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Upturn AI SWOT - About
KIRK 
Kirklands Inc (KIRK)
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Upturn Advisory Summary
07/09/2025: KIRK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -57.07% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 26.50M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 2.41 | 52 Weeks Range 1.05 - 2.50 | Updated Date 07/8/2025 |
52 Weeks Range 1.05 - 2.50 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.63 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.06% | Operating Margin (TTM) -12.88% |
Management Effectiveness
Return on Assets (TTM) -4.52% | Return on Equity (TTM) -388.01% |
Valuation
Trailing PE - | Forward PE 4.59 | Enterprise Value 191256431 | Price to Sales(TTM) 0.06 |
Enterprise Value 191256431 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA -33.7 | Shares Outstanding 22461400 | Shares Floating 11522240 |
Shares Outstanding 22461400 | Shares Floating 11522240 | ||
Percent Insiders 43.04 | Percent Institutions 13.02 |
Upturn AI SWOT
Kirklands Inc
Company Overview
History and Background
Kirkland's, Inc. was founded in 1966 as a retail catalog business in Jackson, Tennessee. It evolved into a brick-and-mortar home decor retailer with a focus on value and style. Throughout its history, Kirkland's has expanded its product offerings and store footprint.
Core Business Areas
- Retail Stores: Operates a chain of retail stores primarily located in shopping centers and freestanding locations across the United States.
- E-Commerce: Maintains an e-commerce website offering a wide range of home decor products online.
Leadership and Structure
The leadership team includes the Chief Executive Officer, Chief Financial Officer, and other key executives. The organizational structure is hierarchical, with regional managers overseeing store operations.
Top Products and Market Share
Key Offerings
- Wall Decor: Includes art prints, mirrors, and decorative accents for walls. Competitors include HomeGoods (TJX), At Home Group (HOME), and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.
- Home Accents: Encompasses candles, vases, decorative objects, and seasonal items. Competitors include HomeGoods (TJX), At Home Group (HOME), and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.
- Furniture: Includes accent furniture such as chairs, tables, and ottomans. Competitors include Wayfair (W), Ashley Furniture, and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.
Market Dynamics
Industry Overview
The home decor industry is characterized by fluctuating consumer spending, seasonal trends, and increasing competition from online retailers. There is a strong demand for affordable home decor items.
Positioning
Kirkland's positions itself as a value-oriented retailer offering a wide selection of stylish home decor at affordable prices. Its competitive advantage lies in its curated product assortment and store experience.
Total Addressable Market (TAM)
The TAM for the home decor market is estimated to be over $200 billion in the US. Kirkland's is positioned to capture a portion of this market through its value proposition and omnichannel presence.
Upturn SWOT Analysis
Strengths
- Value-oriented pricing
- Wide product assortment
- Strong brand recognition
- Established store network
Weaknesses
- Dependence on seasonal sales
- Susceptibility to economic downturns
- Limited differentiation from competitors
- Inconsistent online experience
Opportunities
- Expansion of e-commerce platform
- Introduction of new product categories
- Partnerships with influencers and designers
- Improvement of supply chain efficiency
Threats
- Increased competition from online retailers
- Fluctuations in consumer spending
- Supply chain disruptions
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- TJX (TJX)
- HOME (HOME)
- W (W)
- TGT (TGT)
Competitive Landscape
Kirkland's competes with a variety of retailers, including discount stores, specialty retailers, and online marketplaces. Its competitive advantage lies in its value-oriented pricing and curated product assortment. They are much smaller compared to TJX and Target.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, with fluctuations based on economic cycles and retail trends. Analyze their recent reports for past performance.
Future Projections: Future growth is projected to be driven by e-commerce expansion and strategic initiatives to improve store productivity.
Recent Initiatives: Recent initiatives include investments in e-commerce, supply chain optimization, and store remodels.
Summary
Kirkland's operates in a competitive home decor market. The company's value pricing and curated product selection are strengths. Challenges include dependence on seasonal sales and online competition. Future growth depends on effective e-commerce strategy and efficiency improvements.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry publications
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kirklands Inc
Exchange NASDAQ | Headquaters Brentwood, TN, United States | ||
IPO Launch date 2002-07-11 | President, CEO & Director Ms. Amy A. E. Sullivan | ||
Sector Consumer Cyclical | Industry Home Improvement Retail | Full time employees 835 | Website https://www.kirklands.com |
Full time employees 835 | Website https://www.kirklands.com | ||
Kirkland's, Inc. operates as a specialty retailer of home décor and furnishings in the United States. It offers holiday décor, furniture, textiles, ornamental wall décor, decorative accessories, art, mirrors, home fragrance, lighting, floral, housewares, outdoor, and gifts. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and Kirkland Collection names. It also operates an e-commerce website, kirklands.com. The company was founded in 1966 and is based in Brentwood, Tennessee.
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