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IZEA 
IZEA Inc (IZEA)
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Upturn Advisory Summary
12/05/2025: IZEA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 44.58M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 |
52 Weeks Range 1.68 - 3.15 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.63% | Operating Margin (TTM) -8.23% |
Management Effectiveness
Return on Assets (TTM) -11.03% | Return on Equity (TTM) -28.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -8059842 | Price to Sales(TTM) 1.21 |
Enterprise Value -8059842 | Price to Sales(TTM) 1.21 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.17 | Shares Outstanding 16887400 | Shares Floating 12140754 |
Shares Outstanding 16887400 | Shares Floating 12140754 | ||
Percent Insiders 28.16 | Percent Institutions 8.55 |
Upturn AI SWOT
IZEA Inc
Company Overview
History and Background
IZEA Inc. (IZEA) was founded in 2006. It pioneered the creator economy, developing technologies and services connecting brands with influencers. It has evolved from blog advertising to a comprehensive influencer marketing platform.
Core Business Areas
- Managed Services: IZEA provides fully managed influencer marketing campaigns, from strategy and influencer selection to execution and reporting.
- IZEA Flex: A self-service platform allowing brands to directly connect with and manage influencers for smaller or more targeted campaigns.
- IZEA Insights: Offers data and analytics tools to understand influencer performance, audience demographics, and campaign ROI.
Leadership and Structure
Ted Murphy is the Founder, Chairman, and CEO. The company has a standard corporate structure with departments for marketing, sales, technology, and finance.
Top Products and Market Share
Key Offerings
- IZEA Flex: A self-service platform for influencer marketing campaign management. Market share information is not readily available. Competitors include AspireIQ, CreatorIQ, and Later.
- Managed Services: Full-service influencer marketing campaign management. Market share is difficult to quantify due to the fragmented nature of the industry. Competitors include agencies like Obviously and Mediakix as well as other influencer marketing platforms.
Market Dynamics
Industry Overview
The influencer marketing industry is growing rapidly, driven by increasing social media usage and consumer trust in influencers. Brands are allocating larger portions of their marketing budgets to influencer campaigns.
Positioning
IZEA is a mid-sized player in the influencer marketing space, positioned between smaller agencies and larger, more comprehensive marketing platforms. Its focus is heavily on the creator economy and matching brands with individual influencers. It competes by offering a range of services, from self-service to fully managed campaigns.
Total Addressable Market (TAM)
The global influencer marketing market is expected to reach tens of billions of dollars. IZEA is positioned to capture a segment of this TAM through its diverse platform offerings.
Upturn SWOT Analysis
Strengths
- Pioneering technology in the influencer marketing space
- Comprehensive platform offering both managed and self-service options
- Established relationships with a large network of influencers
- Proprietary data and analytics capabilities
Weaknesses
- Smaller market share compared to larger competitors
- Dependence on social media platforms and their changing algorithms
- Potential for negative publicity from influencer actions
- Profitability challenges and reliance on capital raises.
Opportunities
- Further expansion into new social media platforms
- Increased adoption of influencer marketing by brands
- Development of new data and analytics products
- Strategic acquisitions of complementary businesses
Threats
- Increased competition from new entrants and larger marketing platforms
- Changing consumer preferences and the rise of new social media platforms
- Regulatory scrutiny of influencer marketing practices
- Economic downturn impacting marketing budgets
Competitors and Market Share
Key Competitors
- HIVE
- LTK (formerly rewardStyle)
- AspireIQ
Competitive Landscape
IZEA differentiates itself through its comprehensive platform and long-standing experience in the influencer marketing space. It competes with larger platforms by offering a more tailored and personalized service, but may lack the scale and resources of larger players.
Major Acquisitions
BrandGraph
- Year: 2020
- Acquisition Price (USD millions): 5
- Strategic Rationale: Integrated BrandGraph's AI-powered social listening and competitive analysis capabilities into IZEA's platform.
Growth Trajectory and Initiatives
Historical Growth: IZEA's historical growth has been marked by innovation in the creator economy and fluctuating revenue based on industry trends and economic conditions.
Future Projections: Future growth projections depend on the company's ability to scale its platform, attract new customers, and navigate the evolving influencer marketing landscape. Analyst estimates can be found on financial news websites.
Recent Initiatives: Recent initiatives may include new platform features, partnerships with social media platforms, and acquisitions of complementary businesses. Refer to the company's press releases and investor presentations for details.
Summary
IZEA Inc is a pioneering company in the creator economy, offering influencer marketing solutions through its Flex platform and managed services. While it has a history of innovation, the company faces competition and profitability challenges. Its strengths lie in its established relationships and platform capabilities, but it needs to capitalize on growth opportunities and manage potential threats to enhance its long-term performance and market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- IZEA Inc. Investor Relations
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary. Financial metrics are based on available information and are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About IZEA Inc
Exchange NASDAQ | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-06-14 | CEO & Director Mr. Patrick James Venetucci | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 110 | Website https://www.izea.com |
Full time employees 110 | Website https://www.izea.com | ||
IZEA Worldwide, Inc., together with its subsidiaries, provides software and professional services to connect brands and content creators in North America, the Asia Pacific, and internationally. The company offers IZEA Flex, its flagship platform for managing enterprise influencer marketing. It also operates marketplace that connects marketers with creators. In addition, the company offers management of content workflow, creator search and targeting, bidding, analytics, and payment processing services. It primarily sells influencer marketing and custom content campaigns through client development team and platforms. The company was formerly known as IZEA, Inc. and changed its name to IZEA Worldwide, Inc. in August 2018. IZEA Worldwide, Inc. was founded in 2006 and is headquartered in Orlando, Florida.
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