Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
K 
Kellanova (K)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: K (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $83.4
1 Year Target Price $83.4
| 0 | Strong Buy |
| 0 | Buy |
| 16 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31.24% | Avg. Invested days 68 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.84B USD | Price to earnings Ratio 20.96 | 1Y Target Price 83.4 |
Price to earnings Ratio 20.96 | 1Y Target Price 83.4 | ||
Volume (30-day avg) 16 | Beta 0.28 | 52 Weeks Range 77.70 - 82.65 | Updated Date 08/14/2025 |
52 Weeks Range 77.70 - 82.65 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 2.84% | Basic EPS (TTM) 3.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When Before Market | Estimate 0.99 | Actual 0.94 |
Profitability
Profit Margin 10.56% | Operating Margin (TTM) 14.27% |
Management Effectiveness
Return on Assets (TTM) 7.59% | Return on Equity (TTM) 35.33% |
Valuation
Trailing PE 20.96 | Forward PE 20.83 | Enterprise Value 34013069840 | Price to Sales(TTM) 2.2 |
Enterprise Value 34013069840 | Price to Sales(TTM) 2.2 | ||
Enterprise Value to Revenue 2.69 | Enterprise Value to EBITDA 15.05 | Shares Outstanding 347668992 | Shares Floating 342735774 |
Shares Outstanding 347668992 | Shares Floating 342735774 | ||
Percent Insiders 0.51 | Percent Institutions 82.74 |
Upturn AI SWOT
Kellanova
Company Overview
History and Background
Kellanova, formerly Kellogg Company, was founded in 1906 by Will Keith Kellogg. Originally focused on corn flakes, it expanded into a diverse portfolio of cereals, snacks, and frozen foods. In 2023, Kellogg split into two separate entities: Kellanova (snacks) and WK Kellogg Co (cereals).
Core Business Areas
- Snacks: Kellanova focuses on snack foods, including crackers, cookies, savory snacks, toaster pastries, and cereal bars. Its well-known brands include Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats.
- International Cereal: Kellanova also handles the international cereal business outside of North America.
Leadership and Structure
Steve Cahillane serves as the Chairman and CEO of Kellanova. The company is structured with functional departments overseeing areas like finance, marketing, and operations, with regional business units managing sales and distribution across different geographic markets.
Top Products and Market Share
Key Offerings
- Pringles: Stackable potato crisps are a leading brand worldwide. Estimated Global Market Share around 3% (all potato chips). Competitors include Lay's (PepsiCo), Doritos (PepsiCo), Ruffles (PepsiCo), and private-label brands. Revenue: 3.4 Billion USD (2023).
- Cheez-It: Baked cheese crackers popular in the US. Market share in the US cracker market is estimated at around 8%. Competitors include Goldfish (Campbell Soup), Ritz (Mondelez), and other savory cracker brands. Revenue: 1 Billion USD (2023).
- Pop-Tarts: Toaster pastries enjoyed as a breakfast item or snack. They are one of the top selling brands in the toaster pastries category. Competitors include Pillsbury Toaster Strudel (General Mills), store-brand toaster pastries, and other breakfast snacks. Revenue: 750 Million USD (2023).
Market Dynamics
Industry Overview
The snack food industry is a large and competitive market driven by consumer trends towards convenience, health and wellness, and evolving taste preferences. Global snack foods market size was valued at USD 492.39 billion in 2023 and is projected to grow from USD 520.85 billion in 2024 to USD 796.44 billion by 2032, exhibiting a CAGR of 5.43% during the forecast period.
Positioning
Kellanova is a major player in the global snack food industry, leveraging its established brands and distribution networks. The separation from WK Kellogg Co. allows Kellanova to focus on higher-growth snack categories. Its competitive advantage lies in its brand recognition and global presence.
Total Addressable Market (TAM)
The total addressable market is the global snack food market, estimated at $796.44 billion by 2032. Kellanova is positioned to capture a significant portion of this market through product innovation and geographic expansion.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Financial stability
Weaknesses
- High debt load (post-split)
- Exposure to commodity price fluctuations
- Potential for brand dilution
- Dependence on key markets
Opportunities
- Expansion into emerging markets
- Acquisitions of complementary brands
- Development of healthier snack options
- Leveraging digital marketing and e-commerce
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes related to food labeling and marketing
Competitors and Market Share
Key Competitors
- PEP
- MDLZ
- HSY
Competitive Landscape
Kellanova competes with larger and more diversified food companies. Its advantages include its focused snack portfolio and established brands. Disadvantages include reliance on key markets and exposure to commodity price fluctuations.
Major Acquisitions
RXBAR
- Year: 2017
- Acquisition Price (USD millions): 600
- Strategic Rationale: Expanded Kellanova's presence in the healthy snack category.
Growth Trajectory and Initiatives
Historical Growth: Historically, Kellogg's growth was driven by its cereal and snack businesses. The split focuses Kellanova on higher-growth snack categories.
Future Projections: Analysts project moderate revenue growth for Kellanova driven by snack food demand and international expansion.
Recent Initiatives: The split from WK Kellogg Co., product innovation, and expansion in emerging markets are recent strategic initiatives.
Summary
Kellanova is a snack-focused company after its split from WK Kellogg Co. and carries a portfolio of strong brands. The split allows it to focus on high-growth snack segments and expansion internationally, however it also carries the associated debt load of the split. The company should look out for any impacts of supply chain constraints and changes in consumer tastes which may put it at a disadvantage with competitors. The company should innovate new flavors and partnerships that drive traffic to current brands in order to continue growing revenue in new markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Presentations
- Market Research Reports (e.g., Statista, Grand View Research)
- Analyst Reports
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Investment decisions should be based on individual due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kellanova
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1984-12-17 | Chairman, CEO & President Mr. Steven A. Cahillane | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 24000 | Website https://www.kellanova.com |
Full time employees 24000 | Website https://www.kellanova.com | ||
Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products consist of snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars, and bites; and convenience foods, including ready-to-eat cereals, frozen waffles, veggie foods, and noodles; and crisps. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr's, Kellogg's Extra, Müsli, Fruit "n Fibre, Kellogg's Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, Choco Krispies, Melvin, Cornelius, Chocovore, Poperto, Pops the Bee, and Sammy the Seal brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.