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Kronos Worldwide Inc (KRO)

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Upturn Advisory Summary
12/05/2025: KRO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6
1 Year Target Price $6
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.08% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 535.00M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 2 | Beta 1.12 | 52 Weeks Range 4.03 - 10.35 | Updated Date 12/2/2025 |
52 Weeks Range 4.03 - 10.35 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 4.11% | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate -0.06 | Actual -0.32 |
Profitability
Profit Margin -2.21% | Operating Margin (TTM) -3.9% |
Management Effectiveness
Return on Assets (TTM) 1.2% | Return on Equity (TTM) -5% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1179708674 | Price to Sales(TTM) 0.29 |
Enterprise Value 1179708674 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 9.84 | Shares Outstanding 115053116 | Shares Floating 21509180 |
Shares Outstanding 115053116 | Shares Floating 21509180 | ||
Percent Insiders 81.25 | Percent Institutions 17.06 |
Upturn AI SWOT
Kronos Worldwide Inc

Company Overview
History and Background
Kronos Worldwide, Inc. (KRO) was incorporated in 1989 as a subsidiary of NL Industries, Inc. (which later became ITT Industries). In 1999, Kronos Worldwide, Inc. was spun off as an independent, publicly traded company. Its primary business is the production and sale of titanium dioxide (TiO2) pigments, a critical component in a wide range of products. Kronos has a long history in the TiO2 industry, dating back to the early 20th century through its predecessors.
Core Business Areas
- Titanium Dioxide (TiO2) Pigments: Kronos Worldwide is a leading global producer and marketer of high-quality titanium dioxide (TiO2) pigments. TiO2 is a white pigment used to provide whiteness, brightness, and opacity in a vast array of products, including paints, coatings, plastics, paper, fibers, food, cosmetics, and pharmaceuticals. The company operates manufacturing facilities in North America and Europe.
Leadership and Structure
Kronos Worldwide, Inc. is led by a Board of Directors and a management team. As of recent filings, key leadership includes the Chief Executive Officer and other executive officers responsible for operations, finance, and sales. The company operates as a single business segment, focusing on TiO2 production and sales.
Top Products and Market Share
Key Offerings
- Titanium Dioxide (TiO2) Pigments: Kronos Worldwide's primary product is titanium dioxide (TiO2) pigments, available in various grades tailored for different applications. These pigments are essential for providing whiteness, brightness, and opacity. Competitors in the TiO2 market include Chemours (CC), Tronox (TROX), Venator Materials (VNTR), and Lomon Billions Group.
Market Dynamics
Industry Overview
The titanium dioxide industry is cyclical and influenced by global economic conditions, construction activity, and demand from end-use industries like automotive, coatings, and plastics. The market is characterized by significant capital intensity, environmental regulations, and competitive pricing. Supply and demand dynamics heavily influence TiO2 prices.
Positioning
Kronos Worldwide is one of the largest global producers of TiO2 pigments, known for its quality and established customer relationships. Its competitive advantages include its integrated manufacturing process, technological expertise, and global distribution network. However, it operates in a highly competitive market with significant global players.
Total Addressable Market (TAM)
The global titanium dioxide market is substantial, with estimated market values in the tens of billions of dollars. Kronos Worldwide is a significant player within this TAM, but its market share is a fraction of the total, indicating ample room for growth or further consolidation within the industry.
Upturn SWOT Analysis
Strengths
- Established global presence and distribution network
- Reputation for high-quality TiO2 pigments
- Integrated manufacturing operations
- Strong customer relationships
Weaknesses
- Cyclicality of the TiO2 market
- Sensitivity to raw material costs (titanium ores, sulfuric acid)
- Intense competition from global players
- Reliance on a single primary product category
Opportunities
- Growth in emerging markets for paints, coatings, and plastics
- Development of new TiO2 applications or specialty grades
- Potential for market consolidation
- Increasing demand for sustainable and environmentally friendly products
Threats
- Economic downturns impacting demand
- Fluctuations in energy and raw material prices
- Stringent environmental regulations
- Geopolitical risks affecting global trade and operations
- Substitution by alternative pigments or materials in certain applications
Competitors and Market Share
Key Competitors
- Chemours Company (CC)
- Tronox Holdings plc (TROX)
- Venator Materials PLC (VNTR)
- Lomon Billions Group (not publicly traded in US)
Competitive Landscape
Kronos Worldwide's competitive advantages lie in its established reputation, product quality, and global reach. However, it faces intense competition from larger players with greater economies of scale and from lower-cost producers in certain regions. Price competition is a significant factor in the TiO2 market.
Growth Trajectory and Initiatives
Historical Growth: Kronos Worldwide's historical growth has been tied to the expansion of its production capacity and the global demand for TiO2. Growth can be lumpy due to the cyclical nature of the industry and strategic investments in capacity.
Future Projections: Future growth projections would depend on factors such as anticipated TiO2 price trends, global economic outlook, and the company's ability to manage costs and maintain production efficiency. Analyst estimates would provide forward-looking insights.
Recent Initiatives: Recent initiatives may include operational improvements, energy efficiency projects, environmental compliance upgrades, and strategic investments to optimize production or explore new market opportunities.
Summary
Kronos Worldwide Inc is a major player in the global titanium dioxide market, benefiting from strong product quality and established customer relationships. Its performance is closely tied to the cyclical nature of the TiO2 industry, making it sensitive to global economic conditions and raw material prices. The company needs to navigate intense competition and stringent environmental regulations while capitalizing on growth opportunities in emerging markets and potential technological advancements.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial Data Providers (e.g., Refinitiv, Bloomberg - assumed)
- Industry Research Reports (assumed)
Disclaimers:
This JSON output is for informational purposes only and does not constitute investment advice. Financial data and market information are subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kronos Worldwide Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 2003-12-09 | CEO & Director Mr. James M. Buch | ||
Sector Basic Materials | Industry Specialty Chemicals | Full time employees 2524 | Website https://www.kronosww.com |
Full time employees 2524 | Website https://www.kronosww.com | ||
Kronos Worldwide, Inc. produces and markets titanium dioxide pigments (TiO2) in Europe, North America, the Asia Pacific, and internationally. The company offers TiO2 in two crystalline forms comprising rutile and anatase to impart whiteness, brightness, opacity, and durability for various products, including paints, coatings, plastics, paper, fibers, and ceramics, as well as for various specialty products, such as inks, foods, cosmetics, and pharmaceuticals. It also produces ilmenite, a raw material used directly as a feedstock by sulfate-process TiO2 plants; iron-based chemicals, which are used as treatment and conditioning agents for industrial effluents and municipal wastewater, as well as in the manufacture of iron pigments, cement, and agricultural products; and specialty chemicals for use in the formulation of pearlescent pigments, and production of electroceramic capacitors for cell phones and other electronic devices, as well as for use in natural gas pipe and other specialty applications. In addition, the company provides technical services for its products. It sells its products under the KRONOS brand through agents and distributors to paint, plastics, decorative laminate, and paper manufacturers. The company was founded in 1916 and is headquartered in Dallas, Texas. Kronos Worldwide, Inc. is a subsidiary of Valhi, Inc.

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