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Upturn AI SWOT - About
ITRN 
Ituran Location and Control Ltd (ITRN)
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Upturn Advisory Summary
10/15/2025: ITRN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $47
1 Year Target Price $47
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.38% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 749.59M USD | Price to earnings Ratio 13.51 | 1Y Target Price 47 |
Price to earnings Ratio 13.51 | 1Y Target Price 47 | ||
Volume (30-day avg) 2 | Beta 0.87 | 52 Weeks Range 25.05 - 43.57 | Updated Date 10/16/2025 |
52 Weeks Range 25.05 - 43.57 | Updated Date 10/16/2025 | ||
Dividends yield (FY) 5.32% | Basic EPS (TTM) 2.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.35% | Operating Margin (TTM) 21.13% |
Management Effectiveness
Return on Assets (TTM) 13.43% | Return on Equity (TTM) 29.41% |
Valuation
Trailing PE 13.51 | Forward PE - | Enterprise Value 624351044 | Price to Sales(TTM) 2.21 |
Enterprise Value 624351044 | Price to Sales(TTM) 2.21 | ||
Enterprise Value to Revenue 1.84 | Enterprise Value to EBITDA 6.63 | Shares Outstanding 19893580 | Shares Floating 17495181 |
Shares Outstanding 19893580 | Shares Floating 17495181 | ||
Percent Insiders 19.71 | Percent Institutions 60.99 |
Upturn AI SWOT
Ituran Location and Control Ltd
Company Overview
History and Background
Ituran Location and Control Ltd. was founded in 1995. It specializes in location-based services (LBS) and connected car solutions, evolving from vehicle theft recovery to a broader range of telematics and IoT services.
Core Business Areas
- Connected Car: Provides a range of telematics services to car manufacturers, insurance companies and end-users. This includes vehicle tracking, stolen vehicle recovery, safety features, and usage-based insurance programs.
- Aftermarket Telematics: Offers vehicle tracking and management solutions for fleet operators and individual vehicle owners. Includes services such as GPS tracking, driver behavior monitoring, and fuel management.
- IoT and M2M Solutions: Provides connectivity solutions for various IoT devices, including asset tracking and monitoring for industrial applications.
Leadership and Structure
Eyal Sheratzky is the CEO. The company has a board of directors and operates through various departments, including R&D, sales, and marketing.
Top Products and Market Share
Key Offerings
- Stolen Vehicle Recovery (SVR): Ituran's core product, offering real-time vehicle tracking and recovery services. Competitors include LoJack and Tracker. Ituran holds a significant market share in Latin America and Israel, but specific percentage data is hard to publicly obtain.
- Usage-Based Insurance (UBI) Solutions: Provides telematics solutions to insurance companies for UBI programs, enabling them to assess driving behavior and offer personalized insurance premiums. Competitors include Octo Telematics and Cambridge Mobile Telematics. Market share data is not readily available.
- Fleet Management Solutions: Offers tracking and management solutions for fleets, including driver safety monitoring and vehicle diagnostics. Competitors include Geotab and Verizon Connect. Market share data is not readily available.
Market Dynamics
Industry Overview
The telematics and connected car market is experiencing substantial growth, driven by increasing demand for vehicle tracking, safety features, and data analytics. Key trends include the adoption of 5G connectivity, the rise of electric vehicles, and the integration of AI and machine learning.
Positioning
Ituran is positioned as a leading provider of location-based services and connected car solutions, with a strong presence in Latin America and Israel. Its competitive advantages include its established brand reputation, its proprietary technology, and its strong relationships with car manufacturers and insurance companies.
Total Addressable Market (TAM)
The global telematics market is estimated to be valued at hundreds of billions of dollars and is expected to continue growing in the coming years. Ituran is well-positioned to capture a significant share of this market, particularly in its core regions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in core markets
- Proprietary technology and expertise in LBS
- Established relationships with car manufacturers and insurance companies
- Recurring revenue model
Weaknesses
- Geographic concentration (reliance on Latin America and Israel)
- Exposure to currency fluctuations
- Dependence on cellular network infrastructure
- Smaller scale compared to some global competitors
Opportunities
- Expansion into new geographic markets
- Development of new telematics solutions for electric vehicles
- Leveraging data analytics to offer value-added services
- Partnerships with other technology companies
Threats
- Increasing competition from global telematics providers
- Technological obsolescence
- Regulatory changes impacting data privacy
- Economic downturns in key markets
Competitors and Market Share
Key Competitors
- CalAmp Corp (CAMP)
- Spireon (Private)
- MiX Telematics (MIXT)
Competitive Landscape
Ituran faces competition from both global telematics providers and smaller regional players. Its strengths lie in its established brand reputation and its proprietary technology, but it needs to continue to innovate and expand its geographic reach to remain competitive.
Growth Trajectory and Initiatives
Historical Growth: Note: Replace with actual data. This is placeholder data.
Future Projections: Note: Replace with actual data. This is placeholder data.
Recent Initiatives: Ituran has recently focused on expanding its IoT and M2M solutions, as well as developing new telematics solutions for electric vehicles.
Summary
Ituran is a strong player in the LBS and connected car market, particularly in Latin America and Israel. It benefits from recurring revenues and established relationships. Currency risks and competition pose challenges. Innovation and geographic diversification are crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ituran Location and Control Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-09-28 | Co-CEO & Director Mr. Nir Sheratzky | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2800 | Website https://www.ituran.com |
Full time employees 2800 | Website https://www.ituran.com | ||
Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments: Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enable it to locate, track, and recover stolen vehicles; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. It also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and connected car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. It serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The Telematics Products segment offers base site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; control center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
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