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Upturn AI SWOT - About
KRKR 
36Kr Holdings Inc (KRKR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/28/2025: KRKR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.25
1 Year Target Price $1.25
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.73% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.40M USD | Price to earnings Ratio - | 1Y Target Price 1.25 |
Price to earnings Ratio - | 1Y Target Price 1.25 | ||
Volume (30-day avg) 1 | Beta 0.7 | 52 Weeks Range 2.76 - 12.99 | Updated Date 08/22/2025 |
52 Weeks Range 2.76 - 12.99 | Updated Date 08/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.13% | Operating Margin (TTM) -4.85% |
Management Effectiveness
Return on Assets (TTM) -13.22% | Return on Equity (TTM) -74.08% |
Valuation
Trailing PE - | Forward PE 3.35 | Enterprise Value -251437 | Price to Sales(TTM) 0.04 |
Enterprise Value -251437 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA -4.02 | Shares Outstanding 1778610 | Shares Floating 655193005 |
Shares Outstanding 1778610 | Shares Floating 655193005 | ||
Percent Insiders 13.66 | Percent Institutions 0.69 |
Upturn AI SWOT
36Kr Holdings Inc
Company Overview
History and Background
36Kr Holdings Inc. (KRKR) was founded in 2010 as a technology media company in China. It evolved into a broader platform offering business services, including advertising, subscriptions, and enterprise value-added services. It caters primarily to the technology, venture capital, and startup ecosystems.
Core Business Areas
- Online Advertising Services: Provides advertising and marketing solutions to clients primarily in the new economy sector. Advertising revenue is a primary revenue stream.
- Enterprise Value-Added Services: Offers services like consulting, research, and industry-related data products to companies, funds, and local governments to support them.
- Subscription Services: Offers premium content, industry research reports, and other exclusive content to paying subscribers.
Leadership and Structure
The leadership team consists of key executives with experience in media, technology, and finance. The organizational structure involves various departments focused on content creation, sales, marketing, research, and technology development.
Top Products and Market Share
Key Offerings
- Online Content Platform: 36Kr's core platform provides news, insights, and analysis on technology, startups, and venture capital. Market share data specific to 36Kr's content platform is difficult to ascertain precisely, but it is considered a leading player in the Chinese market. Competitors include Huxiu.com, iHeima.com, and various other tech news sites.
- Kr Space: Co-working space solution to startups. Market Share and Revenue data is unavailable but there are strong competitors such as WeWork and Ucommune.
- Enterprise Services: Consulting and advisory services, industry reports, and data products for businesses. Market Share data is unavailable.
Market Dynamics
Industry Overview
The industry is a mix of technology media and business services focusing on the new economy and startup ecosystems. It includes online platforms, content providers, and business service firms catering to the needs of startups, investors, and corporations.
Positioning
36Kr is positioned as a leading platform for technology and startup-related news and services in China. Its competitive advantage lies in its brand recognition, extensive content library, and deep understanding of the local market.
Total Addressable Market (TAM)
The TAM encompasses the market for online advertising, enterprise services, and content subscriptions targeting technology and business professionals. While the TAM is difficult to quantify precisely, it is estimated to be worth billions of dollars in China. 36Kr is positioned to capture a portion of this market through its diverse offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China's tech and startup ecosystem
- Extensive content library and platform
- Diversified revenue streams (advertising, subscriptions, enterprise services)
- Established relationships with investors and startups
Weaknesses
- Reliance on the Chinese market
- Potential impact of regulatory changes in China
- Dependence on advertising revenue
- Limited international presence
Opportunities
- Expansion into new service offerings (e.g., financial services)
- Increased penetration into lower-tier cities in China
- Strategic partnerships with international players
- Capitalizing on the growth of the Chinese technology market
Threats
- Intense competition from other tech media and business service platforms
- Changes in government regulations affecting the internet and media industries
- Economic downturn impacting advertising spending
- Cybersecurity risks and data privacy concerns
Competitors and Market Share
Key Competitors
- BIDU
- TCEHY
- SOHU
- GOOG
Competitive Landscape
36Kr faces intense competition from other established players in the market. Its advantages include its brand recognition and local market expertise, while its disadvantages include its limited international presence and reliance on the Chinese market.
Major Acquisitions
Unknown
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: No public sources exist about acquisition history
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the expansion of China's technology industry and the increasing demand for business services.
Future Projections: Future growth is expected to be driven by continued expansion in China and potential international partnerships. Analyst estimates vary depending on market conditions.
Recent Initiatives: Recent initiatives include expanding its enterprise service offerings, enhancing its content platform, and strengthening its relationships with key partners.
Summary
36Kr Holdings Inc. is a Chinese tech media and business services company with a strong brand in China. The company's diversified revenue streams and established relationships are positive. It faces challenges from competition and regulatory risks in the Chinese market. Expansion into new services and strategic partnerships could fuel future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings with the SEC
- Industry reports
- News articles
- Company website
- SEC.gov
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Market conditions and company performance may change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 36Kr Holdings Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-11-08 | Chairman & CEO Mr. Dagang Feng | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 301 | Website https://www.36Kr.com |
Full time employees 301 | Website https://www.36Kr.com | ||
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals and institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
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