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36Kr Holdings Inc (KRKR)


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Upturn Advisory Summary
10/20/2025: KRKR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $1.25
1 Year Target Price $1.25
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.67% | Avg. Invested days 26 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.88M USD | Price to earnings Ratio - | 1Y Target Price 1.25 |
Price to earnings Ratio - | 1Y Target Price 1.25 | ||
Volume (30-day avg) 1 | Beta 0.66 | 52 Weeks Range 2.76 - 12.99 | Updated Date 10/19/2025 |
52 Weeks Range 2.76 - 12.99 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-26 | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.3% | Operating Margin (TTM) -5.54% |
Management Effectiveness
Return on Assets (TTM) -2.4% | Return on Equity (TTM) -35.57% |
Valuation
Trailing PE - | Forward PE 3.35 | Enterprise Value 7420912 | Price to Sales(TTM) 0.05 |
Enterprise Value 7420912 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.24 | Enterprise Value to EBITDA -4.02 | Shares Outstanding 1778607 | Shares Floating 702706809 |
Shares Outstanding 1778607 | Shares Floating 702706809 | ||
Percent Insiders 13.66 | Percent Institutions 0.69 |
Upturn AI SWOT
36Kr Holdings Inc

Company Overview
History and Background
36Kr Holdings Inc. was founded in 2011 as a technology media platform in China, initially focusing on reporting on startups and the technology industry. It has since expanded into a comprehensive business services platform.
Core Business Areas
- Online Advertising Services: Provides online advertising services to businesses, leveraging its platform to reach a targeted audience.
- Subscription Services: Offers subscription-based content and data services to enterprises and individuals, providing insights and reports on various industries.
- Enterprise Value-Added Services: Delivers consulting, marketing, and other value-added services to businesses, assisting them with growth and expansion.
Leadership and Structure
The company is led by a management team with experience in media, technology, and finance. The organizational structure includes departments for content creation, marketing, sales, and technology development.
Top Products and Market Share
Key Offerings
- News and Content Platform: 36Kr's core product is its online platform providing news, analysis, and insights on the technology and startup ecosystem in China. Competitors include tech media outlets like TechNode, Caixin Global and PingWest. Market share data is unavailable. Revenue generated is largely from subscription and advertising.
- Kr Space (Co-working spaces): 36Kr operates co-working spaces under the Kr Space brand. The competitors for this include WeWork, Ucommune, and other regional co-working providers. The revenue from this is included in Enterprise Value-Added Services. Market share data is not public information.
Market Dynamics
Industry Overview
The industry includes online media, business information, and co-working spaces. It is driven by the demand for information and business services among startups and established companies.
Positioning
36Kr is positioned as a leading technology media and business services platform focusing on startups in China. Its competitive advantage lies in its established brand and extensive network within the Chinese tech ecosystem.
Total Addressable Market (TAM)
The TAM for online media, business information, and co-working spaces in China is substantial, estimated at billions of dollars annually. 36Kr is well-positioned to capture a portion of this TAM, especially among tech startups.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive network in the Chinese tech ecosystem
- Diverse revenue streams (advertising, subscription, services)
Weaknesses
- Dependence on the Chinese market
- Intense competition in the online media and co-working spaces
- Regulatory risks in China
Opportunities
- Expansion into new business sectors
- Increased demand for business services among startups
- Partnerships with other tech companies
Threats
- Increased competition from established media outlets
- Economic downturn in China
- Changes in government regulations
Competitors and Market Share
Key Competitors
- None
Competitive Landscape
36Kr faces competition from established media outlets, business information providers, and co-working space operators. Its advantages include its brand recognition and focus on the Chinese tech ecosystem.
Growth Trajectory and Initiatives
Historical Growth: 36Kr's growth has been driven by the expansion of the Chinese tech industry and increased demand for its services.
Future Projections: Future growth projections are currently unavailable.
Recent Initiatives: Recent initiatives involve expanding its service offerings and strengthening its partnerships with other companies in the tech ecosystem.
Summary
36Kr Holdings Inc. operates in the Chinese tech media and business services sector. It has a recognizable brand and a strong connection to China's tech ecosystem. Dependence on the Chinese market and regulatory risks pose potential challenges for the company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Online sources
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share and certain financial figures are estimates based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 36Kr Holdings Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-11-08 | Chairman & CEO Mr. Dagang Feng | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 301 | Website https://www.36Kr.com |
Full time employees 301 | Website https://www.36Kr.com |
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals and institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

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