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HRB 3-star rating from Upturn Advisory
H&R Block Inc (HRB) company logo

H&R Block Inc (HRB)

H&R Block Inc (HRB) 3-star rating from Upturn Advisory
$45.08
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Upturn Advisory Summary

01/09/2026: HRB (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 3 star rating for performance

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

1 star rating from financial analysts

4 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $55

1 Year Target Price $55

Analysts Price Target For last 52 week
$55 Target price
52w Low $40.97
Current$45.08
52w High $63.05

Analysis of Past Performance

Type Stock
Historic Profit 68.93%
Avg. Invested days 123
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 4.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026
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Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 5.76B USD
Price to earnings Ratio 10.27
1Y Target Price 55
Price to earnings Ratio 10.27
1Y Target Price 55
Volume (30-day avg) 4
Beta 0.35
52 Weeks Range 40.97 - 63.05
Updated Date 01/9/2026
52 Weeks Range 40.97 - 63.05
Updated Date 01/9/2026
Dividends yield (FY) 3.44%
Basic EPS (TTM) 4.39

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 16.24%
Operating Margin (TTM) -101.71%

Management Effectiveness

Return on Assets (TTM) 20.53%
Return on Equity (TTM) 67.91%

Valuation

Trailing PE 10.27
Forward PE 8.4
Enterprise Value 7542407435
Price to Sales(TTM) 1.53
Enterprise Value 7542407435
Price to Sales(TTM) 1.53
Enterprise Value to Revenue 2
Enterprise Value to EBITDA 7.59
Shares Outstanding 126425305
Shares Floating 125169902
Shares Outstanding 126425305
Shares Floating 125169902
Percent Insiders 1.24
Percent Institutions 97.29

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

H&R Block Inc

H&R Block Inc(HRB) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

H&R Block Inc. was founded in 1955 by Henry and Richard Bloch. The company revolutionized the tax preparation industry by offering accessible and affordable tax services to individuals and small businesses. Key milestones include its initial public offering in 1962, expansion into various financial services, and the development of its do-it-yourself (DIY) tax software. Over the decades, H&R Block has adapted to changing tax laws and embraced digital solutions while maintaining a significant physical presence.

Company business area logo Core Business Areas

  • Tax Preparation Services: This segment includes in-person tax preparation and filing services offered through a vast network of company-owned and franchise offices. It also encompasses digital tax preparation solutions for individuals and small businesses.
  • Small Business Solutions: This area focuses on providing accounting, bookkeeping, payroll, and tax services tailored to the needs of small businesses.
  • Digital Offerings: This segment represents H&R Block's online tax software, mobile applications, and other digital tools that empower taxpayers to prepare their own returns.

leadership logo Leadership and Structure

H&R Block Inc. is led by a seasoned executive team. The organizational structure is typically divided into operational segments reflecting its core business areas, supported by corporate functions such as finance, legal, and human resources.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • H&R Block DIY Tax Software: An online and desktop software allowing individuals to prepare and file their own federal and state income taxes. Competitors include TurboTax (Intuit), TaxAct, and TaxSlayer. Market share is significant in the DIY tax software market, with a large user base.
  • H&R Block In-Office Tax Preparation: Nationwide network of tax professionals who provide assisted tax preparation services. This is a core offering with a substantial market share in the assisted tax preparation segment. Key competitors include Jackson Hewitt and Liberty Tax Service, as well as CPAs and independent tax preparers.
  • H&R Block Small Business Services: Includes accounting, bookkeeping, payroll, and tax filing for small businesses. Competitors include Intuit QuickBooks, Xero, and various local accounting firms.

Market Dynamics

industry overview logo Industry Overview

The tax preparation industry is characterized by seasonality, regulatory changes, and increasing digitalization. The competitive landscape includes established players offering both DIY and assisted services, as well as accounting firms and emerging fintech solutions. The industry is influenced by tax law complexity and economic conditions.

Positioning

H&R Block holds a strong position as a leading provider of tax preparation services, leveraging its extensive physical footprint and robust digital offerings. Its competitive advantages include brand recognition, a large network of tax professionals, and a comprehensive suite of tax and small business solutions.

