Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ITRN 
Ituran Location and Control Ltd (ITRN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/29/2025: ITRN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $47
1 Year Target Price $47
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.41% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 686.53M USD | Price to earnings Ratio 12.09 | 1Y Target Price 47 |
Price to earnings Ratio 12.09 | 1Y Target Price 47 | ||
Volume (30-day avg) 2 | Beta 0.89 | 52 Weeks Range 24.68 - 44.20 | Updated Date 08/30/2025 |
52 Weeks Range 24.68 - 44.20 | Updated Date 08/30/2025 | ||
Dividends yield (FY) 5.93% | Basic EPS (TTM) 2.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-18 | When Before Market | Estimate 0.705 | Actual 0.67 |
Profitability
Profit Margin 16.35% | Operating Margin (TTM) 21.13% |
Management Effectiveness
Return on Assets (TTM) 13.43% | Return on Equity (TTM) 29.41% |
Valuation
Trailing PE 12.09 | Forward PE - | Enterprise Value 602965445 | Price to Sales(TTM) 2.02 |
Enterprise Value 602965445 | Price to Sales(TTM) 2.02 | ||
Enterprise Value to Revenue 1.78 | Enterprise Value to EBITDA 6.4 | Shares Outstanding 19893600 | Shares Floating 17495181 |
Shares Outstanding 19893600 | Shares Floating 17495181 | ||
Percent Insiders 19.71 | Percent Institutions 60.8 |
Upturn AI SWOT
Ituran Location and Control Ltd
Company Overview
History and Background
Ituran Location and Control Ltd. was founded in 1995. It initially focused on stolen vehicle recovery (SVR) and has since expanded into connected car services, IoT, and advanced mobility solutions. Significant milestones include expansion into new markets (North America, South America, and Europe) and the development of advanced telematics technologies.
Core Business Areas
- Location-Based Services (LBS) for Stolen Vehicle Recovery (SVR): Ituran's core offering involves tracking and recovering stolen vehicles. The service uses GPS and cellular technology to locate vehicles, and Ituran works with law enforcement to recover them.
- Connected Car Services: Provides telematics solutions for vehicle management, driver safety, and usage-based insurance (UBI). These services often utilize data analytics for insights.
- IoT and Telematics Solutions: Offers telematics solutions for fleet management, asset tracking, and other IoT applications. This includes hardware, software, and connectivity.
Leadership and Structure
The leadership team consists of Eyal Sheratzky (CEO) and Udi Mizrahi (CFO). The organizational structure is hierarchical, with functional departments reporting to executive management.
Top Products and Market Share
Key Offerings
- Ituran Location and Control Services: The core stolen vehicle recovery service. Market share in SVR varies by region but is significant in Latin America. They have millions of active subscribers. Competitors include LoJack, CalAmp, and smaller regional players.
- Ituran Fleet Management: Offers telematics for managing vehicle fleets. The market share is more fragmented in this segment. The revenue contributions are steadily growing. Competitors include Samsara, Verizon Connect, and Trimble.
- Ituran Connect: Provides connected car services, including driver behavior monitoring and usage-based insurance solutions. It's a growing market. Competitors include Octo Telematics and Cambridge Mobile Telematics.
Market Dynamics
Industry Overview
The telematics and IoT market is experiencing rapid growth, driven by increasing demand for connected vehicles, fleet management solutions, and asset tracking. The industry is characterized by technological innovation and increasing competition.
Positioning
Ituran is positioned as a leading provider of location-based services and telematics solutions, particularly in the SVR and fleet management segments. It has a strong presence in Latin America and is expanding its presence in North America and Europe.
Total Addressable Market (TAM)
The global telematics market is projected to reach hundreds of billions of USD over the next few years. Ituran is well-positioned to capture a portion of this TAM through its existing market presence and expansion efforts.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in SVR
- Established presence in Latin America
- Proprietary technology and expertise
- Recurring revenue model
Weaknesses
- Geographic concentration (reliance on Latin America)
- Exposure to currency fluctuations
- Dependence on cellular networks
- Smaller scale compared to larger competitors
Opportunities
- Expansion into new geographic markets
- Development of new connected car services
- Partnerships with automotive manufacturers
- Growth in the IoT market
Threats
- Increasing competition from larger players
- Technological obsolescence
- Changes in regulatory environment
- Economic downturns in key markets
Competitors and Market Share
Key Competitors
- CALM
- VRNT
- SAMS
Competitive Landscape
Ituran has a strong niche in the SVR market, particularly in Latin America. Its competitive advantage lies in its established brand, proprietary technology, and recurring revenue model. However, it faces increasing competition from larger players in the broader telematics market.
Growth Trajectory and Initiatives
Historical Growth: Ituran's historical growth has been driven by the expansion of its SVR business and the development of new telematics solutions. Growth has been stable, but recent years show fluctuations due to economic conditions in Latin America.
Future Projections: Analyst estimates suggest continued growth for Ituran, driven by the increasing demand for connected car services and IoT solutions. However, growth rates may be moderate due to competition and economic uncertainty.
Recent Initiatives: Recent initiatives include the development of new connected car platforms and the expansion of its IoT offerings.
Summary
Ituran is a well-established company with a strong presence in the SVR market, particularly in Latin America. The company's recurring revenue model and proprietary technology are key strengths. However, Ituran faces challenges including geographic concentration, increasing competition, and economic uncertainty. Expansion into new markets and the development of innovative telematics solutions are crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Research
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share estimates are based on available data and may not be precise. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ituran Location and Control Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-09-28 | Co-CEO & Director Mr. Nir Sheratzky | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2800 | Website https://www.ituran.com |
Full time employees 2800 | Website https://www.ituran.com | ||
Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments: Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enable it to locate, track, and recover stolen vehicles; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. It also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and connected car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. It serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The Telematics Products segment offers base site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; control center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.