- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
9F Inc (JFU)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/09/2026: JFU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $9.1
1 Year Target Price $9.1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 176.31% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 84.18M USD | Price to earnings Ratio 2.29 | 1Y Target Price 9.1 |
Price to earnings Ratio 2.29 | 1Y Target Price 9.1 | ||
Volume (30-day avg) 1 | Beta 1.23 | 52 Weeks Range 1.01 - 9.48 | Updated Date 01/9/2026 |
52 Weeks Range 1.01 - 9.48 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 80.19% | Operating Margin (TTM) 18.47% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) 6.87% |
Valuation
Trailing PE 2.29 | Forward PE 1.32 | Enterprise Value -320370970 | Price to Sales(TTM) 0.26 |
Enterprise Value -320370970 | Price to Sales(TTM) 0.26 | ||
Enterprise Value to Revenue 0.1 | Enterprise Value to EBITDA 2.83 | Shares Outstanding 8715213 | Shares Floating 92451275 |
Shares Outstanding 8715213 | Shares Floating 92451275 | ||
Percent Insiders 46.96 | Percent Institutions 0.18 |
Upturn AI SWOT
9F Inc

Company Overview
History and Background
9F Inc. (Nasdaq: JFU) was founded in 2005, originally as a financial services platform. It has since evolved to become a comprehensive online platform providing a range of financial products and services, including credit offerings, wealth management, and lifestyle services. A significant milestone was its listing on the Nasdaq Stock Market in 2019.
Core Business Areas
- Consumer Finance: 9F Inc. offers a variety of consumer credit products, including unsecured personal loans and credit card services, catering to individuals seeking accessible financing solutions. They utilize data analytics to assess creditworthiness and manage risk.
- Wealth Management: The company provides wealth management services, allowing users to invest in various financial products such as funds and other investment instruments. This segment aims to help users grow their assets.
- Lifestyle Services: This segment encompasses a range of value-added services aimed at improving users' daily lives, often integrated with their financial services. This could include discounts, benefits, or partnerships with merchants.
Leadership and Structure
Information on the specific current leadership team and detailed organizational structure of 9F Inc. is best obtained from their latest official filings and investor relations pages. Generally, as a publicly traded company, it operates under a board of directors and executive management team responsible for strategic direction and operations.
Top Products and Market Share
Key Offerings
- Unsecured Personal Loans: 9F Inc. provides unsecured personal loans to individuals. While specific market share percentages for this individual product are not publicly disclosed, the company competes in a highly fragmented market with numerous online lenders and traditional financial institutions. Competitors include companies like LendingClub, Prosper, and various banks offering similar personal loan products.
- Credit Card Services: The company offers credit card products, aiming to provide users with convenient payment solutions and potential rewards. The credit card market is dominated by major issuers like Visa, Mastercard, American Express, and issuers affiliated with large banks. 9F Inc.'s market share in this segment is likely nascent compared to established players.
- Investment Platform: 9F Inc. offers a platform for users to invest in financial products. This segment competes with a vast array of online brokerage firms, robo-advisors, and mutual fund providers, including but not limited to platforms like Robinhood, Charles Schwab, and Fidelity.
Market Dynamics
Industry Overview
9F Inc. operates in the rapidly evolving fintech and online financial services industry in China. This sector is characterized by intense competition, increasing regulatory scrutiny, and a growing demand for digital financial solutions among consumers. The market is driven by technological advancements, changing consumer preferences, and government initiatives to promote financial inclusion.
Positioning
9F Inc. positions itself as an integrated online financial platform offering a blend of credit, wealth management, and lifestyle services. Its competitive advantage lies in its integrated ecosystem approach, aiming to provide a comprehensive suite of services to its user base. However, it faces significant competition from larger, more established players and emerging fintech companies.
Total Addressable Market (TAM)
The total addressable market for online financial services in China is immense, encompassing billions of dollars in lending, wealth management, and consumer spending. 9F Inc. is positioned to capture a segment of this market by leveraging its platform and user base, but its current market share is relatively small compared to the overall TAM. Growth is dependent on expanding its user acquisition and retention strategies.
