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Upturn AI SWOT - About
IMAX 
Imax Corp (IMAX)
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Upturn Advisory Summary
07/11/2025: IMAX (1-star) is a SELL. SELL since 3 days. Profits (-0.27%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $30.55
1 Year Target Price $30.55
| 7 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.36% | Avg. Invested days 31 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.45B USD | Price to earnings Ratio 58.54 | 1Y Target Price 30.55 |
Price to earnings Ratio 58.54 | 1Y Target Price 30.55 | ||
Volume (30-day avg) 11 | Beta 0.82 | 52 Weeks Range 16.87 - 29.66 | Updated Date 07/13/2025 |
52 Weeks Range 16.87 - 29.66 | Updated Date 07/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.98% | Operating Margin (TTM) 19.4% |
Management Effectiveness
Return on Assets (TTM) 4.14% | Return on Equity (TTM) 9.87% |
Valuation
Trailing PE 58.54 | Forward PE 25.91 | Enterprise Value 1629801437 | Price to Sales(TTM) 4.02 |
Enterprise Value 1629801437 | Price to Sales(TTM) 4.02 | ||
Enterprise Value to Revenue 4.53 | Enterprise Value to EBITDA 14.08 | Shares Outstanding 53742000 | Shares Floating 43176361 |
Shares Outstanding 53742000 | Shares Floating 43176361 | ||
Percent Insiders 19.26 | Percent Institutions 91.28 |
Upturn AI SWOT
Imax Corp
Company Overview
History and Background
IMAX Corporation was founded in 1967 by Graeme Ferguson, Roman Kroitor, Robert Kerr, and William Shaw. Initially focused on large-format film projection, it has evolved into a global entertainment technology company specializing in cinematic experiences.
Core Business Areas
- IMAX Technology: Development and licensing of IMAX technology for use in theaters worldwide, including proprietary cameras, projectors, and audio systems.
- Theater Operations: Direct operation of IMAX theaters and revenue sharing agreements with partner exhibitors.
- Content & Distribution: Collaboration with filmmakers and studios to produce and distribute IMAX-enhanced films.
- New Ventures: Exploring new technologies and content formats to expand the IMAX experience beyond traditional cinema.
Leadership and Structure
Richard L. Gelfond is the CEO of IMAX Corporation. The company operates with a management team overseeing technology, theater operations, finance, and content divisions.
Top Products and Market Share
Key Offerings
- IMAX Theaters: Premium cinema experience featuring large screens, immersive sound, and enhanced visuals. Market share varies by region, but IMAX is a dominant player in the premium large format (PLF) category. The competitors are Cinemark XD, Dolby Cinema, ScreenX.
- IMAX Enhanced Content: Movies and documentaries filmed or remastered for the IMAX format, creating a more immersive experience. Revenue from this is tied directly to the performance of the films shown. The competitors are other premium cinema formats and home theatre systems.
- IMAX Technology Licensing: Licensing of IMAX's proprietary technology to cinema chains, allowing them to install IMAX systems in their theaters. Revenue varies depending on new installations and upgrade cycles. Competitors are cinema technology providers such as Dolby, Christie, and Barco.
Market Dynamics
Industry Overview
The cinema industry is evolving with the rise of streaming services and changing consumer preferences. There is increasing focus on premium experiences to attract audiences to theaters.
Positioning
IMAX is positioned as a leader in the premium cinema experience, offering a differentiated and immersive viewing environment. Its competitive advantages include brand recognition, proprietary technology, and a global network of theaters.
Total Addressable Market (TAM)
The global cinema market is estimated to be worth over $40 billion. IMAX is positioned to capture a significant portion of the premium segment, estimated at $5-10 billion, by offering a superior viewing experience.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary technology
- Global network of theaters
- High-quality viewing experience
- Strong relationships with filmmakers and studios
Weaknesses
- Higher ticket prices may deter some consumers
- Dependence on blockbuster films
- Capital-intensive theater installations
- Vulnerability to economic downturns
- Potential competition from home theater technology
Opportunities
- Expansion into new markets
- Partnerships with streaming services
- Development of new content formats
- Integration of virtual reality (VR) and augmented reality (AR) technologies
- Growth in international markets, particularly China and India
Threats
- Competition from streaming services
- Economic recession
- Piracy
- Technological disruptions in entertainment
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- CNK
- AMC
Competitive Landscape
IMAX's advantages include its proprietary technology and strong brand recognition. Disadvantages include higher ticket prices and dependence on blockbuster films.
Major Acquisitions
SSIMWAVE
- Year: 2022
- Acquisition Price (USD millions): 18.5
- Strategic Rationale: Acquisition of SSIMWAVE to enhance streaming technology and video quality.
Growth Trajectory and Initiatives
Historical Growth: IMAX has experienced growth in revenue and theater installations over the past decade, driven by the popularity of blockbuster films and the expansion of its global network.
Future Projections: Analysts project continued growth for IMAX, driven by expansion in international markets and the adoption of new technologies. Revenue growth is expected to be in the 5-10% range annually.
Recent Initiatives: Recent initiatives include partnerships with streaming services, expansion into new markets (e.g., China), and the development of new content formats (e.g., IMAX Enhanced).
Summary
IMAX is a dominant player in the premium cinema experience with a strong brand and proprietary technology. Its success is heavily tied to the release of blockbuster films and expanding its presence internationally, especially in China. Competition from streaming services and evolving consumer preferences pose ongoing challenges. IMAX must continue innovating and adapting to maintain its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates, and news articles.
Disclaimers:
This analysis is based on available information and is subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imax Corp
Exchange NYSE | Headquaters Mississauga, ON, Canada | ||
IPO Launch date 1994-06-09 | CEO & Director Mr. Richard Lewis Gelfond J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 700 | Website https://www.imax.com |
Full time employees 700 | Website https://www.imax.com | ||
IMAX Corporation, together with its subsidiaries, operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally. It operates through Content Solutions; and Technology Products and Services segments. The company offers IMAX film remastering, a proprietary technology that digitally remasters films and other content into IMAX formats for distribution to the IMAX network; IMAX Enhanced, which provides end-to-end technology across streaming content and entertainment devices at home; AI-driven video quality solutions for media and entertainment companies; and streaming technology software products. It also provides preventative and emergency maintenance services, and quality monitoring to the IMAX network; film post-production services; and IMAX film and digital cameras for content creators. In addition, the company engages in the distribution of large-format documentary films to institutional theaters, as well as live performances and interactive events with artists and creators; after-market sales of IMAX System parts and 3D glasses; sale or lease of IMAX theater systems; provision of management services to theaters, as well as production advice and technical assistance to documentary and Hollywood filmmakers; and rental of company's proprietary 2D and 3D large-format film cameras. The company markets its theater systems through a direct sales force and marketing staff to science and natural history museums, zoos, aquariums, and other educational and cultural centers, as well as theme parks, private home theaters, tourist destination sites, fairs, and expositions. It offers its services under the IMAX, IMAX 3D, Experience It In IMAX, The IMAX Experience, DMR, Filmed For IMAX, IMAX Live, IMAX Enhanced, and IMAX StreamSmart. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.
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