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Upturn AI SWOT - About
K 
Kellanova (K)
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Upturn Advisory Summary
06/16/2025: K (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 31.24% | Avg. Invested days 68 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.42B USD | Price to earnings Ratio 20.63 | 1Y Target Price 83.4 |
Price to earnings Ratio 20.63 | 1Y Target Price 83.4 | ||
Volume (30-day avg) 3518202 | Beta 0.3 | 52 Weeks Range 54.42 - 82.65 | Updated Date 06/4/2025 |
52 Weeks Range 54.42 - 82.65 | Updated Date 06/4/2025 | ||
Dividends yield (FY) 2.79% | Basic EPS (TTM) 3.97 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.93% | Operating Margin (TTM) 14.82% |
Management Effectiveness
Return on Assets (TTM) 8.12% | Return on Equity (TTM) 38.15% |
Valuation
Trailing PE 20.63 | Forward PE 21.19 | Enterprise Value 34307779551 | Price to Sales(TTM) 2.25 |
Enterprise Value 34307779551 | Price to Sales(TTM) 2.25 | ||
Enterprise Value to Revenue 2.71 | Enterprise Value to EBITDA 14.63 | Shares Outstanding 346939008 | Shares Floating 342012539 |
Shares Outstanding 346939008 | Shares Floating 342012539 | ||
Percent Insiders 0.51 | Percent Institutions 82.51 |
Analyst Ratings
Rating 3 | Target Price 83.39 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 16 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Kellanova
Company Overview
History and Background
Kellanova, formerly Kellogg Company, was founded in 1906. It spun off its North American cereal and plant-based foods businesses in 2023, focusing on global snacking, international cereal, and noodles.
Core Business Areas
- Global Snacking: Includes brands like Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. This is Kellanova's largest segment.
- International Cereal: Focuses on cereal brands outside of North America, including Kellogg's Corn Flakes and Kellogg's Frosted Flakes.
- Noodles: Primarily operates in Africa, offering affordable and nutritious noodle products.
Leadership and Structure
Steve Cahillane serves as Chairman and CEO. The organizational structure is divided into regions and business units, focusing on global snacking, international cereal, and noodles.
Top Products and Market Share
Key Offerings
- Pringles: Potato crisps; Global market share estimated around 30% within its category (source: various market research reports). Competitors: Lay's Stax, Ruffles Maxx.
- Cheez-It: Baked cheese crackers; Leading brand in the US cheese cracker market with approximately 50% market share. Competitors: Goldfish, Cheese Nips.
- Pop-Tarts: Toaster pastries; Leading brand in the US toaster pastry market. Competitors: Pillsbury Toaster Strudel, store-brand toaster pastries.
Market Dynamics
Industry Overview
The snacking and convenience foods industry is large and competitive, driven by consumer demand for on-the-go food options. It is experiencing growth in emerging markets and innovation in healthier snack options.
Positioning
Kellanova is a major player in the global snacking market, leveraging its well-known brands and distribution network. Its competitive advantage lies in its brand recognition, scale, and innovation capabilities.
Total Addressable Market (TAM)
The global snack food market is projected to reach over $600 billion in the coming years. Kellanova is well-positioned to capture a significant portion of this TAM with its global brands and diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in snacking
- Strong presence in emerging markets
Weaknesses
- Dependence on established brands
- Exposure to commodity price fluctuations
- Brand Perception linked to prior cereal business
- Need to adapt to changing consumer preferences
Opportunities
- Expanding into new markets
- Developing healthier snack options
- Acquiring complementary brands
- Leveraging e-commerce channels
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Health concerns related to processed foods
Competitors and Market Share
Key Competitors
- PEP
- MDLZ
- HSY
- GIS
Competitive Landscape
Kellanova faces intense competition from other large food and beverage companies. Its advantages include its strong brand portfolio and global distribution network. Disadvantages may include its dependence on established brands and exposure to commodity price fluctuations.
Major Acquisitions
RXBAR
- Year: 2017
- Acquisition Price (USD millions): 600
- Strategic Rationale: Expanded Kellanova's presence in the healthy snacking category.
Growth Trajectory and Initiatives
Historical Growth: Historically, Kellanova's growth has been driven by acquisitions and organic growth in its snacking and international cereal businesses.
Future Projections: Future growth is expected to be driven by continued innovation in snacking, expansion in emerging markets, and strategic acquisitions. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent strategic initiatives include the spin-off of the North American cereal and plant-based foods businesses, focusing on high-growth snacking and international markets.
Summary
Kellanova is a major player in the global snacking market with a strong brand portfolio and global distribution network. Its focus on snacking and international markets positions it for future growth. However, the company faces intense competition and needs to adapt to changing consumer preferences. Commodity price fluctuations and health concerns related to processed foods also present challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kellanova
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1984-12-17 | Chairman, CEO & President Mr. Steven A. Cahillane | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 24000 | Website https://www.kellanova.com |
Full time employees 24000 | Website https://www.kellanova.com | ||
Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products consist of snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites; and convenience foods, including ready-to-eat cereals, frozen waffles, veggie foods, and noodles; and crisps. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr's, Kellogg's Extra, Müsli, Fruit "n Fibre, Kellogg's Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, Choco Krispies, Melvin, Cornelius, Chocovore, Poperto, Pops the Bee, and Sammy the Seal brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.
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