JFU official logo JFU
JFU 2-star rating from Upturn Advisory
9F Inc (JFU) company logo

9F Inc (JFU)

9F Inc (JFU) 2-star rating from Upturn Advisory
$7.17
Last Close (24-hour delay)
Profit since last BUY331.93%
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BUY since 128 days
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Upturn Advisory Summary

01/09/2026: JFU (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

1 star rating from financial analysts

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $9.1

1 Year Target Price $9.1

Analysts Price Target For last 52 week
$9.1 Target price
52w Low $1.01
Current$7.17
52w High $9.48

Analysis of Past Performance

Type Stock
Historic Profit 176.31%
Avg. Invested days 45
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 84.18M USD
Price to earnings Ratio 2.29
1Y Target Price 9.1
Price to earnings Ratio 2.29
1Y Target Price 9.1
Volume (30-day avg) 1
Beta 1.23
52 Weeks Range 1.01 - 9.48
Updated Date 01/9/2026
52 Weeks Range 1.01 - 9.48
Updated Date 01/9/2026
Dividends yield (FY) -
Basic EPS (TTM) 3.12

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 80.19%
Operating Margin (TTM) 18.47%

Management Effectiveness

Return on Assets (TTM) 0.78%
Return on Equity (TTM) 6.87%

Valuation

Trailing PE 2.29
Forward PE 1.32
Enterprise Value -320370970
Price to Sales(TTM) 0.26
Enterprise Value -320370970
Price to Sales(TTM) 0.26
Enterprise Value to Revenue 0.1
Enterprise Value to EBITDA 2.83
Shares Outstanding 8715213
Shares Floating 92451275
Shares Outstanding 8715213
Shares Floating 92451275
Percent Insiders 46.96
Percent Institutions 0.18

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

9F Inc

9F Inc(JFU) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

9F Inc. (Nasdaq: JFU) was founded in 2005, originally as a financial services platform. It has since evolved to become a comprehensive online platform providing a range of financial products and services, including credit offerings, wealth management, and lifestyle services. A significant milestone was its listing on the Nasdaq Stock Market in 2019.

Company business area logo Core Business Areas

  • Consumer Finance: 9F Inc. offers a variety of consumer credit products, including unsecured personal loans and credit card services, catering to individuals seeking accessible financing solutions. They utilize data analytics to assess creditworthiness and manage risk.
  • Wealth Management: The company provides wealth management services, allowing users to invest in various financial products such as funds and other investment instruments. This segment aims to help users grow their assets.
  • Lifestyle Services: This segment encompasses a range of value-added services aimed at improving users' daily lives, often integrated with their financial services. This could include discounts, benefits, or partnerships with merchants.

leadership logo Leadership and Structure

Information on the specific current leadership team and detailed organizational structure of 9F Inc. is best obtained from their latest official filings and investor relations pages. Generally, as a publicly traded company, it operates under a board of directors and executive management team responsible for strategic direction and operations.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Unsecured Personal Loans: 9F Inc. provides unsecured personal loans to individuals. While specific market share percentages for this individual product are not publicly disclosed, the company competes in a highly fragmented market with numerous online lenders and traditional financial institutions. Competitors include companies like LendingClub, Prosper, and various banks offering similar personal loan products.
  • Credit Card Services: The company offers credit card products, aiming to provide users with convenient payment solutions and potential rewards. The credit card market is dominated by major issuers like Visa, Mastercard, American Express, and issuers affiliated with large banks. 9F Inc.'s market share in this segment is likely nascent compared to established players.
  • Investment Platform: 9F Inc. offers a platform for users to invest in financial products. This segment competes with a vast array of online brokerage firms, robo-advisors, and mutual fund providers, including but not limited to platforms like Robinhood, Charles Schwab, and Fidelity.

Market Dynamics

industry overview logo Industry Overview

9F Inc. operates in the rapidly evolving fintech and online financial services industry in China. This sector is characterized by intense competition, increasing regulatory scrutiny, and a growing demand for digital financial solutions among consumers. The market is driven by technological advancements, changing consumer preferences, and government initiatives to promote financial inclusion.

Positioning

9F Inc. positions itself as an integrated online financial platform offering a blend of credit, wealth management, and lifestyle services. Its competitive advantage lies in its integrated ecosystem approach, aiming to provide a comprehensive suite of services to its user base. However, it faces significant competition from larger, more established players and emerging fintech companies.