Total Addressable Market (TAM)

The TAM for tax preparation services in the US is substantial, encompassing millions of individuals and businesses. H&R Block is well-positioned to capture a significant portion of this market through its dual approach of in-person and digital solutions.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition and trust
  • Extensive network of physical offices and tax professionals
  • Comprehensive suite of tax and small business services
  • Established digital tax preparation platform
  • Loyal customer base

Weaknesses

  • Seasonality of revenue tied to tax season
  • Reliance on tax law changes
  • Competition from lower-cost online-only providers
  • Potential for commoditization of basic tax services

Opportunities

  • Expansion of small business services
  • Leveraging AI and technology for enhanced customer experience
  • Partnerships with financial institutions
  • Growth in international markets
  • Offering a broader range of financial services

Threats

  • Increasing complexity of tax laws
  • Competition from new entrants and disruptive technologies
  • Data security and privacy concerns
  • Economic downturns affecting disposable income
  • Government initiatives promoting free tax filing services

Competitors and Market Share

Key competitor logo Key Competitors

  • Intuit Inc. (INTU)
  • Jackson Hewitt Inc. (privately held, formerly JAX)
  • Liberty Tax Service (owned by Franchise Group, FRG, but often considered a direct competitor)

Competitive Landscape

H&R Block's advantages lie in its extensive physical presence and brand trust, particularly for assisted tax services. Its disadvantages compared to some competitors, like Intuit (TurboTax), may be in its perceived technological innovation pace for DIY users. The market is highly competitive, with price sensitivity and service quality being key differentiators.

Growth Trajectory and Initiatives

Historical Growth: H&R Block has experienced periods of steady growth, driven by its market presence and strategic initiatives. Growth has been influenced by tax law changes, economic cycles, and the company's ability to adapt its service offerings.

Future Projections: Analyst projections for H&R Block often focus on continued growth in its digital offerings, expansion of small business services, and potential new service lines. Projections are typically influenced by anticipated tax law changes and competitive dynamics.

Recent Initiatives: Recent initiatives likely include investments in technology to enhance its digital platforms, expanding its cybersecurity measures, and potentially exploring new partnerships or service offerings to diversify revenue streams.

Summary

H&R Block Inc. is a well-established leader in the tax preparation industry, with a strong brand and a dual focus on in-person and digital services. Its extensive network and comprehensive offerings provide a solid foundation. However, the company faces significant competition, particularly from digital-first providers, and the inherent seasonality of its business. Continued investment in technology and diversification of services will be crucial for sustained growth and to mitigate risks in an evolving market.

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Sources and Disclaimers

Data Sources:

  • Company financial reports (10-K, 10-Q)
  • Investor relations websites
  • Financial news and analysis platforms
  • Industry reports

Disclaimers:

This information is for informational purposes only and does not constitute financial advice. Market share data and competitor analysis are estimates and may vary. Financial performance and future projections are subject to change.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About H&R Block Inc

Exchange NYSE
Headquaters Kansas City, MO, United States
IPO Launch date 1986-11-12
CEO, President & Director Mr. Curtis A. Campbell
Sector Consumer Cyclical
Industry Personal Services
Full time employees 4300
Full time employees 4300

H&R Block, Inc., through its subsidiaries, provides assisted and do-it-yourself (DIY) tax return preparation services in the United States, Canada, and Australia. The company also provides Refund Transfers, that enable clients to receive their tax refunds by their chosen method of disbursement; Peace of Mind extended service plans, that represents clients when audited and assumes the cost; H&R Block Emerald Prepaid Mastercard and Spruce, which are debit cards that can be used for everyday purchases and ATM withdrawals; H&R Block Emerald Advance term loans; Tax Identity Shield that provides clients assistance in helping protect their tax identity and access to services to help restore their tax identity; refund advance loans; and H&R Block Instant Refund. In addition, it offers small business financial solutions to manage finances, including payment processing, payroll, and bookkeeping services. The company its solutions through in-person; a system of retail offices operated directly by the company or its franchisees; and online and mobile applications, virtual, and desktop software. H&R Block, Inc. was incorporated in 1955 and is headquartered in Kansas City, Missouri.