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9F Inc (JFU)

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Upturn Advisory Summary
12/10/2025: JFU (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $9.1
1 Year Target Price $9.1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 155.11% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 61.75M USD | Price to earnings Ratio 1.7 | 1Y Target Price 9.1 |
Price to earnings Ratio 1.7 | 1Y Target Price 9.1 | ||
Volume (30-day avg) 1 | Beta 1.16 | 52 Weeks Range 1.01 - 6.90 | Updated Date 12/9/2025 |
52 Weeks Range 1.01 - 6.90 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 80.19% | Operating Margin (TTM) 18.47% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) 6.87% |
Valuation
Trailing PE 1.7 | Forward PE 1.32 | Enterprise Value -338549281 | Price to Sales(TTM) 0.19 |
Enterprise Value -338549281 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.1 | Enterprise Value to EBITDA 2.83 | Shares Outstanding 8715213 | Shares Floating 92451275 |
Shares Outstanding 8715213 | Shares Floating 92451275 | ||
Percent Insiders 46.96 | Percent Institutions 0.18 |
Upturn AI SWOT
9F Inc

Company Overview
History and Background
9F Inc. (NASDAQ: JFU) was founded in 2009 as a leading online financial services platform in China. It initially focused on providing credit card related services and has since expanded to offer a comprehensive suite of financial products and services, including online lending, wealth management, and e-commerce. The company has undergone several strategic shifts to adapt to the evolving regulatory landscape and market demands in China's fintech sector.
Core Business Areas
- Consumer Finance: Offers a range of consumer finance products, including unsecured personal loans, often facilitated through its online platform and partnerships. This segment has been a core revenue driver.
- Wealth Management: Provides wealth management solutions, including investment advisory services and access to various financial instruments, targeting individuals seeking to grow their assets.
- E-commerce Services: Integrates e-commerce elements into its platform, allowing users to purchase goods and services, often with financing options available, creating a synergistic ecosystem.
Leadership and Structure
Information on 9F Inc.'s current leadership team and detailed organizational structure is not readily available in public English-language sources, typical for many Chinese-based companies listed on US exchanges.
Top Products and Market Share
Key Offerings
- Product Name 1: Personal Loans: 9F Inc.'s unsecured personal loans are a significant offering. Specific market share data for this product is not publicly disclosed. Competitors include a wide array of Chinese banks, other fintech lenders, and platforms like Ant Group (Alipay) and Tencent (WeChat Pay) which offer similar lending services. Revenue from this segment is a primary contributor.
- Product Name 2: Wealth Management Platform: The platform offers users access to investment products. Market share is difficult to quantify due to the fragmented nature of China's wealth management sector. Key competitors include large state-owned banks, independent wealth management firms, and other fintech players.
Market Dynamics
Industry Overview
9F Inc. operates within China's dynamic and highly competitive fintech and financial services industry. This sector has experienced rapid growth driven by increasing digital adoption, but also faces significant regulatory scrutiny and evolving policy frameworks, particularly concerning online lending and data privacy.
Positioning
9F Inc. positions itself as a comprehensive financial services platform, leveraging technology to connect consumers with a variety of financial products. Its competitive advantages lie in its established user base and its ability to integrate lending, wealth management, and e-commerce, creating a user ecosystem. However, it faces intense competition from larger, well-established players.
Total Addressable Market (TAM)
The Total Addressable Market for financial services in China is enormous, encompassing billions of consumers and a vast array of financial needs, from basic banking to complex investment and lending. 9F Inc. is positioned to capture a segment of this market, particularly within consumer finance and wealth management, but faces challenges in scaling its market share against dominant players like Ant Group and Tencent.
Upturn SWOT Analysis
Strengths
- Established user base in China
- Integrated platform offering multiple financial services
- Experience in online lending and credit assessment
Weaknesses
- Intense competition from larger fintech giants
- Regulatory risks inherent in the Chinese fintech market
- Reliance on a single geographic market
Opportunities
- Expansion of wealth management offerings
- Leveraging AI and big data for improved risk assessment and product personalization
- Potential for strategic partnerships
Threats
- Stricter government regulations on fintech and lending
- Economic downturn affecting consumer spending and loan repayment
- Cybersecurity risks and data breaches
Competitors and Market Share
Key Competitors
- Ant Group (Alipay)
- Tencent (WeChat Pay)
- JD Technology
- Chinese Banks (e.g., ICBC, CCB)
Competitive Landscape
9F Inc. faces a highly competitive landscape dominated by technology giants like Ant Group and Tencent, as well as large state-owned banks. Its advantages lie in its specialized focus on certain consumer finance niches and its integrated platform. However, its scale and resources are significantly smaller than its primary competitors, posing a challenge in capturing substantial market share.
Growth Trajectory and Initiatives
Historical Growth: 9F Inc. has experienced periods of rapid growth, particularly in its earlier years, driven by the expansion of China's online financial services market. However, its growth trajectory has also been impacted by regulatory shifts and increasing competition.
Future Projections: Future growth projections for 9F Inc. would depend on analyst estimates, which are not consistently available for this company. Factors influencing projections would include its ability to navigate regulatory changes, adapt its product offerings, and compete effectively.
Recent Initiatives: Recent initiatives are likely focused on adapting to regulatory frameworks, potentially diversifying revenue streams, and optimizing its existing platform to enhance user engagement and profitability within the Chinese market.
Summary
9F Inc. is a Chinese fintech company operating in a highly dynamic and regulated market. Its core strengths lie in its integrated financial services platform and user base. However, it faces significant challenges from larger competitors and evolving regulatory landscapes. The company needs to closely monitor and adapt to these external factors while strategically expanding its offerings and user engagement to ensure sustainable growth and mitigate risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Publicly available financial news and analysis websites
- Company press releases and investor relations information (where available)
- Industry reports on the Chinese fintech market
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data and specific financial metrics can be dynamic and require direct access to company filings for the most accurate and up-to-date figures. Competitor market share is not quantifiable without specific, up-to-date reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 9F Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-08-15 | Co-Founder, President, CEO, Chief Risk Officer & Director Mr. Lei Liu | ||
Sector Technology | Industry Information Technology Services | Full time employees 277 | Website https://www.9fgroup.com |
Full time employees 277 | Website https://www.9fgroup.com | ||
9F Inc., together with its subsidiaries, provides digital technology and wealth management services in the People's Republic of China and Hong Kong. The company operates through E-Commerce Services, Technology Empowerment Services, and Wealth Management Services segments. It offers technology empowerment services to the banking, automobile, securities investment, and insurance industries; e-commerce business services through third-party e-commerce platforms, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages; and wealth management and investment advisory services. The company also provides internet securities services, such as real time trading information and professional news push notification services; online whole-process account opening services using facial recognition and e-signatures; transfer, FPS, and EDDA deposit and withdrawal services; multi-category trading services; and account design services, as well as fund sales and insurance brokerage services. It serves borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is based in Beijing, the People's Republic of China.

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