Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Ituran Location and Control Ltd(ITRN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ITRN
10/28/2026: ITRN (3-star) is currently NOT-A-BUY. Pass it for now.
Ituran Location and Control Ltd is a technology company specializing in location-based services, fleet management, and stolen vehicle recovery. It is known for its proprietary technology and a stable business model that relies on recurring subscription revenue from both individual and commercial clients. The primary investment story centers on its ability to leverage its strong position in Latin American markets to expand into high-value telematics and data analytics services. Key risks include exposure to currency volatility and increasing competition from factory-installed telematics systems in vehicles. The company, which is often viewed as a value play, may suit investors seeking a stable, dividend-paying business with exposure to the growing connected vehicle space.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers steady growth but lacks the hyper-growth characteristics often sought by aggressive growth investors. |
| Momentum investor | Weak fit | The stock typically exhibits stable, low-beta characteristics rather than the high-volatility momentum trends preferred by this style. |
| Value investor | Strong fit | Ituran is often viewed as a value play due to its stable cash flows, consistent dividends, and often reasonable valuation multiples. |
| Dividend investor | Strong fit | The company's history of consistent dividend payments makes it an attractive candidate for income-focused portfolios. |
| Low-risk investor | Strong fit while signal remains positive | Its stable business model, consistent dividends, and recurring revenue stream provide a defensive profile for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock is generally less volatile than the broader technology sector. |
| Valuation risk | Low | The company typically trades at valuations commensurate with its stable earnings profile. |
| Competition risk (OEM integration) | Medium / high | The trend of automakers building telematics into new vehicles directly challenges third-party providers. |
| Business quality | Strong | High recurring revenue from subscriptions indicates a strong, high-quality business model. |
| Dividend income | Low | The dividend is supported by consistent operational cash flow. |
| Execution risk | Medium | Managing complex operations across different regulatory and economic environments requires disciplined execution. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 78.17% | Avg. Invested days 62 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.05B USD | Price to earnings Ratio 16.32 | 1Y Target Price 74.5 |
Price to earnings Ratio 16.32 | 1Y Target Price 74.5 | ||
Volume (30-day avg) 91.8K shares | Beta 0.8 | 52 Weeks Range 33.19 - 67.11 | Updated Date 10/28/2026 |
52 Weeks Range 33.19 - 67.11 | Updated Date 10/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.23 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Monthly recurring fees for vehicle recovery, fleet tracking, and related software services. | This is the core, stable engine of the company that provides predictable income. |
| Product Sales | Hardware sales, including vehicle location devices and tracking sensors. | Provides initial customer acquisition, which then leads to recurring subscription revenue. |
| Geography (Latin America) | Operations in Brazil, Argentina, and surrounding regions. | This region is the primary driver of revenue and requires monitoring of local economic health. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 16.32 | Forward PE 20.49 | Enterprise Value 920.20M | Price to Sales(TTM) 2.66 |
Enterprise Value 920.20M | Price to Sales(TTM) 2.66 | ||
Enterprise Value to Revenue 2.34 | Enterprise Value to EBITDA 8.78 | Shares Outstanding 19.84M | Shares Floating 15.53M |
Shares Outstanding 19.84M | Shares Floating 15.53M | ||
Percent Insiders 19.63 | Percent Institutions 64.78 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.