Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Ituran Location and Control Ltd(ITRN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ITRN
10/08/2026: ITRN (3-star) is currently NOT-A-BUY. Pass it for now.
Ituran Location and Control Ltd is a established provider of vehicle telematics, fleet management, and stolen vehicle recovery services. The company has a leading position in its core markets, known for generating steady, subscription-based revenue that appeals to income-oriented and value-focused investors. Its primary opportunity lies in expanding its data-driven analytics to insurance providers and logistics firms, though it faces execution risks from intense competition and geographic concentration in emerging markets. While its business quality and cash flow generation are strong, investors should monitor the impact of vehicle connectivity and currency fluctuations on long-term performance.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Ituran offers steady, reliable growth rather than aggressive expansion. |
| Momentum investor | Weak fit | The stock typically exhibits lower volatility and lacks rapid, high-beta price moves. |
| Value investor | Strong fit | The company trades at reasonable multiples with solid fundamentals and cash flow. |
| Dividend investor | Strong fit | Consistent dividend payouts make it an attractive option for income-oriented investors. |
| Low-risk investor | Strong fit | The company's defensive business model and stable margins provide a relatively lower-risk profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is subject to broader market trends and specific geographic risks. |
| Valuation risk | Low | Current trading levels appear aligned with historical fundamentals. |
| Competition risk (telematics) | Medium / high | Aggressive competition from tech-focused startups and large incumbents pressures margins. |
| Business quality | Strong | High recurring revenue and strong cash flow indicate a sustainable business model. |
| Dividend income | Low | Dividends are well-supported by free cash flow. |
| Execution risk | Medium | Success depends on effectively managing international operations and rapid tech adoption. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 79.09% | Avg. Invested days 62 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.04B USD | Price to earnings Ratio 16.16 | 1Y Target Price 74.5 |
Price to earnings Ratio 16.16 | 1Y Target Price 74.5 | ||
Volume (30-day avg) 98.3K shares | Beta 0.8 | 52 Weeks Range 32.98 - 67.11 | Updated Date 10/08/2026 |
52 Weeks Range 32.98 - 67.11 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.23 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Recurring fees for SVR and fleet management monitoring services. | This is the primary engine of the company's reliable and predictable income. |
| Product Sales | Sale of telematics hardware devices to customers and partners. | Hardware sales act as a gateway for securing long-term service contracts. |
| Geography (Latin America) | Operations in Brazil, Argentina, and other regional markets. | Key growth engine but carries exposure to regional economic cycles. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 16.16 | Forward PE 20.49 | Enterprise Value 942.67M | Price to Sales(TTM) 2.63 |
Enterprise Value 942.67M | Price to Sales(TTM) 2.63 | ||
Enterprise Value to Revenue 2.4 | Enterprise Value to EBITDA 8.99 | Shares Outstanding 19.84M | Shares Floating 15.53M |
Shares Outstanding 19.84M | Shares Floating 15.53M | ||
Percent Insiders 19.63 | Percent Institutions 64.55 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Ituran Location and Control Ltd
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2005-09-28 | Co-CEO & Director Mr. Nir Sheratzky | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2800 | Website https://ituran.com |
Full time employees 2800 | Website https://ituran.com | ||
Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments, Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enable it to locate, track, and recover stolen vehicles; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and provides Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. It serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, private fleet subscribers, and finance institutions. The Telematics Products segment offers a system for automatic vehicle location was based on terrestrial network triangulation technology and GPS/GPRS; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; GPS/GPRS, a navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.