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Upturn AI SWOT - About
IZEA 
IZEA Inc (IZEA)
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Upturn Advisory Summary
10/15/2025: IZEA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.52% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 44.58M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 |
52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.63% | Operating Margin (TTM) -8.23% |
Management Effectiveness
Return on Assets (TTM) -11.03% | Return on Equity (TTM) -28.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -8059842 | Price to Sales(TTM) 1.21 |
Enterprise Value -8059842 | Price to Sales(TTM) 1.21 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.17 | Shares Outstanding 16887400 | Shares Floating 12140754 |
Shares Outstanding 16887400 | Shares Floating 12140754 | ||
Percent Insiders 28.16 | Percent Institutions 8.55 |
Upturn AI SWOT
IZEA Inc
Company Overview
History and Background
IZEA Worldwide, Inc. (formerly IZEA, Inc.) connects brands with influential creators. Founded in 2006, it pioneered the creator economy, offering technology and services to facilitate influencer marketing campaigns.
Core Business Areas
- Managed Services: Full-service influencer marketing campaign management, including strategy, creator selection, content creation, and reporting.
- IZEA Flex: A self-service platform allowing brands to directly connect with creators and manage campaigns independently.
- IZEA Insights: Data and analytics tools that provide brands with insights into the creator landscape and campaign performance.
Leadership and Structure
Ted Murphy is the Founder, Chairman and CEO. The company has a typical corporate structure with departments for sales, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- IZEAx Unity Suite: Flagship platform that connects advertisers with creators for content creation and distribution. Market share is difficult to pinpoint precisely, but IZEA is a key player in the creator marketing space. Competitors include Captiv8, GRIN, and AspireIQ. Revenue data is variable and dependent on overall marketing trends.
- Shake: IZEA's marketplace for one-off content services from creators. Market share is growing, with IZEA positioning it as a cost-effective solution for smaller campaigns. Competitors include Fiverr and Upwork, though Shake focuses specifically on creator content.
Market Dynamics
Industry Overview
The influencer marketing industry is experiencing rapid growth, driven by increasing consumer adoption of social media and the declining effectiveness of traditional advertising. Brands are allocating larger portions of their marketing budgets to influencer campaigns.
Positioning
IZEA is positioned as a technology-driven influencer marketing company, offering both managed services and a self-service platform. Its competitive advantage lies in its proprietary technology and extensive creator network.
Total Addressable Market (TAM)
The global influencer marketing TAM is estimated at over $16 billion. IZEA is positioned to capture a portion of this market through its technology and service offerings.
Upturn SWOT Analysis
Strengths
- Established player in the influencer marketing industry
- Proprietary technology platform
- Extensive creator network
- Diverse service offerings (managed services and self-service platform)
Weaknesses
- Reliance on social media platforms and algorithms
- Competition from larger marketing agencies and technology companies
- Risk of creator fraud and inauthenticity
- Historically inconsistent profitability
Opportunities
- Growth in the influencer marketing industry
- Expansion into new markets and verticals
- Development of new technology and services
- Partnerships with social media platforms and brands
Threats
- Increasing competition in the influencer marketing industry
- Changes in social media algorithms and policies
- Regulation of influencer marketing
- Economic downturn and reduced marketing budgets
Competitors and Market Share
Key Competitors
- SRAX (SRAX)
- Mediaocean (Private)
- Captiv8 (Private)
Competitive Landscape
IZEA faces competition from larger marketing agencies, technology companies, and specialized influencer marketing platforms. IZEA's advantages include its proprietary technology and established presence in the market. Disadvantages include limited financial resources and competition with larger companies.
Major Acquisitions
BrandGraph
- Year: 2019
- Acquisition Price (USD millions): 3.5
- Strategic Rationale: To enhance IZEA's data and analytics capabilities.
Growth Trajectory and Initiatives
Historical Growth: IZEA has experienced periods of rapid revenue growth, followed by periods of slower growth or decline. The company's growth has been driven by the increasing adoption of influencer marketing and its ability to attract new clients.
Future Projections: Future growth projections vary based on analyst estimates. Success depends on the industry growth and IZEA's ability to secure new clients and retain current client base. Analyst estimates from reputable financial sites should be referenced.
Recent Initiatives: Recent initiatives include platform enhancements (IZEAx Unity Suite updates, Shake enhancements) and strategic partnerships.
Summary
IZEA Inc is a key player in the influencer marketing space with proprietary technology. However, inconsistent profitability and intense competition pose challenges. Growth opportunities arise from industry expansion, technology development, and strategic partnerships. IZEA needs to focus on sustainable profitability and effective marketing strategies to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Press releases
- Industry reports
- Financial news sources
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share is based on available estimates and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About IZEA Inc
Exchange NASDAQ | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-06-14 | CEO & Director Mr. Patrick James Venetucci | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 110 | Website https://www.izea.com |
Full time employees 110 | Website https://www.izea.com | ||
IZEA Worldwide, Inc., together with its subsidiaries, provides software and professional services to connect brands and content creators in North America, the Asia Pacific, and internationally. The company offers IZEA Flex, its flagship platform for managing enterprise influencer marketing. It also operates marketplace that connects marketers with creators. In addition, the company offers management of content workflow, creator search and targeting, bidding, analytics, and payment processing services. It primarily sells influencer marketing and custom content campaigns through client development team and platforms. The company was formerly known as IZEA, Inc. and changed its name to IZEA Worldwide, Inc. in August 2018. IZEA Worldwide, Inc. was founded in 2006 and is headquartered in Orlando, Florida.
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