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Upturn AI SWOT - About
LESL 
Leslies Inc (LESL)
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Upturn Advisory Summary
08/14/2025: LESL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $0.64
1 Year Target Price $0.64
| 1 | Strong Buy |
| 0 | Buy |
| 10 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.6% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 65.17M USD | Price to earnings Ratio - | 1Y Target Price 0.64 |
Price to earnings Ratio - | 1Y Target Price 0.64 | ||
Volume (30-day avg) 12 | Beta 1.27 | 52 Weeks Range 0.27 - 3.63 | Updated Date 08/15/2025 |
52 Weeks Range 0.27 - 3.63 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.46 |
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.35 | Actual 0.2 |
Profitability
Profit Margin -6.72% | Operating Margin (TTM) 14.27% |
Management Effectiveness
Return on Assets (TTM) 1.15% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1057160076 | Price to Sales(TTM) 0.05 |
Enterprise Value 1057160076 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 26.17 | Shares Outstanding 185608000 | Shares Floating 181723526 |
Shares Outstanding 185608000 | Shares Floating 181723526 | ||
Percent Insiders 3.64 | Percent Institutions 71.81 |
Upturn AI SWOT
Leslies Inc
Company Overview
History and Background
Leslie's, Inc. was founded in 1963 by Philip Leslie Smith in North Hollywood, California. Initially a mail-order business selling pool supplies, it expanded into retail stores. Over the years, Leslie's has grown through acquisitions and organic expansion to become the largest direct-to-consumer brand in the pool and spa care industry.
Core Business Areas
- Retail: Operates a network of retail stores across the United States, offering a wide range of pool and spa supplies, equipment, and services.
- E-commerce: Sells products online through its website, providing customers with convenient access to its inventory.
- Commercial: Provides products and services to commercial customers, including hotels, apartment complexes, and community pools.
Leadership and Structure
The current CEO is Michael Egeck. The company has a standard corporate structure with a board of directors and various executive leadership positions responsible for different functional areas.
Top Products and Market Share
Key Offerings
- Chemicals: Pool and spa chemicals, including sanitizers, algaecides, and balancers. Competitors include BioLab (acquired by KIK Custom Products), HTH, and private-label brands. Leslies has a significant market share in this segment but specific data is difficult to pinpoint due to the fragmented nature of the market.
- Revenue:
- Equipment: Pool and spa equipment, such as pumps, filters, heaters, cleaners, and covers. Competitors include Hayward, Pentair, and Zodiac. Market share data is variable depending on the equipment type; Leslies has a strong presence through its retail network and brand recognition.
- Revenue:
- Parts and Supplies: Replacement parts and supplies for pool and spa equipment. Competitors include pool supply distributors and online retailers. Leslies leverages its retail stores to offer a wide selection and convenient access.
- Revenue:
- Revenue:
- Services: Pool maintenance, repair, and installation services. Competitors include local pool service companies and franchised providers. Leslies has expanded services to create additional revenue streams.
Market Dynamics
Industry Overview
The pool and spa industry is driven by factors such as housing starts, disposable income, and weather patterns. The industry is fragmented, with a mix of large national players and smaller regional and local businesses. Seasonality is a significant factor, with demand peaking during the summer months.
Positioning
Leslie's is the largest direct-to-consumer brand in the pool and spa care industry. Its competitive advantages include its extensive retail network, brand recognition, and broad product offering.
Total Addressable Market (TAM)
The US pool and spa market is estimated to be worth over $15 billion. Leslie's is positioned to capture a significant portion of this TAM through its retail stores, e-commerce platform, and commercial sales.
Upturn SWOT Analysis
Strengths
- Largest direct-to-consumer brand
- Extensive retail network
- Strong brand recognition
- Broad product offering
- Integrated service offerings
Weaknesses
- Seasonality
- Dependence on weather patterns
- Exposure to economic cycles
- High inventory costs due to diverse product range
Opportunities
- Expansion into new geographic markets
- Growth in e-commerce sales
- Increased focus on service offerings
- Acquisitions of smaller competitors
- Penetration of private label chemical
Threats
- Competition from online retailers
- Fluctuations in raw material prices
- Changes in consumer spending patterns
- Economic downturns
- Unfavorable weather conditions
Competitors and Market Share
Key Competitors
- POOL
- PPSI
Competitive Landscape
Leslie's advantages include its retail footprint and brand recognition. Disadvantages include high overhead and the challenge of competing with online retailers. Leslie's competes on convenience, service, and expertise.
Major Acquisitions
Pinch A Penny
- Year: 2024
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthens presence in the southeastern US market and adds a franchisee business model to Leslie's portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historically, Leslie's has grown through a combination of organic expansion and acquisitions. Growth rates have varied depending on economic conditions and industry trends.
Future Projections: Future growth projections would depend on analyst estimates, which are subject to change.
Recent Initiatives: Recent strategic initiatives have included expanding service offerings, enhancing e-commerce capabilities, and optimizing the retail network.
Summary
Leslie's is a dominant player in the pool and spa retail sector, leveraging its brand, retail network, and expanding service offerings. Seasonality and competition from online retailers are ongoing challenges. Strategic acquisitions can provide growth and expand market reach. The Pinch a Penny aquisition will assist LESL in expanding into additional markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Leslies Inc
Exchange NASDAQ | Headquaters Phoenix, AZ, United States | ||
IPO Launch date 2020-10-29 | CEO & Director Mr. Jason B. McDonell | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3850 | Website https://lesliespool.com |
Full time employees 3850 | Website https://lesliespool.com | ||
Leslie's, Inc. operates as a direct-to-consumer pool and spa care brand in the United States. The company markets and sells pool and spa supplies and related products and services. It also offers various pool and spa maintenance items, such as chemicals, equipment and parts, and cleaning accessories, as well as safety, recreational, and fitness related products. In addition, the company provides installation and repair services for pool and spa equipment. It also sells its products through e-commerce websites and third-party marketplaces. The company offers complimentary and commercial-grade in-store water testing and analysis services. It serves residential, professional, and commercial consumers. The company was founded in 1963 and is headquartered in Phoenix, Arizona.
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