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Upturn AI SWOT - About
IMAX 
Imax Corp (IMAX)
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Upturn Advisory Summary
08/28/2025: IMAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $32.82
1 Year Target Price $32.82
| 7 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.36% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.56B USD | Price to earnings Ratio 47.87 | 1Y Target Price 32.82 |
Price to earnings Ratio 47.87 | 1Y Target Price 32.82 | ||
Volume (30-day avg) 11 | Beta 0.81 | 52 Weeks Range 18.76 - 29.66 | Updated Date 08/28/2025 |
52 Weeks Range 18.76 - 29.66 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.6 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.04% | Operating Margin (TTM) 16.36% |
Management Effectiveness
Return on Assets (TTM) 4.98% | Return on Equity (TTM) 11.39% |
Valuation
Trailing PE 47.87 | Forward PE 22.99 | Enterprise Value 1713403974 | Price to Sales(TTM) 4.3 |
Enterprise Value 1713403974 | Price to Sales(TTM) 4.3 | ||
Enterprise Value to Revenue 4.73 | Enterprise Value to EBITDA 13.73 | Shares Outstanding 53782500 | Shares Floating 43242760 |
Shares Outstanding 53782500 | Shares Floating 43242760 | ||
Percent Insiders 19.25 | Percent Institutions 90.5 |
Upturn AI SWOT
Imax Corp
Company Overview
History and Background
IMAX Corporation was founded in 1967 by Roman Kroitor, Robert Kerr, and William Shaw. Initially focused on large-format film projection for world expositions, it evolved into a global entertainment technology company known for its immersive cinematic experiences.
Core Business Areas
- IMAX Technology: Design, development, and sale of IMAX theater systems, including projectors, sound systems, and screen architecture.
- IMAX Entertainment: Production, distribution, and licensing of IMAX films, including Hollywood blockbusters and documentaries.
- IMAX Systems Maintenance and Services: Ongoing maintenance, repair, and technical support for IMAX theater systems worldwide.
Leadership and Structure
Richard L. Gelfond serves as the CEO. The organizational structure includes divisions for technology, entertainment, and international operations. A board of directors provides governance and strategic oversight.
Top Products and Market Share
Key Offerings
- IMAX Theater Systems: High-resolution projectors, immersive sound systems, and specialized screens designed for optimal viewing. Market share fluctuates based on theater installations but is a dominant player in premium large format (PLF) market. Competitors include Dolby Cinema, Cinemark XD, and other PLF formats. Revenue from theater systems varies based on sales and licensing agreements.
- IMAX Film Releases: Exclusive releases of blockbuster films and documentaries optimized for the IMAX format. Box office revenue is a key indicator of success. Market share depends on the number and popularity of IMAX releases. Competitors are standard cinema releases and other PLF formats.
Market Dynamics
Industry Overview
The cinema industry is recovering from pandemic-related disruptions. Premium large format (PLF) screens are growing in popularity as consumers seek enhanced viewing experiences.
Positioning
IMAX is a leading provider of PLF cinema technology, known for its immersive viewing experiences. It differentiates itself through its proprietary technology, partnerships with Hollywood studios, and global network of IMAX theaters.
Total Addressable Market (TAM)
The global cinema market is estimated to be worth hundreds of billions of dollars. IMAX is positioned to capture a portion of this market through its PLF offerings, potentially reaching a TAM of tens of billions. TAM is the estimate of total revenue IMAX could theoretically capture.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary technology
- Extensive global network
- Partnerships with major studios
- High-quality viewing experience
Weaknesses
- High cost of IMAX systems
- Dependence on blockbuster releases
- Limited content availability compared to standard cinemas
- Vulnerable to economic downturns affecting entertainment spending
Opportunities
- Expansion into new markets
- Development of new technologies (e.g., virtual reality)
- Increased demand for premium cinema experiences
- Growth in international film markets
- Content creation for at-home entertainment.
Threats
- Competition from other PLF formats
- Decline in cinema attendance
- Piracy
- Economic downturns
- Technological disruption from streaming services
Competitors and Market Share
Key Competitors
- AMC (AMC)
- CNK (Cinemark)
- RGC (Regal Entertainment Group, privately held)
- DCI (Dolby Cinema)
Competitive Landscape
IMAX has a strong brand and proprietary technology, but faces competition from other PLF formats and the overall decline in cinema attendance. IMAX is more of a product and service, therefore the AMC and CNK represent a different type of competitor.
Major Acquisitions
Sonics Associates, Inc.
- Year: 2014
- Acquisition Price (USD millions):
- Strategic Rationale: Sonics Associates, Inc. (Sonics) designs and builds custom electro-acoustic and noise-cancelling systems for submarines, surface ships, and mobile tactical shelters. A business model in alignment for the company.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion of the IMAX network and the success of IMAX film releases. COVID caused significant challenges to growth in recent years.
Future Projections: Analyst estimates project continued growth in IMAX theater installations and box office revenue, particularly in international markets. Projections depend on the recovery of the cinema industry and the success of future film releases.
Recent Initiatives: Recent initiatives include expanding into new international markets, developing new IMAX technologies, and focusing on enhanced partnerships with major studios.
Summary
IMAX Corp is a global leader in premium cinema technology, boasting a strong brand and proprietary systems. While facing competition from other PLF formats and the broader decline in theater attendance, it benefits from its global network and partnerships. Recent strategic initiatives focus on international expansion and technology innovation. IMAX needs to monitor the evolving entertainment landscape and adapt to changing consumer preferences. A solid brand with innovative technologies positions IMAX for growth if the cinema industry can recover.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- SEC filings
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imax Corp
Exchange NYSE | Headquaters Mississauga, ON, Canada | ||
IPO Launch date 1994-06-09 | CEO & Director Mr. Richard Lewis Gelfond J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 700 | Website https://www.imax.com |
Full time employees 700 | Website https://www.imax.com | ||
IMAX Corporation, together with its subsidiaries, operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally. It operates through Content Solutions; and Technology Products and Services segments. The company offers IMAX film remastering, a proprietary technology that digitally remasters films and other content into IMAX formats for distribution to the IMAX network; IMAX Enhanced, which provides end-to-end technology across streaming content and entertainment devices at home; AI-driven video quality solutions for media and entertainment companies; and streaming technology software products. It also provides preventative and emergency maintenance services, and quality monitoring to the IMAX network; film post-production services; and IMAX film and digital cameras for content creators. In addition, the company engages in the distribution of large-format documentary films to institutional theaters, as well as live performances and interactive events with artists and creators; after-market sales of IMAX System parts and 3D glasses; sale or lease of IMAX theater systems; provision of management services to theaters, as well as production advice and technical assistance to documentary and Hollywood filmmakers; and rental of company's proprietary 2D and 3D large-format film cameras. The company markets its theater systems through a direct sales force and marketing staff to science and natural history museums, zoos, aquariums, and other educational and cultural centers, as well as theme parks, private home theaters, tourist destination sites, fairs, and expositions. It offers its services under the IMAX, IMAX 3D, Experience It In IMAX, The IMAX Experience, DMR, Filmed For IMAX, IMAX Live, IMAX Enhanced, and IMAX StreamSmart. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.
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