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Upturn AI SWOT - About
IZEA 
IZEA Inc (IZEA)
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Upturn Advisory Summary
06/30/2025: IZEA (1-star) is a SELL. SELL since 5 days. Profits (-9.93%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.31% | Avg. Invested days 31 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 43.06M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 1.68 - 3.15 | Updated Date 06/30/2025 |
52 Weeks Range 1.68 - 3.15 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.93 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.63% | Operating Margin (TTM) -8.23% |
Management Effectiveness
Return on Assets (TTM) -11.03% | Return on Equity (TTM) -28.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -9917458 | Price to Sales(TTM) 1.17 |
Enterprise Value -9917458 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 1.17 | Shares Outstanding 16887400 | Shares Floating 12140754 |
Shares Outstanding 16887400 | Shares Floating 12140754 | ||
Percent Insiders 28.16 | Percent Institutions 8.55 |
Analyst Ratings
Rating 1 | Target Price 10 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
IZEA Inc
Company Overview
History and Background
IZEA Worldwide, Inc. was founded in 2006 as a technology company. It connects marketers with content creators (influencers) to develop and distribute content. Originally focused on sponsored blog posts, IZEA has expanded into social media marketing and influencer marketing services.
Core Business Areas
- Managed Services: IZEA provides a full suite of managed influencer marketing services, including strategy development, influencer identification, content creation, campaign execution, and performance measurement.
- IZEAx Unity Suite: A self-service SaaS platform where brands can manage their influencer marketing campaigns directly. It includes tools for influencer discovery, campaign workflow management, content review, and reporting.
Leadership and Structure
IZEA's leadership team includes Ted Murphy (Founder and CEO). The organizational structure is based on functional departments such as Sales, Marketing, Technology, and Operations.
Top Products and Market Share
Key Offerings
- IZEAx Unity Suite: A SaaS-based influencer marketing platform that allows brands to discover, manage, and pay influencers. While specific market share is difficult to determine, the self-service SaaS offering caters to smaller and mid-sized businesses, directly competing with other SaaS influencer marketing platforms. Rivals include CreatorIQ, AspireIQ, and Grin. Revenue from IZEAx has been increasing as a % of total revenue.
- Managed Services: IZEA provides full-service influencer marketing campaign management. The market share data for managed services is fragmented, but IZEA competes with agencies specializing in influencer marketing and larger marketing agencies with influencer marketing divisions. Revenue is largely project based, can vary.
Market Dynamics
Industry Overview
The influencer marketing industry is growing rapidly, driven by increased social media usage and a shift in advertising budgets towards digital channels. Brands are increasingly recognizing the value of influencer marketing for reaching target audiences and driving engagement.
Positioning
IZEA is positioned as a technology-focused influencer marketing company, offering both self-service platform solutions and managed services. Their competitive advantage lies in their proprietary technology and extensive influencer network.
Total Addressable Market (TAM)
The influencer marketing TAM is projected to reach tens of billions of dollars. IZEA is positioned to capture a portion of this market by offering both SaaS and managed service solutions, catering to different segments and budgets.
Upturn SWOT Analysis
Strengths
- Proprietary technology platform (IZEAx)
- Extensive influencer network
- End-to-end service offerings (SaaS and managed services)
- Strong relationships with creators
Weaknesses
- Reliance on the influencer marketing industry's growth
- Potential for fluctuations in managed services revenue
- Small market capitalization
- Profitability depends on efficient scaling
Opportunities
- Expanding into new social media platforms
- Developing AI-powered influencer marketing solutions
- Acquiring complementary businesses
- Increasing adoption of influencer marketing by enterprise clients
Threats
- Changes in social media algorithms
- Competition from other influencer marketing platforms and agencies
- Negative publicity surrounding influencers
- Economic downturn impacting marketing budgets
Competitors and Market Share
Key Competitors
- LPSN
- MDIA
- OTLY
Competitive Landscape
IZEA faces intense competition from established marketing agencies and specialized influencer marketing platforms. Its advantages include its technology platform and established influencer network. However, larger agencies may have greater resources and client relationships.
Major Acquisitions
BrandContent
- Year: 2016
- Acquisition Price (USD millions): 3.44
- Strategic Rationale: Expanded IZEA's content creation capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is shown in previous annual financial reports. Revenue fluctuates but there has been positive revenue growth in recent years.
Future Projections: Future projections require access to analyst reports and company forecasts, which are subject to change.
Recent Initiatives: Recent initiatives include product development and sales operations of IZEAx Unity Suite and strategic acquisitions to expand market reach.
Summary
IZEA Inc. is a company operating in the growing influencer marketing space, offering both SaaS and managed service solutions. While their technology platform and influencer network are strengths, they face competition and the industry's inherent risks. Their future success depends on efficient scaling, continued innovation, and the overall health of the influencer marketing ecosystem. Potential investors should carefully consider the speculative growth of this company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Company website
- Analyst reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About IZEA Inc
Exchange NASDAQ | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-06-14 | CEO & Director Mr. Patrick James Venetucci | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 110 | Website https://www.izea.com |
Full time employees 110 | Website https://www.izea.com | ||
IZEA Worldwide, Inc., together with its subsidiaries, provides software and professional services to connect brands and content creators in North America, the Asia Pacific, and internationally. The company offers IZEA Flex, its flagship platform for managing enterprise influencer marketing. It also operates marketplace that connects marketers with creators. In addition, the company offers management of content workflow, creator search and targeting, bidding, analytics, and payment processing services. It primarily sells influencer marketing and custom content campaigns through client development team and platforms. The company was formerly known as IZEA, Inc. and changed its name to IZEA Worldwide, Inc. in August 2018. IZEA Worldwide, Inc. was founded in 2006 and is headquartered in Orlando, Florida.
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