JFU official logo JFU
JFU 2-star rating from Upturn Advisory
9F Inc (JFU) company logo

9F Inc (JFU)

9F Inc (JFU) 2-star rating from Upturn Advisory
$6.62
Last Close (24-hour delay)
Profit since last BUY298.8%
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BUY since 108 days
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Upturn Advisory Summary

12/10/2025: JFU (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

1 star rating from financial analysts

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $9.1

1 Year Target Price $9.1

Analysts Price Target For last 52 week
$9.1 Target price
52w Low $1.01
Current$6.62
52w High $6.9

Analysis of Past Performance

Type Stock
Historic Profit 155.11%
Avg. Invested days 42
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/10/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 61.75M USD
Price to earnings Ratio 1.7
1Y Target Price 9.1
Price to earnings Ratio 1.7
1Y Target Price 9.1
Volume (30-day avg) 1
Beta 1.16
52 Weeks Range 1.01 - 6.90
Updated Date 12/9/2025
52 Weeks Range 1.01 - 6.90
Updated Date 12/9/2025
Dividends yield (FY) -
Basic EPS (TTM) 3.08

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 80.19%
Operating Margin (TTM) 18.47%

Management Effectiveness

Return on Assets (TTM) 0.78%
Return on Equity (TTM) 6.87%

Valuation

Trailing PE 1.7
Forward PE 1.32
Enterprise Value -338549281
Price to Sales(TTM) 0.19
Enterprise Value -338549281
Price to Sales(TTM) 0.19
Enterprise Value to Revenue 0.1
Enterprise Value to EBITDA 2.83
Shares Outstanding 8715213
Shares Floating 92451275
Shares Outstanding 8715213
Shares Floating 92451275
Percent Insiders 46.96
Percent Institutions 0.18

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

9F Inc

9F Inc(JFU) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

9F Inc. (NASDAQ: JFU) was founded in 2009 as a leading online financial services platform in China. It initially focused on providing credit card related services and has since expanded to offer a comprehensive suite of financial products and services, including online lending, wealth management, and e-commerce. The company has undergone several strategic shifts to adapt to the evolving regulatory landscape and market demands in China's fintech sector.

Company business area logo Core Business Areas

  • Consumer Finance: Offers a range of consumer finance products, including unsecured personal loans, often facilitated through its online platform and partnerships. This segment has been a core revenue driver.
  • Wealth Management: Provides wealth management solutions, including investment advisory services and access to various financial instruments, targeting individuals seeking to grow their assets.
  • E-commerce Services: Integrates e-commerce elements into its platform, allowing users to purchase goods and services, often with financing options available, creating a synergistic ecosystem.

leadership logo Leadership and Structure

Information on 9F Inc.'s current leadership team and detailed organizational structure is not readily available in public English-language sources, typical for many Chinese-based companies listed on US exchanges.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Product Name 1: Personal Loans: 9F Inc.'s unsecured personal loans are a significant offering. Specific market share data for this product is not publicly disclosed. Competitors include a wide array of Chinese banks, other fintech lenders, and platforms like Ant Group (Alipay) and Tencent (WeChat Pay) which offer similar lending services. Revenue from this segment is a primary contributor.
  • Product Name 2: Wealth Management Platform: The platform offers users access to investment products. Market share is difficult to quantify due to the fragmented nature of China's wealth management sector. Key competitors include large state-owned banks, independent wealth management firms, and other fintech players.

Market Dynamics

industry overview logo Industry Overview

9F Inc. operates within China's dynamic and highly competitive fintech and financial services industry. This sector has experienced rapid growth driven by increasing digital adoption, but also faces significant regulatory scrutiny and evolving policy frameworks, particularly concerning online lending and data privacy.

Positioning

9F Inc. positions itself as a comprehensive financial services platform, leveraging technology to connect consumers with a variety of financial products. Its competitive advantages lie in its established user base and its ability to integrate lending, wealth management, and e-commerce, creating a user ecosystem. However, it faces intense competition from larger, well-established players.

Total Addressable Market (TAM)

The Total Addressable Market for financial services in China is enormous, encompassing billions of consumers and a vast array of financial needs, from basic banking to complex investment and lending. 9F Inc. is positioned to capture a segment of this market, particularly within consumer finance and wealth management, but faces challenges in scaling its market share against dominant players like Ant Group and Tencent.

Upturn SWOT Analysis

Strengths

  • Established user base in China
  • Integrated platform offering multiple financial services
  • Experience in online lending and credit assessment

Weaknesses

  • Intense competition from larger fintech giants
  • Regulatory risks inherent in the Chinese fintech market
  • Reliance on a single geographic market

Opportunities

  • Expansion of wealth management offerings
  • Leveraging AI and big data for improved risk assessment and product personalization
  • Potential for strategic partnerships

Threats

  • Stricter government regulations on fintech and lending
  • Economic downturn affecting consumer spending and loan repayment
  • Cybersecurity risks and data breaches

Competitors and Market Share

Key competitor logo Key Competitors

  • Ant Group (Alipay)
  • Tencent (WeChat Pay)
  • JD Technology
  • Chinese Banks (e.g., ICBC, CCB)

Competitive Landscape

9F Inc. faces a highly competitive landscape dominated by technology giants like Ant Group and Tencent, as well as large state-owned banks. Its advantages lie in its specialized focus on certain consumer finance niches and its integrated platform. However, its scale and resources are significantly smaller than its primary competitors, posing a challenge in capturing substantial market share.

Growth Trajectory and Initiatives

Historical Growth: 9F Inc. has experienced periods of rapid growth, particularly in its earlier years, driven by the expansion of China's online financial services market. However, its growth trajectory has also been impacted by regulatory shifts and increasing competition.

Future Projections: Future growth projections for 9F Inc. would depend on analyst estimates, which are not consistently available for this company. Factors influencing projections would include its ability to navigate regulatory changes, adapt its product offerings, and compete effectively.

Recent Initiatives: Recent initiatives are likely focused on adapting to regulatory frameworks, potentially diversifying revenue streams, and optimizing its existing platform to enhance user engagement and profitability within the Chinese market.

Summary

9F Inc. is a Chinese fintech company operating in a highly dynamic and regulated market. Its core strengths lie in its integrated financial services platform and user base. However, it faces significant challenges from larger competitors and evolving regulatory landscapes. The company needs to closely monitor and adapt to these external factors while strategically expanding its offerings and user engagement to ensure sustainable growth and mitigate risks.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Publicly available financial news and analysis websites
  • Company press releases and investor relations information (where available)
  • Industry reports on the Chinese fintech market

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and specific financial metrics can be dynamic and require direct access to company filings for the most accurate and up-to-date figures. Competitor market share is not quantifiable without specific, up-to-date reports.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About 9F Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2019-08-15
Co-Founder, President, CEO, Chief Risk Officer & Director Mr. Lei Liu
Sector Technology
Industry Information Technology Services
Full time employees 277
Full time employees 277

9F Inc., together with its subsidiaries, provides digital technology and wealth management services in the People's Republic of China and Hong Kong. The company operates through E-Commerce Services, Technology Empowerment Services, and Wealth Management Services segments. It offers technology empowerment services to the banking, automobile, securities investment, and insurance industries; e-commerce business services through third-party e-commerce platforms, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages; and wealth management and investment advisory services. The company also provides internet securities services, such as real time trading information and professional news push notification services; online whole-process account opening services using facial recognition and e-signatures; transfer, FPS, and EDDA deposit and withdrawal services; multi-category trading services; and account design services, as well as fund sales and insurance brokerage services. It serves borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is based in Beijing, the People's Republic of China.