Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
Locafy Limited (LCFYW)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/02/2025: LCFYW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -16.76% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/02/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.6 | 52 Weeks Range 3.33 - 247.99 | Updated Date 02/25/2025 |
52 Weeks Range 3.33 - 247.99 | Updated Date 02/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.08 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 1122016 |
Shares Outstanding - | Shares Floating 1122016 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Locafy Limited
Company Overview
History and Background
Locafy Limited, formerly known as Pono Capital Corp, was founded in 2021 and went public in 2023. Locafy leverages AI to power search and data solutions, partnering with global entities.
Core Business Areas
- Search-as-a-Service: Locafy offers Search-as-a-Service solutions to companies looking to improve search functionalities. They have partnerships with large publishers, agencies, and brands to drive consumer traffic.
Leadership and Structure
Locafy is led by CEO Vladimir Dubovskiy. The company is structured around its technology and sales teams.
Top Products and Market Share
Key Offerings
- Search-as-a-Service (SaaS): Locafy's core product is its Search-as-a-Service (SaaS) platform which helps optimize search infrastructure, improve user experience, and deliver more effective marketing campaigns. Specific market share data is difficult to ascertain but is growing. Key competitors are Google(GOOGL) and Bing(MSFT) who have the larger market share.
Market Dynamics
Industry Overview
The search technology market is large and dominated by major players. There is a growing demand for AI-driven search solutions that provide a more personalized and relevant experience.
Positioning
Locafy positions itself as a provider of customizable, AI-driven search solutions with strong partnership potential. Their advantage lies in their ability to offer solutions tailored to specific businesses versus broad solutions from GOOGL and MSFT
Total Addressable Market (TAM)
The TAM for search advertising is estimated to be hundreds of billions of dollars globally. Locafy focuses on carving out a niche through specialized services within this large market.
Upturn SWOT Analysis
Strengths
- Proprietary AI-driven search technology
- Strong partnership potential
- Customizable solutions
- Experienced leadership
Weaknesses
- Limited brand recognition
- Small market share compared to major players
- Limited operating history as Locafy
- Reliance on key partnerships
Opportunities
- Expanding AI-driven search technologies
- Growing demand for personalized search experiences
- Partnerships with major publishers and brands
- Targeted marketing campaigns
Threats
- Competition from established search engine providers
- Rapid technological advancements in AI
- Economic downturn affecting advertising spend
- Changes in search engine algorithms
Competitors and Market Share
Key Competitors
- GOOGL
- MSFT
- YEXT
- DDOG
Competitive Landscape
Locafy faces intense competition from established search engines. Its advantages lie in specialized service, customization, and partnership potential; the disadvantage is lower brand recognition and resources.
Growth Trajectory and Initiatives
Historical Growth: The company is in the initial stages of growth, with revenue growth being a key indicator.
Future Projections: Analyst estimates are unavailable.
Recent Initiatives: Partnerships with large publishers and brands, and ongoing development of its AI-driven search technology.
Summary
Locafy is a relatively new public company focusing on AI-powered search technology. Its key strength lies in its specialized solutions and partnerships, but it faces challenges from established competitors. The company is in a growth phase, with revenue growth as a primary focus. Long-term success depends on its ability to innovate and expand its market reach, and increase its brand awareness.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. This is not investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Limited
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.