Upturn SWOT Analysis
Strengths
- Integrated platform offering a range of financial and lifestyle services.
- Established user base built over years of operation.
- Leverages technology and data analytics for credit assessment and service delivery.
Weaknesses
- Intense competition from larger and more established financial institutions and fintech companies.
- Reliance on regulatory environment in China, which can be subject to change.
- Profitability and revenue diversification challenges.
Opportunities
- Continued growth in China's digital economy and demand for financial services.
- Expansion of product offerings and user base through strategic partnerships.
- Potential to leverage AI and big data for enhanced product development and risk management.
Threats
- Increasing regulatory oversight and compliance requirements in the Chinese fintech sector.
- Economic slowdowns or market volatility impacting consumer spending and credit demand.
- Cybersecurity risks and data privacy concerns.
Competitors and Market Share
Key Competitors
- JD Technology (US Stock Symbol: JD.com - though primarily retail, has significant fintech operations)
- Tencent Holdings (US Stock Symbol: TCEHY)
- Ant Group (Not publicly traded in the US, but a major competitor)
Competitive Landscape
9F Inc. faces a highly competitive landscape dominated by tech giants with extensive financial services arms and well-funded fintech startups. Its advantages lie in its integrated platform and focus on specific consumer needs. However, it struggles against the scale, brand recognition, and vast financial resources of competitors like Tencent and Ant Group, which have deeper penetration into various aspects of the Chinese digital economy.
Growth Trajectory and Initiatives
Historical Growth: 9F Inc. has demonstrated growth in its user base and the breadth of its service offerings since its inception. Historically, revenue growth has been a focus, particularly from its lending and wealth management segments. However, the pace and consistency of this growth can be influenced by market conditions and regulatory changes.
Future Projections: Future projections for 9F Inc.'s growth are typically provided by financial analysts who cover the stock. These projections would consider factors such as market expansion, new product launches, competitive landscape, and macroeconomic trends. Investors should consult analyst reports for specific forward-looking estimates.
Recent Initiatives: Recent initiatives by 9F Inc. likely involve efforts to enhance its platform, expand its user base, improve risk management, and adapt to evolving regulatory requirements in the Chinese fintech sector. Specific initiatives would be detailed in their quarterly and annual reports.
Summary
9F Inc. operates in the dynamic Chinese fintech market with an integrated platform for credit, wealth, and lifestyle services. Its strengths lie in its existing user base and technological capabilities. However, it faces intense competition, regulatory uncertainties, and historical challenges in achieving consistent profitability. To thrive, 9F Inc. must focus on differentiated product innovation, robust risk management, and strategic partnerships to navigate the evolving landscape and capture market share.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Financial news and data providers (e.g., Bloomberg, Refinitiv)
- Industry analysis reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and competitor positioning are estimations and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 9F Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-08-15 | Co-Founder, President, CEO, Chief Risk Officer & Director Mr. Lei Liu | ||
Sector Technology | Industry Information Technology Services | Full time employees 277 | Website https://www.9fgroup.com |
Full time employees 277 | Website https://www.9fgroup.com | ||
9F Inc., together with its subsidiaries, provides digital technology and wealth management services in the People's Republic of China and Hong Kong. The company operates through E-Commerce Services, Technology Empowerment Services, and Wealth Management Services segments. It offers technology empowerment services to the banking, automobile, securities investment, and insurance industries; e-commerce business services through third-party e-commerce platforms, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages; and wealth management and investment advisory services. The company also provides internet securities services, such as real time trading information and professional news push notification services; online whole-process account opening services using facial recognition and e-signatures; transfer, FPS, and EDDA deposit and withdrawal services; multi-category trading services; and account design services, as well as fund sales and insurance brokerage services. It serves borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is based in Beijing, the People's Republic of China.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

