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Upturn AI SWOT - About
LESL 
Leslies Inc (LESL)
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Upturn Advisory Summary
10/15/2025: LESL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $11.57
1 Year Target Price $11.57
| 1 | Strong Buy |
| 0 | Buy |
| 10 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.97% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 38.74M USD | Price to earnings Ratio - | 1Y Target Price 11.57 |
Price to earnings Ratio - | 1Y Target Price 11.57 | ||
Volume (30-day avg) 12 | Beta 1.24 | 52 Weeks Range 3.72 - 72.60 | Updated Date 10/17/2025 |
52 Weeks Range 3.72 - 72.60 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.2 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.72% | Operating Margin (TTM) 14.27% |
Management Effectiveness
Return on Assets (TTM) 1.15% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1043737130 | Price to Sales(TTM) 0.03 |
Enterprise Value 1043737130 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 25.84 | Shares Outstanding 9289790 | Shares Floating 9085898 |
Shares Outstanding 9289790 | Shares Floating 9085898 | ||
Percent Insiders 3.74 | Percent Institutions 72.84 |
Upturn AI SWOT
Leslies Inc
Company Overview
History and Background
Leslie's, Inc. was founded in 1963 by Phillip Leslie and has grown to become the largest direct-to-consumer brand in the U.S. pool and spa care industry. Initially a mail-order business, it expanded into retail stores and online presence.
Core Business Areas
- Retail: Operates a large network of retail stores across the United States, offering a wide range of pool and spa supplies and equipment.
- E-commerce: Maintains a robust online platform providing products and services to customers nationwide.
- Commercial: Serves commercial customers, including pool service companies, hotels, and community pools.
Leadership and Structure
The company is led by a CEO and executive team, with a board of directors overseeing its operations. It operates with regional and store-level management structures.
Top Products and Market Share
Key Offerings
- Pool Chemicals: Includes sanitizers (chlorine, bromine), algaecides, pH balancers, and water clarifiers. Leslie's has a significant market share in this category. Competitors include BioLab, Lonza, and private label brands. It's difficult to ascertain the exact revenue and user numbers for just this product. The pool chemical market is highly fragmented.
- Pool Equipment: Includes pumps, filters, heaters, cleaners, and lighting. Competitors include Pentair (PNR), Hayward, and Zodiac. It's difficult to ascertain the exact revenue and user numbers for just this product.
- Pool Maintenance Services: Includes water testing, equipment installation, and pool cleaning services. Leslie's provides these services to both residential and commercial customers. Competitors are fragmented, made up of a lot of independent local pool service companies.
Market Dynamics
Industry Overview
The pool and spa industry is driven by factors such as housing construction, disposable income, weather patterns, and consumer preferences for outdoor recreation and home improvement. The industry is moderately fragmented.
Positioning
Leslie's is positioned as a leader in the pool and spa care industry, known for its wide selection of products, expert advice, and convenient retail locations and strong online presence. The recent acquisitions of assets such as Direct Pool Supplies position the company well to continue expanding the business.
Total Addressable Market (TAM)
The TAM for the pool and spa care industry is estimated to be several billion dollars annually. Leslie's is well-positioned to capture a significant portion of this market due to its established brand, extensive retail network, and expanding online presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive retail network
- Robust e-commerce platform
- Expert customer service
- Wide product selection
- Strong relationships with suppliers
- Acquisition of Direct Pool Supplies assets
Weaknesses
- Seasonality of demand
- Exposure to weather patterns
- Competition from online retailers and big-box stores
- Dependence on housing market
- High inventory costs
Opportunities
- Expansion into new markets
- Development of new products and services
- Acquisition of smaller competitors
- Increased focus on e-commerce
- Growing demand for energy-efficient pool equipment
Threats
- Economic downturn
- Increased competition
- Changes in consumer preferences
- Fluctuations in raw material prices
- New regulations impacting the pool and spa industry
Competitors and Market Share
Key Competitors
- PNR
- HAYW
- POOL
Competitive Landscape
Leslie's advantages include its large retail network and strong brand. Disadvantages include higher operating costs compared to online-only retailers and potentially higher prices than some competitors.
Major Acquisitions
Direct Pool Supplies Assets
- Year: 2024
- Acquisition Price (USD millions):
- Strategic Rationale: Acquiring key assets to accelerate growth in commercial and DIY customer segments and improve overall fulfillment capabilities.
Growth Trajectory and Initiatives
Historical Growth: Leslie's has experienced steady growth through a combination of organic expansion and acquisitions.
Future Projections: Analyst estimates vary, but generally project continued growth for Leslie's driven by its strong market position and expansion initiatives.
Recent Initiatives: Recent initiatives include expanding its e-commerce platform, opening new retail locations, and acquiring Direct Pool Supplies assets.
Summary
Leslie's is a strong player in the pool and spa care industry, benefiting from its established brand, extensive retail network, and growing e-commerce presence. It needs to watch out for increased competition from online retailers and economic downturns. Their acquisition strategies are likely to expand the business. The company has a good hold on the market with a strong history.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Leslie's, Inc. Investor Relations
- Company SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Leslies Inc
Exchange NASDAQ | Headquaters Phoenix, AZ, United States | ||
IPO Launch date 2020-10-29 | CEO & Director Mr. Jason B. McDonell | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3850 | Website https://lesliespool.com |
Full time employees 3850 | Website https://lesliespool.com | ||
Leslie's, Inc. operates as a direct-to-consumer pool and spa care brand in the United States. The company markets and sells pool and spa supplies and related products and services. It also offers various pool and spa maintenance items, such as chemicals, equipment and parts, and cleaning accessories, as well as safety, recreational, and fitness related products. In addition, the company provides installation and repair services for pool and spa equipment. It also sells its products through e-commerce websites and third-party marketplaces. The company offers complimentary and commercial-grade in-store water testing and analysis services. It serves residential, professional, and commercial consumers. The company was founded in 1963 and is headquartered in Phoenix, Arizona.
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