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Upturn AI SWOT - About
K 
Kellanova (K)
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Upturn Advisory Summary
10/14/2025: K (3-star) is a STRONG-BUY. BUY since 1 days. Simulated Profits (0.00%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $83.39
1 Year Target Price $83.39
| 0 | Strong Buy |
| 0 | Buy |
| 16 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31.23% | Avg. Invested days 57 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.84B USD | Price to earnings Ratio 21.71 | 1Y Target Price 83.39 |
Price to earnings Ratio 21.71 | 1Y Target Price 83.39 | ||
Volume (30-day avg) 16 | Beta 0.25 | 52 Weeks Range 76.48 - 83.00 | Updated Date 10/14/2025 |
52 Weeks Range 76.48 - 83.00 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 2.75% | Basic EPS (TTM) 3.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.56% | Operating Margin (TTM) 14.49% |
Management Effectiveness
Return on Assets (TTM) 7.54% | Return on Equity (TTM) 35.33% |
Valuation
Trailing PE 21.71 | Forward PE 21.19 | Enterprise Value 34864859380 | Price to Sales(TTM) 2.28 |
Enterprise Value 34864859380 | Price to Sales(TTM) 2.28 | ||
Enterprise Value to Revenue 2.76 | Enterprise Value to EBITDA 15.43 | Shares Outstanding 347669200 | Shares Floating 342711437 |
Shares Outstanding 347669200 | Shares Floating 342711437 | ||
Percent Insiders 0.52 | Percent Institutions 83.89 |
Upturn AI SWOT
Kellanova
Company Overview
History and Background
Kellanova, formerly known as Kellogg Company, was founded in 1906. Initially focused on ready-to-eat cereals, it expanded into snacks and other food categories. In 2023, the company separated into two independent public companies: Kellanova (snacks, cereal, noodles, and other packaged foods) and WK Kellogg Co (North American cereal business).
Core Business Areas
- Snacks: Global snacks business including brands like Pringles, Cheez-It, Pop-Tarts.
- Cereal: International cereal business including brands like Kellogg's Corn Flakes and Frosted Flakes (outside North America)
- Frozen Foods: Eggo frozen waffles and pancakes
- Noodles: Primarily its business in Africa (noodle meals)
Leadership and Structure
Steve Cahillane is the Chairman and CEO of Kellanova. The organizational structure is divided into business units based on product categories and geographic regions.
Top Products and Market Share
Key Offerings
- Pringles: Stackable potato chips, a leading global snack brand. Competitors include Lay's (PepsiCo), Ruffles (PepsiCo), and private label brands. Market share varies by region but Pringles is typically one of the top 3 globally. Revenue is included within the Snacks segment.
- Cheez-It: Baked cheese crackers popular in North America. Competitors include Goldfish (Campbell Soup Company), and other cheese cracker brands. Market share is substantial within the baked snack crackers category. Revenue is included within the Snacks segment.
- Pop-Tarts: Frosted toaster pastries. Competitors include store-brand toaster pastries and other breakfast snacks. Market share is significant in the toaster pastry category. Revenue is included within the Snacks segment.
- Eggo: Frozen waffles. Competitors include store-brand frozen waffles and other breakfast foods (syrup, frozen sausage and more). Market Share is significant in the frozen waffles segment. Revenue is included within the Frozen Foods segment.
Market Dynamics
Industry Overview
The packaged food industry is characterized by intense competition, evolving consumer preferences, and increasing demand for healthier options. Global trends include rising disposable incomes in developing markets and a growing emphasis on sustainability.
Positioning
Kellanova is positioned as a global snack and food company with a strong portfolio of iconic brands. Its competitive advantages include brand recognition, distribution network, and innovation capabilities.
Total Addressable Market (TAM)
The global snacks market is estimated to be over $500 billion. Kellanova is positioned to capture a portion of this TAM through its snacks division, and the breakfast foods TAM is expected to be $250 Billion by 2030. It has a strong position in the frozen foods, snack and cereal markets.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation capabilities
- Established market presence
- Strong brand recognition
Weaknesses
- Dependence on mature markets
- Exposure to commodity price fluctuations
- Brand perception in health and wellness trends
- Limited innovation to newer products
Opportunities
- Expansion into emerging markets
- Product innovation focused on health and wellness
- Strategic acquisitions
- Increased focus on e-commerce and direct-to-consumer channels
- New partnerships for broader global exposure
Threats
- Changing consumer preferences
- Intense competition
- Economic downturns
- Regulatory changes
- Rising input costs
Competitors and Market Share
Key Competitors
- PEP
- MDLZ
- GIS
- HSY
Competitive Landscape
Kellanova faces intense competition from other large food companies. Its advantages include a strong brand portfolio and global distribution network. Its disadvantages include a dependence on mature markets and exposure to commodity price fluctuations.
Major Acquisitions
RXBAR
- Year: 2017
- Acquisition Price (USD millions): 600
- Strategic Rationale: Expanded Kellanova's presence in the healthy snack bar category.
Growth Trajectory and Initiatives
Historical Growth: Kellanova's historical growth has been driven by product innovation, geographic expansion, and acquisitions.
Future Projections: Future growth is projected to come from expansion in emerging markets, product innovation, and strategic acquisitions. Analyst estimates vary depending on market conditions and company performance.
Recent Initiatives: Recent initiatives include focusing on health and wellness trends, product innovation, and enhancing its e-commerce capabilities.
Summary
Kellanova is a large global food company with a strong portfolio of brands. While its brands have global reach, they are up against emerging companies in various locations and therefore need to adapt to new palates and market demands. The company's strengths lie in its brand recognition and global distribution. Kellanova must focus on innovating its product line and expand into emerging markets to continue growing and be wary of the competitive landscape that is ever evolving.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Kellanova Investor Relations
- Market Research Reports
- Financial News Outlets
- Company Filings
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kellanova
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1984-12-17 | Chairman, CEO & President Mr. Steven A. Cahillane | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 24000 | Website https://www.kellanova.com |
Full time employees 24000 | Website https://www.kellanova.com | ||
Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products consist of snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites; and convenience foods, including ready-to-eat cereals, frozen waffles, veggie foods, and noodles; and crisps. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr's, Kellogg's Extra, Müsli, Fruit "n Fibre, Kellogg's Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, Choco Krispies, Melvin, Cornelius, Chocovore, Poperto, Pops the Bee, and Sammy the Seal brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.
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