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36Kr Holdings Inc (KRKR)



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Upturn Advisory Summary
09/16/2025: KRKR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $1.25
1 Year Target Price $1.25
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.73% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 14.52M USD | Price to earnings Ratio - | 1Y Target Price 1.25 |
Price to earnings Ratio - | 1Y Target Price 1.25 | ||
Volume (30-day avg) 1 | Beta 0.67 | 52 Weeks Range 2.76 - 12.99 | Updated Date 09/15/2025 |
52 Weeks Range 2.76 - 12.99 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-09 | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.13% | Operating Margin (TTM) -4.85% |
Management Effectiveness
Return on Assets (TTM) -13.22% | Return on Equity (TTM) -74.08% |
Valuation
Trailing PE - | Forward PE 3.35 | Enterprise Value 5803480 | Price to Sales(TTM) 0.06 |
Enterprise Value 5803480 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.18 | Enterprise Value to EBITDA -4.02 | Shares Outstanding 1778610 | Shares Floating 655193005 |
Shares Outstanding 1778610 | Shares Floating 655193005 | ||
Percent Insiders 13.66 | Percent Institutions 0.69 |
Upturn AI SWOT
36Kr Holdings Inc

Company Overview
History and Background
36Kr Holdings Inc. was founded in 2010 as a technology news and media platform focused on the Chinese market. It evolved into a platform providing business services, investment research, and other value-added resources for entrepreneurs, investors, and technology enthusiasts.
Core Business Areas
- Online Advertising Services: Provides advertising solutions to clients, leveraging the 36Kr platform's reach and influence within the tech and business community.
- Enterprise Value-Added Services: Offers services like consulting, marketing, and training to companies seeking to enhance their brand and market presence in China.
- Subscription Services: Provides premium content and data through subscription packages.
Leadership and Structure
The leadership team includes key executives responsible for strategy, operations, and finance. The organizational structure is divided into business units focusing on content creation, advertising sales, and value-added services.
Top Products and Market Share
Key Offerings
- 36Kr Media Platform: Leading technology and business news portal in China. Market share is estimated around 15-20% of China's tech news media market. Competitors include iResearch and Analysys.
- Kr Space: Co-working space solutions, with limited market share compared to WeWork (WE) and Ucommune in China.
- Investment Research: Provides insights and analysis on emerging technologies and market trends. No specific market share data is readily available. Competitors include CB Insights and PitchBook.
Market Dynamics
Industry Overview
The industry consists of technology news platforms, co-working space providers, and business service providers. The Chinese market is competitive with both domestic and international players.
Positioning
36Kr Holdings Inc. is positioned as a leading technology and business news platform in China, known for its insights into the startup ecosystem. Its competitive advantage lies in its established brand and access to a large audience of entrepreneurs and investors.
Total Addressable Market (TAM)
The TAM for digital media and business services in China is estimated to be in the billions of USD annually. 36Kr Holdings Inc. is positioned to capture a portion of this TAM through its various offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Strong relationships with investors and entrepreneurs
- Diversified revenue streams
Weaknesses
- Limited international presence
- Dependence on the Chinese market
- Intense competition
Opportunities
- Expansion into new business sectors
- Strategic partnerships with global players
- Increased demand for business services in China
Threats
- Changing regulatory landscape in China
- Increased competition from new entrants
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- GOOGL
- BIDU
- TCEHY
Competitive Landscape
36Kr Holdings Inc. competes with established technology news platforms and emerging players. Its advantage lies in its strong brand and focus on the Chinese market. Disadvantages are that its global presence is limited and its niche audience may not be broad enough to be competitive
Major Acquisitions
Unknown Company
- Year: 2016
- Acquisition Price (USD millions): 20
- Strategic Rationale: Expand capabilities within industry coverage
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the increasing demand for technology news and business services in China. Growth rates have varied depending on market conditions and competition.
Future Projections: Future growth is expected to be driven by the continued expansion of the Chinese technology market and 36Kr Holdings Inc.'s ability to capitalize on emerging opportunities.
Recent Initiatives: Recent initiatives include expanding its content offerings, strengthening relationships with key partners, and exploring new business sectors.
Summary
36Kr Holdings Inc. is a leading technology news and business services platform in China with a strong brand and established relationships. However, it faces intense competition and regulatory risks in its domestic market. The company's future growth depends on its ability to expand its offerings, strengthen its partnerships, and navigate the evolving Chinese landscape. Without more financial data, the company is hard to definitively assess at this time.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Articles
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 36Kr Holdings Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-11-08 | Chairman & CEO Mr. Dagang Feng | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 301 | Website https://www.36Kr.com |
Full time employees 301 | Website https://www.36Kr.com |
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals and institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

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