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Imax Corp (IMAX)

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Upturn Advisory Summary
12/05/2025: IMAX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $38.91
1 Year Target Price $38.91
| 7 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.17% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.92B USD | Price to earnings Ratio 50.3 | 1Y Target Price 38.91 |
Price to earnings Ratio 50.3 | 1Y Target Price 38.91 | ||
Volume (30-day avg) 11 | Beta 0.41 | 52 Weeks Range 20.48 - 37.78 | Updated Date 12/7/2025 |
52 Weeks Range 20.48 - 37.78 | Updated Date 12/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.47% | Operating Margin (TTM) 27.25% |
Management Effectiveness
Return on Assets (TTM) 5.57% | Return on Equity (TTM) 12.4% |
Valuation
Trailing PE 50.3 | Forward PE 22.27 | Enterprise Value 2035273933 | Price to Sales(TTM) 5.09 |
Enterprise Value 2035273933 | Price to Sales(TTM) 5.09 | ||
Enterprise Value to Revenue 5.39 | Enterprise Value to EBITDA 15.05 | Shares Outstanding 53798934 | Shares Floating 43319978 |
Shares Outstanding 53798934 | Shares Floating 43319978 | ||
Percent Insiders 19.05 | Percent Institutions 92.96 |
Upturn AI SWOT
Imax Corp

Company Overview
History and Background
IMAX Corporation was founded in 1967. It initially focused on creating innovative film formats and projection systems for world expositions. It evolved to providing immersive cinematic experiences in theaters worldwide.
Core Business Areas
- Technology: Development, design, and engineering of IMAX theater systems and technologies.
- Network Business: Revenue-sharing arrangements with exhibitors for IMAX film releases, digital remastering, and film distribution.
- Theater Business: The sale, lease, and maintenance of IMAX theater systems, plus the operation of IMAX-owned theaters.
- New Business Initiative: Expanded partnerships with gaming companies such as Sandbox VR
Leadership and Structure
Richard L. Gelfond serves as the Chief Executive Officer. The company is structured with distinct divisions focusing on technology, theater operations, and content partnerships.
Top Products and Market Share
Key Offerings
- IMAX Theater Systems: High-resolution cameras, projection systems, and immersive sound technology used in IMAX theaters. The market share is difficult to pinpoint precisely, but IMAX is a major player in premium large-format cinema. Competitors include Dolby Cinema, RealD, and other premium cinema formats. It is estimated this product brings in over 75% of revenue.
- IMAX Film Releases: Digital remastering and distribution of major films for IMAX screens. IMAX provides upscaled viewing experiences that are not available on regular screens. This is approximately 20% of revenue. Competitors include Dolby Cinema, RealD, and other premium cinema formats.
- Sandbox VR Partnerships: Partnership with Sandbox VR for virtual reality experiences in IMAX theaters. This product is new and has very little market share. Competitors include standalone VR entertainment centers and other cinema VR initiatives. It is approximately 5% of revenue.
Market Dynamics
Industry Overview
The cinema industry is experiencing a shift toward premium experiences to attract audiences amidst increasing at-home entertainment options and streaming services.
Positioning
IMAX is positioned as a premium entertainment provider known for its immersive cinematic experiences. Its competitive advantages include brand recognition, proprietary technology, and partnerships with major studios and high traffic locations.
Total Addressable Market (TAM)
The global cinema market is estimated to be in the tens of billions of dollars annually, with the premium segment representing a significant portion. IMAX is well-positioned to capitalize on the growing demand for premium entertainment with respect to TAM and global presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Proprietary Technology
- Extensive Global Network
- High-Quality Immersive Experience
- Partnerships with Major Studios
Weaknesses
- High Capital Expenditure for Theaters
- Dependence on Blockbuster Films
- Vulnerability to Economic Downturns
- Limited Content Availability Specific to IMAX
- Sensitivity to Hollywood Strikes
Opportunities
- Expansion into Emerging Markets
- Integration of VR and Gaming Technologies
- Increased Demand for Premium Entertainment
- Strategic Partnerships with Streaming Platforms
- Expansion into the Location-Based Entertainment (LBE) market
Threats
- Competition from Other Premium Cinema Formats
- Growth of Streaming Services
- Economic Recession
- Technological Disruptions
- Piracy
Competitors and Market Share
Key Competitors
- AMC
- CNK
- RGC
Competitive Landscape
IMAX is a strong competitor in the large-format cinema market, with advantages including its proprietary technology and global network. However, competitors are investing in similar premium experiences.
Growth Trajectory and Initiatives
Historical Growth: IMAX Corp has demonstrated growth through the expansion of its theater network and partnerships. Please refer to the most recent Imax Corp quarterly reports and annual reports for revenue and EBITDA reports.
Future Projections: Future growth projections depend on the continued success of blockbuster films and IMAX's expansion strategy. Analysts' estimates vary and should be consulted for current figures.
Recent Initiatives: Recent initiatives include partnerships with VR companies and expansion into emerging markets.
Summary
IMAX Corp is a leader in the premium cinematic experience market, leveraging its proprietary technology and brand recognition. The company's success is tied to the performance of blockbuster films and the overall health of the cinema industry. They should look out for and protect themselves from technological disruptions and increasing competition from streaming services. It is well known to have great relationships with major studios, so it should look to lean more into this, and create more partnerships.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Analysis Reports
- Market Research Data
- IMAX Corporate Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imax Corp
Exchange NYSE | Headquaters Mississauga, ON, Canada | ||
IPO Launch date 1994-06-09 | CEO & Director Mr. Richard Lewis Gelfond J.D. | ||
Sector Communication Services | Industry Entertainment | Full time employees 700 | Website https://www.imax.com |
Full time employees 700 | Website https://www.imax.com | ||
IMAX Corporation, together with its subsidiaries, operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally. It operates through Content Solutions; and Technology Products and Services segments. The company offers IMAX film remastering, a proprietary technology that digitally remasters films and other content into IMAX formats for distribution to the IMAX network; IMAX Enhanced, which provides end-to-end technology across streaming content and entertainment devices at home; AI-driven video quality solutions for media and entertainment companies; and streaming technology software products. It also provides preventative and emergency maintenance services, and quality monitoring to the IMAX network; film post-production services; and IMAX film and digital cameras for content creators. In addition, the company engages in the distribution of large-format documentary films to institutional theaters, as well as live performances and interactive events with artists and creators; after-market sales of IMAX System parts and 3D glasses; sale or lease of IMAX theater systems; provision of management services to theaters, as well as production advice and technical assistance to documentary and Hollywood filmmakers; and rental of company's proprietary 2D and 3D large-format film cameras. The company markets its theater systems through a direct sales force and marketing staff to science and natural history museums, zoos, aquariums, and other educational and cultural centers, as well as theme parks, private home theaters, tourist destination sites, fairs, and expositions. It offers its services under the IMAX, IMAX 3D, Experience It In IMAX, The IMAX Experience, DMR, Filmed For IMAX, IMAX Live, IMAX Enhanced, and IMAX StreamSmart. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.

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