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KIRK logo KIRK
Upturn stock ratingUpturn stock rating
KIRK logo

Kirklands Inc (KIRK)

Upturn stock ratingUpturn stock rating
$1.08
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: KIRK (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $1

1 Year Target Price $1

Analysts Price Target For last 52 week
$1Target price
Low$1.05
Current$1.08
high$2.5

Analysis of Past Performance

Type Stock
Historic Profit -57.07%
Avg. Invested days 20
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 24.71M USD
Price to earnings Ratio -
1Y Target Price 1
Price to earnings Ratio -
1Y Target Price 1
Volume (30-day avg) 1
Beta 2.41
52 Weeks Range 1.05 - 2.50
Updated Date 06/29/2025
52 Weeks Range 1.05 - 2.50
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.63

Earnings Date

Report Date 2025-06-04
When Before Market
Estimate -0.47
Actual 0.5084

Profitability

Profit Margin -6.06%
Operating Margin (TTM) -12.88%

Management Effectiveness

Return on Assets (TTM) -4.52%
Return on Equity (TTM) -388.01%

Valuation

Trailing PE -
Forward PE 4.59
Enterprise Value 189459521
Price to Sales(TTM) 0.06
Enterprise Value 189459521
Price to Sales(TTM) 0.06
Enterprise Value to Revenue 0.44
Enterprise Value to EBITDA -33.7
Shares Outstanding 22461400
Shares Floating 11522240
Shares Outstanding 22461400
Shares Floating 11522240
Percent Insiders 43.04
Percent Institutions 13.02

Analyst Ratings

Rating 1
Target Price 1
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Kirklands Inc

stock logo

Company Overview

overview logo History and Background

Kirkland's, Inc. was founded in 1966 as a retail catalog business in Jackson, Tennessee. It evolved into a brick-and-mortar home decor retailer with a focus on value and style. Throughout its history, Kirkland's has expanded its product offerings and store footprint.

business area logo Core Business Areas

  • Retail Stores: Operates a chain of retail stores primarily located in shopping centers and freestanding locations across the United States.
  • E-Commerce: Maintains an e-commerce website offering a wide range of home decor products online.

leadership logo Leadership and Structure

The leadership team includes the Chief Executive Officer, Chief Financial Officer, and other key executives. The organizational structure is hierarchical, with regional managers overseeing store operations.

Top Products and Market Share

overview logo Key Offerings

  • Wall Decor: Includes art prints, mirrors, and decorative accents for walls. Competitors include HomeGoods (TJX), At Home Group (HOME), and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.
  • Home Accents: Encompasses candles, vases, decorative objects, and seasonal items. Competitors include HomeGoods (TJX), At Home Group (HOME), and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.
  • Furniture: Includes accent furniture such as chairs, tables, and ottomans. Competitors include Wayfair (W), Ashley Furniture, and Target (TGT). Market share data is difficult to pinpoint precisely for this subcategory but falls within the home du00e9cor market share below.

Market Dynamics

industry overview logo Industry Overview

The home decor industry is characterized by fluctuating consumer spending, seasonal trends, and increasing competition from online retailers. There is a strong demand for affordable home decor items.

Positioning

Kirkland's positions itself as a value-oriented retailer offering a wide selection of stylish home decor at affordable prices. Its competitive advantage lies in its curated product assortment and store experience.

Total Addressable Market (TAM)

The TAM for the home decor market is estimated to be over $200 billion in the US. Kirkland's is positioned to capture a portion of this market through its value proposition and omnichannel presence.

Upturn SWOT Analysis

Strengths

  • Value-oriented pricing
  • Wide product assortment
  • Strong brand recognition
  • Established store network

Weaknesses

  • Dependence on seasonal sales
  • Susceptibility to economic downturns
  • Limited differentiation from competitors
  • Inconsistent online experience

Opportunities

  • Expansion of e-commerce platform
  • Introduction of new product categories
  • Partnerships with influencers and designers
  • Improvement of supply chain efficiency

Threats

  • Increased competition from online retailers
  • Fluctuations in consumer spending
  • Supply chain disruptions
  • Changing consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • TJX (TJX)
  • HOME (HOME)
  • W (W)
  • TGT (TGT)

Competitive Landscape

Kirkland's competes with a variety of retailers, including discount stores, specialty retailers, and online marketplaces. Its competitive advantage lies in its value-oriented pricing and curated product assortment. They are much smaller compared to TJX and Target.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been moderate, with fluctuations based on economic cycles and retail trends. Analyze their recent reports for past performance.

Future Projections: Future growth is projected to be driven by e-commerce expansion and strategic initiatives to improve store productivity.

Recent Initiatives: Recent initiatives include investments in e-commerce, supply chain optimization, and store remodels.

Summary

Kirkland's operates in a competitive home decor market. The company's value pricing and curated product selection are strengths. Challenges include dependence on seasonal sales and online competition. Future growth depends on effective e-commerce strategy and efficiency improvements.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Industry publications
  • Analyst estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Kirklands Inc

Exchange NASDAQ
Headquaters Brentwood, TN, United States
IPO Launch date 2002-07-11
President, CEO & Director Ms. Amy A. E. Sullivan
Sector Consumer Cyclical
Industry Home Improvement Retail
Full time employees 835
Full time employees 835

Kirkland's, Inc. operates as a specialty retailer of home décor and furnishings in the United States. It offers holiday décor, furniture, textiles, ornamental wall décor, decorative accessories, art, mirrors, home fragrance, lighting, floral, housewares, outdoor, and gifts. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and Kirkland Collection names. It also operates an e-commerce website, kirklands.com. The company was founded in 1966 and is based in Brentwood, Tennessee.