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Upturn AI SWOT - About
IZEA 
IZEA Inc (IZEA)
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Upturn Advisory Summary
08/14/2025: IZEA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.13% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 44.58M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 |
52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.63% | Operating Margin (TTM) -8.23% |
Management Effectiveness
Return on Assets (TTM) -11.03% | Return on Equity (TTM) -28.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -8059842 | Price to Sales(TTM) 1.21 |
Enterprise Value -8059842 | Price to Sales(TTM) 1.21 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.17 | Shares Outstanding 16887400 | Shares Floating 12140754 |
Shares Outstanding 16887400 | Shares Floating 12140754 | ||
Percent Insiders 28.16 | Percent Institutions 8.55 |
Upturn AI SWOT
IZEA Inc
Company Overview
History and Background
IZEA Inc. was founded in 2006. It pioneered the creator economy, developing technology platforms connecting brands and creators for marketing campaigns. IZEA has evolved from influencer marketing to offering a broader suite of creator commerce solutions.
Core Business Areas
- Managed Services: IZEA provides fully managed influencer marketing campaign services, including strategy, creator selection, content creation, and performance measurement.
- IZEA Flex: A self-service platform that allows brands to directly connect with and commission creators for content and collaborations.
- BrandGraph: A social intelligence platform providing insights into creator performance, content trends, and competitive analysis.
Leadership and Structure
Ted Murphy is the Founder, Chairman, and CEO. The company has a board of directors and operates with functional departments like sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- IZEAx Discovery: A creator search and intelligence platform that helps brands find the right influencers for their campaigns. Market share data is not publicly available. Competitors include AspireIQ and Grin.
- Shake: A marketplace connecting creators with brands for fast-turnaround content creation. Market share data is not publicly available. Competitors include Fiver and Upwork for creator services but is specifically for influencers.
Market Dynamics
Industry Overview
The influencer marketing industry is experiencing rapid growth, driven by the increasing importance of social media and the shift towards authentic content. Brands are allocating larger budgets to creator collaborations.
Positioning
IZEA is positioned as a leading provider of technology and services for creator commerce, offering a comprehensive platform for brands to manage influencer marketing campaigns. They emphasize data-driven insights and campaign optimization.
Total Addressable Market (TAM)
The global influencer marketing market is expected to reach hundreds of billions by 2030. IZEA is positioned to capture a share of this TAM through its technology platform and managed services.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform
- Established relationships with creators
- End-to-end campaign management capabilities
- Data-driven insights
Weaknesses
- Relatively small market capitalization
- Dependence on the influencer marketing industry
- Intense competition
- History of Net Losses
Opportunities
- Expanding creator commerce offerings
- Strategic partnerships with brands and agencies
- International expansion
- Growth in short form video
Threats
- Changes in social media algorithms
- Increasing regulation of influencer marketing
- Economic downturn
- Emergence of new competitors
Competitors and Market Share
Key Competitors
- HIVE
- SPR
- YOU
Competitive Landscape
IZEA faces competition from larger marketing agencies, specialized influencer marketing platforms, and social media platforms. Its advantages include its technology platform and end-to-end campaign management capabilities. Disadvantages include small market cap and net loss.
Growth Trajectory and Initiatives
Historical Growth: IZEA's growth has been tied to the overall growth of the influencer marketing industry.
Future Projections: Analyst projections vary and depend on the overall market conditions.
Recent Initiatives: Recent initiatives include enhancing the IZEAx platform, expanding the creator network, and developing new creator commerce solutions.
Summary
IZEA Inc. is a pioneer in the creator economy, providing a platform connecting brands and influencers. It boasts proprietary technology and end-to-end services, but faces competition and dependence on the influencer marketing industry. Strategic growth opportunities exist, particularly in expanding its offerings. IZEA needs to be cautious and aware of algorithm and other changes in Social Media and Influencer marketing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated. Financial data is subject to change. Please conduct your own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About IZEA Inc
Exchange NASDAQ | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-06-14 | CEO & Director Mr. Patrick James Venetucci | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 110 | Website https://www.izea.com |
Full time employees 110 | Website https://www.izea.com | ||
IZEA Worldwide, Inc., together with its subsidiaries, provides software and professional services to connect brands and content creators in North America, the Asia Pacific, and internationally. The company offers IZEA Flex, its flagship platform for managing enterprise influencer marketing. It also operates marketplace that connects marketers with creators. In addition, the company offers management of content workflow, creator search and targeting, bidding, analytics, and payment processing services. It primarily sells influencer marketing and custom content campaigns through client development team and platforms. The company was formerly known as IZEA, Inc. and changed its name to IZEA Worldwide, Inc. in August 2018. IZEA Worldwide, Inc. was founded in 2006 and is headquartered in Orlando, Florida.
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