | Operating Margin (TTM) -131.7% |
Management Effectiveness
Return on Assets (TTM) -4.43% | Return on Equity (TTM) -73.72% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 264980485 | Price to Sales(TTM) 0.15 |
Enterprise Value 264980485 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 13.52 | Enterprise Value to EBITDA 51.66 | Shares Outstanding 6700844 | Shares Floating 5406643 |
Shares Outstanding 6700844 | Shares Floating 5406643 | ||
Percent Insiders 27.3 | Percent Institutions 0.02 |
Upturn AI SWOT
Hall of Fame Resort Entertainment Co

Company Overview
History and Background
Hall of Fame Resort & Entertainment Company was founded in 2020, though its roots lie in the Pro Football Hall of Fame's vision to create a premier sports, entertainment, and media destination. It aims to capitalize on the Hall of Fame's brand and proximity to attract visitors and generate revenue through various entertainment offerings.
Core Business Areas
- Resorts and Attractions: Development and operation of resorts, hotels, and attractions around the Pro Football Hall of Fame Village in Canton, Ohio.
- Media: Content creation and distribution related to football and entertainment, including television shows, documentaries, and digital content.
- Gaming: Exploration of gaming opportunities, including sports betting and interactive entertainment, where legally permissible.
Leadership and Structure
Michael Crawford serves as the President and CEO. The company has a board of directors overseeing its strategic direction. The structure is designed to integrate entertainment and sports-related activities.
Top Products and Market Share
Key Offerings
- Hall of Fame Village Powered by Johnson Controls: A multi-use sports, entertainment, and media destination centered around the Pro Football Hall of Fame. Includes a hotel, football-themed attractions, and retail space. This is a project under constant development, and specific market share is difficult to quantify as it establishes its place in the sports-themed entertainment market. Competitors include established theme parks (Disney, Universal), other sports-themed entertainment venues, and regional attractions.
- Hall of Fame Experiences: Event and travel packages centered around the Pro Football Hall of Fame Enshrinement Festival and other sporting events. Revenue generation depends on ticket sales, hotel bookings, and package pricing. The competitive landscape involves other travel and event management companies specializing in sports-related tourism. No specific market share data available due to diverse service offering.
- Hall of Fame Studios: Creation and distribution of content related to football and sports entertainment. Revenue is generated through licensing agreements, advertising, and distribution deals. Major competitors include ESPN, Netflix (sports documentaries), and other sports-focused content creators. No specific market share data available.
Market Dynamics
Industry Overview
The sports and entertainment industry is experiencing growth, driven by increasing consumer spending on leisure activities, advancements in technology, and rising interest in sports-related content. There is a growing demand for immersive and interactive experiences.
Positioning
Hall of Fame Resort & Entertainment Co. aims to capitalize on the Pro Football Hall of Fame's brand recognition and location to create a unique entertainment destination. Its competitive advantage lies in its association with football and the Hall of Fame.
Total Addressable Market (TAM)
The global sports market is estimated at hundreds of billions of dollars annually. HOFV aims to capture a portion of this market through its entertainment offerings, event packages, and media content. The TAM also includes the theme park industry and destination travel.
Upturn SWOT Analysis
Strengths
- Strong brand association with the Pro Football Hall of Fame
- Unique location and potential for immersive experiences
- Diversified revenue streams (resorts, media, gaming)
- Partnerships with established companies
Weaknesses
- Relatively new company with limited operating history
- High development costs and ongoing funding needs
- Dependence on tourist traffic and seasonality
- Unproven ability to execute on its ambitious plans
Opportunities
- Expansion of the Hall of Fame Village to include additional attractions
- Growth in the sports betting market
- Increased demand for sports-related content
- Partnerships with other sports organizations and entertainment companies
Threats
- Economic downturn affecting consumer spending on leisure activities
- Increased competition from established entertainment venues
- Regulatory hurdles in the gaming industry
- Construction delays and cost overruns
Competitors and Market Share
Key Competitors
- DIS
- CMCSA
- SIX
Competitive Landscape
HOFV faces intense competition from established entertainment giants. Its competitive advantage lies in its unique association with football, but it must effectively execute its strategy to capture market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to the company's recent founding. Most revenue growth has occurred as the Hall of Fame Village has been developed and opened to the public.
Future Projections: Future growth projections depend on the successful execution of its expansion plans and the realization of revenue from resorts, media, and gaming. Analyst estimates may vary widely due to the uncertainty surrounding the company's prospects.
Recent Initiatives: Recent initiatives include the ongoing development of the Hall of Fame Village, partnerships with sports organizations, and the launch of new media content.
Summary
Hall of Fame Resort & Entertainment Co. is a developing company with a unique concept and strong brand association. It needs to improve revenue generation, manage its debt levels, and overcome competition in the broader entertainment market. Successful expansion of the Hall of Fame Village and diversification into gaming and media are critical for future growth. The company faces significant execution risk and high debt burden despite the growth opportunities.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Press Releases, Market Research Reports, Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Data may be outdated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hall of Fame Resort Entertainment Co
Exchange NASDAQ | Headquaters Canton, OH, United States | ||
IPO Launch date 2020-07-01 | CEO - | ||
Sector Communication Services | Industry Entertainment | Full time employees 71 | Website https://www.hofreco.com |
Full time employees 71 | Website https://www.hofreco.com | ||
Hall of Fame Resort & Entertainment Company, a resort and entertainment company, doing business as the Pro Football Hall of Fame. The company owns the DoubleTree by Hilton located in downtown Canton, and the Hall of Fame Village, which is a multi-use sports, entertainment, and media destination. The company is headquartered in Canton, Ohio.

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