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Upturn AI SWOT - About
Locafy Limited (LCFYW)
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Upturn Advisory Summary
07/11/2025: LCFYW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -16.76% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.6 | 52 Weeks Range 3.33 - 247.99 | Updated Date 02/25/2025 |
52 Weeks Range 3.33 - 247.99 | Updated Date 02/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.08 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 1122016 |
Shares Outstanding - | Shares Floating 1122016 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Locafy Limited
Company Overview
History and Background
Locafy Limited (LCFY) is a company focused on enhancing online visibility and providing location-based data and search solutions. It aims to connect businesses with customers actively searching for products and services nearby. Specific founding date and milestones are not publicly and readily available.
Core Business Areas
- Location-Based Search Solutions: Providing technology that enhances search relevance for local businesses, making it easier for customers to find them online. Includes tools to optimize search engine results and improve online presence.
- Data and Analytics: Offering data-driven insights to help businesses understand their online performance and customer behavior. This involves tracking website traffic, search queries, and other relevant metrics.
Leadership and Structure
Information regarding the specific leadership team and organizational structure of Locafy Limited is not readily available in detail. Typically, a company structure would include a CEO, CFO, CTO, and other key executive roles, with a board of directors providing oversight.
Top Products and Market Share
Key Offerings
- Locafy Platform: A search engine marketing (SEM) platform designed to improve the online visibility of businesses. Includes features like SEO optimization, keyword research, and competitor analysis. Specific market share data is not readily available. Key competitors include Yext (YEXT) and BrightLocal.
- Data Insights Reports: Customized reports that provide businesses with insights into their online performance, customer behavior, and market trends. Specific revenue data is unavailable. Competitors in the data analytics space include Google Analytics and Semrush (SEMR).
Market Dynamics
Industry Overview
The industry is highly competitive, driven by the increasing importance of online visibility for businesses of all sizes. Key trends include the growing use of mobile devices for search, the rise of voice search, and the increasing sophistication of search engine algorithms.
Positioning
Locafy Limited aims to position itself as a provider of comprehensive and effective search marketing solutions for businesses, leveraging its technology platform and data insights. It needs to differentiate itself based on price, performance, or features compared to larger players.
Total Addressable Market (TAM)
The TAM for local search marketing is estimated to be in the billions of dollars annually. Locafy is positioned to capture a portion of this market through its platform and services. Specific TAM figures related directly to Locafy are not publicly accessible.
Upturn SWOT Analysis
Strengths
- Technology Platform
- Data-Driven Insights
- Focus on Local Search
- Scalable Business Model
Weaknesses
- Limited Brand Recognition
- Dependence on Search Engines
- Competition from Larger Players
- Financial Resources (Compared to Competitors)
Opportunities
- Expanding Product Offerings
- Partnerships with Other Businesses
- Growth in Mobile Search
- Increasing Demand for Local Search
Threats
- Changes in Search Engine Algorithms
- Increased Competition
- Economic Downturn
- Data Privacy Regulations
Competitors and Market Share
Key Competitors
- YEXT
- SEMR
- GOOG
Competitive Landscape
Locafy Limited faces intense competition. Advantages likely stem from niche expertise and platform specialization. Disadvantages are limited scale, resources, and brand compared to established competitors. Google dominates with almost all of the rest of the market share.
Growth Trajectory and Initiatives
Historical Growth: Limited historical financial data is readily available, making it difficult to assess precise past growth rates. Generally, a growth stock will aim for revenue increases above sector averages
Future Projections: Analyst estimates for Locafy Limited's future growth are not broadly available. Such projections require a more granular and detailed analysis of the company.
Recent Initiatives: Information on specific recent strategic initiatives may not be widely available. Public relations and investor releases should be consulted.
Summary
Locafy Limited is a small company trying to help businesses improve their visibility in local search. It faces significant challenges due to its small size relative to the competition. The strength of its technology and potential for partnerships are key to its future success. It needs to carefully navigate the changing landscape of search engine algorithms and competitive pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings (where available), Company Website, Industry Reports, Market Research
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated based on publicly available sources and may not be precise. The financial analysis is limited by the availability of public data. Consult a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Limited
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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