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36Kr Holdings Inc(KRKR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for KRKR
11/10/2026: KRKR (1-star) is currently NOT-A-BUY. Pass it for now.
36Kr Holdings Inc operates as a specialized media and business service platform focused on China's new economy. The company's core strengths lie in its brand recognition among innovators and a database of startup connections. Its primary growth story involves pivoting toward higher-margin enterprise consulting services to reduce reliance on cyclical advertising revenue. However, it faces significant risks from intense competition from larger tech platforms and macroeconomic volatility in China. While it may appeal to investors interested in the Chinese innovation ecosystem, the stock is better suited for those with a high risk tolerance, as it lacks dividend income and has historically struggled to achieve consistent shareholder returns.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's growth has decelerated, and the current market environment for small-cap Chinese firms is challenging. |
| Momentum investor | Weak fit | The stock lacks the consistent uptrend and volume required for a momentum strategy. |
| Value investor | Mixed fit | While valuation may appear low, the underlying business quality and growth prospects remain uncertain. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused investors. |
| Low-risk investor | Weak fit | High price volatility and regulatory risks make this unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock experiences significant price swings common with small-cap, niche market ADRs. |
| Valuation risk | Medium | Market sentiment toward Chinese ADRs can lead to significant valuation compression regardless of fundamentals. |
| Competition risk (Digital Advertising) | High | Large platforms like Tencent and Baidu have significant advantages in capturing advertising budget. |
| Business quality | Medium | The business model is highly dependent on enterprise spending and market sentiment toward startups. |
| Dividend income | Low / none | There is no dividend income for investors. |
| Execution risk | Medium / high | Executing growth strategies in a restrictive regulatory and economic environment is complex. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit 8.89% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/10/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.33M USD | Price to earnings Ratio 24.55 | 1Y Target Price 1.25 |
Price to earnings Ratio 24.55 | 1Y Target Price 1.25 | ||
Volume (30-day avg) 4.1K shares | Beta 0.51 | 52 Weeks Range 2.50 - 5.77 | Updated Date 11/10/2026 |
52 Weeks Range 2.50 - 5.77 | Updated Date 11/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Online Advertising | Display ads and marketing services on 36Kr's platform. | The company makes money when businesses pay to advertise to its professional audience. |
| Enterprise Services | Consulting, event hosting, and business growth support. | This segment earns revenue by providing direct services to help companies grow. |
| Geography: China | Operations are primarily centered within the Chinese market. | Performance is tied directly to the economic and regulatory environment in China. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 24.55 | Forward PE 3.35 | Enterprise Value -9.33M | Price to Sales(TTM) 0.02 |
Enterprise Value -9.33M | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.24 | Enterprise Value to EBITDA -4.02 | Shares Outstanding 1.78M | Shares Floating 1.51M |
Shares Outstanding 1.78M | Shares Floating 1.51M | ||
Percent Insiders 8.11 | Percent Institutions 1.59 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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