Total Addressable Market (TAM)

The total addressable market for online financial services in China is immense, encompassing billions of dollars in lending, wealth management, and consumer spending. 9F Inc. is positioned to capture a segment of this market by leveraging its platform and user base, but its current market share is relatively small compared to the overall TAM. Growth is dependent on expanding its user acquisition and retention strategies.

Upturn SWOT Analysis

Strengths

  • Integrated platform offering a range of financial and lifestyle services.
  • Established user base built over years of operation.
  • Leverages technology and data analytics for credit assessment and service delivery.

Weaknesses

  • Intense competition from larger and more established financial institutions and fintech companies.
  • Reliance on regulatory environment in China, which can be subject to change.
  • Profitability and revenue diversification challenges.

Opportunities

  • Continued growth in China's digital economy and demand for financial services.
  • Expansion of product offerings and user base through strategic partnerships.
  • Potential to leverage AI and big data for enhanced product development and risk management.

Threats

  • Increasing regulatory oversight and compliance requirements in the Chinese fintech sector.
  • Economic slowdowns or market volatility impacting consumer spending and credit demand.
  • Cybersecurity risks and data privacy concerns.

Competitors and Market Share

Key competitor logo Key Competitors

  • JD Technology (US Stock Symbol: JD.com - though primarily retail, has significant fintech operations)
  • Tencent Holdings (US Stock Symbol: TCEHY)
  • Ant Group (Not publicly traded in the US, but a major competitor)

Competitive Landscape

9F Inc. faces a highly competitive landscape dominated by tech giants with extensive financial services arms and well-funded fintech startups. Its advantages lie in its integrated platform and focus on specific consumer needs. However, it struggles against the scale, brand recognition, and vast financial resources of competitors like Tencent and Ant Group, which have deeper penetration into various aspects of the Chinese digital economy.

Growth Trajectory and Initiatives

Historical Growth: 9F Inc. has demonstrated growth in its user base and the breadth of its service offerings since its inception. Historically, revenue growth has been a focus, particularly from its lending and wealth management segments. However, the pace and consistency of this growth can be influenced by market conditions and regulatory changes.

Future Projections: Future projections for 9F Inc.'s growth are typically provided by financial analysts who cover the stock. These projections would consider factors such as market expansion, new product launches, competitive landscape, and macroeconomic trends. Investors should consult analyst reports for specific forward-looking estimates.

Recent Initiatives: Recent initiatives by 9F Inc. likely involve efforts to enhance its platform, expand its user base, improve risk management, and adapt to evolving regulatory requirements in the Chinese fintech sector. Specific initiatives would be detailed in their quarterly and annual reports.

Summary

9F Inc. operates in the dynamic Chinese fintech market with an integrated platform for credit, wealth, and lifestyle services. Its strengths lie in its existing user base and technological capabilities. However, it faces intense competition, regulatory uncertainties, and historical challenges in achieving consistent profitability. To thrive, 9F Inc. must focus on differentiated product innovation, robust risk management, and strategic partnerships to navigate the evolving landscape and capture market share.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company filings with the U.S. Securities and Exchange Commission (SEC)
  • Financial news and data providers (e.g., Bloomberg, Refinitiv)
  • Industry analysis reports

Disclaimers:

This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and competitor positioning are estimations and subject to change. Investors should conduct their own due diligence before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About 9F Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2019-08-15
Co-Founder, President, CEO, Chief Risk Officer & Director Mr. Lei Liu
Sector Technology
Industry Information Technology Services
Full time employees 277
Full time employees 277

9F Inc., together with its subsidiaries, provides digital technology and wealth management services in the People's Republic of China and Hong Kong. The company operates through E-Commerce Services, Technology Empowerment Services, and Wealth Management Services segments. It offers technology empowerment services to the banking, automobile, securities investment, and insurance industries; e-commerce business services through third-party e-commerce platforms, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages; and wealth management and investment advisory services. The company also provides internet securities services, such as real time trading information and professional news push notification services; online whole-process account opening services using facial recognition and e-signatures; transfer, FPS, and EDDA deposit and withdrawal services; multi-category trading services; and account design services, as well as fund sales and insurance brokerage services. It serves borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is based in Beijing, the People's Republic of China.